Jack O'Donoghue, Designer in Melbourne, Victoria, Australia
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Jack O'Donoghue

Verified Expert  in Design

Designer

Location
Melbourne, Victoria, Australia
Toptal Member Since
November 21, 2022

Jack has over a decade of experience ideating and crafting innovative experiences for the likes of HSBC, Vodafone, Samsung, and IBM. With a background in UI design and years of experience as a UX Lead, Jack can quickly visualize innovative solutions, conduct lean research activities, and facilitate engaging workshops and design sprints. He was a manager of a high-performing team of 20 designers in a large organization and is now back to his passion; freelancing and consulting.

Web App UIVisual DesignResponsiveWeb DesignUser Experience (UX)User Interface (UI)UI DesignUX DesignDigital Product DesignInteractive PrototypesProduct DesignWireframingMobile DesignMobile UIMockups

Portfolio

Work Experience

Lead UX Designer

2021 - PRESENT
The Department of Transport Victoria
  • Interviewed over 30 customers to gather content requirements.
  • Developed user personas and journey maps to help us understand our users.
  • Ran card sorting and user testing activities to understand customer behavior.
  • Developed and tested functional prototypes to refine and develop our ideas.
  • Reviewed the current platform and presented recommendations for improvements.
Technologies: Figma, User Research, Workshops, Workshop Facilitation, Product Design, UI Design, UX Design, Digital Product Design, Creative Direction, Design Strategy, MVP Design, Wireframing, Brainstorming, Ideation Workshops, Mobile Design, Concept Development, Mobile UI, Responsive, Responsive Web Design (RWD), User Experience (UX), Customer Journeys, User Flows, Layout Design, Journey Mapping

Experience Design Lead

2017 - 2021
Sportsbet
  • Served as creative director and team lead for 15 hybrid designers.
  • Designed research, strategy, and innovation projects.
  • Led a team on an 18-month responsive web app build.
  • Planned and facilitated strategy and co-design workshops.
  • Evolved best practices, processes, and ways of working.
  • Designed new dashboard concepts and produced the first design system.
Technologies: InVision, Principle, Sketch, Figma, Prototyping, Product Design, UI Design, UX Design, Digital Product Design, Creative Direction, Design Strategy, MVP Design, Wireframing, Web App Design, Brainstorming, Ideation Workshops, Mobile Design, Concept Development, Mobile UI, User Interface (UI), Responsive, Responsive Web Design (RWD), User Experience (UX), Customer Journeys, User Flows, Layout Design, Gamification, Journey Mapping

Senior UI Designer

2016 - 2017
Aviva
  • Redesigned a charity website as part of our corporate responsibility program.
  • Built, implemented, and maintained our modular design system.
  • Designed UI and UX for an insurance recommender product.
  • Collaborated with several agile teams remotely to support the build phase.
  • Introduced Sketch libraries to increase design efficiency and quality.
  • Produced a new art direction and visual design for the whole website.
Technologies: Zeplin, InVision, Sketch, Product Design, UI Design, UX Design, Digital Product Design, Dashboard Design, Dashboards, Wireframing, Web App Design, Brainstorming, Ideation Workshops, Admin Panels, Mobile Design, Concept Development, Mobile UI, User Interface (UI), Responsive, Responsive Web Design (RWD), Layout Design, Journey Mapping

Senior UI Designer

2015 - 2016
Vodafone
  • Produced a modular design system for Vodafones business site.
  • Delivered high-fidelity UI designs to ready for development.
  • Introduced Sketch libraries so the UX team could produce designs without much support from UI designers.
  • Created a style guide to document design standards and encourage quality.
  • Produced the UX documentation for new components and website features.
Technologies: InVision, Zeplin, Sketch, Product Design, UI Design, UX Design, Digital Product Design, Wireframing, Web App Design, Brainstorming, Ideation Workshops, Mobile Design, Mobile UI, User Interface (UI), Responsive, Responsive Web Design (RWD), Layout Design

UI Designer

2014 - 2015
HSBC
  • Designed the personal internet banking dashboard user interface.
  • Optimized key sales journeys for conversion and lead generation.
  • Produced and managed our style guide and design system.
  • Collaborated with the UX team to build prototypes and respond to user testing feedback.
  • Ensured designs adhered to brand, accessibility, usability and technical guidelines.
Technologies: Axure, Adobe Photoshop, Design Systems, Money Transfers, Product Design, UI Design, UX Design, Digital Product Design, Dashboard Design, Dashboards, Wireframing, Web App Design, Brainstorming, Ideation Workshops, Mobile Design, Mobile UI, User Interface (UI), Responsive, Responsive Web Design (RWD), Layout Design

Web Designer and Developer

2013 - 2014
Creation Agency
  • Designed IBM's first responsive global email campaigns.
  • Created and coded conversion-optimized landing pages and micro-sites.
  • Produced a library of templated designs to increase efficiency.
  • Delivered animated web banners for marketing campaigns.
  • Trained in CRM tools to monitor marketing campaign success.
  • Ran regular ideation workshops to come up with new design and campaign ideas.
Technologies: Flash, Adobe Photoshop, CSS, HTML, Product Design, UI Design, UX Design, Digital Product Design, MVP Design, Wireframing, Brainstorming, Ideation Workshops, Mobile Design, Mobile UI, User Interface (UI), Responsive, Responsive Web Design (RWD), User Experience (UX), Customer Journeys, Layout Design, Journey Mapping

Founder

2009 - 2013
Hero Web Design
  • Designed responsive websites from concept to delivery.
  • Managed Pay Per Click, social media, and content marketing.
  • Sourced and managed over 30 clients throughout a 3-year period.
  • Implemented on-site search optimization strategies.
  • Hired and managed freelance and contract designers and developers.
  • Worked with clients to brainstorm new ideas and redesign their existing websites.
Technologies: Google AdWords, Adobe Photoshop, WordPress, CSS, HTML, Product Design, UI Design, UX Design, Digital Product Design, Creative Direction, MVP Design, Wireframing, Brainstorming, Ideation Workshops, Admin Panels, Mobile Design, Concept Development, Mobile UI, User Interface (UI), Responsive, Responsive Web Design (RWD), User Experience (UX), Customer Journeys, Layout Design, Startups
2009 - 2011

Bachelor of Arts Degree in BA Graphic Design

De Montfort University - Leicester, England

2006 - 2009

High National Diploma in Graphic Design

Milton Keynes College - Milton Keynes, England

2005 - 2006

Certificate of Vocational Education (GNVQ) in Art and Design

Milton Keynes College - Milton Keynes, England

OCTOBER 2019 - PRESENT

Designing Strategy

Ideo

JUNE 2019 - PRESENT

Critical Thinking and Problem Solving

Australian Institute of Management

JANUARY 2019 - PRESENT

Leading for Creativity

Ideo

APRIL 2015 - PRESENT

Psychology of Visual Perception

Interaction Design Foundation

FEBRUARY 2013 - PRESENT

Google Digital Marketing

Google Squared

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