Regina Rakhlin

Designer in New York, NY, United States

Member since June 1, 2020

Regina has a proven track record for creating world-class digital products that grow global brands such as Tiffany & Co., Victoria's Secret, MAC Cosmetics, MIRA Beauty AI, Phillip Jeffries, and more. She has over 15 years of experience in UX/UI, digital design, and strategy. Regina's passion for problem-solving is driven by simplifying, organizing, and optimizing.

Regina is now available for hire

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Portfolio

Digital Design

MIRA Beauty AI | The “Netflix” of Beauty, All in One Place
- UX Strategy
- UX Design
- UI Design
- Design Systems
- Design Sprints
- Product Design
- Wireframing
- User Requirements
- Digital Design
- eCommerce
- Mobile Web
- Figma
- Functional Specifications
- Artificial Intelligence (AI)
- Fashion & Beauty
- Customer Experience
- Usability Testing
- Airtable
- Notion
- Slack
- Jira
- Google Docs
- Atlassian
- Web Design
- Web UI
- High-fidelity Mockups
- Low-fidelity Mockups
- Mobile First
- Conversion
- Conversion Rate
- Conversion Rate Optimization (CRO)
- Landing Pages
- Responsive Web Design (RWD)
- Mobile Web Design
- Responsive
- User Experience (UX)
- User Interface (UI)
- Content Creation
- Responsive Design
- Banner Design
- Infographics
- Adobe Illustrator
- Adobe Photoshop
- Checkout
- eCommerce Design
- eCommerce Platforms
- eCommerce UI
- eCommerce UX
- eCommerce Web Design
- Web UX
- Article Design
- Blog Design
- Editorial Design
- Branding
- B2C
Phillip Jeffries : Sample Order Management Tools
- Apps
- Customer Experience
- Digital Kiosks
- Sketch
- InVision
- Usability Testing
- InVision Studio
- Service Design
- UX Process
- Design Sprints
- Research Analysis
- eCommerce
- Digital Design
- UI Design
- User Requirements
- UX Research
- User Flows
- Wireframing
- Product Design
- Mobile Design
- UX Design
- UX Strategy
- Prototyping
- Low-fidelity Mockups
- User Interface (UI)
- Mobile First
- Landing Pages
- User Experience (UX)
- Infographics
- Presentation Design
- Adobe Illustrator
- Adobe Photoshop
- Checkout
- eCommerce Design
- eCommerce Platforms
- eCommerce UI
- eCommerce UX
- Branding
- B2C
- Web App UX
- Dashboard Design
- Dashboards
Victoria's Secret : Store Associate App
- Apps
- Usability Testing
- Customer Experience
- Adobe CC
- Digital Product Design
- Tablet Design
- eCommerce
- Digital Design
- UI Design
- User Flows
- Wireframing
- Product Design
- UX Design
- UX Strategy
- Atlassian
- High-fidelity Mockups
- Low-fidelity Mockups
- Conversion
- Conversion Rate
- Conversion Rate Optimization (CRO)
- Landing Pages
- User Experience (UX)
- User Interface (UI)
- Content Creation
- Banner Design
- Infographics
- Adobe Illustrator
- Adobe Photoshop
- Checkout
- eCommerce Design
- eCommerce Platforms
- eCommerce UI
- eCommerce UX
- eCommerce Web Design
- B2C
- Web App UX
- Fashion Design
Victoria's Secret : Dynamic Pricing
- Usability Testing
- Customer Experience
- Responsive
