Vincent Lam, Product Manager in Vancouver, BC, Canada
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Vincent Lam

Verified Expert  in Product Management

Product Manager

Vancouver, BC, Canada
Toptal Member Since
October 22, 2018

Vincent is a CTO/product leader with an MBA and 20 years of experience delivering world-class software. He specializes in product development with SMB and enterprises and has previously led large-scale projects at Google, Dassault Systems, Nortel, and Elastic Path. He is an entrepreneur who's built award-winning SaaS companies to bring the best of field service management, AR/VR, and GIS technologies into conventional industries such as engineering, environmental and natural resources.

Project Highlights

GIS Project Management SaaS
Led the product design and development of, launched this map-based project management platform to 100+ companies.
AR/ML-powered Platform for Drivers to Receive Estimates on Car Damages
MVP with both driver mobile and estimator desktop app readiness in three months.
Major Telecom Mobile Activation System
Led and launched a $12 million SaaS-based mobile activation system for a major US wireless carrier in two years.


Work Experience

Chief Product Officer

2019 - PRESENT
2xM Creations
  • Founded the company from idea to commercialization and generated $1 million in the first year. Awarded with the top startup to watch and fastest-growing startup in cleantech by a number of organizations.
  • Managed an agile team of 15 to develop the evolving product roadmap for data visualization and collaboration using technologies such as Java, Angular, MySQL, Postgres, GeoServer, OpenLayers, Jira, Bitbucket, AWS, and Azure.
  • Partnered with as a managed partner for providing web and GIS consultation and development.
  • Promoted the business and participated in major startup competitions and events. The most notable award was second place (out of 1,000 global companies) in TechCrunch Disrupt Battlefield 2020.


2019 - 2020
  • Created and managed the product backlog of a driver-autobody matching marketplace, and liaised with the business team and customers to prioritize features.
  • Built a cross-functional team of 10 and managed day-to-day development operations.
  • Selected technology and tool stacks and provided technical guidance to developers.

Technical Founder

2018 - 2019
  • Built a geospatial augmented reality platform, Loqus, to visualize and interact with virtual objects in real-world locations.
  • Developed the web and mobile prototypes along with a team of contractors using Agile, with technologies including Unity, AngularJS, Node.js, ARCore, ARKit, Java, C#, PostgreSQL, Mapbox, Google Maps, OpenLayers, and AWS.
  • Performed market analysis using primary and secondary research methodologies to build an evolving product roadmap.
  • Raised funding from equity and non-dilutive government programs.


2014 - 2017
  • Built and exited a SaaS-based company that improves the efficiency of project management for oil and gas from $0 to $5 million in three years.
  • Managed an Agile team of 15 to develop the evolving GIS product using tools including Jira, Slack, AWS, SVN, and Jenkins.
  • Planned and released product enhancements and new features for customers every three months.
  • Achieved 100% revenue growth YoY for three years by deploying multiple marketing strategies including inbound, outbound, and account-based marketing.
  • Maintained excellent NPS scores with customers which resulted in sales referrals.
  • Raised over $1.5 million of funding via angels, IRAP, SRED, and other non-dilutive sources.

Product Portfolio Manager

2012 - 2014
Dassault Systèmes
  • Managed a product portfolio consisting of 20 product releases generating a total of $80 million in revenue. Oversaw day-to-day product management operations with technical product managers and dev managers from five development teams.
  • Liaised with marketing, release, sales, and legal teams to ensure that go-to-market activities are met for each launch.
  • Rolled out the program framework, a set of processes and tools designed to extend pragmatic marketing practices and Agile practices as well as to enhance product operations effectiveness and efficiency.
  • Designed a tax incentive program to maximize both the value and the chance of receiving tax grants (SR&ED) from the governments of Canada and Australia.

Enterprise Program Manager

2010 - 2012
  • Managed a $15 million program with a team of 50 for a large US wireless carrier from inception to production.
  • Delivered a SaaS-based retail management + phone activation solution to enhance in-store experience and to increase the operation efficiency of retailers.
  • Constructed statements of work and project plans for each stage of the project and participated in negotiating and closing of the contracts.
  • Executed and monitored various project aspects such as financial, schedule, scope, risks, resourcing, and prepared appropriate remedial actions to address unforeseen issues along the way.
  • Established Agile Scrum practices, tools, and processes for internal and external teams.
  • Liaised with internal and external stakeholders via weekly status calls/reports, executive steering meetings, and team meetings.
  • Leveraged resources from an outsourcing partner to enable delivery and financial flexibility.

