Jack O'Donoghue

Designer in Melbourne, Victoria, Australia

Member since November 21, 2022

Jack has over a decade of experience ideating and crafting innovative experiences for the likes of HSBC, Vodafone, Samsung, and IBM. With a background in UI design and years of experience as a UX Lead, Jack can quickly visualize innovative solutions, conduct lean research activities, and facilitate engaging workshops and design sprints. He was a manager of a high-performing team of 20 designers in a large organization and is now back to his passion; freelancing and consulting.

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Portfolio

Digital Design

UI/UX Design for HSBC Global Banking Platform
- Digital Product Design
- UI Design
- UX Design
- Web Design
- Design Systems
- Style Guides
- Money Transfers
- Responsive Design
- Photoshop CC
- Online Banking
- Fintech
- Dashboards
- Dashboard Design
- Mobile Design
- Mobile UI
- User Interface (UI)
- Responsive Web Design (RWD)
- Layout Design
Research, IA, and Prototype for The Department of Transports Travel Planning Platform
- UX Design
- UX Research
- Design Strategy
- User Testing
- User Interviews
- Competitor Analysis & Profiling
- Information Architecture (IA)
- Card Sorting
- User Personas
- User Journey Maps
- User Workflows
- Interactive Prototypes
- Responsive Design
- Digital Product Design
- MVP Design
- Sitecore
- Figma
- Miro
- FigJam
- Wireframing
- Concept Development
- User Experience (UX)
- Customer Journeys
UI/UX Design and Strategy for Sportsbet's Betting Platform
- Art Direction
- User Research
- Concepting
- Concept Testing
- UI Design
- UX Design
- Workshop Facilitation
- Design Sprints
- Responsive Design
- Digital Product Design
- Creative Direction
- Design Strategy
- MVP Design
- Sketch
- Miro
- Principle
- Ideation Workshops
- iOS
- Android
- Fantasy Sports
- Gambling
- Online Gaming
- UX Research
- Mobile Design
- Concept Development
- Mobile UI
- User Interface (UI)
- Responsive Web Design (RWD)
- User Experience (UX)
- Layout Design
Design System and UI Design for Vodafone's Responsive Website
- Design Systems
- Style Guides
- Business to Business (B2B)
- B2B Lead Generation
- Responsive Design
- Digital Product Design
- Web UI Design
- Web UX Design
- Sketch
- Content Marketing
- Mobile Design
- User Interface (UI)
- Responsive Web Design (RWD)
- Layout Design
UI/UX Design and Strategy for Paddy Powers Sports Betting Platform
- Art Direction
- Visual Design
- UI Design
- Workshop Facilitation
- Design Sprints
- UX Design
- Rapid Prototyping
- Concepting
- Concept Testing
- Responsive Design
- Digital Product Design
- Creative Direction
- Mobile App UI
- iOS
- Android
- React
- UX Research
- Web App Design
- Mobile Design
- Concept Development
- Mobile UI
- User Interface (UI)
- Responsive Web Design (RWD)
Web UI/UX Design for Aviva's Corporate Responsibility Portal
- UX Wireframes
- Interactive Prototypes
- Style Guides
- Design Systems
- Responsive Design
- Digital Product Design
- Web UI Design
- Web UX Design
- Insurance
- Sketch
- Balsamiq
- Adobe Illustrator
- Admin Panels
- Mobile Design
- Mobile UI
- User Interface (UI)
- Responsive Web Design (RWD)
- Layout Design
UI/UX Branding, and Research for a Fitness Class Marketplace Website
- User Research
- UX Design
- UI Design
- User Interviews
- Prototyping
- Branding
- Art Direction
- MVP Design
- Adobe Illustrator
- Responsive Design
- Digital Product Design
- Creative Direction
- Design Strategy
- WordPress
- Sketch
- Fitness
- eCommerce
- UX Research
- Wireframing
- Web App Design
- Admin Panels
- Mobile Design
- Concept Development
- Mobile UI
- User Interface (UI)
- Responsive Web Design (RWD)
Creative Direction Concepts and UI/UX for a Sports Wagering Platform
- Art Direction
- Concepting
- UX Design
- UI Design
- Digital Product Design
- Creative Direction
- Design Direction
- Figma
- Principle
- iOS
- Android
- Fantasy Sports
- Gambling
- Gaming
- UX Research
- Web App Design
- Concept Development
- User Interface (UI)
- Responsive Web Design (RWD)
- Layout Design
UI Design for an Insurance Cover Assistant Tool
- Visual Design
- Product Design
- Photoshop CC
- Illustrator CS6
- Responsive Design
- Digital Product Design
- UX Design
- UI Design
- Web Design
- Insurance
- User Interface (UI)
- Responsive Web Design (RWD)
- Layout Design

