
Elisey Kolev
Verified Expert in Design
UX/UI Designer
Sofia, Bulgaria
Toptal member since November 8, 2017
Elisey is a senior product designer with 15 years of experience in UI/UX. Known for transforming complex issues into user-centric solutions, he effectively aligns products with user needs and business goals. Elisey has designed a predictive analytics platform that uses generative AI to better understand outcomes and costs across 350+ billion healthcare records. His strategic approach has also helped a global cybersecurity firm improve its architectural design and boost task efficiency by 30%.
Portfolio
Work Experience
Senior Product Designer
Sanara Health
- Shaped the product structure for an AI-native critical care platform, turning a broad product vision into a focused set of workflows around documentation, coding, quality, tasks, and clinical handoffs.
- Designed the MVP from the ground up, defining the core workflows, interactions, information hierarchy, and UI patterns across the clinical experience.
- Translated complex critical care workflows into simple product experiences, deciding what information to surface, when to surface it, and how clinicians should review and act on AI-generated outputs.
- Established the product’s design foundation, creating reusable UI and interaction patterns that kept the MVP consistent and gave engineering a clear path to implementation.
- Worked directly with engineering throughout development, using Figma, Paper, and Cursor to resolve design questions in context, refine interactions, and move quickly from product decisions to working software.
- Drove product and UX decisions across the platform, working closely with the founders and clinical team to turn domain expertise into practical product behavior.
Strategic UX/UI Designer
CiteMed Inc.
- Led the redesign of a complex B2B SaaS product, working directly with the CEO and product manager to define product direction and UX priorities.
- Reworked the product structure and information architecture to make the overall experience easier to understand and navigate.
- Mapped and redesigned key research workflows, bringing disconnected steps and features into a more coherent experience.
- Identified opportunities to simplify complex tasks and reduce the amount of manual work required from researchers.
- Defined UX patterns for introducing AI into existing workflows, balancing automation with user control and transparency.
- Improved the hierarchy and presentation of dense research data, making information easier to scan and act on.
- Established shared interaction patterns and a design system to improve consistency across the product and support ongoing development.
- Worked closely with engineering throughout the redesign to resolve implementation questions and keep product decisions grounded in what could be built.
Lead UX/UI Designer
Fairo AI
- Led UX and product design for an early-stage AI platform, working closely with the founders on product direction and priorities.
- Helped reposition the product from AI governance to agent tracing and deployment, and carried that direction through the product and marketing site.
- Designed onboarding for AI engineers, making it easy to add Fairo to existing agents and start working with trace data.
- Designed workflows for setting up and managing AI Runnables and Workflows, with a focus on quick setup and clear controls.
- Designed a simple way for teams to manage multiple AI use cases, including goals, KPIs, models, data, documents, and risks.
- Created reusable UI and interaction patterns to keep the product consistent as it grew.
- Worked closely with engineering to make product decisions quickly and move designs into production.
Senior Product Designer
Covision Inc
- Led the redesign of an existing event-planning CMS, starting with a UX review to identify problems in navigation, page structure, and the editing experience.
- Reworked the product architecture around how event teams plan and manage attendee experiences, improving navigation and making common tasks easier to find.
- Redesigned the editing experience around the final attendee experience, giving event planners a much clearer connection between what they build and what attendees see.
- Built a new page-building system that gave planners more control over layouts, content, branding, and responsive experiences without developer support.
- Introduced a clearer visual structure across the CMS, replacing dense table-based pages with layouts that were easier to scan and work with.
- Improved the product architecture without starting over, working within the existing system so changes could be introduced incrementally and shipped without slowing development.
- Worked closely with developers throughout the redesign to keep the product maintainable and move improvements into production quickly.
Product Designer
Briggs & Walker
- Audited the existing platform to identify UX problems across campaign planning, location management, scheduling, and field operations.
- Reworked the product structure to make the relationships between campaigns, locations, teams, schedules, and agents easier to understand and manage.
- Simplified complex planning workflows, helping teams allocate field agents and locations across multiple campaigns with less effort.
