Justin MacLean, Product Manager in Denver, CO, United States
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Justin MacLean

Verified Expert  in Product Management

Product Manager

Denver, CO, United States
Toptal Member Since
May 10, 2019

Justin is a product manager with a deep and diverse background. He is adept at addressing strategic opportunities with a context-aware, data-driven approach. He uses agile product management, structured collaboration, and an in-depth analytics skillset to produce real, positive outcomes.

Project Highlights

Slots Pricing
Identified, designed, and led the implementation of a new pricing model for healthcare recruitment.
Invented, designed, and introduced a method for completing effective structured collaboration activities in live groups.
Collaboration Platform
Created, and executed a strategy to rebuild and launch a collaboration platform, supporting up to 1,000 simultaneous users.


Work Experience

Principal Consultant

2018 - PRESENT
InkSpace Analytics
  • Built strategy, coordinated design efforts, and managed the successful launch of a geographically-based data platform in the physician recruiting industry. The product is live and is meeting sales targets.
  • Built automation data management and integration systems for a small business lender. The client was engaged in pandemic lending and grant programs and needed to support hyper-growth. Automations were validated, tracked, and distributed over $5 billion.
  • Built an automated data integration and visualization system for a financial services organization in the transportation industry.
  • Designed and implemented portfolio management practices for a software company operating in the data science and machine learning industry.
  • Created integrated data flows and visualizations to support Agile portfolio management.
  • Aligned the product and company strategy for a new enterprise analytics product.
  • Built a public company financial fundamentals visualization tool.

Managing Director

2017 - 2018
Health eCareers
  • Led the integration of Health eCareers into a new parent organization.
  • Executed a strategic pivot focusing the business purely on physician recruiting. Adjusted sales and support processes and practices, reorganized sales and support teams, and refocused the organization of physician recruiting.
  • Led software development, product management, marketing (B2B and B2C), and sales.
  • Exceeded all revenue and EBITDA expectations while remaining under budget.

Vice President of Innovation

2014 - 2017
Health eCareers
  • Created and implemented a candidate-centered strategy for the company and product.
  • Implemented data-driven decision-making to guide the feature design and introduction.
  • Implemented UX research and design, product lifecycle, customer experience, and candidate experience functions.
  • Led relationship development with 90-100 healthcare association partners by introducing data-driven reporting, building long-term strategies, and investing in high-touch services for partners.
  • Introduced a data-driven financial modeling approach to partner acquisition.
  • Introduced several new product concepts (freelance workers, non-physician hiring, and pay-for-performance). Designed Salesforce CRM adjustments, sales training, and process improvements.

Director of Product Management

2012 - 2014
  • Led product, development, and QA efforts through eight quarterly release cycles for the ThinkTank product, a tool that enables structured collaboration techniques for groups.
  • Designed and implemented a custom Agile Scrum process.
  • Introduced and led a hackathon practice, which evolved into many new innovations and products.
  • Created visualizations representing the results of collaboration sessions.
  • Invented US Patent 9,483,161 B2, a controllable display of a collaboration framework system.

Partner Sales Manager

2010 - 2012
  • Led the North America channel sales program (15+ partners).
  • Partnered with system integrators to save ERP implementations by providing meaningful access to data.
  • Enabled business users to make reports and visualizations, providing a magnified ability to create value from data.
  • Used Salesforce to manage leads, opportunities, and closed business.

Product Manager

2008 - 2009
  • Built and executed a strategy for financial advisors and their clients.
  • Supported the sales, development, and marketing teams.
  • Oversaw the creation of the UX standards guide that all developers adopted.

Principal Product Strategy Manager

1999 - 2008
Oracle (JD Edwards)
  • Built the product strategy for applications representing several million dollars in annual revenue, including the top-selling application at JD Edwards (CRM, order management, advanced pricing, and supply chain fulfillment).
  • Designed and implemented the company's first agile development methodology.
  • Worked directly with customers to enable sales and resolve issues.
  • Spoke publicly to convey new product enhancements and capabilities.
  • Managed an application development team consisting of 6-10 team members.
  • Created enhancements and fixed bugs in forecasting, MRP, and other manufacturing applications.

