Esmar Mesic, Product Manager in Dubai, United Arab Emirates
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Esmar Mesic

Verified Expert  in Product Management

Product Manager

Dubai, United Arab Emirates
Toptal Member Since
December 13, 2018

As a digital product leader with 15 years of experience, Esmar has built and scaled products for Fortune 500 companies and successful startups from Europe, with a focus on experimentation and a hands-on leadership style. He has the ability to make an impact by consistently delivering results that drive growth, increase revenue, and improve customer satisfaction. With his industry-agnostic approach and minimalist philosophy, Esmar can take your digital products to the next level.

Project Highlights

Bloom–Digital Banking
Launched Bloom–Digital Banking, the first fintech startup backed by Y Combinator for the East Africa market, started with Sudan.
Launched, a startup on the mission to solve healthcare hiring abroad, becoming a global healthcare career hub. It currently has 1.1 million sign-ups and 350,000 verified healthcare users.
EMAAR Property Website
Launched a property-listing website for the biggest property developer in the world. They stand behind the tallest building in the world, Burj Khalifa, and the biggest mall in the world, The Dubai Mall.


Work Experience

Head of Product

2022 - PRESENT Recruiting
  • Launched, a startup on the mission to solve healthcare hiring abroad, becoming a global healthcare career hub.
  • Prepared the platform to register user verifications concerning their education, work experience, and personal documentation. The platform has 1.5 million sign-ups and 600,000 verified healthcare users.
  • Contributed to progressing the business towards acquiring 1 million verified users and an ARR of $1.5 million.

Chief Product Officer

2019 - PRESENT
Alpha Code Solutions, Sarajevo (BiH)
  • Co-founded and launched a new company, working as a small product shop launching big products.
  • Launched Beebee, winner of the Sarajevo Unlimited 2019 regional startup competition. Beebee is an electrical sharing scooter platform presently available in one city with ten thousand daily active users. The project has an ambitious mission to expand regionally.
  • Launched D-App, a healthtech app that lowers depression by connecting users with professional medical help. In the first week of the launch, D-App had a thousand users and managed an equal amount of sessions.

Head of Product

2020 - 2022
  • Launched Emaar One app, accomplishing 35,000 monthly active users, 150,000 monthly transactions for home services, and a 4.7 app rating. Emaar's website had around 500,000 monthly visits with a 5% online lead conversion rate.
  • Released international property websites in Egypt, Turkey, India, Pakistan, Saudi Arabia, and Morocco.
  • Built a fintech product, an EMR token, blockchain-based loyalty and reward platform. Users could spend and earn tokens in the real estate, hospitality, and retail industries; they could use tokens to buy a property or book a hotel stay.
  • Launched Groceries To Go, an eCommerce platform for same-day grocery delivery.

Senior Product Manager

2018 - 2019
Ministry of Programming, Sarajevo (BiH) and Hamburg (Germany)
  • Launched NAGA, a social trading platform where users can trade with a simple finger swipe, similar to the Tinder app, but for stocks. The product is growing with 3,000 new daily users and has 500,000 monthly funded users.
  • Released the NAGA crypto wallet product where users can instantly exchange cryptocurrencies, buy cryptos with credit cards, and send and receive such in their wallets.
  • Launched the personalized NAGA Master Card, a prepaid card connected to all company services.
  • Deployed the MIOO product, a new bicycle service concept in Sweden, releasing mobile apps for Android and iOS in one month and accomplishing 2,000 subscriptions in the MVP phase.
  • Released the ShoppieGO product in Hungary, Germany, and Poland within two months, resulting in 5,000 daily active users experiencing augmented reality shopping in the retail market.

Product Owner

2018 - 2018
Cylo Media
  • Launched the MVP version of the Allexis Travel product, the first sellable product released at Cylo. It is a white-label product used by travel agencies during the booking process, which offers an add-on entertainment package.
  • Collaborated with the business development team, UI/UX designers, solution architects, front-end developers, and QA as a Scrum team member.
  • Created and defined product features, descriptions, and presentations for internal and external customers.
  • Moderated UX and UI reviews with the Scrum team to align the development team's requirements, designs, and actual needs.
  • Groomed the product backlog in Jira for priorities daily, preparing user stories for the development team's breakdowns with clear acceptance criteria.

