Nando Delgado, Developer in Buenos Aires, Argentina
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Nando Delgado

Verified Expert  in Engineering

Web Developer

Location
Buenos Aires, Argentina
Toptal Member Since
July 15, 2021

Nando is a web developer and digital marketing specialist based in Buenos Aires. Since 2014, Nando has worked with small businesses and startups to help them develop sites that both look great and drive conversions to help them achieve their sales and marketing goals. Nando loves disruptive ideas, great design, smart development, and working with amazing teams.

Portfolio

Urbi Labs
WordPress, PHP, CSS, React, Node.js, MongoDB, Cloud Firestore, Sass, Gulp, HTML...
Pul
Node.js, Express.js, JavaScript, Angular, Ionic, WordPress, Sass, MongoDB...
Hackmetrix
Analysis, Reporting, Google Analytics, Google Ads, Emailers, HTML, GitHub

Experience

Availability

Part-time

Preferred Environment

MacOS, Linux, Slack

The most amazing...

...project I've worked on was a ride-sharing app for Android that was planned, developed, and launched in three months as an MVP. It was a great team experience.

Work Experience

Director | Full-stack Developer

2019 - PRESENT
Urbi Labs
  • Designed and built custom sites for startups and marketing agencies and integrated them with tracking tools to measure events and goals.
  • Helped clients plan KPIs and prioritize goals to track and measure performance in terms of business goals.
  • Acted as a project manager and the main point of contact between clients and a team of four developers—translating project requirements into developer-friendly tasks.
  • Tracked tasks in ClickUp—making the board available to the client to follow along with our progress.
Technologies: WordPress, PHP, CSS, React, Node.js, MongoDB, Cloud Firestore, Sass, Gulp, HTML, WooCommerce, API Integration, GitHub

Founder | Back-end Developer

2019 - 2020
Pul
  • Planned and built with two partners the MVP for a ride-sharing app in three months.
  • Built a REST API for the app using Node.js and Express.js.
  • Developed our marketing website using WordPress and integrated our API with it in order for our visitors to calculate the potential earnings and savings of using our app.
Technologies: Node.js, Express.js, JavaScript, Angular, Ionic, WordPress, Sass, MongoDB, Firebase, HTML, API Integration, GitHub

Head of Marketing and Growth

2018 - 2020
Hackmetrix
  • Defined the marketing plan and executed it; periodically reported on our established KPIs, proposed optimizations, and executed them.
  • Duplicated the user base to over 1,000 users within a year through organic marketing.
  • Led the redesign and development of the company's marketing website.
Technologies: Analysis, Reporting, Google Analytics, Google Ads, Emailers, HTML, GitHub

WordPress Developer

2016 - 2018
Self-employed
  • Built and customized WordPress sites for clients in Argentina and Spain.
  • Successfully ran lead generation campaigns on Google Ads and Facebook Ads.
  • Wrote monthly reports for clients on website and ad performance using data from services such as Google Analytics and added my own professional insight.
Technologies: JavaScript, PHP, Sass, WordPress, CSS, Adobe Photoshop, Digital Marketing, Emailers, Analysis, Google Ads, Google Analytics, jQuery, HTML, API Integration, GitHub

Founder

2016 - 2017
Coffr
  • Worked on the concept for a crowdfunded lending line of credit; the first of its kind in Argentina.
  • Developed marketing materials including a marketing website, logo, and social media profiles and posts, media kit, and presentations.
  • Successfully opened talks to become partners with local banks and direct to consumer credit providers.
Technologies: JavaScript, PHP, WordPress, CSS, Adobe Photoshop, Digital Marketing, HTML

Head of Growth and Business Development

2015 - 2016
Olly
  • Worked on business development for the company in Argentina.
  • Ran hyper-targeted campaigns for potential clients using Facebook Ads.
  • Developed personalized landing pages with PHP, JavaScript, and CSS for prospects using data leveraged from social media profiles.
Technologies: PHP, Adobe Photoshop, Sales, Client Success, Business Development, Facebook, Facebook Ads, CSS, Sass, HTML

Gocleer: Vehicle Safety Ratings

Gocleer is an insurtech startup from Barcelona. The team was looking to have a microsite built where prospects could check the safety ratings of their vehicles according to the Euro NCAP (The European New Car Assessment Programme) and get a discount on their insurance if they scored over 90%.

To meet the client's requirements, a custom design was made in compliance with their brand guidelines.

The design was then turned into a custom WordPress theme and a custom plugin that combined requests to the Euro NCAP website and scraped some details displayed on the website.

Vera Fernandez

Vera Fernandez—a filmmaker and photographer from Argentina—had her personal and portfolio site hosted on Wix and decided that WordPress was a better choice. However, she liked the minimalistic look that Wix offered.

The solution was to build a near-identical version of her previous site but with improvements made to the navigation menu, photo galleries, and how videos were embedded—giving her the possibility to use her portfolio on Vimeo on her portfolio rather than having to upload videos to the site itself.

Urbi Labs Agency Website

https://urbilabs.com/
While rebuilding this website, the goal was to keep it light and SEO optimized. Front-end libraries, such as React, were leveraged while keeping the content management capabilities that WordPress offers.

The website was built using GatsbyJS, which is a static site builder. It uses React to output a set of static pages that make up the site. It easily connects to WordPress, which makes content management a breeze.

As an added benefit, Netlify was used to host the site. By connecting it to the project's Gitlab repository, adding updates and improvements were made more simple.

Languages

HTML, PHP, CSS, Sass, JavaScript, GraphQL

Platforms

WordPress, Shopify, WooCommerce, MacOS, Linux, Firebase, Netlify

Other

PSD to WordPress, WordPress Themes, API Integration, WordPress Plugins, Gatsby, Scraping, Digital Marketing, Inbound Marketing, Analysis, Reporting, Google Ads, Emailers, Sales, Client Success, Business Development, Facebook, Facebook Ads, Custom Themes

Libraries/APIs

React, Node.js, jQuery, Shopify API

Tools

Adobe Photoshop, Illustrator CC, GitHub, Figma, Slack, Google Analytics, Gulp, Advanced Custom Fields (ACF), NPM, Git, GitLab

Frameworks

Express.js, Angular, Ionic

Paradigms

Management, UX Design

Storage

MongoDB, Cloud Firestore, WP Engine

Industry Expertise

Marketing

2013 - 2017

Bachelor's Degree in Marketing

Universidad Argentina de la Empresa - Buenos Aires, Argentina

JANUARY 2021 - FEBRUARY 2023

HubSpot Academy Inbound Certification

HubSpot

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