Fernando Berlanda, Designer in Florianópolis - State of Santa Catarina, Brazil
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Fernando Berlanda

Verified Expert  in Design

Designer

Location
Florianópolis - State of Santa Catarina, Brazil
Toptal Member Since
December 14, 2016

Fernando is an award-winning Swiss army designer experienced in product, interaction, and digital design. He excels at problem-solving, from wireframes to final digital products, delivering elegant branding, UI/UX, and 3D design solutions. Fernando's solutions have earned him recognition, and he has worked with top companies, global startups, and advertising agencies. His exceptional communication skills and collaborative leadership style make him a valuable asset to any team.

Portfolio

Work Experience

Senior Digital Designer

2014 - PRESENT
Freelance Clients
  • Developed an award-winning website utilizing WebGL technology and showcasing a 3D interface. The website received Awwwards SOTD and a mobile award.
  • Designed a language learning app for iOS/Android with geolocation and chat. Managed branding, wireframes, prototyping, product design, and dev support. Released the app with top-notch design and the App Store assets.
  • Created the whole visual environment for an IoT device, including wireframes, mobile app design, device interface, and even the product package.
  • Served as a lead designer for a Boston nightclub social media app on iOS and Android. Oversaw branding, logo, product design, wireframes, and prototypes. Provided developer support and ensured the App Store readiness.
  • Created several branding projects encompassing web design and 3D concept art.
Technologies: Adobe Experience Design (XD), Adobe Illustrator, Adobe Photoshop, InVision, Sketch, Figma, Cinema 4D, Redshift Renderer, Adobe After Effects, Adobe Creative Suite, UI Design, iOS UI Design, Mobile Design, Web Design, Dashboard Design, Wireframing, Branding, Logo Design, Visual Identity, Interaction Design (IxD), Design Systems, 3D Art, 3D, Product Design, Adobe CC, Adobe InDesign, Illustrator CC, iOS, Style Guides, HTML, CSS, Apple Keynote, Cartoon Character Design, Rapid Prototyping, eCommerce Design, Icon Design, Web App Design, Digital Product Design, Visual Design, Illustration, User Interface (UI), Interactive Design, Art Direction, User Experience (UX), IoT Design, Internet of Things (IoT), High-fidelity Mockups, GUI Design, SaaS Design, Mobile UI, Digital Design, Mobile Web Design, Mobile App Design, Layout, Typography, Creativity, Adaptive Design, Digital Art, Maxon Cinema 4D, Landing Page Design, Design, Character Design, Animation, 3D Animation, 3D Design, Creative Direction, Responsive, High-fidelity Prototypes, Brand Design, Dashboards, Mockups, Graphic Design, Marketing Design, Interactive Prototypes, Design Direction, Brand Guidelines, Collateral Design, Email Templates, Banner Ads, Social Media Design, Responsive Web Design (RWD), Mobile First, Web App UI, Web App UX, Digital Project Management, Design Workshops, Holistic UX Design, User Workshops, Component Libraries, User Journeys, UI Components, Websites, Print Design, Responsive Design, Rapid Interactive Prototyping, Design Specifications, Collaboration, Mobile, eCommerce, Interactive UI, Packaging, 3D Packaging, Advertising Design, Social Media, Prototyping, Color Theory, Microsoft PowerPoint, Design Production, User Flows, Landing Pages, UI Animation, Visual Effects (VFX), 3D Graphics, Infographs, Infographics, Motion Graphics, Responsive Web Apps, UX Wireframes, Layout Design, Product Roadmaps, Brand Books, Information Architecture (IA), Mobile UX Design, Mobile UI Design, Pitch Presentations, Google Slides, Imagery, Fintech, B2B, Presentation Design, WordPress, Android, Color Schemes, Brand Identity, Animated Prototypes, Desktop

