Tammy Pilgreen, Product Manager in Knoxville, TN, United States
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Tammy Pilgreen

Verified Expert  in Product Management

Product Manager

Knoxville, TN, United States
Toptal Member Since
April 16, 2021

Tammy is a visionary team leader who defines and delivers strategic solutions that drive bottom-line results and praise from customers and the C-suite. She creates insightful customer experiences by leveraging her hybrid career in business and technology. She has led solution delivery for multiple apps that created unparalleled customer experiences and sales growth. Tammy guides teams to identify problems and root causes, leading to optimized product solutions that drive business results.

Project Highlights

Black+Decker Inc.
Led the team implement the first eCommerce website for Black+Decker.
Sales Builder App
Sponsored and led the design, development, and implementation of the Sales Builder app, which enabled the sales team to grow revenues by 20% in higher-margin product categories, yielding higher profitability for the company overall.
Coaches Portal
Conceptualized and led solution delivery for a Coaches Portal that served as an entry point for the coach/customer to interact smoothly with the company on varied business transactions, creating an unparalleled customer experience in this industry.


Work Experience

Project Manager

2021 - 2022
Stanley Black & Decker
  • Launched a new eCommerce site and business strategy for Black+Decker Inc.
  • Identified the product roadmap, planned, tracked, and coordinated with the project team, sub-teams, and business SMEs to establish daily and weekly reporting, identify and monitor risks, and clear project documentation.
  • Worked as a scrum master for daily standups with the IT and product owner. Primary tools used: Jira, Confluence, Microsoft Excel, and Google Sheets.
  • Onboarded the new product owner in defining and mapping the new eCommerce business process, including requirements analysis, user story definition and refinement with IT, backlog refinement, the MVP and release planning.
  • Supported the eCommerce merchandising team, providing agile tools and methods to structure, prioritize and track their efforts to grow online revenues for SBD via Amazon, Home Depot, Lowe's, Ace, and other online retailers.
  • Led the team to launch SBD's first eCommerce site in 2022.

Business Analyst

2021 - 2021
Stanley Black & Decker - Main
  • Implemented agile methods, mentored multiple teams on product ownership, and helped define the requirements for a new eCommerce site.
  • Delivered a new public-facing app, an internal sales team app, and an eCommerce site on the Shopify platform. Worked with the online merchandising team to drive multi-million dollar revenue increases, primarily on Amazon.
  • Served as a scrum master for business/IT cross-functional teams and worked as a liaison between the eCommerce division PMO and external McKinsey consultants working on business development initiatives for SBD eCommerce.

Freelance Product Owner and Project Manager Consultant

2019 - 2021
  • Consulted with small business owners on startup strategies, product positioning, pricing, and development and marketing techniques.
  • Acted as interim product owner for a startup business in the niche women's beauty products category.
  • Guided an artist on the launch of a new product portfolio, planning for exhibits, creating a contacts database, setting up a Shopify ecommerce site for print sales, and creating market strategies to attract buyers and investors.

CIO and VP Operational Strategy

2010 - 2017
Varsity Brands
  • Conceptualized and implemented modernized cloud computing technology solutions to drive increased revenues, profit growth, improved customer experiences, new market opportunities, and higher levels of competitive advantage for the business.
  • Grew user base from 150 to 2,000+ on Salesforce.com for CRM, sales process and funnel tracking, marketing automation, unique customer journeys, integrated ecommerce sites, customer communities, and as a platform for sales rep and customer mobile apps.
  • Managed cross-company, cross-geography IT and product mgmt teams of 100+ employees, fine tuning each organization. Implemented new enterprise software architecture and updated network and Cloud infrastructure and new IT processes, like Agile Delivery.
  • Sped up and improved new product release cycles for strategic technologies by retooling the product groups and user community with Agile training, Scrum and Kanban methods, and new measurements of success.
  • Implemented BI/analytics tools to drive dee dive customer, product, and marketing opportunity analysis, creating a business model for more data driven decision making based on solid, accurate, timely, and stable data sources.

Business and Technology Consultant

2006 - 2010
Business & Technology Consultant
  • Fulfilled the roles of CFO and COO for a startup company in the building products industry.
  • Implemented IBM Cognos BI integrated with Oracle and Hyperion for a global company, enabling customer level P&L and product level P&L analysis.
  • Prepared financial pro formas, budgets, and cash flow schedules for a startup company to communicate with prospective and existing investors and financial lenders.
  • Designed new processes and systems for a supply chain, order management, and logistics for a startup company.