Principal and Senior Project Manager

2009 - 2010
Elastic Path Software
  • Managed a portfolio of $5 million, including a $1.5 million eCommerce project on-site with an UK client, to replace a 10-year-old online vehicle purchasing system using the proprietary platform and a new SoA infrastructure.
  • Achieved an average of 40% gross margin ratio and 85% team utilization level.
  • Received the “Most Valuable Team Award” and the individual “MVP Award” for building the most profitable and productive team for the company.
  • Led a team of 22 to integrate, customize, and configure Elastic Path v6.2 using technologies including Java, OpenJPA, Spring, Acegi, Oracle, SoapUI, Watir, Eclipse, RCP, Hudson, Archiva, and Subversion.
  • Communicated regular project updates to stakeholders via weekly status reports, executive steering meetings, and team meetings.

Technical Project Manager

2007 - 2009
  • Led a team of eight engineers to develop and launch the eCommerce stores of Google SketchUp and Earth.
  • Leveraged resources from an outsourcing partner to enable delivery and financial flexibility.
  • Managed project finance, scope, schedule, dependencies, risks, issues, and changes between the client team, system integrator, and development team.
  • Established Agile Scrum practices, tools, and training for the client as part of the technology refresh program.

Application Development Specialist

2001 - 2007
  • Launched a $12 million global web application program by developing J2EE software extensions and configurations with a team of 20.
  • Engineered a batch process to allow big data sync between the existing legacy systems and the new system.
  • Participated in code and design reviews with customer primes and developers.
  • Acknowledged as one of the top 10% talents for achieving outstanding performance at Nortel and received the Top Contributor recognition.

GIS Project Management SaaS

Led the product design and development of, launched this map-based project management platform to 100+ companies. is a cloud-based project collaboration platform that displays project and geospatial information on an intuitive GIS interface. With Matidor, users can quickly and easily manage data, communicate with team members, and plan projects—all while seeing their progress.

As a co-founder and CTO of the company, I led the design and development of the platform from ground up. Much of my role has been as product owner of Matidor, from assessing the market, talking to customers, and discovering and learning opportunities to turning the learning into actionable requirements for the technical teams as well as managing the development and launch. Matidor has become the new standard of map-based project management in the field services industries, and our customers spent an average of an hour each day on our platform to manage their budgets, tasks, and information.

AR/ML-powered Platform for Drivers to Receive Estimates on Car Damages

MVP with both driver mobile and estimator desktop app readiness in three months.

EstPal is a technology company streamlining the vehicle damage estimation between drivers and body shops. When an accident occurs, our mobile app provides an intuitive interface to guide drivers through a step-by-step diagnostic. The results are then processed by EstPal's machine learning engine and our professional screening team before sending to nearby body shops for estimates. For drivers, EstPal saves them time from shopping around and instills confidence in repair pricing. For body shops, EstPal creates a new channel of high-quality leads and reduces time spent on free estimations.

Major Telecom Mobile Activation System

Led and launched a $12 million SaaS-based mobile activation system for a major US wireless carrier in two years.

As an enterprise program manager, I was in charge of a $12 million program with a large US wireless carrier to deliver a SaaS-based retail management and phone activation solution. My team grew from 10 to 50 members within six months, during which I had to establish a number of processes which included standard operation handbook, program governance documents, and various communication and reporting tools to allow swift coordination between all stakeholders.

The goal of the project was to improve customer efficiency by 5% and to remove system redundancy involved in phone activation; and after months of sweat and tears, the major phase of the product was successfully launched within the budget (15% gross margin) on target (less than 10% delay) and with an outstanding initial outcome.
2018 - 2019

Certification in Augmented Reality

Circuit Stream - Vancouver, Canada

2004 - 2007

Master's Degree in Business Administration

University of Ottawa - Ottawa, Ontario, Canada

1997 - 2001

Bachelor's Degree in Computer Engineering

University of British Columbia - Vancouver, British Columbia, Canada


Web GIS, GIS, Jira, Zoom, Slack


Agile Product Management, Scrum, Agile, Augmented Reality (AR)

Industry Expertise



Software Project Management, Technology Strategy & Architecture, Business Strategy, Leadership, Program Management, Software as a Service (SaaS), Team Leadership, Product Strategy, Product Roadmaps, Product Management, Startups, Product Owner, Freelancing, Business Analysis, IT, Digital, Certified Scrum Product Owner (CSPO), Enterprise, Coaching, Requirements, Go-to-market Plans, User Research, Business Models, Product Design, Product Marketing, Product Frameworks, Innovation, Product Ownership, Product Discovery, Product Launch, Product Leadership, Consulting, Product Conceptualization, Product Coach, Product Consultant, CTO, Field Service Management, Agile Coaching, Software Development Lifecycle (SDLC), Backlog Management, Web, Feature Backlog Prioritization, Sprint Planning, Roadmaps, Technical Product Management, Documentation, Technical Writing, Backlog Grooming, Enterprise SaaS, Stakeholder Management, Startup Funding, Code Architecture, Digital Marketing, Google Apps

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