Design Innovation Lead

2022 - 2023
Toptal
  • Served as a creative lead on a significant rebranding effort, encompassing various brand elements and resulting in comprehensive brand guidelines and visual style documentation.
  • Led the relaunch of a publication website, including rebranding and new UI design as a creative lead.
  • Spearheaded, as lead designer, a time-sensitive 3D video animation project with full responsibility for art direction, style framing, and design. Achieved in-house production with a small team in record time.
  • Served as a design lead for multiple branding and creative design projects.
Technologies: Figma, Adobe After Effects, Redshift Renderer, 3D, 3D Design, 3D Art, Creative Direction, Art Direction, UI Design, Web Design, Design Systems, Interaction Design (IxD), Adobe Creative Suite, Branding, Visual Identity, Logo Design, Augmented Reality (AR), Adobe Aero, Product Design, Adobe CC, Adobe InDesign, Illustrator CC, Style Guides, Cinema 4D, Apple Keynote, Icon Design, Adobe Photoshop, Adobe Illustrator, Visual Design, Illustration, User Interface (UI), Interactive Design, High-fidelity Mockups, GUI Design, Digital Design, Mobile Web Design, Mobile App Design, Layout, Typography, Creativity, Adaptive Design, Digital Art, Maxon Cinema 4D, Landing Page Design, Design, Animation, 3D Animation, User Experience (UX), Rapid Prototyping, Responsive, High-fidelity Prototypes, Brand Design, Wireframing, Mockups, Design Leadership, Project Management, Graphic Design, Marketing Design, Interactive Prototypes, Design Direction, Brand Guidelines, Email Templates, Banner Ads, Social Media Design, Responsive Web Design (RWD), Mobile First, Web App UI, Web App UX, Digital Project Management, Design Workshops, Holistic UX Design, Component Libraries, UI Components, Websites, Print Design, Responsive Design, Rapid Interactive Prototyping, Design Specifications, Collaboration, Leadership, Enterprise, Interactive UI, Advertising Design, Social Media, Abstracts, Principle, Prototyping, Color Theory, Microsoft PowerPoint, Design Production, User Flows, Landing Pages, UI Animation, Visual Effects (VFX), 3D Graphics, Infographs, Infographics, Motion Graphics, UX Wireframes, Layout Design, Brand Books, Information Architecture (IA), Mobile UX Design, Mobile UI Design, Pitch Presentations, Google Slides, Imagery, Copywriting, Presentation Design, WordPress, Color Schemes, Brand Identity, Animated Prototypes, Desktop

Senior Brand Designer

2016 - 2022
Toptal
  • Oversaw the end-to-end design of the website as a UI designer for Toptal Blog. Designed the entire website, from wireframes to production, ensuring the final product met the highest quality and user experience standards.
  • Crafted various visual identities from concept to completion, including complex brand guidelines for internal products and brands.
  • Delivered a range of creative projects, including landing pages and intricate 3D animations.
Technologies: Figma, Sketch, Adobe Creative Suite, Cinema 4D, Framer, Principle, Abstracts, UI Design, Branding, UX Design, Prototyping, Wireframing, Art Direction, Web Design, Redshift Renderer, Logo Design, Visual Identity, Interaction Design (IxD), Design Systems, 3D Art, 3D, Product Design, Adobe CC, Adobe InDesign, Illustrator CC, Style Guides, HTML, CSS, Apple Keynote, Rapid Prototyping, Icon Design, Adobe Photoshop, Adobe Illustrator, Digital Product Design, Visual Design, Illustration, User Interface (UI), Interactive Design, User Experience (UX), Adobe After Effects, High-fidelity Mockups, GUI Design, Digital Design, Mobile Web Design, Mobile App Design, Layout, Typography, Creativity, Adaptive Design, Digital Art, Maxon Cinema 4D, Landing Page Design, Design, Animation, 3D Animation, 3D Design, Brand Design, Responsive, High-fidelity Prototypes, Mockups, Graphic Design, Marketing Design, Interactive Prototypes, Design Direction, Brand Guidelines, Collateral Design, Email Templates, Banner Ads, Social Media Design, Responsive Web Design (RWD), Mobile First, Web App UI, Web App UX, Digital Project Management, Design Workshops, Holistic UX Design, Component Libraries, User Journeys, UI Components, Websites, Print Design, Responsive Design, Rapid Interactive Prototyping, Design Specifications, Collaboration, Leadership, Enterprise, Interactive UI, Advertising Design, Social Media, Color Theory, Microsoft PowerPoint, Design Production, User Flows, Landing Pages, UI Animation, Visual Effects (VFX), 3D Graphics, Infographs, Infographics, Motion Graphics, UX Wireframes, Layout Design, Product Roadmaps, Brand Books, Information Architecture (IA), Mobile UX Design, Mobile UI Design, Pitch Presentations, Google Slides, Imagery, Banner Design, Copywriting, Presentation Design, WordPress, Color Schemes, Brand Identity, Animated Prototypes, Desktop

