Now hiring
Brand Manager
Now hiring

Brand Manager

Position Description

As Toptal’s Brand Manager, you will be an essential part of the newly formed brand team, charged with building a world-class brand marketing function to drive awareness of Toptal and all we have to offer. You’ll report to the Brand Director and collaborate with key partners, including Design, Content, PR, Events, Enterprise, and Growth, to develop our campaigns and marketing assets to achieve our goals.

You should have experience in traditional 360 B2B and B2C brand marketing and advertising, as well as the ability to think outside of the box to create unique, guerilla, experiential, and digital experiences. You will be a brand champion, a program manager, and a trusted partner. We will rely on your marketing acumen, your curiosity to learn, and your ability to lead projects and integrated teams.

This is a remote position that can be done from anywhere. All communication and resumes must be submitted in English.

Responsibilities:

  • Collaborate with fast-paced teams across Toptal to develop and execute marketing campaigns and multi-channel programs.
  • Provide brand guidance, competitive and audience insights, and clear communication (written and verbal) to peers and stakeholders.
  • Responsible for ensuring all work is created up to our quality standards and follows our brand guidelines perfectly.
  • Work with designers, writers, developers, and producers to deliver top-quality marketing tactics, landing pages, and other tangible deliverables.
  • Create content to enable our Enterprise and SMB sales partners to position Toptal as the thought leader in the Future of Work space.
  • Be the organizational center for the team — manage multiple projects at the same time, which includes developing creative briefs, creating and managing project timelines, and leading flawless execution even when the path to executing deliverables is ambiguous and you are receiving input from multiple stakeholders.
  • Track project costs to ensure we are on budget for each initiative.
  • Develop in-depth business reporting and comprehensive competitive analyses

In the first week you will:

  • Onboard and integrate into Toptal.
  • Meet and work with the VP of Brand Marketing and the Brand Director to understand our overall brand strategy, messaging, guidelines, and processes.
  • Understand the fundamentals of Toptal and what sets us apart.
  • Start to meet with team members from all of the other teams within the Brand Marketing function (content, design, production, publications, social, events, and community).
  • Gain a deep understanding of the roles and priorities of the team and key stakeholders.

In the first month you will:

  • Meet with other key partners within the organization (PR, growth, enterprise, SMB, talent operations, etc.)
  • Conduct a competitive analysis to understand our strategic white space and opportunities to stand out.
  • Integrate yourself into the Brand Marketing function team.
  • Start working on some priority initiatives by developing creative briefs in partnership with our partners, and briefing creative and production teams accordingly.

In the first three months you will:

  • Launch your first initiative to drive awareness of Toptal with the Enterprise audience.
  • Brainstorm unique initiatives and ideas to break through with the Enterprise and SMB audiences.
  • Partner with the Brand Director to identify additional projects and opportunities within the organization.

In the first six months you will:

  • Be fully immersed and familiar with all Toptal processes and tools.
  • Execute multiple projects and initiatives successfully.

In the first year you will:

  • Be seen as a brand champion within the organization, and someone teams go to for input and guidance on branding.

Requirements:

  • Strong professional background as part of a successful marketing team, including direct experience developing and executing marketing campaigns and tactics in multiple channels, including video, OOH/print, email, events, websites, digital, social, etc.
  • Able to develop creative briefs that include insights, data, and clear direction on what’s needed and what success looks like.
  • Agency experience is a plus, but not required.
  • Experience delivering marketing materials (case studies, white papers, etc.) for B2B professional services is preferred.
  • You must be a self-starter with initiative and drive, capable of executing rapidly with limited strategic direction.
  • You must have an exceptional eye for quality and an unwillingness to compromise on the quality of both messaging and design.
  • Experience with the nuances of different forms of marketing tactics and how to adapt messaging and design to each form.
  • Ability to work under pressure and adhere to tight deadlines while never sacrificing quality.
  • You must have excellent verbal and written communication skills and the ability to work well with individuals across a variety of functions.
  • You must be a world-class individual contributor first and foremost to thrive at Toptal. You will not be here just to tell other people what to do.
For Toptal Use Only: #LI-DNI

Who Will You Work With

Corinne Lowry

VP of Brand Marketing

As Toptal's VP of Brand Marketing, Corinne is responsible for and the authority on the Toptal brand and how it comes to life, both internally and externally. She brings over 20 years of experience in marketing and advertising working with and for multiple Fortune 100 brands, including IBM, Coca-Cola, Verizon, and Johnson & Johnson, among others. Previously, she served as a Managing Director and Head of Client Services at Ogilvy & Mather in New York. Corinne has a BS in Marketing from Miami University.

Niels West

Head of Content

As Toptal’s Head of Content, Niels is responsible for defining and executing the creative strategy of Toptal’s brand content across a variety of campaigns and products, including the Toptal site, platform, video content, and more. His experience includes creative leadership positions at Ogilvy, R/GA, and Google Creative Lab. His work has been honored with Cannes Lions, One Show pencils, a Guinness World Record, and also was included in Google’s list of the “creative internet.” Niels graduated with degrees in Journalism, International Studies, and Spanish from the University of Oregon. He has volunteered at 826 NYC, a non-profit dedicated to helping students with their writing skills.

Bret Hansen

Head of Brand Design

As Toptal's Head of Design, Bret is responsible for the visual expression of the Toptal brand. In this role, his focus is to ensure that the company's values and aspirations are reflected across all its brand touchpoints. Bret has held leadership roles at the top-tier branding agency, Siegel+Gale, as well as at The Wall Street Journal and Condé Nast. He has also led the design development of world-class brands, including American Express, SAP, The Wall Street Journal, and Novartis. Bret has undergraduate degrees in fine art and journalism and an MFA in Graphic Design from Virginia Commonwealth University. A natural mentor and design guide, Bret recently held an assistant professorship appointment at Pratt Institute in New York.

View The Whole Team

Working at Toptal

We're changing the way the world works. Toptal is not only a place to progress your career and design your own lifestyle, but also a company where you'll learn how to develop innovations that push business and technology forward.
Toptal Careers →

Think you’re a fit? Apply below:

Our team reviews every application. We will reach out to set up an interview if we feel you are a great fit.
Interested in joining our global talent network?
Apply as a Freelancer  

Working at Toptal has been the best experience of my career. Every day I'm surrounded by intelligent, thoughtful, and hard-working colleagues that push me to be better.

Jordan Lyons

SEO Manager

By continuing to use this site you agree to our Cookie Policy.