Vice President | General Manager

1997 - 2005
W.M. Barr
  • Managed full P&L responsibility for a consumer products group and contract packaging business units in a mid size chemical packaging business, selling primarily to Fortune 50 companies.
  • Grew CPG sales organically at 15% CAGR over six years.
  • Acquired companies, doubling sales of those brands over two years post-acquisition.
  • Conceptualized and implemented new technologies for the sales team - BI, planogram and category management software, market research databases, and deep dive P&L by product line.
  • Acted as co-president for 18 months in 2000-2001, reporting to the chairman of board.
  • Drove retail service levels from 80% to 98% while decreasing inventory 20%, using BA/BI and S&OP (sales and operations planning) best practices.

IT and Engineering Systems Director

1992 - 1997
ZF Group, TRW/Lucas Industries subsidiary
  • Managed IT and engineering systems support functions in a US customer center located in Minnesota, serving seven Tier One automotive plants in the Midwest US.
  • Implemented a strategic workflow technology to enable faster processing of bids back to automotive customers.
  • Implemented the company's first network-based CAD/CAE systems on Unix platform, migrating from Mainframe.
  • Served as the US representative to Lucas Industries in Birmingham, UK for a global IT outsourcing project.

Black+Decker Inc.


Led the team implement the first eCommerce website for Black+Decker.

The new Black+Decker eCommerce site is a consumer-centric experience that reflects the diversity of the Black+Decker brand of products, from the bev cocktail machine to home crafting tools to the more traditional DIY-friendly power tools. Based on the Shopify platform, this new eCommerce site sets up the Black+Decker user experience to a more holistic level, incorporating more intimate customer journeys and driving increased brand loyalty and corresponding sales. Integrated with back-end operational systems, with front-end CRM and with multiple built-in apps to enhance the customer's online shopping experience, this site is positioned for success.

Sales Builder App

Sponsored and led the design, development, and implementation of the Sales Builder app, which enabled the sales team to grow revenues by 20% in higher-margin product categories, yielding higher profitability for the company overall.

The Sales Builder app gives visual cues to the sales team to quickly see "white space" opportunities for higher-margin product sales, with the ability to drill up and down within territories/accounts, as well as product categories/individual products. Sales Builder removes the need for multiple reports to be analyzed for accounts with both depth and breadth of product assortment.

Analytics is an essential tool for making timely decisions that lead to faster, more profitable sales. The Sales Builder app combines account planning with high-speed analytics. Fine-tuned analytics within the Sales Builder app also helps the sales team to focus on product categories with the greatest potential for sales growth.

The Sales Builder app helps streamline the account planning process upfront, along with post-revenue analysis that drives more data-driven decision-making for both sales and marketing.

Coaches Portal

Conceptualized and led solution delivery for a Coaches Portal that served as an entry point for the coach/customer to interact smoothly with the company on varied business transactions, creating an unparalleled customer experience in this industry.

A true competitive advantage, the Coaches Portal was a persona-inspired process, delivering a superior customer experience that tied the coach, as a customer, more tightly to the company creating a higher cost of changing to a competitor. A highly customer-intimate integration of apps and data, including eCommerce shops, was used so a coach can get the information they need in one place: Order status, team roster updates, team sizes, event registration, team members payment status, customer service, sales representative communications, and updated marketing information.

The architectural design for this portal included two mobile apps, three web apps, and three legacy system apps, integrated via the Salesforce.com platform, utilizing Sales Cloud, Service Cloud, Community Cloud, Heroku, Marketing Cloud, multiple databases, WebSphere ecommerce, several custom Force.com apps, and a central identity service enabling single sign-on for the coach.

Benefits of the solution extend beyond initial concepts, including the ability to market to coaches in a more personalized approach, and gaining important market feedback from the coaches as they interact with the company via the Coaches Portal. The customer journeys are truly unique.

Impact Data Platform

Led the creation of a cross-company cloud database and eCommerce sites, using CRM to highlight the work of 2,000+ users to an elite sales team to drive new revenues across merged companies.

The objective of the Impact Data Platform was to bring customer and transaction data details into one combined platform to be used by a group of elite sales team members to first identify the largest opportunities for cross-selling and up-selling and then to follow the Lead to Opportunity process, tracking progress with Sales Cloud dashboards and reports.

The Impact Data Platform was developed using multiple organizations across Salesforce.com, consolidating customer and transaction data from multiple sources: SAP, Peoplesoft Financials, eCommerce sites, and legacy systems. A unique identifier was assigned to properly group customers' data across the data sources.