UX/UI and Brand Designer

2016 - 2018
MVPBLD
  • Designed a smart gardening platform, including UX/UI, wireframes, MVP prototypes, and branding.
  • Worked on a self-published authors' platform, including the whole UX/UI design, wireframes, high-fidelity prototypes, and branding.
  • Co-created and designed the website for a digital nomads' platform, including branding and UX/UI.
  • Designed the onboarding flow and interface for an authentication iOS app.
  • Created branding and visual IDs for several different clients, especially startups.
Technologies: Adobe Experience Design (XD), InVision, Adobe Illustrator, Adobe CC, Adobe Photoshop, Sketch, Branding, Prototyping, Wireframing, Adobe Creative Suite, Framer, UI Design, UX Design, Mobile Design, Web Design, Dashboard Design, Web App Design, Logo Design, Visual Identity, Interaction Design (IxD), Design Systems, Product Design, Adobe InDesign, Illustrator CC, iOS, Style Guides, HTML, CSS, Cinema 4D, Apple Keynote, Cartoon Character Design, Rapid Prototyping, iOS UI Design, eCommerce Design, Icon Design, Digital Product Design, Visual Design, Illustration, User Interface (UI), Interactive Design, Art Direction, User Experience (UX), SaaS, Adobe After Effects, High-fidelity Mockups, GUI Design, SaaS Design, Mobile UI, Digital Design, Mobile Web Design, Mobile App Design, Layout, Typography, Creativity, Adaptive Design, Digital Art, Landing Page Design, Design, Character Design, Animation, Brand Design, Responsive, High-fidelity Prototypes, Dashboards, Mockups, Graphic Design, Interactive Prototypes, Brand Guidelines, Email Templates, Mobile First, Web App UI, Web App UX, Design Workshops, Holistic UX Design, User Workshops, User Journeys, UI Components, Websites, Print Design, Responsive Design, Rapid Interactive Prototyping, Design Specifications, Collaboration, Mobile, eCommerce, Interactive UI, Social Media, Color Theory, Microsoft PowerPoint, Design Production, User Flows, Landing Pages, UI Animation, Infographs, Infographics, Motion Graphics, Responsive Web Apps, UX Wireframes, Layout Design, Product Roadmaps, Brand Books, Information Architecture (IA), Mobile UX Design, Mobile UI Design, Pitch Presentations, Google Slides, Imagery, Wellness, Banner Design, Fintech, B2B, Presentation Design, WordPress, Color Schemes, Brand Identity, Animated Prototypes

