David Britton, Product Manager in Chicago, IL, United States
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David Britton

Verified Expert  in Product Management

Product Manager

Location
Chicago, IL, United States
Toptal Member Since
April 3, 2019

Dave takes a customer & hypothesis-driven approach in defining, validating, and scaling compelling products. He's led mobile/web products in fintech, SaaS, eCommerce, adtech, and marketplaces. Skilled in strategy (differentiation, growth, monetization), planning (road maps, GTM, MVP design), and execution (backlog, user stories, pilot management, A/B tests), he's equally comfortable leading teams, talking to users, and analyzing behavioral data.

Project Highlights

AutoTrader.ca | Instant Cash Offer
Led the product, partnerships, pilot execution, and GTM strategy for Instant Cash Offer—from PRD to 500 dealers in 6 months.
FlyWire | Healthcare Vertical
Led the market analysis, product definition, and GTM strategy for a healthcare billing product for international patients.
Headway Capital | Business Launch
Spearheaded the launch of a high 8-figures SMB lender—from ideation, opportunity validation, MVP design, and go-to-market.

Expertise

Work Experience

Co-founder | CEO

2018 - PRESENT
BookMigo
  • Developed and growing BookMigo, a digital book club, that enables shared reading experiences amongst friends and strangers.
  • Discovered and validated enthusiast reader needs/desires.
  • Designed and validated the prototype with a focus on delighters (buddy reads, reading challenges).
  • Defined MVP iterations, GTM plan, and the owning backlog.
  • Actively engaged publishers to validate distribution and monetization models.

CEO | Principal

2018 - PRESENT
ProdRocket
  • Helped Array.io define their brand, positioning and product architecture. Led content strategy and launch of Array.io website.
  • Defined, validated, and executed a monetization/GTM plan for a meditation mobile app.
  • Conducted an opportunity analysis, customer discovery, and product validation for a music-tutoring app.
  • Defined opportunity and validated the product for a messenger-based productivity app for "teams in the field."
  • Performed a market analysis, business model design, and customer discovery for a real-estate agent SMS chatbot.

Director of Marketplace Products

2017 - 2019
AutoTrader.ca
  • Led product and product marketing for 20m MAUs and 5k auto dealers—focused on creating value for car shoppers, dealers, and OEMs.
  • Spearheaded the "Instant Cash Offer" launch and GTM which generated eight figures of incremental revenue.
  • Led the transition (with an engineering counterpart) from a squad-based to a tribe-based product development organization.
  • Instituted a mission and OKRs-based roadmap planning process across eight cross-functional squads.
  • Worked with my team to generate ~$5 million from niche ad products (nonprime, multiprovincial upgrades and OEM keyword conquest).

Chief Customer Officer

2016 - 2017
BoardOnTrack
  • Led marketing, customer success and product, accountable for recurring revenue for ~200 SaaS clients.
  • Increased net dollar retention by 16% YOY by driving initial product adoption and promoting upgrade offering.
  • Developed product packaging/positioning which revamped sales and customer success decks.
  • Defined the customer journey and service design maps and crafted CS playbook across all touchpoints.

Director of Product Management

2015 - 2016
FlyWire
  • Led product and product marketing for all customer-facing products (institutional billing, consumer payments).
  • Evolved the platform and features to unlock new markets (UK, AU, CA) and verticals (health).
  • Spearheaded higher educational partnerships/integrations to drive $5 million in incremental revenue.
  • Launched a web crawler to track competitor’s FX rates, helping sales accumulate ~$3 million in bookings.

Product Manager — Consumer Web

2014 - 2015
FlyWire
  • Harnessed consumer feedback (interviews, surveys) and A/B testing to increase payment conversion by 15%.
  • Developed/owned FX pricing strategy, aiming to maximize FX revenue (multivariate testing) while accounting for competitor rates and user satisfaction.
  • Released an "advanced funding platform" which reduced payment delivery from 3.5 to 1.5 days.
  • Led the integration of country-specific payments to support growth in China, India, Korea, Brazil, and Africa.

