Nermin Catovic

I acted as the product manager from product discovery to in-market and go-live for the new Stitch Care Corp venture. I owned and managed the backlog and roadmap for Stitch | Your Stress Support product.

Responsibilities:
• Owned and managed complete release and delivery process for mobile and web apps
• Owned and built customer support process implementation from scratch using HubSpot and the app
• Continuous stakeholder management, expectations management; reporting
• Oversaw and integrated the warehouse management system using Flowspace for shipment of physical products to users
• Defined all analytics events to ensure data-driven roadmap planning, including marketing funnel conversions, app usage, and highlights in the user engagement.

• Tools and processes: AWS, Github, Vercel, Firebase, Postman, AppStore Connect, Google Play, Hubspot, Typeform, Atlassian workspace, Webflow, Stripe, Flowspace, Amplitude, Testflight, Expo Go, Mailchimp, AppFigures, TestRails

• Defined roles and responsibilities keeping in mind the company's values.
• Turned strategic vision into actionable tasks and direction.
• Worked with the CEO to define quarterly and half-year goals for the company.
• Helped increase ARR from $3.5 to $5 million in a year.
• Hired and offboarded team members.
• Introduced PTO policies and procedures.
• Introduced bonus distribution policies.
• Held quarterly 1-on-1s with team members.
• Managed team overall satisfaction levels.
• Oversaw financial payouts to contractors.
• Optimized expenses to maximize profitability.

• Overhauled development, operations, and the support process
• Introduced process improvements with regular release cadence
• Introduced a full CI/CD pipeline and delivery process for mobile apps using Bitrise
• Owned and managed backlog for all existing and new products
• Owned the whole release/manage process in App Store Connect
• Introduced and managed the quality assurance process (test case management, unit test, regression, feature testing, reporting) in both Qase and TestRails, and integrated it with Jira
• Tracked and determined action items based on changes in relevant KPIs such as revenue, conversion rates from trial to paid plans (RevenueCat, MixPanel, AppFigures, and AddsFlyer)
• Analyzed customer feedback and outlined new features based on it (through TypeForm and ZenDesk)
• Analyzed people dropping off the app and determined action items to prevent it
• Introduced multiple improvements in the customer support process through clear directions and a 100% response rate to customers
• Automated processes by integrating tools such as Jira, GitHub, Zendesk, TypeForm, Zeplin, Firebase, TestRail, Testflight, and more.

• Acted as a product owner and worked closely with the founder, the business, and third parties to scope features and refine these further to take them forward into development.
• Delivered a unified customer view into development with well-articulated, detailed, and prioritized backlogs of user stories into the scrum delivery teams.
• Worked side by side with the development team to ensure the requirements are met.
• Took ownership of the complete delivery process and established adequate technology improvements—branching strategies, delivery methods, putting CI/CD into place, ensuring security, and collaborating with integration partners).
• Sourced and recruited new team members.
• Established QA manual and automation practices to support CD.

• Identified gaps in the process and suggested improvement for the optimization in the current Kanban process.
• Optimized delivery process by focusing on teams and their satisfaction working in DevOps mode.
• Transformed team and management mindset to work in DevOps mode (from traditional).
• Improved cross-team collaboration and communication.
• Streamlined definition of OKRs and metrics which support business goals.
• Focused on multilevel retrospectives (teams and management) to increase transparency across different levels.

• Transformed the software development and delivery process.
• Introduced complete delivery roadmap (biweekly scrum with weekly release cadence).
• Increased security of the release process by reducing errors and maintaining uptime.
• Organized branching strategies that supported hotfixes and regular release cadence.
• Completed a full CI/CD process from development to production environments.
• Introduced scrum and guided the team throughout all the ceremonies regularly.
• Enforced and coached the management team on the importance of quality assurance and release sign-offs.
• Continuously coached about agile practices to both team and stakeholders.

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I led the core system delivery for new features and supported the existing ones for an FTSE 250 company in the office rental industry. I also improved the processes, beginning from an existing two-month delivery process to a more agile environment with multiple deliveries in a month, allowing co-dependant systems to enhance and support business demands.

In addition, I managed multiple team members, including 20 developers, ten QA and automation engineers with two supporting DevOps engineers, all globally distributed.

For a US-based mortgage industry leader, I led an application transformation and a pilot integration for a major planned application.

Our application served as the foundation and basis for how the major-parent project should be structured and organized. The project included complete continuous integration, automated delivery, and latest technology stack.

After the project was successfully completed, I managed the delivery process for new features and supported the existing ones.

This was a long-term engagement with a full agile implementation and delivery management.

I managed a team of combined developers, QAs, and DevOps consisting of 25 team members who continuously delivered high-value features for the client through new applications. We also developed a web/mobile-based application which won the Inman 2018's first runner-up award. I also acted as the interim product owner (by proxy) to alleviate the lack of direct involvement from the client product owner.