Creative Director

2007 - 2014
Agenciamob
  • Worked as a creative lead on advertising campaigns for Eletrobras Eletrosul, Latin America's biggest power utility company located in Brazil.
  • Worked with a range of clients, including Nivea, Samsung, Harley-Davidson Brasil, Komeco, Enox, and Eletrobras.
  • Managed design and creative teams, mentored junior designers, and served as a creative lead.
Technologies: Cinema 4D, Adobe After Effects, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Creative Suite, UI Design, Art Direction, Creative Direction, Animation, 3D Animation, 3D Design, Web Design, Logo Design, Visual Identity, 3D Art, 3D, Adobe CC, Illustrator CC, Style Guides, Cartoon Character Design, eCommerce Design, Icon Design, Visual Design, Illustration, User Interface (UI), Interactive Design, Branding, High-fidelity Mockups, Digital Design, Layout, Typography, Creativity, Design, Character Design, High-fidelity Prototypes, Brand Design, Mockups, Design Leadership, Graphic Design, Marketing Design, Design Direction, Brand Guidelines, Collateral Design, Banner Ads, Design Workshops, Websites, Print Design, Design Specifications, Collaboration, Leadership, Packaging, 3D Packaging, Advertising Design, Color Theory, Microsoft PowerPoint, Design Production, Visual Effects (VFX), Infographs, Infographics, Motion Graphics, Layout Design, Brand Books, Pitch Presentations, Imagery, Banner Design, Healthcare, B2B, Presentation Design, WordPress, Color Schemes, Brand Identity

Tools

Adobe CC, Cinema 4D, Adobe Illustrator, Adobe Experience Design (XD), Sketch, InVision, Adobe Photoshop, Figma, Adobe Creative Suite, Google Slides, Adobe InDesign, Apple Keynote, Illustrator CC, Adobe After Effects, Maxon Cinema 4D, Principle, Microsoft PowerPoint, Adobe Aero, Canva

Platforms

Desktop, iOS, Mobile, WordPress, Android

Industry Expertise

Healthcare

Languages

CSS, HTML

Other

Digital Art, Landing Page Design, High-fidelity Mockups, Design, High-fidelity Prototypes, Digital Design, Mobile Web Design, Product Design, Layout, Mobile Design, Interactive Design, Typography, Dashboard Design, Creativity, Interactive Prototypes, UX Design, Digital Product Design, User Experience (UX), User Interface (UI), Logo Design, Style Guides, Illustration, Visual Design, Wireframing, Art Direction, Branding, UI Design, Web Design, Prototyping, 3D Design, Design Systems, Visual Identity, Brand Design, Mockups, Responsive Web Design (RWD), Graphic Design, UI Components, Websites, Print Design, Rapid Interactive Prototyping, Collaboration, Design Production, Landing Pages, UX Wireframes, Layout Design, Mobile UX Design, Mobile UI Design, Imagery, UI Branding, Color Schemes, Brand Identity, Animated Prototypes, GUI Design, Mobile UI, Mobile App Design, Web App Design, iOS UI Design, Rapid Prototyping, eCommerce Design, Icon Design, SaaS, Responsive UI, Adaptive Design, Creative Direction, Responsive, Redshift Renderer, 3D, 3D Art, Interaction Design (IxD), Augmented Reality (AR), Dashboards, eCommerce, Interactive UI, Design Leadership, Marketing Design, Design Direction, Brand Guidelines, Collateral Design, Email Templates, Social Media Design, Mobile First, Web App UI, Web App UX, Digital Project Management, Design Workshops, Holistic UX Design, Component Libraries, Responsive Design, Design Specifications, Leadership, Enterprise, Color Theory, User Flows, UI Animation, Visual Effects (VFX), 3D Graphics, Motion Graphics, Responsive Web Apps, Product Roadmaps, Brand Books, Information Architecture (IA), Pitch Presentations, Banner Design, Fintech, B2B, Marketplaces, Presentation Design, Mobile Apps, SaaS Design, Character Design, Model View Presenter (MVP), Cartoon Character Design, Internet of Things (IoT), IoT Design, Framer, Abstracts, Animation, 3D Animation, 3D Mockups, Packaging, 3D Packaging, Advertising Design, Social Media, Project Management, Banner Ads, User Workshops, User Journeys, Infographs, Infographics, Elementor, Wellness, Squarespace, Copywriting, Native Mobile Apps, Mobile App UI

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