Justin Nassiri

I developed, designed, and oversaw the creation of an Instagram marketing software solution.

It found images on Instagram related to a brand, obtain the digital rights to use this image, add it to a brand's website, identify the product shown in the picture, and engage website visitors in a way that led to an average increase in sales off 15% and an average order value increase of 30%.

I created the initial idea and managed a team of designers and developers to build a first-in-class video testimonial platform. The technology allows users to submit a video by webcam (with a timer), upload, YouTube link, or via a social platform like Facebook.

Clients can review and moderate all submissions. If a video is rejected, the system would automatically provide the customer with recommendations on how to improve their video. It included options for contests, incentives, product tagging, and more.

I developed a concept, which I pitched to the Priceline.com management team. Once we won the deal, I designed the online experience, collaborated with and oversaw an engineering team of 12, constructed the testing plan, launched, and maintained the online system.

It allowed—both on Priceline.com and Facebook—Priceline customers to record a video talking about the incredible deal that they just got on Priceline, and the trip that Priceline was now making possible. Immediately after booking a flight on Pricline.com, customers would be given the opportunity to record their videos. We also created the world's first interactive video ad unit—which displayed these videos but also allowed a viewer to record their video directly within the ad unit.

I developed a software service for Angie's List, which allowed them to audition their customers for one of their television commercials. Angie's List runs millions of dollars of TV ads featuring their customers.

To make this more efficient, I served as a product manager overseeing the creation and development of an online audition tool. The tool allowed Angie's List customers to record a 60-second video, talking about their Angie's List experience. The app featured a countdown timer to keep customers on track and ensure their submission was concise and to the point. It also created a user interface where Angie's List could ask a customer to resubmit their video.

This improvement saved Angie's List hundreds of thousands of dollars, by screening customers in advance of actually shooting a high-production commercial.

I was the product lead for overseeing a contest run by Disney to promote their video game, Interactive Mickey 2. The game centered on nostalgia around the Disney brand.

The platform I designed allowed customers to submit their own story of a favorite Disney memory to win one of several prizes. I built the entire contest platform from the ground up, overseeing a team of 12 designers and developers.

As product lead, I sold a project and oversaw every aspect from ideation, to design, implementation, testing, and launch.

The platform started by ingesting over 3,000 text reviews from customers. New customers were allowed to share their own "Tool Tale" about their Leatherman tool—they could do this by text, photo, or video, and the platform provided over 21 different ways to participate (including YouTube integration, Instagram integration, Facebook integration, and Flickr integration). The platform also allows a customer to select which product they are talking about so that viewers can quickly identify and purchase that tool

I was the product manager who oversaw Levi's Shape What's to Come campaign which invited their audience to record short, 30-second videos talking about who their inspiration was.

The product was an online platform where users could submit videos and watch and vote for other submissions. When a user submitted their video, they could tag the also tag other people. This feature led to a 20% participation rate from those who were tagged, and it became one of the most successful video campaigns in the United States.