Slots Pricing

Identified, designed, and led the implementation of a new pricing model for healthcare recruitment.

Listening to our sales team, I identified the need for a new, more flexible slot pricing model for HR recruitment advertising.

I designed new flexible pricing and tiers for healthcare HR recruitment. This new offering was delivered with minimal software development needed.

I launched a new model in collaboration with the partners, marketing, sales, and executive teams.

This gained immediate traction with the product, securing 10-12 new customers in the first month, with intense interest garnered from many others.


Invented, designed, and introduced a method for completing effective structured collaboration activities in live groups.

Effective structured collaboration requires a series of group activities that generally progress along the following steps: generate, reduce, clarify, categorize, evaluate, and build commitment. The collaboration platform I managed included tools to support all of these patterns, but required users to assemble them each time they designed a new session. This meant that session leaders needed to be familiar with underlying strategies to lead productive collaborations.

To address this, and help leaders that used our solution, I designed and introduced the concept of Steps. This simple innovation allowed collaboration designers to group together activities within a session to achieve positive outcomes on a repeatable basis. I invented, designed, and introduced a new method for completing effective structured collaboration activities in live groups.

Collaboration Platform

Created, and executed a strategy to rebuild and launch a collaboration platform, supporting up to 1,000 simultaneous users.

The existing product is a collaboration platform built upon knowledge developed from academic research. The product supports live collaboration sessions, often with dozens or hundreds of participants.

The challenge was a chaotic environment with around ten developers, no development process, serious quality issues, and outward facing, non-technical leadership. Once I designed and implemented an Agile Scrum development process, I identified that an updated, more reliable back end solution would be required.

I created a justification, and strategy to address the issue in collaboration with our software architect, and hired an outsourced (India-based) development team to augment the in-house team.

When the new back end was launched, it increased reliability, moved to an industry standard database, and supported up to 1,000 simultaneous users submitting, categorizing, editing, and ordering ideas.
1992 - 1996

Bachelor's Degree in Psychology

University of Colorado Boulder - Boulder, Colorado, USA

1992 - 1996

Bachelor's Degree in Business Information Systems

University of Colorado Boulder - Boulder, Colorado, USA


Professional Scrum Product Owner I (PSPO I)



Alteryx Advanced



Tableau, Trello, JD Edwards, Jira, Rally


Alteryx, Enterprise Resource Planning (ERP)


Scrum, Agile, Requirements Analysis, Agile Product Management, Agile Workflow, Agile Project Management, Kanban, Change Management

Industry Expertise



Agile Transformation, Data, Product Management, Microsoft Excel, Data Visualization, SQL, Structured Facilitation, Product Strategy, Software as a Service (SaaS), Story Mapping, Cross-functional Collaboration, Change Leadership, Business Requirements, Software Requirements Specifications (SRS), User Stories, Product Ownership, People Management, Management, Sprint Planning, Product Owner, Remote Team Leadership, Strategy, Certified Scrum Product Owner (CSPO), Sales Operations, Business Analysis, Requirements, Product Roadmaps, Go-to-market Plans, User Research, Business Models, Product Design, Product Marketing, Product Frameworks, Innovation, Product Discovery, Product Delivery, Interim CPO, Data Product Manager, Integration, Technical Product Management, Agile Product Delivery, New Product Development, Web Applications, Feature Backlog Prioritization, Project Management, Project Planning, Project Delivery, Scope, Data Analysis, Data Strategy, Data Analytics, Business Strategy, P&L Management, Mobile Apps, Salesforce, Minimum Viable Product (MVP), Product Launch, Customer Relationship Management (CRM), Marketing Technology (MarTech), Media, Python, Supply Chain, Startups, API Integration, eCommerce, Software, Sales, Demos, Partnerships

Collaboration That Works

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