Harpreet Singh, Product Manager in Tallinn, Estonia
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Harpreet Singh

Verified Expert  in Product Management

Business Analyst and Product Manager

Tallinn, Estonia
Toptal Member Since
May 6, 2022

Harpreet is an experienced product manager skilled in Agile and Lean methodologies. He creates product visions, develops roadmaps, and identifies critical features for exceptional user experiences. With expertise in PLM and ERP, PLM, and OEE solutions, Harpreet navigates complex technical and business challenges to deliver optimal solutions. His experience spans various industries, including SaaS, AI, IoT, automation, and business intelligence.

Project Highlights

Blockchain-based Product to Manage Smart Contracts of Physical Art
Digitized art worth $8 million via non-fungible tokens (NFT) within one month of launch.
Hospital Management System
Led an Agile team during the pandemic to deliver an ERP system in a small window of time for a government agency.
Athlete Performance Analysis System
Developed a biometric smart athletic kit in collaboration with a client based in the United States. The aim was to create a digital twin of athletes for training excellence.


Work Experience

Project Manager

2023 - PRESENT
PBPO Services Australia Pty Ltd
  • Leveraged Azure AI Studio, Cognitive Search, and GPT-3 to develop a cutting-edge multi-tenant knowledge management platform for BPO services.
  • Successfully integrated key product features such as NLP capabilities, knowledge base applications, and content management systems.
  • Led the successful development and launch of a multi-tenant knowledge management platform, enabling customers to streamline onboarding and training processes.
  • Led the construction and release of the MVP with a disciplined project management approach, delivering on time and within scope. Utilized no-code tools to build MVP, accelerating product development and reducing time-to-market.
  • Designed product architecture and data flow diagrams, ensuring scalability and security for diverse customer industries.
  • Developed comprehensive product roadmaps, aligning with business objectives and customer needs.
  • Implemented agile methodologies for iterative development, resulting in continuous product improvement.
  • Conducted market research and analyzed user feedback to identify product enhancements and expansion opportunities.
  • Collaborated with cross-functional teams to optimize product performance and implement scaling strategies.
  • Acted as the main point of contact for technical support, ensuring customer satisfaction and issue resolution.

Product Market Research Expert

2022 - PRESENT
Freelance Clients
  • Contributed to a cutting-edge keyword machine (internal tool) with the long-term objective of assessing the correlation between talent/client search keywords and talent categorization skills within the platform to enhance the customer journey and UX.
  • Conducted a thorough product market positioning analysis to identify unique selling points, target audience needs, and competitive advantages. Utilized the findings to refine Toptal's value proposition and market positioning.
  • Collaborated in creating a comprehensive codebook, outlining the research parameters and anticipated project outcomes to facilitate effective implementation.
  • Employed expertise in product development, customer journey mapping, and marketing knowledge to ensure the successful progression of the project.
  • Conducted reach analysis to evaluate the extent of the keyword machine's impact on reaching the target audience. Utilized data-driven insights to optimize marketing and outreach strategies, effectively expanding the user base.
  • Analyzed and presented findings on key questions related to keywords, including the existence and appropriateness of landing pages for specific keyword searches and their effectiveness in converting clients and talent.
  • Utilized competitor analysis skills to gain valuable insights and competitive advantage within the market. Developed quarterly competitor analysis reports, enabling the team to stay ahead of industry trends and capitalize on emerging opportunities.
  • Contributed valuable insights and expertise to early-phase project development, shaping the project's foundation for long-term growth and success.

Digital Assets Management Project Manager

2023 - 2023
FM Solutions LLC
  • Developed a tailored proposal for the US Public Library DAMS project, showcasing a deep understanding of the library's needs and goals.
  • Aligned the proposal with RFP guidelines successfully, addressing all essential elements and ensuring compliance with the library's criteria.
  • Highlighted the client's expertise, track record, and capabilities in digital asset management, positioning them as a preferred choice for the project.
  • Created a visually captivating and impactful pitch deck that effectively communicated the project's vision, benefits, and potential impact.
  • Utilized persuasive storytelling and data-driven insights to engage stakeholders and secure library support and investor interest.
  • Demonstrated a comprehensive understanding of the library's objectives, showcasing a client-centric approach and commitment to exceeding expectations.

Chief Executive Officer

2020 - 2022
  • Developed a PRD to build an inter-platform integration tool to help users manage, optimize, and visualize Salesforce data for clients at TGS who wanted to integrate both tools to analyze Salesforce data at their console directly.
  • Achieved the Most Promising IoT Startup for Things Go Social award at Expo 2020 Dubai. This was due to my work in developing an IoT platform for manufacturing excellence.
  • Collaborated closely with clients, including Fortune 500 companies, governments, public safety departments, SMEs, hospitality groups, and construction realtors, to deliver customized solutions that met their specific needs.
  • Played a significant role in developing this platform, which used machine learning and image processing to provide manufacturers with real-time data analytics and predictive maintenance capabilities.
  • Demonstrated the ability to capture project requirements and prioritize development efforts to meet customer needs.
  • Led a cross-functional team designing and implementing complex IoT applications, focusing on multiple stakeholders, including workers, management, and systems integrators.
  • Facilitated the data synchronization between NetSuite and Things Go Social (TGS); a robust integration solution was implemented to ensure seamless communication and real-time data exchange.
  • Oversaw the data synchronization between NetSuite and other tools and platforms used for TGS. This ensured that critical information, such as financial data and inventory levels, was always accurate and could sync with TGS AI.


2019 - 2022
Salesforce Product Manager
  • Spent two years on the Salesforce platform as a senior business analyst consultant with Fortune 500 manufacturers across the Salesforce product suite (service, sales).
  • Delivered configurations and code-based customization (i.e., Apex, Visual-force, Lightning Aura, and web components).
  • Gathered requirements for the PRD creation, planned iterations, and executed the project.

