Charles Trostle, Project Manager in Denver, CO, United States
Charles Trostle

Project Manager in Denver, CO, United States

Member since March 4, 2019
As a product owner and project manager, Charles has led Agile and distributed teams, delivering enterprise commerce, web, mobile, and marketing communication initiatives. His past clients include Activision, Anthem Healthcare, Charter, Dell, Disney, Guthy-Renker, NBC Universal, Nissan/Infiniti, Toyota, VSP/eyeconic, and dozens of other high-profile clients. He has solid business acumen, is CSPO certified, and has 20+ years of delivery experience as an agency consultant and client-side executive.
Charles is now available for hire

Project Highlights

Education

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Employment

  • Product Owner | Delivery Lead

    2021 - 2022
    nXlvl Inc. via Toptal
    • Served executive leadership from concept to delivery for social media mobile applications and the NFT marketplace. The application focused on performers, players, promoters, and fans to easily build, manage, and monetize their personal brands.
    • Focused on product leadership and delivery, transitioning into a pure product role, improving overall user experience, and hardening the application for production launch.
    • Engaged with leadership and end users to prioritize feature enhancement and new development aligning the product with ongoing market needs and business objectives.
  • Product Owner | Agile Project Manager

    2020 - 2021
    Z News Service, Inc. via Toptal
    • Led a diverse development team building a global news agency's next-generation digital content management and workflow SAAS platform. Mainly used Azure, React, and React Native.
    • Collaborated with leadership to determine business requirements and priorities to generate a multi-phased roadmap while leading product requirements and delivery in an iterative, Agile development environment.
    • Optimized intake, design, development, and deployment processes, supporting the team residing in seven countries.
  • Agile Project Manager

    2020 - 2020
    Anthem - Digital (Reorg - Web & Mobile) via Toptal
    • Led a focused innovation team for a large healthcare organization to migrate legacy web views and consolidate native iOS and Android mobile applications into React Native.
    • Collaborated with executive leadership to understand objectives and devise a technology strategy and roadmap supporting a multi-phased approach that reduced overall development and support costs for a 200+ developer-strong organization.
    • Gathered high-level, inter-dependent business and technical requirements from twenty-three product owners and Agile project managers necessary to illustrate conceptual architecture, resource requirements, and timelines.
  • Agile Project Manager | Scrum Master

    2019 - 2020
    Advertise Purple, Inc via Toptal
    • Served and coached leadership as one of a three-member team that scoped the original project and led Agile development through the initial product launch.
    • Worked with the technology lead to create a solution that aggregates data from multiple data warehouses and unifies visual reporting for the company's agents.
    • Expanded scalable architecture and enabled the ability to service paying customers for access to its data and reporting capabilities. The engagement is ongoing after successfully coaching and transferring project management roles to the customer.
  • Vice President, Digital Technology

    2016 - 2018
    Shane Co.
    • Championed digital transformation and Agile enterprise adoption.
    • Led a team of 35 overseeing the design and delivery of technical applications and 3rd party integrations supporting a multi-warehouse, omnichannel eCommerce platform.
    • Transitioned legacy eCommerce platform with SAP Hybris.
    • Served on governance committees for Hadoop big data, enterprise security, and PCI/ADA compliance.
  • Senior Consultant

    2015 - 2016
    Slalom Consulting
    • Defined and optimized processes and systems to facilitate fiscal year budget planning, scoping, and estimating activities for Charter Communications for 20 product verticals and 400+ developers.
    • Created import and export process using Jira and Excel supporting fiscal budgeting and planning for 24 product divisions at Charter Communications.
    • Achieved continuous improvements in operational objectives by implementing production, quality, and customer-service standards for Vail Resorts.
  • Senior Program Manager

    2011 - 2015
    SapientNitro
    • Served as the delivery lead for Guthy Renker's direct-to-consumer eCommerce platform for six independent brands.
    • Led cross-functional global technology team of 36 resources on a Demandware platform.
    • Acted as the delivery lead for VSP/eyeonic.com redesign and re-platform of their consumer website.
    • Performed as the delivery lead for the redesign of NHL GameCenter mobile application; final product won APPY award in Sports Category.
    • Served as the delivery lead for interactive TV application for Qualcomm, including facial recognition, live data feeds, and social media integration.
  • Senior Interactive Producer

    2010 - 2011
    Saatchi & Saatchi
    • Implemented Agile, delivering UX and visual design for $2 million revamp of Toyota Owner's website.
    • Delivered a multivariant advertising engine for Toyota's entire product line. Exceeded KPIs by 125% and backed by a $40 million ad-buy.
    • Conceived and delivered 26 interactive banners for Toyota's annual marketing campaign. Achieved conversion rates that exceeded success metrics by 200%.
  • Senior Project Manager

    2009 - 2010
    The Designory
    • Led teams delivering online product experiences for Infiniti's vehicle lineup.
    • Optimized and documented exhaustive product launch activities for new and existing vehicles.
    • Documented complete production workflow for agency handoff to Critical Mass in Calgary.
  • Senior Program Manager

    2008 - 2009
    Schematic
    • Managed PM team responsible for product launches and updates for Dell's small and medium businesses.
    • Defined process and system requirements supporting 450 monthly requests from 200+ global stakeholders.
    • Served as the primary contact for clients supporting BPR, issue resolution, risk mitigation, and change management processes for Dell's Global Online division.
  • Production Manager