Product Manager

2013 - 2018
  • Completed and implemented 12 projects and products in four years for big telco corporations, like A1 Telekom AG Austria and Saudi Telecom, while the company transitioned from a project-oriented organization to a product-oriented organization.
  • Launched products from the customer-management portfolio for a telco client, such as product catalog, CRM, unified-order management, configure price quote (CPQ), product-catalog publishing, omnichannel product, and product lifecycle management.
  • Launched the omnichannel product for which the company was nominated for the Outstanding Contribution to Enabling Improved Customer Centricity Award by TM Forum.

Product Engineer

2011 - 2012
  • Commissioned, installed, and integrated all NGN network elements in a live network. Migrated customers from traditional TDM switches to IP softswitches distributed all over the country.
  • Enrolled inside presales, site surveys, and project management. Handled all care activities for local customers.
  • Migrated 2 million subscribers from TDM ports to IP network, using new-generation network NSN products.

Product Manager | IT Consultant

2008 - 2011
  • Built and launched the company's own ERP solution, ImelBis, used by more than 200 clients in Southeastern Europe.
  • Headed the entire IT service department, deployed an ERP solution, and maintained hardware on the server and client sides.
  • Worked in a retail shop and learned about warehouse management, pricing, and customer delivery within the one-day time box. Attended the presentation of the ISO 9000:2008 quality management certificate as an ISO-certified auditor.
  • Built and launched the time evidence and access control part of the company's ERP solution from a hardware and software perspective, connecting time-presence data with paychecks.

Bloom–Digital Banking

Launched Bloom–Digital Banking, the first fintech startup backed by Y Combinator for the East Africa market, started with Sudan.

We've collected 100,000 users on the waitlist in a month of launching. The product allowed users to save in stable currency (USD) in a highly volatile economy influenced by high inflation. Users could also get a virtual Visa card and send remittances internationally into Sudan.

Launched, a startup on the mission to solve healthcare hiring abroad, becoming a global healthcare career hub. It currently has 1.1 million sign-ups and 350,000 verified healthcare users.

Launched the platform that integrates verified healthcare professional users. Verified users are the ones who obtained background verification checks of their education, work experience, and personal documentation. Besides launching the platform, I managed a TrueProfile squad of 50 team members. It is now on the path to acquiring one million verified users and achieving an ARR of $1.5 million.

EMAAR Property Website

Launched a property-listing website for the biggest property developer in the world. They stand behind the tallest building in the world, Burj Khalifa, and the biggest mall in the world, The Dubai Mall.

The website has 200,000 monthly visits with a 2% conversion rate, capturing 2,000 leads per month. Improved online lead conversion to 5% by various growth hacking experiments and enabled online booking for property units.

D App

Launched an app for tackling depression problems, connecting users with medical professionals.

Built Flutter-based native apps for iOS and Android, enabling 1,000 weekly activations and 200 daily sessions with psychologists. The platform has been growing daily due to the COVID-19 pandemic contributing to organic growth.


Launched Beebee, a sharing scooter platform from a startup that won the Sarajevo Unlimited 2019 regional startup competition. We have built customized hardware and native apps for iOS and Android.

The concept behind Beebee has been confirmed by launching the product in one city. It was serving 10,000 daily active users, and there was an intention to spread it regionally. Worked on user acquisition through different channels, including an important partnership with local banks for Visa payments and Samsung.

EMR Token App

Led a new mobile app delivery for EMAAR, the most prominent property developer in the world. The company built the biggest worldwide building, Burj Khalifa, and the biggest mall, The Dubai Mall.

I've built the internal cryptocurrency EMR token app for EMAAR. It allowed users to spend and earn tokens in the real estate, hospitality, and retail industries. The app became available on the App Store and Google Play Store.

CBRE | Host App

Created 50 data analytics charts for mobile apps for a Fortune 500 company. Completed it in one week using Amplitude.

Set up product analytics for the CBRE host app with Amplitude for a Fortune 500 client who launched an industry-redefining solution for the workplace. Host's intuitive mobile app gives users easy access to the services and amenities in their space.

ShoppieGO Platform

Led the ShoppieGO platform to gain 5,000 daily active users upon the MVP launch of the mobile apps for iOS and Android with the back-office dashboard.

