David Britton, Product Manager in Chicago, IL, United States
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David Britton

Verified Expert  in Product Management

Product Manager

Location
Chicago, IL, United States
Toptal Member Since
April 3, 2019

Dave takes a customer & hypothesis-driven approach in defining, validating, and scaling compelling products. He's led mobile/web products in fintech, SaaS, eCommerce, adtech, and marketplaces. Skilled in strategy (differentiation, growth, monetization), planning (road maps, GTM, MVP design), and execution (backlog, user stories, pilot management, A/B tests), he's equally comfortable leading teams, talking to users, and analyzing behavioral data.

Product ManagementSoftware as a Service (SaaS)ScrumJiraKanbanEducation Product ManagerHealthcare Product ManagerPayment Product Manager

Project Highlights

AutoTrader.ca | Instant Cash Offer
Led the product, partnerships, pilot execution, and GTM strategy for Instant Cash Offer—from PRD to 500 dealers in 6 months.
FlyWire | Healthcare Vertical
Led the market analysis, product definition, and GTM strategy for a healthcare billing product for international patients.
Headway Capital | Business Launch
Spearheaded the launch of a high 8-figures SMB lender—from ideation, opportunity validation, MVP design, and go-to-market.

Expertise

FintechGrowth StrategyMarketplace PlatformsMinimum Viable Product (MVP)MonetizationProduct MarketingRoadmapsSoftware as a Service (SaaS)

Work Experience

Co-founder | CEO

2018 - PRESENT
BookMigo
  • Developed and growing BookMigo, a digital book club, that enables shared reading experiences amongst friends and strangers.
  • Discovered and validated enthusiast reader needs/desires.
  • Designed and validated the prototype with a focus on delighters (buddy reads, reading challenges).
  • Defined MVP iterations, GTM plan, and the owning backlog.
  • Actively engaged publishers to validate distribution and monetization models.

CEO | Principal

2018 - PRESENT
ProdRocket
  • Helped Array.io define their brand, positioning and product architecture. Led content strategy and launch of Array.io website.
  • Defined, validated, and executed a monetization/GTM plan for a meditation mobile app.
  • Conducted an opportunity analysis, customer discovery, and product validation for a music-tutoring app.
  • Defined opportunity and validated the product for a messenger-based productivity app for "teams in the field."
  • Performed a market analysis, business model design, and customer discovery for a real-estate agent SMS chatbot.

Director of Marketplace Products

2017 - 2019
AutoTrader.ca
  • Led product and product marketing for 20m MAUs and 5k auto dealers—focused on creating value for car shoppers, dealers, and OEMs.
  • Spearheaded the "Instant Cash Offer" launch and GTM which generated eight figures of incremental revenue.
  • Led the transition (with an engineering counterpart) from a squad-based to a tribe-based product development organization.
  • Instituted a mission and OKRs-based roadmap planning process across eight cross-functional squads.
  • Worked with my team to generate ~$5 million from niche ad products (nonprime, multiprovincial upgrades and OEM keyword conquest).

Chief Customer Officer

2016 - 2017
BoardOnTrack
  • Led marketing, customer success and product, accountable for recurring revenue for ~200 SaaS clients.
  • Increased net dollar retention by 16% YOY by driving initial product adoption and promoting upgrade offering.
  • Developed product packaging/positioning which revamped sales and customer success decks.
  • Defined the customer journey and service design maps and crafted CS playbook across all touchpoints.

Director of Product Management

2015 - 2016
FlyWire
  • Led product and product marketing for all customer-facing products (institutional billing, consumer payments).
  • Evolved the platform and features to unlock new markets (UK, AU, CA) and verticals (health).
  • Spearheaded higher educational partnerships/integrations to drive $5 million in incremental revenue.
  • Launched a web crawler to track competitor’s FX rates, helping sales accumulate ~$3 million in bookings.

Product Manager — Consumer Web

2014 - 2015
FlyWire
  • Harnessed consumer feedback (interviews, surveys) and A/B testing to increase payment conversion by 15%.
  • Developed/owned FX pricing strategy, aiming to maximize FX revenue (multivariate testing) while accounting for competitor rates and user satisfaction.
  • Released an "advanced funding platform" which reduced payment delivery from 3.5 to 1.5 days.
  • Led the integration of country-specific payments to support growth in China, India, Korea, Brazil, and Africa.

Senior Associate (Corporate Development)

2013 - 2014
Enova International (ENVA)
  • Led the full market analysis to identify new LOBs to drive corporate growth and diversification (based on market opportunity and ability to win).
  • Defined and validated product opportunity for SMB lending business, Headway Capital—from business case and MVP design to pilot execution.
  • Designed/launched a corporate-wide innovation initiative ("Enovation Tank"), where employees submit ideas, pitch to the CEO, and get approval to pursue proof-of-concept.

Founder | CEO

2012 - 2014
3D Printer Hub
  • Launched the first 3D printer marketplace—reaching $300,000 in sales within 18 months.
  • Build out a Magento-based eCommerce platform, supporting custom pricing across international markets.
  • Formed partnerships with ~15 manufacturers, receiving commissions on drop-shipped sales.

Associate (Growth Marketing | Strategy & Operations)

2010 - 2013
Enova International (ENVA)
  • Managed a $10 million leads/affiliate budget optimized for LTV and CPA.
  • Led the product launch of native apps and mobile web redesign for QuickQuid/Pound2Pocket.
  • Designed a risk-management and process optimization for a 30-person underwriting department.
  • Identified, designed, and launched a pre-approval direct mail program, yielding 12% increase in US loan volume.

Director of Operations | Director of Marketing

2007 - 2009
Uceda Institute (Chain of ESL Schools)
  • Oversaw and was responsible for P&L of an ESL school with ~500 students and ~15 academic/administrative staff.
  • Increased YOY enrollment by 20% and revenue by 15% by improving retention (class quality) and field marketing.
  • Served as marketing director for nine ESL locations, increasing enrollment by 10% through overseas international student partnerships.

AutoTrader.ca | Instant Cash Offer

https://www.autotrader.ca/ico/

Led the product, partnerships, pilot execution, and GTM strategy for Instant Cash Offer—from PRD to 500 dealers in 6 months.

Instant Cash Offer deals with real-time condition analysis and "buy offers" from dealers to private sellers.

Product Features:
• Consumer journey: an online funnel to offline drop-off
• Consumer and dealer value prop and messaging
• Condition analysis and pricing engine
• City/region-based dealer lead routing
• Dealer dashboard and service design map
• Auction disposal/drop-off partnership

FlyWire | Healthcare Vertical

https://www.flywire.com/

Led the market analysis, product definition, and GTM strategy for a healthcare billing product for international patients.

I spearheaded the launch of Flywire's second vertical, healthcare. I had to significantly evolve the core platform/capabilities to solve the unique billing needs for hospitals and large clinics.

I worked closely with sales/early adopters to distill customer needs, identify delighters, and refine the value proposition.

Headway Capital | Business Launch

https://www.headwaycapital.com/

Spearheaded the launch of a high 8-figures SMB lender—from ideation, opportunity validation, MVP design, and go-to-market.

This project involved a near-prime line-of-credit product for small businesses trying to manage their cash flow and fund inventory.
2009 - 2010

Master's Degree in International Relations

University of Chicago - Chicago, IL, USA

2003 - 2007

Bachelor's Degree in Psychology

Rutgers University - New Brunswick, NJ, USA