Data integration pathways were designed and developed to update daily, so each day the sales team would have refreshed data from all three companies (daily being fast enough for this long selling cycle business). High levels of testing were required iteratively to identify defects and other data anomalies.

Leveraging consolidated data, the sales team harnessed the power of CRM tools: Sales Cloud, Marketing Cloud, and Community Cloud to sell high-impact solutions to customers across the three companies. This strategic model increased revenues for all companies.
1980 - 1984

Bachelor's Degree in Business Administration and Spanish (Double Major)

St. Mary's University - Winona, Minnesota, USA

APRIL 2021 - APRIL 2023

Certified Scrum Product Owner (CSPO)

Scrum Alliance


Salesforce Marketing Cloud, IBM Cognos, Microsoft Word, Jira, Tableau, Confluence


ProductPlan, Enterprise Resource Planning (ERP), Salesforce Experience Cloud, Heroku, Shopify


Team Development, B2C, B2B2C, Business to Business to Consumer (B2B2C), Agile, Scrum, Kanban, Agile Workflow

Industry Expertise

Chemicals, Automotive, Consumer Products, Banking & Finance


Business Intelligence (BI), Business Analysis, Business Process Analysis, Management, Leadership, Team Leadership, Team Building, Team Management, Training & Training Content Development, B2B Partnerships, Contract Negotiation, Price Negotiations, Retail & Wholesale, Root Cause Analysis, Customer Analysis, Customer Insights, Customer Satisfaction, Customer Service, Project Management, IT Projects, Project Delivery, Project Reporting, Project Rescue, Project Lifecycle, Risk Analysis, Risk Management, Interpersonal Skills, Product Management, IT Product Management, Product Owner, Product Roadmaps, Product Vision, Project Portfolio Management (PPM), Acquisitions, Relationship Building, Relationship Management, Data-driven Decision-making, Story Mapping, User Interviews, UserVoice, User Roles, User Personas, User Needs, User Metrics, CIO, General Management, Business Consulting, Strategic Planning & Execution, IT Management, Budget Management, Annual Budgets, Account Management, Project Scoping, Project Analysis, Project Timelines, Project Tracking, IT Project Management, Project Design, Project Support, Feature Backlog Prioritization, Backlog Management, Strategic Planning, Analytics, Process Design, Teamwork, Strategy, Business Process Optimization, IT Strategy, Personas, IT Business Analysis, Cross-functional Team Leadership, Remote Team Leadership, Executive Coaching, Apps, Portfolio Management, Coaching, Senior Executive Management, Executive Presentations, Consulting, IT Consulting, Service-level Agreements (SLA), Project Management & Delivery, User Stories, Feature Prioritization, Growth Strategy, Software Development Management, Sales Growth, Team Mentoring, Business to Business (B2B), Value Proposition, Sales Pitches, Sales Pipelines, Software Development Lifecycle (SDLC), ROI, IT Services, Key Performance Indicators (KPIs), Salesforce, Salesforce Sales Cloud, Sales, Salesforce Service Cloud, Microsoft Office, SaaS, Financials, CRM Design, Finance, Marketing, Business to Consumer (B2C), B2C Marketing, B2B, Manufacturing, ISO 9001, Sales Management, Sales Operations, Product Lifecycle Management (PLM), Category Management, eCommerce, Enterprise Application Architecture, User Experience (UX), Data Integration, Technology Consulting, Startup Consulting, Backlog Grooming, Agile Sprints, Agile Delivery, Agile Practices, Agile Leadership, Agile Product Delivery, New Product Development, Microsoft Excel, Microsoft PowerPoint, Entrepreneurship, Enterprise Architecture, Cloud, SaaS Design, Customer Experience Management, Customer Experience, Data Strategy, Financial Systems, IT Infrastructure, Training, Quality Management Systems (QMS), Sales & Operations Planning (S&OP), Software Design, Consumer Behavior, eCommerce Platforms, Salesforce Community, SQL, Customer Journeys, Mobile Apps, Salesforce AppExchange, Salesforce Customization, Cloud Security, Master Data Management (MDM), Exacttarget, Email Sales, IT Security, QFD, Supply Chain Management (SCM), Supply Chain, Agile Coaching, Sprint Planning, Sprints, Design Sprints, Minimum Viable Product (MVP), Jobs to be Done (JTBD), Solution Design, Value Analysis, Scrum Master, PMO Development, Customer Relationship Management (CRM)

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