    2006 - 2008
    Mirum Agency (formally Digitaria)
    • Ran Los Angeles office supporting 14 clients in the entertainment industry (CBS, NBCU, Fox, KCRW, NPR, etc.).
    • Led a multi-national team producing an online ticketing system for ArcLight Cinemas.
    • Led user experience refactoring of NBC Universal's internal music licensing application.
    • Led RFP process for Fox enterprise content management solution.
    • Directly managed and produced the NPR and KCRW media players.
  • Engagement Manager

    2005 - 2006
    E! Online
    • Oversaw the overall quality, delivery, and execution of the re-architecture and redesign of the E! Online website and “The Vine” video player.
    • Led RFP, scoping, and design exercises with executive stakeholders and project team.
    • Led the project communication strategy within the organization to ensure organizational readiness.
  • Senior Producer

    2003 - 2005
    Disney
    • Served as the lead producer for enterprise releases of DisneyCruiseLine.com, DisneyWorld.com, DisneylandMeetings.com, and commerce engines for Disneyland.com and DisneyCruiseLine.com.
    • Directed teams and managed project budgets ranging from $500,000 to $2 million.
    • Key contributor generating budget models supporting 350+ resources for annual, 3-year, and 5-year fiscal budget planning.

Project History

  • E! Online Website Branding and CMS Implementation
    Liaison between E! Online executive team and design agency for the redesign of the E! Online publishing website.

    E! Online needed a leader to manage the day-to-day operations for rebranding and rearchitecting the E! Online publishing website. I partnered with the executive team, editorial, technology, and creative teams to run the overall project while bridging the gap between business requirements and tactical implementation. Day Communique was the selected CMS which was later purchased by Adobe and is now the foundation for Adobe Experience Manager.

  • Shaneco.com Hybris Implementation
    Technology executive who led digital transformation and agile adoption for robust eCommerce platform design and delivery.

    As the vice president of digital experience and technology, I directed the implementing agile/scrum in concert with the digital development team, authored their SDLC documentation while leading the transformation of the eCommerce platform from Umbraco to Hybris Commerce Cloud. I was part of the executive governance committee defining overall strategy and was accountable for the approval of user experience, commerce flow and integration and management of 30+ 3rd party vendors supporting implementation, optimization, and ongoing maintenance activities.

  • DisneyCruiseLine.com Redesign
    Senior producer accountable for all design and development activities from discovery to delivery.

    Complete site strategy including CRM, redesign, and re-platform on Disney’s go network. The site included visual walk-through of main ship attractions, all-new photography, personalized content and a robust booking engine that enabled customers to complete all pre-board documentation, on-shore, and off-shore excursion booking, babysitting, dinner reservations, land and sea packages, car rentals, transportation to-from airport and more; all custom developed on a Java-based platform.

  • VSP/eyeconic.com Redesign
    Led delivery of strategy, user experience, visual design, and technology integration.

    While at SapientNitro, I led engagement responsible for site strategy, content strategy, user experience, visual design, and technology integration for the eyeconic.com eCommerce site on a Demandware platform.

  • Infiniti USA Product Launches
    Senior project manager responsible for Infiniti product launches.

    The last delivery I completed with the company was for the complete G line of automobiles. After revamping the process and adding extended lead times for critical 3D visuals, the project was a complete success. The client said, “it was the most successful online product launch in history.” It also made JD Powers Top 5 in the category.

    The digital business was transferred to Critical Mass in Calgary during my last few months with the company. I was on the transition team and authored a product delivery manual that outlined every minutia of detail necessary to launch a new or update a vehicle online.

  • NHL Gamecenter Live Mobile Application
    Senior project manager for the NHL that included front-end strategy and user experience on multiple mobile devices.

    APPY award-winning Game Center Live mobile application. The mobile experience supported native iPhone, Android, and Blackberry devices. The client was amazing and partnered with us at the hip from the very beginning. Initially, there was resistance with my team. However, the project turned out to be one of the most successful and visible projects in my career. It made me truly believe that joint-design with the right client; who advocates design decisions that were made within their organization, leads to a superb experience that is well received by customers.

  • Disneyland.com Booking Engine
    As a senior producer, I led the technology team through a revamp of the Disneyland online booking engine.

    The biggest challenge of this project was the lack of documentation. The red flag I discovered early on was in the SOW. “Supports existing functionality” was scattered everywhere. As it turned out, very little of the complex ticketing options were documented. This forced the project budget to more than triple before TDDs or one ounce of code was written. I discovered this within the two weeks of taking on the project and was quickly able to get additional funding (and time) to complete the project.

  • Toyota Interactive Ads
    Led creative and technology from ideation to delivery for 26 interactive ads supporting Toyota's annual brand campaign.

    As the senior interactive producer, I led the creative team in developing interactive ads for Toyota's Ideas for Good branding campaign. Interactive ads exceeded 200% of the target conversion.

  • Dell SMB and Dell Global Online Operations
    Led business process reengineering activities within a complex organization.

    As a senior program manager for Schematic (now Possible Worldwide), I led a team of project managers responsible for the maintenance and operations for product launches supported Dell’s small and medium business. The team also supported thousands of monthly requests from global business partners supporting ad campaigns and vanity sites through a system I designed and enabled a single project manager to support all requests with a 100% followthrough.

Education

  • MBA Candidate in Business Administration
    2019 - 2021
    Johns Hopkins University - Carey Business School - Baltimore, MD
  • Bachelor of Science Degree in Management Science and Business Management
    2010 - 2013
    Pepperdine University - Graziadio Business School - Malibu, CA

Certifications

  • Digital Marketing Strategies: Data, Automation, AI & Analytics
    FEBRUARY 2019 - PRESENT
    Northwestern - Kellogg School of Management
  • Certified Scrum Product Owner
    SEPTEMBER 2018 - PRESENT
    Scrum Alliance

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