David Britton

David Britton

Chicago, IL, United States
Member since February 19, 2019
Dave takes a customer & hypothesis-driven approach in defining, validating, and scaling compelling products. He's led mobile/web products in fintech, SaaS, eCommerce, adtech, and marketplaces. Skilled in strategy (differentiation, growth, monetization), planning (road maps, GTM, MVP design), and execution (backlog, user stories, pilot management, A/B tests), he's equally comfortable leading teams, talking to users, and analyzing behavioral data.
David is now available for hire
Project Highlights
Expertise
  • Fintech
  • Growth Strategy
  • Marketplace Platforms
  • Minimum Viable Product (MVP)
  • Monetization
  • Roadmapping
  • Scrum
  • Software as a Service (SaaS)
Education
Employment
  • Co-founder | CEO
    2018 - PRESENT
    BookMigo
    • Launched BookMigo (eBooks app) that enables an interactive reading among book-lovers.
    • Discovered and validated enthusiast reader needs/desires.
    • Designed and validated the prototype with a focus on delighters (buddy reads, reading challenges).
    • Defined MVP iterations, GTM plan, and the owning backlog.
    • Actively engaged publishers to validate distribution and monetization models.
  • CEO | Principal
    2018 - PRESENT
    ProdRocket
    • Helped startups/tech firms grow products wisely.
    • Defined, validated, and executed a monetization/GTM plan for a meditation mobile app.
    • Conducted an opportunity analysis, customer discovery, and product validation for a music-tutoring app.
    • Defined opportunity and validated the product for a messenger-based productivity app for "teams in the field."
    • Performed a market analysis, business model design, and customer discovery for a real-estate agent SMS chatbot.
  • Director of Marketplace Products
    2017 - 2019
    AutoTrader.ca
    • Led a team of six PMs—focused on creating value for car shoppers, dealers, and OEMs.
    • Spearheaded the "Instant Cash Offer" launch and GTM which generated eight figures of incremental revenue.
    • Led the transition (with an engineering counterpart) from a squad-based to a tribe-based product development organization.
    • Instituted a mission and OKRs-based roadmap planning process across eight cross-functional squads.
    • Worked with my team to generate ~$5 million from niche ad products (nonprime, multiprovincial upgrades and OEM keyword conquest).
  • Chief Customer Officer
    2016 - 2017
    BoardOnTrack
    • Led customer success and coaching teams, accountable for recurring revenue for ~200 SaaS clients.
    • Increased the net dollar retention by 16% YOY by improving onboarding and promoting upgrade offering.
    • Developed product packaging/positioning which revamped sales and customer success decks.
    • Defined the customer journey and service design maps and crafted CS playbook across all touchpoints.
  • Director of Product Management
    2015 - 2016
    FlyWire
    • Led the product team and vision for all customer-facing products (institutional billing, consumer payments).
    • Evolved the platform and features to unlock new markets (UK, AU, CA) and verticals (health).
    • Spearheaded higher educational partnerships/integrations to drive $5 million in incremental revenue.
    • Launched a web crawler to track competitor’s FX rates, helping sales accumulate ~$3 million in bookings.
  • Product Manager — Consumer Web
    2014 - 2015
    FlyWire
    • Harnessed consumer feedback (interviews, surveys) and A/B testing to increase payment conversion by 15%.
    • Developed/owned FX pricing strategy, aiming to maximize FX revenue (multivariate testing) while accounting for competitor rates and user satisfaction.
    • Released an "advanced funding platform" which reduced payment delivery from 3.5 to 1.5 days.
    • Led the integration of country-specific payments to support growth in China, India, Korea, Brazil, and Africa.
  • Senior Associate (Corporate Development)
    2013 - 2014
    Enova International (ENVA)
    • Led the full market analysis to identify new LOBs to drive corporate growth and diversification (based on market opportunity and ability to win).
    • Defined and validated product opportunity for SMB lending business, Headway Capital—from business case and MVP design to pilot execution.
    • Designed/launched a corporate-wide innovation initiative ("Enovation Tank"), where employees submit ideas, pitch to the CEO, and get approval to pursue proof-of-concept.
  • Founder | CEO
    2012 - 2014
    3D Printer Hub
    • Launched the first 3D printer marketplace—reaching $300,000 in sales within 18 months.
    • Build out a Magento-based eCommerce platform, supporting custom pricing across international markets.
    • Formed partnerships with ~15 manufacturers, receiving commissions on drop-shipped sales.
  • Associate (Growth Marketing | Strategy & Operations)
    2010 - 2013
    Enova International (ENVA)
    • Managed a $10 million leads/affiliate budget optimized for LTV and CPA.
    • Led the product launch of native apps and mobile web redesign for QuickQuid/Pound2Pocket.
    • Designed a risk-management and process optimization for a 30-person underwriting department.
    • Identified, designed, and launched a pre-approval direct mail program, yielding 12% increase in US loan volume.
  • Director of Operations | Director of Marketing
    2007 - 2009
    Uceda Institute (Chain of ESL Schools)
    • Oversaw and was responsible for P&L of an ESL school with ~500 students and ~15 academic/administrative staff.
    • Increased YOY enrollment by 20% and revenue by 15% by improving retention (class quality) and field marketing.
    • Served as marketing director for nine ESL locations, increasing enrollment by 10% through overseas international student partnerships.
Project History
  • AutoTrader.ca | Instant Cash Offer
    Led the product, partnerships, pilot execution, and GTM strategy for Instant Cash Offer—from PRD to 500 dealers in 6 months.

    Instant Cash Offer deals with real-time condition analysis and "buy offers" from dealers to private sellers.

    Product Features:
    • Consumer journey: an online funnel to offline drop-off
    • Consumer and dealer value prop and messaging
    • Condition analysis and pricing engine
    • City/region-based dealer lead routing
    • Dealer dashboard and service design map
    • Auction disposal/drop-off partnership

  • FlyWire | Healthcare Vertical
    Led the market analysis, product definition, and GTM strategy for a healthcare billing product for international patients.

    I spearheaded the launch of Flywire's second vertical, healthcare. I had to significantly evolve the core platform/capabilities to solve the unique billing needs for hospitals and large clinics.

    I worked closely with sales/early adopters to distill customer needs, identify delighters, and refine the value proposition.

  • Headway Capital | Business Launch
    Spearheaded the launch of a high 8-figures SMB lender—from ideation, opportunity validation, MVP design, and go-to-market.

    This project involved a near-prime line-of-credit product for small businesses trying to manage their cash flow and fund inventory.

Education
  • Master's degree in International Relations
    2009 - 2010
    University of Chicago - Chicago, IL, USA
  • Bachelor's degree in Psychology
    2003 - 2007
    Rutgers University - New Brunswick, NJ, USA

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