Max Butendeich, Product Manager in Munich, Bavaria, Germany
Max Butendeich

Product Manager in Munich, Bavaria, Germany

Member since November 1, 2018
For over a decade, Max's successfully connected software development and business to build the right products and bring them to market. With his background in computer science and business, Max understands both sides and can translate, align, and facilitate decisions and make progress quickly. His broad experience in multiple domains and different types and sizes of companies allow him to quickly jump on board and be productive—for you.
Max is now available for hire

Project Highlights

  • Led the product design and development of a sports-specific CRM built for the European market.
  • Delivered new SaaS platform for water-quality data to market; led development and UX along with MVP, marketing, and sales



Select Certifications


  • Product Manager

    2018 - PRESENT
    CTS Eventim
    • Created the roadmap and conducted market research.
    • Formed the UX design and conducted usability research and testing.
    • Integrated and reviewed the existing technology.
    • Prepared the launching of the MVP.
    • Acted as the product owner and implemented scrum and agile coaching.
  • Product Manager

    2016 - 2018
    Aquatic Informatics
    • Conducted market analysis and competitive assessments.
    • Visited customers and attended conferences.
    • Developed a roadmap with prioritization—aligning with a broader company strategy and sister products.
    • Acted as the market expert/proxy for development team—essentially the product owner for scrum.
    • Collaborated with marketing and the customer support team.
    • Supported project kickoffs especially for data migration and integration.
    • Led teams.
  • Product Owner

    2014 - 2016
    Aquatic Informatics
    • Owned and created user stories.
    • Solved market problems.
    • Created a domain model and requirements analysis.
    • Helped to form the UI/UX design by holding usability workshops with customers.
    • Acted as an interim product manager by creating a competitive analysis and defining the roadmap prioritization.
    • Implemented stakeholder/customer validation of new design ideas and feature before building them.
    • Acted as the market expert for water quality domain by conducting market research, visiting customers, and attending conferences.
    • Helped with pre-sales, RFI/RFP process.
    • Summarized the completed research and development to apply for state/government funded tax credits.
  • Project Manager | Integration Specialist

    2013 - 2014
    Aquatic Informatics
    • Project-managed a large-scale system implementation.
    • Oversaw and managed contractors and third-party development.
    • Analyzed the requirements, gaps, and business process by conducting onsite workshops with customers for the project kick-off.
    • Supported the EOI/RFP process and documentation (tech sales).
    • Integrated a system and migrated data.
  • Business Analyst

    2011 - 2013
    Syscon Justice Systems
    • Conducted a requirements analysis and set up a toolchain.
    • Acted as the product owner for a sub-domain system security and offender housing (scrum).
    • Helped to develop the UI/UX design.
    • Defined and specified the domain model, services, and business processes.
    • Conducted a gap analysis for the RFP process.
  • IT Consultant

    2008 - 2011
    Xenium AG
    • Wrote out the specifications of the business processes specifically the interfaces to existing CRM solutions.
    • Took ownership of the large-scale business architecture.
    • Held workshops with international customers and stakeholders for further requirements analysis and elicitation.
    • Acted as the domain expert for sales and led the sub-domain on an international CRM enterprise project.
    • Designed a UAT and implemented it with interfacing systems.
    • Led a team for smaller development projects (approximately six people).

Project History

  • Eventim Sports
    Led the product design and development of a sports-specific CRM built for the European market.

    Here, I led a team of six developers (within a total enterprise team of 20) to build a modern, sports-focused CRM system—targeted to increase ticket sales for sports clubs and increase customer retention.

    The challenge was less in the technology—but in bringing structure into a highly complex work environment due to many different departments and teams (business, IT, IT Ops), sites, and technologies.

    I supported the development team as a product owner in an agile environment using scrum. Here, I suggested and completed a technology change from over-customized standard software towards a properly built custom project. I also analyzed third-party software to replace custom in-house parts to SaaS/external. In addition, I helped to phase out the previous legacy system: maintenance, migration, and definition of a roadmap to phase-out the old tool.

  • Aquatic Informatics
    Delivered new SaaS platform for water-quality data to market; led development and UX along with MVP, marketing, and sales

    On this project, I quickly became a market expert in the field of environmental water quality data to support the development, sales, and marketing team with domain knowledge and direction. I successfully connected the different departments within a mid-size company to keep the project on track.

    Key Responsibilities:
    • Conducted market analysis and competitive assessments, including onsite customer visits, phone interviews, and conference attendance.
    • Prioritized the roadmap, including acting as the product owner for the development team in an agile/scrum environment.
    • Collaborated with marketing, including campaign definitions based on specific market segments and their problems.
    • Worked with the customer support team on training material, onboarding, and support issues.


  • Master's degree in Computer Science (Subsidiary: Business Administration)
    2002 - 2008
    Ludwigs Maximilians University (LMU) - Munich, Germany


  • Pragmatic Marketing (Foundations, Build, Focus)
    JUNE 2016 - PRESENT
    Pragmatic Marketing
  • Certified Scrum Product Owner
    Scrum Alliance
  • Certified Professional for Software Architecture
    APRIL 2008 - PRESENT
    iSAQB International Software Architecture Qualification Board

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