- Designed the mobile experience for field agents, focusing on the tasks they need to complete while working in the field.
- Simplified key field workflows so agents could quickly understand what they needed to do, log their work, and move between tasks.
- Worked across the admin and field experiences to create a more consistent product while accounting for the very different needs of planners and agents.
- Worked closely with product, support, and engineering to identify issues, refine solutions, and move designs into production.
Lead UX/UI Designer
AI-driven Health Analytics Company
- Led UX and product design for an AI-powered clinical platform used by healthcare organizations, including the Cleveland Clinic and Houston Methodist.
- Designed ways for clinicians to work with large volumes of patient data, focusing the experience on the information most relevant to their decisions.
- Reworked the patient experience around risk and priority, helping clinicians quickly identify patients who need attention and understand why.
- Designed the product structure, navigation, filtering, saved views, and patient-level experiences needed to support different clinical workflows.
- Turned complex clinical and AI-generated data into clear visual hierarchies, summaries, and actionable insights without hiding the underlying detail.
- Worked with cross-functional teams to shape new AI capabilities and determine how they should fit into existing clinical workflows.
- Led design workshops and reviews with stakeholders to align clinical requirements, product goals, and UX decisions.
- Built and maintained a scalable design system that supported consistency across a growing healthcare platform.
- Used feedback from clinicians and stakeholders to refine workflows and improve the product as new use cases emerged.
Mobile UX/UI Designer
Mediflix, Inc.
- Designed a user-friendly app that links to the platform's large video database, allowing a video chatbot to answer patient questions on various topics, improving user interaction and access to healthcare advice.
- Strategically planned the architectural design to ensure users can easily find, interact with, and navigate through the expert guidance videos, enhancing the overall user experience and ensuring seamless access to vital healthcare information.
- Transformed a library of expert advice videos into a friendly chatbot that can have conversations, understand users' questions and feelings, and recommend helpful videos in an easy and supportive way.
- Led and carried out the first user interviews, confirming the value of the video chatbot concept and identifying opportunities for improvement and innovation.
- Collaborated with product management, developers, and executive leadership to strategically plan and implement impactful product enhancements.
Senior UI/UX Designer
Biasi Consulting Limited
- Conducted research into competitor products in the online education and university application domains, identifying gaps and opportunities to position our educational assistant platform innovatively.
- Executed research targeting students and parents, diving into their pain points, expectations, and needs to derive insights that would shape and validate the problem-solving approach of our product.
- Led the architectural design of the product's information setup, carefully considering different users (students, parents, and teachers) to ensure everyone could easily start using it and get continuous support.
- Initiated the design process by creating low to mid-fidelity wireframes, using architectural principles to map out the platform's functionalities and ensure a structured and user-friendly design approach.
- Led the UX strategy and design for the MVP of the educational assistant platform, ensuring a user-friendly, intuitive product that laid the foundation for future development.
- Used the no-code tool Bubble.io to quickly develop the MVP of the educational assistant platform. This method saved time and money, allowing us to make fast changes based on user feedback.
UI/UX Specialist
Health Picture
- Designed an easy-to-use, responsive web platform that organizes significant medical records clearly and shows the user's relative health risks for acute conditions.
- Created stories for two main users (personas) using insights from chats with medical experts, to make sure our design really fits what users need and want.
- Used architectural design to build the steps users take, especially focusing on older people with Medicare insurance and their caregivers, to make sure they can easily keep an eye on health, care visits, procedures, risks, and more.
UX Architect
Cybersecurity Company
- Designed user experiences for products aimed at preventing terrorism and crime, ensuring they were tailored to the high-stakes, data-sensitive needs of security professionals.
- Conducted thorough interviews with users from various crime-fighting agencies, diving deep into their workflows to identify critical needs, and developing use cases that directly address their unique challenges and requirements.
- Revised and improved the product's information architecture, employing strategic architectural design principles to ensure optimal organization, accessibility, and user-friendliness of data-intensive interfaces.
- Ensured the architectural design supported quick and intuitive access to critical security data, enabling users to make timely and informed decisions in sensitive scenarios.
