Boris Krstovic, Product Manager in Berlin, Germany
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Boris Krstovic

Verified Expert  in Product Management

Bio

Boris is an entrepreneurial product leader driven by strong user empathy. He has a decade of product management and product development experience defining product strategies and product/market fits in a range of B2B/B2C industries—from his own startups (one exit, one bootstrapped to profitability) to Fortune 500 companies. Boris holds an MBA from the University of Cumbria and a computer science undergraduate degree (BSc).

Project Highlights

Gooten, Inc.
Brought it out to the market and led the growth from 0 to 350 stores; with an average Shopify rating of 4.5/5.
NewsCurve
Acted as the founder/CEO and landed the initial ten clients (major publishers). Also led the company through its acquisition.

Expertise

Agile Product ManagementB2B Product ManagementBusiness to Business to Consumer (B2B2C)Pricing ModelsProduct DevelopmentProduct StrategyUX DesignWireframing

Work Experience

Senior Product Manager

2017 - PRESENT
GoDaddy, Inc.
  • Defined the product vision and strategy for a $12 million product line.
  • Led cross-functional teams and impacted multiple areas in the organization.
  • Worked on customer discovery and validation.
  • Garnered support for the initiatives.

Head of Product

2016 - 2017
ASmallWorld AG
  • Defined the product strategy and roadmap.
  • Built cross-functional relationships with business, technology, and customer-related stakeholders.
  • Identified areas that if tackled could potentially result in a high business impact.
  • Led a cross-functional team.

Senior Product Manager

2015 - 2016
Gooten, Inc.
  • Conducted market research and held customer interviews.
  • Constructed the prototype and product UX.
  • Brought the initial version of the product to the market.
  • Led the growth from 0 to 350 stores with an average Shopify app rating of 4.5/5.

Founder | CEO | Head of Product

2010 - 2013
NewsCurve | Neodata Intelligence
  • Founded NewsCurve (a real-time decision support for publishers) in 2010.
  • Landed the initial ten clients (major publishers) based in Europe and the US.
  • Led the company through the acquisition by Neodata Intelligence, Inc. in 2012.

Gooten, Inc.

https://apps.shopify.com/gooten

Brought it out to the market and led the growth from 0 to 350 stores; with an average Shopify rating of 4.5/5.

For this project, I integrated Gooten (a drop-shipping platform) with the Shopify platform and brought it out to the market. I also led the customer validation, built the roadmap, and onboarded the very first customers. In addition, I led the growth from 0 to 350 stores with an average Shopify app rating of 4.5/5.

NewsCurve

Acted as the founder/CEO and landed the initial ten clients (major publishers). Also led the company through its acquisition.

I founded NewsCurve (a real-time decision support platform for publishers) in 2010 and acted as its CEO. I landed its initial ten clients (major publishers) in Europe and the US and led the company through its acquisition by Neodata Intelligence, Inc. in 2012.
2016 - 2018

Master of Business Administration (MBA) Degree in Business Administration

University of Cumbria - Ambleside, UK

Paradigms

Agile Product Management, B2C, B2B2C, Business to Business to Consumer (B2B2C), Marketplace Platforms, Hosting, Rapid Prototyping

Other

Product Strategy, Product Development, Product Management, Business Analysis, Requirements, Product Roadmaps, Go-to-market Plans, User Research, Product Design, Product Marketing, Product Frameworks, Innovation, Product Ownership, Product Discovery, B2B Product Management, Wireframing, Pricing Models, Analytics, UX Design, Media, Business Models, WordPress

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