Jack O'Donoghue
Verified Expert in Design
Designer
Bordeaux, France
Toptal member since November 21, 2022
Jack has over a decade of experience ideating and crafting innovative experiences for the likes of HSBC, Vodafone, Samsung, and IBM. With a background in UI design and years of experience as a UX lead, Jack can quickly visualize innovative solutions, conduct lean research activities, and facilitate engaging workshops and design sprints. He was a manager of a high-performing team of 20 designers in a large organization and is now back to his passion: freelancing and consulting.
Experience
- Design Systems - 14 years
- Product Design - 14 years
- UI Design - 14 years
- UX Design - 14 years
- Web Design - 14 years
- UX Research - 13 years
- MVP Design - 8 years
- Design Strategy - 7 years
Portfolio
Design System and UI Design for Vodafone's Responsive Website
Research, IA, and Prototype for The Department of Transports Travel Planning Platform
Web UI/UX Design for Aviva's Corporate Responsibility Portal
UI Design for an Insurance Cover Assistant Tool
Work Experience
Product Designer
EnergyAustralia
- Conducted research to understand business and user requirements through interviews and surveys.
- Designed a user experience to improve the security of our login experience and created a service portal for customer service agents to use.
- Designed the final user interface and created a design system in Figma.
- Conducted usability testing to iterate and improve my designs for final delivery.
Lead UX Designer
The Department of Transport Victoria
- Interviewed over 30 customers to gather content requirements.
- Developed user personas and journey maps to help us understand our users.
- Ran card sorting and user testing activities to understand customer behavior.
- Developed and tested functional prototypes to refine and develop our ideas.
- Reviewed the current platform and presented recommendations for improvements.
Experience Design Lead
Sportsbet
- Served as creative director and team lead for 15 hybrid designers.
- Designed research, strategy, and innovation projects.
- Led a team on an 18-month responsive web app build.
- Planned and facilitated strategy and co-design workshops.
- Evolved best practices, processes, and ways of working.
- Designed new dashboard concepts and produced the first design system.
Senior UI Designer
Aviva
- Redesigned a charity website as part of our corporate responsibility program.
- Built, implemented, and maintained our modular design system.
- Designed UI and UX for an insurance recommender product.
- Collaborated with several agile teams remotely to support the build phase.
- Introduced Sketch libraries to increase design efficiency and quality.
- Produced a new art direction and visual design for the whole website.
Senior UI Designer
Vodafone
- Produced a modular design system for Vodafones business site.
- Delivered high-fidelity UI designs to ready for development.
- Introduced Sketch libraries so the UX team could produce designs without much support from UI designers.
- Created a style guide to document design standards and encourage quality.
- Produced the UX documentation for new components and website features.
UI Designer
HSBC
- Designed the personal internet banking dashboard user interface.
- Optimized key sales journeys for conversion and lead generation.
- Produced and managed our style guide and design system.
- Collaborated with the UX team to build prototypes and respond to user testing feedback.
- Ensured designs adhered to brand, accessibility, usability and technical guidelines.
Web Designer and Developer
Creation Agency
- Designed IBM's first responsive global email campaigns.
- Created and coded conversion-optimized landing pages and micro-sites.
- Produced a library of templated designs to increase efficiency.
- Delivered animated web banners for marketing campaigns.
- Trained in CRM tools to monitor marketing campaign success.
- Ran regular ideation workshops to come up with new design and campaign ideas.
Founder
Hero Web Design
- Designed responsive websites from concept to delivery.
- Managed pay-per-click, social media, and content marketing.
- Sourced and managed over 30 clients throughout a 3-year period.
- Implemented on-site search optimization strategies.
- Hired and managed freelance and contract designers and developers.
- Worked with clients to brainstorm new ideas and redesign their existing websites.
Education
Bachelor of Arts Degree in BA Graphic Design
De Montfort University - Leicester, England
High National Diploma in Graphic Design
Milton Keynes College - Milton Keynes, England
Certificate of Vocational Education (GNVQ) in Art and Design
Milton Keynes College - Milton Keynes, England
Certifications
Designing Strategy
Ideo
Critical Thinking and Problem Solving
Australian Institute of Management
Leading for Creativity
Ideo
Psychology of Visual Perception
Interaction Design Foundation
Google Digital Marketing
Google Squared
Skills
Tools
Adobe Photoshop, Sketch, Zeplin, Adobe Illustrator, Photoshop CC, Principle, Wix, Slack, InVision, Flash, Illustrator CS6, Balsamiq, Miro, FigJam, Adobe Creative Suite
Platforms
WordPress, Figma, iOS, Android, Mobile, Web, Axure, Google Ads
Industry Expertise
Entertainment & Leisure, Banking & Finance, Telecommunications, Insurance, Fitness
Languages
HTML, CSS
Other
Responsive Design, Web App UI, Visual Design, Responsive, Web Design, Web App UX, Content Management Systems (CMS), User Experience (UX), User Interface (UI), UI Design, UX Design, Design Strategy, Art Direction, Digital Product Design, UX Wireframes, Interactive Prototypes, UX Research, User Personas, User Journey Maps, User Research, Concepting, Product Design, Rapid Prototyping, Prototyping, Branding, Graphic Design, MVP Design, Design Leadership, Web UI Design, Web UX Design, Web App Design, Wireframing, Dashboard Design, Dashboards, Brainstorming, Mobile Design, Concept Development, Mobile UI, Responsive Web Design (RWD), Customer Journey, User Flows, Layout Design, Mockups, Mobile App Design, B2C, Audits, Stakeholder Management, Landing Page Design, Heuristic Analysis, Websites, Reusable Components, Web UX, Home Pages, UI Style Guides, Design Thinking, Design Thinking Facilitation, Testing, Crypto, Desktop App Design, UI Prototyping, Design Systems, Creative Direction, Workshop Facilitation, Design Workshops, Admin Panels, Gamification, Journey Mapping, User Stories, React Native, Responsive Web Apps, Squarespace, Money Transfers, Minimal UI, Photography Direction, Style Guides, Design Libraries, Symbols, User Testing, Remote User Testing, User Interviews, Competitor Analysis & Profiling, Information Architecture (IA), Card Sorting, User Workflows, Concept Testing, Design Sprints, Illustration, Photography, Typography, Art, Design Direction, Business to Business (B2B), B2B Lead Generation, Strategic Design, Critical Thinking, Creative Problem Solving, Complex Problem Solving, Leadership, Design Management, Interaction Design (IxD), Digital Marketing, Pay-per-Click (PPC), Social Media Marketing (SMM), Workshops, Microsoft Teams, Online Banking, Fintech, Content Marketing, Sitecore, Ideation Workshops, Fantasy Sports, Gambling, Online Gaming, Mobile App UI, React, eCommerce, Gaming, Marketplaces, Social Media, Startups
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