Jacqueline Churchwell
Verified Expert in Product Management
Product Manager
Jacqueline Churchwell is a Bain consultant with a background in strategy, product, and operations. She recently built a digital marketing advisor and an education LMS for a talent agency, and before this, she led WeWork's transformation and restructuring, including new product development. Jackie earned an MBA and MS in Social-Psychology from Columbia, where she founded an eCommerce startup, started her career in investment banking at Citi in New York, and attended the University of Virginia.
Project Highlights
Expertise
Work Experience
Independent Consultant
Independent Consulting
- Led several independent consulting projects for private and public firms in the areas of strategic planning and transformation, due diligence, mergers and acquisitions, and pricing strategy.
- Developed Gratia to recruit and train strategy-and-operations analysts and consultants from emerging countries; The Alpha class launched in April 2020 with 20 analysts actively staffed at a $1 million run rate within the first year.
- Conducted market research and product management for a $10 billion market cap media and entertainment company from March 2022 to the present.
- Spearheaded an M&A due diligence for a privately owned Swiss consumer packaged goods manufacturer from April to July 2022.
- Built the strategic and commercial planning for a top 3, $7.5 billion market cap US rental car company. The project went from January 2021 to March 2022.
- Defined the pricing strategy for the $96 million Series D website builder platform from September to November 2021.
- Owned the international growth strategy, M&A due diligence for two U.K.-based targets, transition lead for both targets, and post-acquisition integration for a U.S.-based fintech mortgage provider from October 2020 to October 2021.
Product Manager with B2B Experience
Endeavor
- Developed the product roadmap and milestones for an educational program and LMS for young career learners.
- Defined product strategy, market positioning, and value proposition and presented to senior leadership for approval.
- Established Agile project management for the teams and trained project managers across eight workstreams.
Strategy & Operations | Transformation
WeWork
- Launched a $1 billion digital strategy, transformation, and global operations group, directly reporting to the Chairman, Marcelo Claure, and previously reporting to the Vice Chairman and co-CEO, Sebastian Gunningham.
- Selected, hired, and managed a team of 10, including two directors of strategy and operations, two senior managers, and several technology-and-operations associates responsible for over $50 million in annual strategic programs.
- Established strategic planning and goal-setting, enabling 30 executives and 250 VPs to craft quarterly plans, establish QBRs, standardize KPIs across departments, and show top-line visibility across 300+ goals.
- Constructed a data strategy and roadmap for reporting, warehousing, company health, global metrics dashboards, building business unit health, and KPI automation in collaboration with the central data team.
- Developed the Enterprise Internet program from 0 to $20 million in ARR, providing high-uptime, high-security, SLA-based network connectivity to VIP clients; first successful add-on and upsell product in WeWork history.
- Conducted M&A diligence and forecasting on key WeWork competitors, including Knotel and Breather.
- Led entity restructuring initiative, reporting to CFO Kimberly Ross, consolidating 1,100 entities and SPV structures (>1 per building) across WeWork properties, with expected 8-figure cost savings.
Consultant
Bain & Company
- Partnered with the Head of Transition to manage key initiatives for CPG post-merger integration and business unit separation in a three-month timeline, including delivery of micro-battle innovation strategy, targeting $1 billion in revenue.
- Led Agile implementation for 20+ oil and gas clients; spearheaded transformation workshops across risk management, behavior change, and Bain's transformation toolkit; led the definition of Bain IP for Agile transformations.
- Created strategy for the financial institution's auto-experience group; advised on contract renegotiations with the client's key partner; conducted a competitive analysis of digital car-buying; conducted design thinking workshops.
- Performed regression analysis on the impact of demographic indicators on student performance and recommended interventions to improve student outcomes for the charter school network.
Co-founder
Unbound
- Led the company from less than $1,000 to more than $200,000 in monthly revenue in 12 months; raised $1.7 million from Founders Fund, Gap Family.
- Built back-office operations; hired, onboarded, and grew the team from three to 20+ contractors and employees, including customer service, warehousing, supply chain, and product development.
- Conducted more than ten products from ideation to delivery in six months.
Project History
New Market Entry in SaaS for Digital Marketing and Product Development for a Tier-1 Media Company
Led the framing of which product categories to compete in, with product-feature definition, packaging go-to-market plan, and product development support. User acquisition and growth hacking.
Education
Master of Business Administration (MBA) in Entrepreneuership
Columbia University - New York, NY, USA
Master of Arts Degree in Organizational Psychology
Columbia University - New York, NY, USA
Bachelor's Degree in Commerce
University of Virginia - Charlottesville, Virginia, USA
Skills
Tools
Financial Data, Zoom, Slack
Paradigms
Agile Project Management, Change Management, Agile, Agile Workflow, Scrum, Agile Product Management
Industry Expertise
Financial Services, Healthcare
Other
Operations, Sales, Business Transformation, Business Planning, Go-to-market Strategy, Product Launch, Business Cases, Market Research, Business Strategy, Market Opportunity Analysis, Market Research & Analysis, Early-stage Startups, Business Models, Expansion Strategy, Target Operating Models, Minimum Viable Product (MVP), Project Scheduling, Project Scoping, Business to Business (B2B), Pricing, Strategy, Consulting, Product Management, Talent Management, Organizational Design, Financial Modeling, Marketing, Data Research, Mergers & Acquisitions (M&A), Process Improvement, Brand Marketing, Public Relations (PR), Market Entry, Due Diligence, Commercial Strategy, CEO, Value Modeling, Value Proposition Design, Growth, Innovation, Go-to-market Plans, Product Ownership, Product Roadmaps, Product Strategy, Project Management, Startups, Product Discovery, Pitch Decks, Fintech, Startup Funding, User Research, Qualitative Research, Investments, Digital Product Management, Platforms, Marketing Strategy, Brand Strategy, Customer Research, Customer Segmentation, Product Marketing, Sales Strategy, Software as a Service (SaaS), Growth Strategy, Revenue & Expense Projections, Profitability Analysis, Dashboards, Feature Prioritization, Consumer Packaged Goods (CPG), Product Requirements Documentation (PRD), Customer Relationship Management (CRM), Microsoft 365, Salesforce, Marketing Leadership, Scaling, Buyer Personas, Business to Consumer (B2C), Business Analysis, Product Owner, Business Plan Consulting, B2C Marketing, Marketing Plans, Sales Operations, User Interface (UI), New Products, B2B Partnerships, Edtech Design, Media, Information Technology, Organizational Behavior (OB), Psychology, Entrepreneurship, New Product Development, Product Development, Strategic Planning, Fundraising, Seed Fundraising, Digital Marketing Strategy, Roadmaps, SaaS, Software Development, Artificial Intelligence (AI)
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