- Developed detailed wireframes with a strong emphasis on architectural design to create a data-driven web application, ensuring complex filters were presented in a coherent, user-friendly manner to facilitate precise and efficient data retrieval.
- Conducted usability tests, refined navigation and content, and improved architectural design, reducing user-task time by 30% through streamlined flows and intuitive interactions.
- Led the UX research and design processes, ensuring architectural design principles were consistently applied, enhancing user experience across the entire platform.
Lead UI/UX Designer
Bloom Dental
- Collected and compared data on the strengths and weaknesses of existing dental practice management products.
- Performed interviews with the stakeholders and potential users (dental practices) to better understand their workflow, needs, and standard practices.
- Prepared user personas based on the key insights gathered from user interviews.
- Defined the different user's goals by writing user stories.
- Created user flows to define the actions the users would take to achieve their goals.
- Crafted detailed wireframes of the administrative tools, clinical procedure tools, and patient portal.
- Finalized the UI/UX of the dental practice software.
UI/UX Designer
GlaxoSmithKline
- Created the UI and UX for a mobile companion app for asthma patients that aims to assist them in their daily routines by reminding them to regularly perform their inhalations and helping them to better manage their condition and treatment.
- Partnered with Sensodyne to create the UI and UX for a mobile companion app that integrates with their smart electric toothbrushes and assists users in their dental hygiene habits.
- Collaborated with Physiogel to create the UI and UX for a mobile application that allows users to take microscopic photos of their skin and then analyze and compare the results of their daily skincare.
UI/UX Designer
SCAS
- Designed a web-based educational platform aiming to help extend the working life of aging employees.
- Created the design for a web platform providing valuable resources, educational games, and guidance on media literacy and internet security issues.
- Designed a web-based training platform covering aspects of HIV and AIDS prevention.
Education
Bachelor's Degree in Traditional Animation and Arts
New Bulgarian University - Sofia, Bulgaria
Professional Qualification in Computer Science
Technology School of Electronic Systems "ELSYS" - Sofia, Bulgaria
Skills
Tools
Adobe Photoshop
Platforms
Figma, Web, Mobile
Industry Expertise
Healthcare
Other
Mobile UI, Wireframing, Mockups, Web UX Design, Platform Design, Web UI Design, Information Architecture (IA), UI Prototyping, User Research, Mobile Apps, B2C, Prototyping, SaaS, Responsive UI, UX Architecture, User Flows, UI Design, B2B, Web Platforms, Medical Software, User Experience (UX), UX Research, User Interviews, User Interface (UI), Web Design, Healthcare Management Systems, Mobile App Design, UX Prototyping, Mobile UX, App Design, UX Design, Product Design, SaaS Design, DataViz, Data Visualization, Dashboards, Web App Design, Web App UI, Web App UX, Dashboard Design, Design Leadership, User Personas, Healthcare Services, Responsive Web Design (RWD), Mobile Design, UX Wireframes, Mobile UX Design, Mobile UI Design, Architectural Design, Complex Application User Interfaces (UI), Software Design, Usability, Artificial Intelligence (AI), MVP Design, Visual Design, UX Audits, Design Systems, UX Flows, User Experience Design, Business to Business (B2B), UX Strategy, App UX, User Journeys, Enterprise Design, Software as a Service (SaaS), AI Design, AI-powered Product Design, Agentic AI, Conversational AI, Product Strategy, Conversational Design, Agile, Data Reporting, Regulatory Compliance, Compliance, Minimum Viable Product (MVP), User Testing, A/B Testing, Web Development, Object-oriented Programming (OOP), Responsive Web Apps, Financial Data, Design, Content Management Systems (CMS), Interaction Design (IxD), Workflow Design, Cursor AI
Experience
- Mobile App Design - 12 years
- User Experience (UX) - 12 years
- User Interface (UI) - 12 years
- UX Research - 12 years
- Architectural Design - 12 years
- B2B - 8 years
- Web Platforms - 8 years
- Medical Software - 8 years
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