Charles Trostle

Charles Trostle

Denver, CO, United States
Member since January 29, 2019
Charles leads Agile distributed teams delivering enterprise e-commerce, web, mobile, big data, ML/AI, and marketing communication initiatives. His past clients include Activision, Charter, Dell, Disney, Guthy-Renker, NBCU, Nissan/Infiniti, VSP/eyeconic, and dozens of other high-profile clients. He has solid business acumen, is CSPO certified, and has 20 years of delivery leadership experience as an agency consultant and client-side executive.
Charles is now available for hire
Project Highlights
Expertise
  • Big Data
  • Certified Scrum Product Owner
  • Digital Marketing
  • Product Management
  • Product Strategy
  • Program Management
  • Web
  • eCommerce
Education
Select Certifications
Employment
  • Digital Engagement Lead, Scrum Master
    2019 - PRESENT
    Toptal Projects
    • Served global innovation and development team as a lightning start PM and Agile project manager, aggregating data and building a business intelligence platform for a prominent affiliate marketer. (Jira, AWS, Angular, MySQL).
    • Contributed to a large global development team as a lightning start PM and Agile project manager using big data and AI to create a marketplace that supports lead generation and network connections for professionals. (Jira, Azure, Angular, .NET).
    • Supported dealers and global sales channels as an Agile project manager for a Fortune 50 innovation team. (Azure DevOps, Azure, Neo4J, CosmosDB, Figma).
    • Provided product and Agile project management supporting custom website development for a European typeface design company (Trello, Ruby on Rails, PostgreSQL).
  • Vice President, Digital Technology
    2016 - 2018
    Shane Co.
    • Championed digital transformation and enterprise Agile adoption.
    • Led team of 35 overseeing design and delivery of technical applications and 3rd party integrations supporting multi-warehouse, omnichannel e-commerce platform.
    • Implemented SAP/Hybris eCommerce Platform.
    • Served on governance committees for Hadoop big data, enterprise security, and PCI/ADA compliance.
  • Consultant
    2015 - 2016
    Slalom Consulting
    • Defined and optimized processes and systems to facilitate fiscal year budget planning, scoping, and estimating activities for Charter Communications.
    • Achieved continuous improvement in operational objectives by implementing production, quality, and customer-service standards for Vail Resorts.
  • Senior Program Manager
    2011 - 2015
    SapientNitro
    • Served as the delivery lead for Guthy Renker's direct-to-consumer eCommerce platform for six independent brands.
    • Led cross-functional global technology team of 36 resources on a Demandware platform.
    • Acted as the delivery lead for VSP/eyeonic.com redesign and re-platform of their consumer website.
    • Performed as the delivery lead for the redesign of NHL GameCenter mobile application; final product won APPY award in Sports Category.
    • Served as the delivery lead for interactive TV application for Qualcomm, including facial recognition, live data feeds, and social media integration.
  • Senior Interactive Producer
    2010 - 2011
    Saatchi & Saatchi
    • Implemented Agile, delivering UX and visual design for $2 million revamp of Toyota Owner's website.
    • Delivered a multivariant advertising engine for Toyota's entire product line. Exceeded KPIs by 125% and backed by a $40 million ad-buy.
    • Conceived and delivered 26 interactive banners for Toyota's annual marketing campaign. Achieved conversion rates that exceeded success metrics by 200%.
  • Senior Project Manager
    2009 - 2010
    The Designory
    • Led teams delivering online product experiences for Infiniti's vehicle lineup.
    • Optimized and documented exhaustive product launch activities for new and existing vehicles.
  • Senior Program Manager
    2008 - 2009
    Schematic
    • Managed PM team responsible for product launches and updates for Dell's small and medium business.
    • Defined process and system requirements supporting 450 monthly requests from 200+ global stakeholders.
    • Served as the primary contact for client supporting BPR, issue resolution, risk mitigation, and change management processes for Dell's Global Online division.
  • Production Manager
    2006 - 2008
    Digitaria
    • Ran Los Angeles office supporting 14 clients in the entertainment industry (CBS, NBCU, Fox, KCRW, NPR, etc.).
    • Led multi-national team producing online ticketing system for ArcLight Cinemas.
    • Led user experience refactoring of NBC Universal's internal music licensing application.
    • Led RFP process for Fox enterprise content management solution.
    • Directly managed and produced the NPR and KCRW media players.
  • Engagement Manager
    2005 - 2006
    E! Online
    • Oversaw the overall quality, delivery, and execution of the re-architecture and redesign of the E! Online website and “The Vine” video player.
    • Led RFP, scoping, and design exercises with executive stakeholders and project team.
    • Led the project communication strategy within the organization to ensure organizational readiness.
  • Senior Producer
    2003 - 2005
    Disney
    • Served as the lead producer for enterprise releases of DisneyCruiseLine.com, DisneyWorld.com, DisneylandMeetings.com, and commerce engines for Disneyland.com and DisneyCruiseLine.com.
    • Directed teams and managed project budgets ranging from $500,000 to $2 million.
    • Key contributor generating budget models supporting 350+ resources for annual, 3-year, and 5-year fiscal budget planning.
Project History
  • Shaneco.com Hybris Implementation
    Technology executive who led digital transformation and agile adoption for robust eCommerce platform design and delivery.