Launched the iOS and Android mobile apps MVP with the back-office portal for Hungary, Germany, and Poland. Released them within a two-month timeframe, accomplishing 5,000 daily active users. It enabled shopping with an AR experience. Used React Native for the mobile apps and React for the back office.

MIOO Bike Service

Launched MIOO's product and mobile apps for iOS and Android in one month, reaching 2,000 subscriptions in the MVP phase.

MIOO is a new concept for bike services based on an annual subscription, currently serving 10,000 customers in Stockholm and London. I launched the MIOO product that provides customers with the best conditions for smoother biking daily. MIOO could service their bike on-site within 48 hours and keep it serviced and safe 24/7.

NAGA Crypto Wallet

Enabled the instant exchange of cryptocurrencies, like Bitcoin, enabling buying cryptos with a credit card and sending coins and tokens via email.

To enrich our product portfolio, we simplified our cryptocurrency portfolio's buying, selling, and management in the NAGA Wallet product. It allowed our most important customers, 512,000 members, who fund their live accounts and trade monthly, to instantly buy and sell cryptos. I am very proud that the release happened one month after I joined the project.
2004 - 2009

Master's Degree in Electrical Engineering, Communications

University of Tuzla - Tuzla, Bosnia and Herzegovina


Trello, Confluence, Jira, Asana, Google Analytics, Postman,, Sketch, InVision, Firebase Analytics, Sketch 4, Apple Push Notifications, Figma, Hotjar

Industry Expertise

Marketplaces, Consumer Products, Real Estate, Hospitality


Scrum, Kanban, Usability Testing, Key Performance Metrics, User Testing, Agile, Agile Product Management, Team Development, Marketplace Platforms, E2E Testing, Mobile App Design


Fintech, Amplitude, Product Management, User Requirements, User Interviews, Customer Support, Product Delivery, UX Flows, CRM Systems, Customer Relationship Management (CRM), SQL, PostgreSQL, APIs, Story Mapping, Customer Interviews, Customer Satisfaction, Objectives & Key Results (OKRs), User Acceptance Testing (UAT), Product Research, Product Marketing, Product Ownership, Product Strategy, Product Roadmaps, Technical Product Management, iOS, Android, Business Analysis, User Research, Business Models, Product Design, Product Frameworks, Innovation, Product Discovery, Global Product Management, Marketing Strategy, Market Strategy and Research Product Manager, Startups, Mobile Apps, Minimum Viable Product (MVP), Quantitative User Research, Market Research, Product-market Fit, UX Design, Growth Hacking, User Interface (UI), Go-to-market Strategy, Product Analytics, Head of Product, Director of Product, Product Leadership, Product Development, Pricing Models, Project Management, Product Owner, Scrum Master, Market Fit, Business to Business (B2B), Software as a Service (SaaS), Software Development, Estimation & Planning, Roadmaps, MVP Design, Conceptualization, Digital Product Management, Growth, Strategy, Product Sales, Chief Product Officer (CPO), SaaS, New Product Development, Cross-functional Team Leadership, Data Analysis, Market Research & Analysis, Communication, IT Governance, API Documentation, Integration, AARRR, User Metrics, Sprint Planning, Feature Backlog Prioritization, Product Requirements Documentation (PRD), Product Vision, Team Leadership, Best Practices, Mockups, UX Strategy, Retail & Wholesale, Travel, User Retention, Early-stage Startups, eCommerce, Mobile Payments, UX Sketching, Digital Marketing, Payment Gateways, Marketing, Growth Marketing, Digital Payments, Digital Marketing Design, Digital Marketing Strategy, Email Marketing, Email Marketing Automation, Cryptocurrency, CRM Design, CRM APIs, eCommerce Development, Payment APIs, Artificial Intelligence (AI), Generative Pre-trained Transformers (GPT), Research, Regulations, Retail Merchandising, Commerce, Wireframing, ChatGPT, Chatbots, Large Language Models (LLMs), Chatbot Conversation Design, Feasibility Studies, Forex, Conceptual Design, Edtech Design, Human Resources (HR), Loyalty Programs, Rewards Programs, Lean, Web Entrepreneurship, User Experience (UX), Sales, Women's Health, Governance, Machine Learning

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