- Adobe CC
- Digital Product Design
- Agile UX
- Mobile Web
- Design Systems
- Service Design
- Design Sprints
- Research Analysis
- eCommerce
- Digital Design
- UI Design
- UX Research
- Wireframing
- Product Design
- Lean UX
- Mobile Design
- UX Design
- UX Strategy
- Atlassian
- Web Design
- Web UI
- High-fidelity Mockups
- Low-fidelity Mockups
- Mobile First
- Conversion
- Conversion Rate
- Conversion Rate Optimization (CRO)
- Responsive Web Design (RWD)
- Mobile Web Design
- User Experience (UX)
- User Interface (UI)
- Content Creation
- Responsive Design
- Infographics
- Adobe Illustrator
- Adobe Photoshop
- Checkout
- eCommerce Design
- eCommerce Platforms
- eCommerce UI
- eCommerce UX
- eCommerce Web Design
- Web UX
- B2C
- Fashion Design
Victoria's Secret : Online International Shopping
- Usability Testing
- Customer Experience
- Responsive
- Digital Product Design
- Mobile Web
- Design Systems
- Design Sprints
- Research Analysis
- eCommerce
- Digital Design
- UX Research
- User Flows
- Wireframing
- Product Design
- Lean UX
- Mobile Design
- UX Design
- UX Strategy
- Atlassian
- Web Design
- Web UI
- High-fidelity Mockups
- Low-fidelity Mockups
- Mobile First
- Conversion
- Conversion Rate
- Conversion Rate Optimization (CRO)
- Landing Pages
- Responsive Web Design (RWD)
- Mobile Web Design
- User Experience (UX)
- User Interface (UI)
- Content Creation
- Responsive Design
- Banner Design
- Infographics
- Adobe Illustrator
- Adobe Photoshop
- Checkout
- eCommerce Design
- eCommerce Platforms
- eCommerce UI
- eCommerce UX
- eCommerce Web Design
- Web UX
- B2C
- Fashion Design
L'Oréal : Custom Hair Color Subscription Site
- Apps
- Customer Experience
- Mobile Web
- Service Design
- Google Slides
- Digital Experience Design
- Apple Keynote
- Subscriptions
- eCommerce
- Digital Design
- UX Research
- Wireframing
- Product Design
- Mobile Design
- UX Design
- UX Strategy
- Web Design
- Web UI
- High-fidelity Mockups
- Low-fidelity Mockups
- Mobile First
- Conversion
- Conversion Rate
- Conversion Rate Optimization (CRO)
- Landing Pages
- Mobile Web Design
- User Experience (UX)
- User Interface (UI)
- Content Creation
- Banner Design
- Infographics
- Presentation Design
- Adobe Illustrator
- Adobe Photoshop
- eCommerce Design
- eCommerce UI
- eCommerce UX
- eCommerce Web Design
- Web UX
- B2C
MAC Cosmetics : Digital/Physical Connected Tablet Experiences
- Apps
- Usability Testing
- Customer Experience
- Augmented Reality (AR)
- Digital Kiosks
- Functional Specifications
- Sketch
- InVision
- Zeplin
- Design Sprints
- RFID
- WiFi
- eCommerce
- Digital Design
- User Requirements
- User Flows
- Wireframing
- Product Design
- Lean UX
- UX Design
- UX Strategy
- Google Slides
- Atlassian
- High-fidelity Mockups
- Low-fidelity Mockups
- Conversion
- Conversion Rate
- Conversion Rate Optimization (CRO)
- Mobile Web Design
- User Experience (UX)
- User Interface (UI)
- Infographics
- Adobe Illustrator
- Adobe Photoshop
- eCommerce Design
- eCommerce UI
- eCommerce UX
- B2C