    As the vice president of digital experience and technology, I directed the implementing agile/scrum in concert with the digital development team, authored their SDLC documentation while leading the transformation of the eCommerce platform from Umbraco to Hybris Commerce Cloud. I was part of the executive governance committee defining overall strategy and was accountable for the approval of user experience, commerce flow and integration and management of 30+ 3rd party vendors supporting implementation, optimization, and ongoing maintenance activities.

  • DisneyCruiseLine.com Redesign
    Senior Producer accountable for all design and development activities from discovery to delivery.

    Complete site strategy including CRM, redesign, and re-platform on Disney’s go network. Site included visual walk-through of main ship attractions, all new photography, personalized content and a robust booking engine that enabled customers to complete all pre-board documentation, on-shore and off-shore excursion booking, babysitting, dinner reservations, land and sea packages, car rentals, transportation to-from airport and more; all custom developed on a Java-based platform.

  • VSP/eyeconic.com Redesign
    Led delivery of strategy, user experience, visual design, and technology integration.

    While at SapientNitro, I led engagement responsible for site strategy, content strategy, user experience, visual design, and technology integration for the eyeconic.com eCommerce site on a Demandware platform.

  • Infiniti USA Product Launches
    Senior project manager responsible for Infiniti product launches.

    The last delivery I completed with the company was for the complete G line of automobiles. After revamping the process and adding extended lead times for critical 3D visuals, the project was a complete success. The client said, “it was the most successful online product launch in history.” It also made JD Powers Top 5 in the category.

    The digital business was transferred to Critical Mass in Calgary during my last few months with the company. I was on the transition team and authored a product delivery manual that outlined every minutia of detail necessary to launch a new or update a vehicle online.

  • NHL Gamecenter Live Mobile Application
    Senior project manager for the NHL that included front-end strategy and user experience on multiple mobile devices.

    APPY award-winning Game Center Live mobile application. The mobile experience supported native iPhone, Android, and Blackberry devices. The client was amazing and partnered with us at the hip from the very beginning. Initially, there was resistance with my team. However, the project turned out to be one of the most successful and visible projects in my career. It made me truly believe that joint-design with the right client; who advocates design decisions that were made within their organization, leads to a superb experience that is well received by customers.

  • Disneyland.com Booking Engine
    As a senior producer, I led the technology team through a revamp of the Disneyland online booking engine.

    The biggest challenge of this project was the lack of documentation. The red flag I discovered early on was in the SOW. “Supports existing functionality” was scattered everywhere. As it turned out, very little of the complex ticketing options were documented. This forced the project budget to more than triple before TDDs or one ounce of code was written. I discovered this within the two weeks of taking on the project and was quickly able to get additional funding (and time) to complete the project.

  • Toyota Interactive Ads
    Led creative and technology from ideation to delivery for 26 interactive ads supporting Toyota's annual brand campaign.

    As the senior interactive producer, I led the creative team in developing interactive ads for Toyota's Ideas for Good branding campaign. Interactive ads exceeded 200% of the target conversion.

  • Dell SMB and Dell Global Online Operations
    Led business process reengineering activities within a complex organization.

    As a senior program manager for Schematic (now Possible Worldwide), I led a team of project managers responsible for the maintenance and operations for product launches supported Dell’s small and medium business. The team also supported thousands of monthly requests from global business partners supporting ad campaigns and vanity sites through a system I designed and enabled a single project manager to support all requests with a 100% followthrough.

Education
  • Master's degree candidate in Business Administration
    2019 - 2022
    Johns Hopkins University - Carey Business School - Baltimore, MD
  • Bachelor of Science degree in Management Science and Business Management
    2010 - 2013
    Pepperdine University - Graziadio Business School - Malibu, CA
Certifications
  • Digital Marketing Strategies: Data, Automation, AI & Analytics
    FEBRUARY 2019 - PRESENT
    Northwestern - Kellogg School of Management
  • Certified Scrum Product Owner
    SEPTEMBER 2018 - SEPTEMBER 2020
    Scrum Alliance

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