Enterprise Marketing Lead at Toptal
We created Toptal to solve an extremely difficult, real-world problem: the talent shortage.
Learn more about us and how to join our core team today.

Job Description

About Toptal

Toptal is a network of the world’s top 3% of software engineering, design, and finance talent – available on demand to help companies accelerate, adapt, and scale. With $100+ million in annual revenue and triple-digit growth, Toptal is the largest fully distributed workforce in the world.

We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun [see this video from The Huffington Post]. We see no borders, move at a fast pace, and are never afraid to break the mold.

If you’re not in the job market, you’re exactly the type of person we’re looking for.

Position Description

As Toptal’s Enterprise Marketing Lead, you will be responsible for fueling the expansion of Toptal’s line of business with Enterprise companies by developing and executing the strategy to acquire Enterprise clients through digital marketing channels and Account-Based Marketing.

In this role, you will have the opportunity to consolidate and expand a competitive Enterprise marketing strategy and infrastructure. You will envision, plan, test, scale, and optimize large-budget initiatives designed to reach buyers at Enterprise companies looking to hire Toptal’s elite talent: software engineers, designers, and finance experts.

You will be part of the Growth Marketing team, yet you will collaborate closely with the Enterprise, Events, Public Relations, Design, and Content Strategy teams. Therefore, you must be exceptional at leading fast-paced cross-functional projects and have an eye for detail.

This is a remote position that can be done from anywhere in the United States.

Responsibilities:

You will own and continuously improve Toptal’s Enterprise marketing strategies and infrastructure, including ensuring proper integration and usage of necessary marketing automation systems, development of new initiatives and cross-channel campaigns, refinement of buyer personas, and mapping out marketing funnels. You will work closely with the Growth Marketing and Enterprise leadership to align on strategy and KPIs. Your efforts will drive the tactical work to increase customer acquisition from both inbound leads and targeted-accounts through Account-Based Marketing campaigns. You will work with growth and analytics specialists to monitor and improve all dashboards and tracking systems needed to assess and optimize the efficacy of ongoing Enterprise marketing initiatives. You will work with the Growth Product Manager to continuously improve Enterprise portal, service pages, and conversion flows on the Toptal site. You will identify ways to further leverage established channels (SEO, AdWords, LinkedIn) and uncover new channels to engage with new buyers at Enterprise companies. You will provide thought leadership, strategic insight, and clear communication (written and verbal) with peers and stakeholders related to strategy. You must be in constant communication with team members. Here at Toptal over-communication is key.

In the first week you will:

  • Onboard and integrate into Toptal.
  • Familiarize yourself with current and past strategies and measure the effectiveness of growing the Enterprise line of business.
  • Dive into the roadmap and the biggest opportunities to focus on for improvement.

In the first month you will:

  • Learn the details related to existing playbooks, infrastructure, and processes.
  • Connect with the teams you will work closely with, understand how you will work together to drive successful outcomes of your initiatives.

In the first three months you will:

  • Lead the efforts to execute your first campaigns. You will have support to ensure there is focus on the right channels and accounts to target.

In the first six months you will:

  • Consolidate your roadmap.
  • Begin expanding scale and scope of the Enterprise marketing efforts.

In the first year you will:

  • Expand your team and infrastructure to target more ambitious goals.
  • Continue to drive new account growth.
  • Expand existing accounts with innovative marketing tactics.

Requirements:

  • You must be a builder first and foremost to thrive in this position.
  • You must be excited about the idea of scaling rapidly through aggressive testing of new ideas and customized solutions.
  • You must be a growth hacker at scale. Comfortable and motivated by the prospect of developing initiatives from first principles, without being too reliant on industry standard “plug and play” approaches and tools.
  • You must have a deep desire to build and lead Enterprise marketing long-term, including the ability to develop processes and grow a team to remain successful.
  • Experience marketing to Enterprise companies (Fortune 500) and proven ability to fuel Enterprise sales pipelines that drive revenue.
  • Experience with the strategies, tactics, tools, and language used to market to Enterprise clients including Account-Based Marketing.
  • Proven ability to work cross-functionally with Sales, Product, Marketing, and Design teams.
  • You must be a self-starter with initiative and drive, capable of executing rapidly with limited strategic direction.
  • Ability to work under pressure and adhere to tight deadlines while never sacrificing quality.
  • You must have high attention to detail. Every aspect of your assets and campaigns should be world-class with no details left behind.
  • Ability to build and scale in a fast-growing company with a focus on execution.
  • You must have excellent verbal and written communication skills.
  • You must be a world-class individual contributor to thrive at Toptal. You will not be here just to tell other people what to do.
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Required skills

Location

Anywhere in the United States

Commitment

Full-time

View the whole team →WHO YOU WILL WORK WITH

  • Gabriel Elizondo
    Gabriel is our VP of Growth Marketing. He leads our customer acquisition strategy for both SMB and Enterprise segments. His career in technology started at age 13 when he built a revenue-generating social website. Afterward, he worked in management consulting, growth and product management in companies such as Facebook and InsideSales.com. He earned degrees in Industrial Engineering, Data Analytics, and an MBA from Stanford University. Outside of work, Gabriel enjoys training for long distance triathlons and traveling around the world.
  • Michael Kearns
    As the VP of Enterprise, Michael is responsible for driving the rapid scaling of our Enterprise business by establishing processes, service offerings and strategies to take our business to the next level. The Toptal Enterprise team is responsible for developing relationships with leading organizations around the world, and helping those organizations leverage the power of Toptal’s global talent community. With a consulting and entrepreneurial background, through his various leadership roles at organizations such as Accenture and Slalom Consulting, Michael has worked with teams around the world, serving clients at some of the world’s largest companies.
View whole team →

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Our team reviews every candidate, and you will be contacted to interview if we feel you are a great fit.
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