Senior Associate (Corporate Development)

2013 - 2014
Enova International (ENVA)
  • Led the full market analysis to identify new LOBs to drive corporate growth and diversification (based on market opportunity and ability to win).
  • Defined and validated product opportunity for SMB lending business, Headway Capital—from business case and MVP design to pilot execution.
  • Designed/launched a corporate-wide innovation initiative ("Enovation Tank"), where employees submit ideas, pitch to the CEO, and get approval to pursue proof-of-concept.

Founder | CEO

2012 - 2014
3D Printer Hub
  • Launched the first 3D printer marketplace—reaching $300,000 in sales within 18 months.
  • Build out a Magento-based eCommerce platform, supporting custom pricing across international markets.
  • Formed partnerships with ~15 manufacturers, receiving commissions on drop-shipped sales.

Associate (Growth Marketing | Strategy & Operations)

2010 - 2013
Enova International (ENVA)
  • Managed a $10 million leads/affiliate budget optimized for LTV and CPA.
  • Led the product launch of native apps and mobile web redesign for QuickQuid/Pound2Pocket.
  • Designed a risk-management and process optimization for a 30-person underwriting department.
  • Identified, designed, and launched a pre-approval direct mail program, yielding 12% increase in US loan volume.

Director of Operations | Director of Marketing

2007 - 2009
Uceda Institute (Chain of ESL Schools)
  • Oversaw and was responsible for P&L of an ESL school with ~500 students and ~15 academic/administrative staff.
  • Increased YOY enrollment by 20% and revenue by 15% by improving retention (class quality) and field marketing.
  • Served as marketing director for nine ESL locations, increasing enrollment by 10% through overseas international student partnerships.

AutoTrader.ca | Instant Cash Offer

Led the product, partnerships, pilot execution, and GTM strategy for Instant Cash Offer—from PRD to 500 dealers in 6 months.

Instant Cash Offer deals with real-time condition analysis and "buy offers" from dealers to private sellers.

Product Features:
• Consumer journey: an online funnel to offline drop-off
• Consumer and dealer value prop and messaging
• Condition analysis and pricing engine
• City/region-based dealer lead routing
• Dealer dashboard and service design map
• Auction disposal/drop-off partnership

FlyWire | Healthcare Vertical

https://www.flywire.com/

Led the market analysis, product definition, and GTM strategy for a healthcare billing product for international patients.

I spearheaded the launch of Flywire's second vertical, healthcare. I had to significantly evolve the core platform/capabilities to solve the unique billing needs for hospitals and large clinics.

I worked closely with sales/early adopters to distill customer needs, identify delighters, and refine the value proposition.

Headway Capital | Business Launch

https://www.headwaycapital.com/

Spearheaded the launch of a high 8-figures SMB lender—from ideation, opportunity validation, MVP design, and go-to-market.

This project involved a near-prime line-of-credit product for small businesses trying to manage their cash flow and fund inventory.
2009 - 2010

Master's Degree in International Relations

University of Chicago - Chicago, IL, USA

2003 - 2007

Bachelor's Degree in Psychology

Rutgers University - New Brunswick, NJ, USA

Tools

Trello, Jira

Paradigms

Scrum, Kanban, Marketplace Platforms, Conversion Rate Optimization (CRO)

Industry Expertise

Education Technology (Edtech), Healthcare, For-profit Education, Higher Education

Other

Software as a Service (SaaS), Story Mapping, Fintech, Mobile Apps, Lean Project Management, A/B Testing, User Flows, eCommerce, Business Models, Minimum Viable Product (MVP), Financial Products, Customer Success, Monetization, Growth Strategy, Roadmaps, Backlog Grooming, Feature Backlog Prioritization, Route to Market, Lending, Customer Discovery, Market Research & Analysis, Wireframing, Validation, Lean Product Development, Lean Startups, Product Marketing, Positioning, Partnerships, Integration, Microsoft Excel, Growth, Product Management, Business Analysis, Requirements, Product Strategy, Product Roadmaps, Go-to-market Plans, User Research, Product Design, Product Frameworks, Innovation, Product Ownership, Product Discovery, Education, Education Product Manager, Healthcare Product Manager, Payment Product Manager, Social Networking, Advertising Technology (Adtech), Small Business, Publishing, Financial Modeling, User Journey Maps, APIs, Payment APIs, SQL, SEO Marketing, Search Engine Marketing (SEM), eCommerce Management

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