Technical Leader

2017 - 2020
Untrodden Labs
  • Founded and served as CEO of Untrodden Labs, a technology consulting and development company.
  • Collaborated with clients for customized project development and deployment.
  • Planned and executed software and hardware architecture and infrastructure to ensure a robust and reliable design.
  • Transformed Untrodden Labs into a reputable and innovative technology entity within the industry.
  • Led strategic initiatives, defining the company's core values, strategic direction, and commitment to excellence.
  • Championed a client-centric approach, fostering collaboration, creativity, and technical prowess.
  • Stayed abreast of emerging technologies, adapting to industry trends and delivering exceptional results.
  • Managed cross-functional teams, overseeing the development and successful execution of diverse technological projects.
  • Bridged the gap between technical complexities and business objectives, ensuring effective communication and project delivery.
  • Established strategic partnerships, client engagements, and product innovations to position Untrodden Labs as a trusted industry player. Left a lasting impact on the organization's growth and the technology landscape.

Chief Executive Officer

2015 - 2017
  • Managed a video-based social media platform for users to create, edit, and share videos with their networks and collaborate on a hyperlocal level. We developed this in an Agile framework and sold the solution and tech stack to the market leader.
  • Launched the social media platform in bootstrap mode and generated substantial organic growth.
  • Designed, developed, and launched the product with 20,000 users in the first three months.
  • Performed and assisted in creating functional software tests to ensure new releases met quality control benchmarks.
  • Updated product documentation and assisted in marketing new product rollouts to targeted customer user groups.

Director of Product

2013 - 2015
  • Collaborated with the founder to create a product roadmap and go-to-market plan and hire the initial team.
  • Developed, delivered, and scaled a health and wellness product line while digitally streamlining products and services. This work included storyboarding, user story-making, product UX design, and team management.
  • Worked closely with vendors, manufacturers, importers, and engineers to streamline and build a supply chain for tech products from scratch.
  • Conceptualized, designed, and delivered the smart aroma dispenser, the company's best-selling product.

Things Go Social

While serving as the Agile manager, I defined and drove the development of a suite of microservices-based APIs that support centralized asset lifecycle management (ALM) services for IoT-connected devices.

I managed an Agile development team that handled the upkeep and evolution of numerous building automation systems (BAS), data visualization, security, integration, and digital control software.

Focus Areas
• Deployed and managed enterprise-level turnkey visualization and data analytics projects.
• Implemented a Lean development strategy; deployed numerous A/B experiments to provide build, measure, and learning feedback loops; and validated learning for the MVPs we created.
• Interfaced directly with our network of distributors and their end users to record the voice of the customer and further improve the value our products provided to our users.
• Set standards for user interface design and helped establish a consistent user experience across all products.
• Performed and helped create functional software tests to ensure new releases met quality control benchmarks.
• Updated product documentation and marketing for new product rollouts to targeted customer user groups.

End-to-end Digitalization of an Industrial Vehicle Manufacturer's Operations

Developed a solution to digitalize machine-based manufacturing vehicles, currently operating on 200+ machines with a valuation of $1 million each.

The industrial vehicle optimization project started with requirements gathering, workflow development, and user stories for three user personas: the vehicle's driver, manufacturer, and buyer.

The goal was to provide these users with real-time production data, defects, downtime, and overall equipment efficiency data via GPS during transit. The challenge was to simultaneously combine sensor data with production efficiency and train AI prediction models.

The team worked with a sealed schedule to manage and deliver the hardware, app, and website within a short time. We designed product roadmaps and implemented Scrum, Kanban, and Agile frameworks for timely development and delivery of the product, which elevated the user experience. To deliver an easy-to-use solution, we applied integrated problem-solving techniques, process efficiency, and feature storming. I managed the end-to-end implementation of the takeaways in the design and development of the autonomous vehicles.

Blockchain-based Product to Manage Smart Contracts of Physical Art

Digitized art worth $8 million via non-fungible tokens (NFT) within one month of launch.

This product digitality connected high-value art forms via NFT. I led the product development lifecycle, from inception to launch, including the product roadmap, feature story analysis, budgeting, A/B testing, deployment, and stakeholder relationship management. I worked with a remote team in different time zones to deliver the product in the stipulated timeframes.

Hospital Management System


Led an Agile team during the pandemic to deliver an ERP system in a small window of time for a government agency.

Collaborated with India's Defense Research and Development Organization during the pandemic to create a COVID-19 management system.
Enabled digital management of 68 established hospitals and 200 make-shift hospitals for effective pandemic response.

Led end-to-end development of Minimum Viable Product (MVP) within a remarkably short timeframe of 20 days.
Managed the project from ideation to delivery, overseeing all aspects of development and implementation.
Prioritized stakeholder management, ensuring seamless communication and alignment throughout the project.
Employed strategic storyboarding to outline the system's functionality and user experience.
Successfully managed project budget, optimizing resource allocation and cost-effectiveness.
Skillfully handled user story management, ensuring alignment with user needs and project goals.
Conducted iteration planning to streamline development processes and enhance efficiency.
Achieved timely delivery of the MVP, meeting high-quality standards and exceeding project expectations.

Athlete Performance Analysis System

Developed a biometric smart athletic kit in collaboration with a client based in the United States. The aim was to create a digital twin of athletes for training excellence.

Movement sensors include pedometers, accelerometers, and gyroscopes. Physiologic sensors include heart rate monitors, temperature sensors, and wearable EMG sensors. My focus areas included defining product requirements, planning epics and sprints, managing the team, and delivering the product within an Agile framework.
Collaboration That Works

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