Employment

Founder | CPO
2018 - PRESENT
RD Digital
- Designed and managed multiple, complex initiatives simultaneously.
- Led collaborative strategy and brainstorming sessions with executive leaders.
- Presented experiences for various B2C and B2B clients including MIRA Beauty AI, Phillip Jeffries, Blackbox, Habitual, Peek Kids, Crane Stationery, Aretsky Patroon, and more.
- Conducted usability test, competitive landscape analysis to support recommendations, design exploration, and decision making.
Technologies: Dashboards, Dashboard Design, Fashion Design, Web App UX, B2C, Branding, Editorial Design, Blog Design, Article Design, Web UX, eCommerce Web Design, eCommerce UX, eCommerce UI, eCommerce Platforms, eCommerce Design, Checkout, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Print Design, Presentation Design, Infographics, Banner Design, Responsive Design, Content Creation, User Interface (UI), User Experience (UX), Responsive, Mobile Web Design, Responsive Web Design (RWD), Landing Pages, Conversion Rate Optimization (CRO), Conversion Rate, Conversion, Mobile First, Low-fidelity Mockups, High-fidelity Mockups, Web UI, Web Design, Atlassian, Figma, Airtable, Prototyping, UX Strategy, UX Design, Mobile Design, Product Design, Wireframing, User Flows, UX Research, User Requirements, UI Design, eCommerce, Microsoft Office, Google Docs, Apple Keynote, Adobe CC, InVision, Sketch
CX Strategist | UX Director
2019 - 2020
Valtech
- Led the customer journey and digital experience strategy for the suite of MAC Cosmetics in-store connected experiences.
- Interfaced and collaborated with MAC’s leadership and stakeholders via strategy ideation, experience workshop, and product presentations.
- Delivered quality products with challenging objectives despite compressed timelines.
Technologies: Web UX, eCommerce Web Design, eCommerce UX, eCommerce UI, Adobe Photoshop, Adobe Illustrator, Presentation Design, Infographics, User Interface (UI), User Experience (UX), Mobile Web Design, Conversion Rate Optimization (CRO), Conversion Rate, Conversion, Low-fidelity Mockups, High-fidelity Mockups, RFID, WiFi, Prototyping, UX Strategy, UX Design, Mobile Design, Lean UX, Product Design, Wireframing, User Flows, User Requirements, Digital Design, eCommerce, Slack, Google Docs, Microsoft Office, Jira, Confluence, Zeplin, InVision, Adobe CC, Sketch
UX Director
2002 - 2018
Victoria’s Secret
- Managed the creation and execution of the digital product with a remote and local UX design team.
- Coached and designed informed solutions that leveraged design systems and UX best practices.
- Created usability prototypes for assumption validation and gained insights.
- Identified test-and-learn agenda items to increase revenue and optimize digital performance.
- Ensured cross-functional alignment to optimize processes, methodologies, relevant emerging trends, and tools.
- Conducted internal/external collaboration to align on realistic limitations, priorities, and timelines.
- Led the art direction of internal and external teams that were focused on content and user experience.
- Managed simultaneously projects of varying scopes and timelines.
- Designed major business initiatives: holiday creative, high-profile launches, introduction to new sub-brands, and a site redesign.
- Created layouts and business cases for digital project initiatives.
Technologies: Fashion Design, Web App UX, B2C, Branding, Editorial Design, Article Design, Web UX, eCommerce Web Design, eCommerce UX, eCommerce UI, eCommerce Platforms, eCommerce Design, Checkout, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Print Design, Presentation Design, Infographics, Banner Design, Responsive Design, Content Creation, User Interface (UI), User Experience (UX), Responsive, Mobile Web Design, Responsive Web Design (RWD), Landing Pages, Conversion Rate Optimization (CRO), Conversion Rate, Conversion, Mobile First, Low-fidelity Mockups, High-fidelity Mockups, Web UI, Web Design, Prototyping, UX Strategy, UX Design, Mobile Design, Lean UX, Product Design, Wireframing, User Flows, UX Research, UI Design, HipChat, Google Docs, Microsoft Office, Jira, Confluence, InVision, Adobe CC, Sketch
Art Director
1998 - 2002
Tiffany & Co.
- Played an integral role in launching their first eCommerce site along with a redesign.
- Art directed photography and retouched images along with preparing them for production.
- Designed many high-profile and business driver initiatives.
Technologies: B2C, Branding, Editorial Design, Article Design, Web UX, eCommerce Web Design, eCommerce UX, eCommerce UI, eCommerce Platforms, eCommerce Design, Checkout, Adobe Photoshop, Adobe Illustrator, Print Design, Banner Design, Responsive Design, Content Creation, User Interface (UI), User Experience (UX), Responsive, Responsive Web Design (RWD), Landing Pages, Conversion Rate Optimization (CRO), Conversion Rate, Conversion, High-fidelity Mockups, Web UI, Web Design, UX Strategy, UX Design, Digital Design, eCommerce, Adobe Creative Suite

Education

Bachelor of Fine Arts Degree in Graphic Design
1993 - 1997
School of Visual Arts - New York, NY, United States

Experience

Lean UX10 years
Customer Experience10 years
UX Design10 years
Mobile Design10 years
Adobe CC10 years
UX Strategy10 years
Sketch5 years
InVision5 years

Tools

Adobe CC
InVision
Sketch

Location

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Designer in New York, NY, United States

Portfolio

Employment

Founder | CPO

CX Strategist | UX Director

UX Director​

Art Director

Education

Experience

Tools

Location

UX Director