Employment

Lead UX Designer
2021 - PRESENT
The Department of Transport Victoria
- Interviewed over 30 customers to gather content requirements.
- Developed user personas and journey maps to help us understand our users.
- Ran card sorting and user testing activities to understand customer behavior.
- Developed and tested functional prototypes to refine and develop our ideas.
- Reviewed the current platform and presented recommendations for improvements.
Technologies: Figma, User Research, Workshops, Workshop Facilitation, Product Design, UI Design, UX Design, Digital Product Design, Creative Direction, Design Strategy, MVP Design, Wireframing, Brainstorming, Ideation Workshops, Mobile Design, Concept Development, Mobile UI, Responsive, Responsive Web Design (RWD), User Experience (UX), Customer Journeys, User Flows, Layout Design
Experience Design Lead
2017 - 2021
Sportsbet
- Served as creative director and team lead for 15 hybrid designers.
- Designed research, strategy, and innovation projects.
- Led a team on an 18-month responsive web app build.
- Planned and facilitated strategy and co-design workshops.
- Evolved best practices, processes, and ways of working.
- Designed new dashboard concepts and produced the first design system.
Technologies: InVision, Principle, Sketch, Figma, Prototyping, Product Design, UI Design, UX Design, Digital Product Design, Creative Direction, Design Strategy, MVP Design, Wireframing, Web App Design, Brainstorming, Ideation Workshops, Mobile Design, Concept Development, Mobile UI, User Interface (UI), Responsive, Responsive Web Design (RWD), User Experience (UX), Customer Journeys, User Flows, Layout Design
Senior UI Designer
2016 - 2017
Aviva
- Redesigned a charity website as part of our corporate responsibility program.
- Built, implemented, and maintained our modular design system.
- Designed UI and UX for an insurance recommender product.
- Collaborated with several agile teams remotely to support the build phase.
- Introduced Sketch libraries to increase design efficiency and quality.
- Produced a new art direction and visual design for the whole website.
Technologies: Zeplin, InVision, Sketch, Product Design, UI Design, UX Design, Digital Product Design, Dashboard Design, Dashboards, Wireframing, Web App Design, Brainstorming, Ideation Workshops, Admin Panels, Mobile Design, Concept Development, Mobile UI, User Interface (UI), Responsive, Responsive Web Design (RWD), Layout Design
Senior UI Designer
2015 - 2016
Vodafone
- Produced a modular design system for Vodafones business site.
- Delivered high-fidelity UI designs to ready for development.
- Introduced Sketch libraries so the UX team could produce designs without much support from UI designers.
- Created a style guide to document design standards and encourage quality.
- Produced the UX documentation for new components and website features.
Technologies: InVision, Zeplin, Sketch, Product Design, UI Design, UX Design, Digital Product Design, Wireframing, Web App Design, Brainstorming, Ideation Workshops, Mobile Design, Mobile UI, User Interface (UI), Responsive, Responsive Web Design (RWD), Layout Design
UI Designer
2014 - 2015
HSBC
- Designed the personal internet banking dashboard user interface.
- Optimized key sales journeys for conversion and lead generation.
- Produced and managed our style guide and design system.
- Collaborated with the UX team to build prototypes and respond to user testing feedback.
- Ensured designs adhered to brand, accessibility, usability and technical guidelines.
Technologies: Axure, Adobe Photoshop, Design Systems, Money Transfers, Product Design, UI Design, UX Design, Digital Product Design, Dashboard Design, Dashboards, Wireframing, Web App Design, Brainstorming, Ideation Workshops, Mobile Design, Mobile UI, User Interface (UI), Responsive, Responsive Web Design (RWD), Layout Design
Web Designer and Developer
2013 - 2014
Creation Agency
- Designed IBM's first responsive global email campaigns.
- Created and coded conversion-optimized landing pages and micro-sites.
- Produced a library of templated designs to increase efficiency.
- Delivered animated web banners for marketing campaigns.
- Trained in CRM tools to monitor marketing campaign success.
- Ran regular ideation workshops to come up with new design and campaign ideas.
Technologies: Flash, Adobe Photoshop, CSS, HTML, Product Design, UI Design, UX Design, Digital Product Design, MVP Design, Wireframing, Brainstorming, Ideation Workshops, Mobile Design, Mobile UI, User Interface (UI), Responsive, Responsive Web Design (RWD), User Experience (UX), Customer Journeys, Layout Design
Founder
2009 - 2013
Hero Web Design
- Designed responsive websites from concept to delivery.
- Managed Pay Per Click, social media, and content marketing.
- Sourced and managed over 30 clients throughout a 3-year period.
- Implemented on-site search optimization strategies.
- Hired and managed freelance and contract designers and developers.
- Worked with clients to brainstorm new ideas and redesign their existing websites.
Technologies: Google AdWords, Adobe Photoshop, WordPress, CSS, HTML, Product Design, UI Design, UX Design, Digital Product Design, Creative Direction, MVP Design, Wireframing, Brainstorming, Ideation Workshops, Admin Panels, Mobile Design, Concept Development, Mobile UI, User Interface (UI), Responsive, Responsive Web Design (RWD), User Experience (UX), Customer Journeys, Layout Design

Education

Bachelor of Arts Degree in BA Graphic Design
2009 - 2011
De Montfort University - Leicester, England
High National Diploma in Graphic Design
2006 - 2009
Milton Keynes College - Milton Keynes, England
Certificate of Vocational Education (GNVQ) in Art and Design
2005 - 2006
Milton Keynes College - Milton Keynes, England

Certifications

Designing Strategy
OCTOBER 2019 - PRESENT
Ideo
Critical Thinking and Problem Solving
JUNE 2019 - PRESENT
Australian Institute of Management
Leading for Creativity
JANUARY 2019 - PRESENT
Ideo
Psychology of Visual Perception
APRIL 2015 - PRESENT
Interaction Design Foundation
Google Digital Marketing
FEBRUARY 2013 - PRESENT
Google Squared

Experience

UI Design14 years
Design Systems14 years
Web Design14 years
UX Design14 years
Product Design14 years
UX Research13 years
MVP Design8 years
Design Strategy7 years

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Designer in Melbourne, Victoria, Australia

Portfolio

Employment

Lead UX Designer

Experience Design Lead

Senior UI Designer

Senior UI Designer

UI Designer

Web Designer and Developer

Founder

Education

Certifications

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