Regina Rakhlin, Designer in New York, NY, United States
Regina Rakhlin

Designer in New York, NY, United States

Member since April 9, 2020
Regina has a proven track record for creating world-class digital products that grow global brands such as Tiffany & Co., Victoria's Secret, MAC Cosmetics, MIRA Beauty AI, Phillip Jeffries, and more. She has over 15 years of experience in UX/UI, digital design, and strategy. Regina's passion for problem-solving is driven by simplifying, organizing, and optimizing.
Regina is now available for hire

Portfolio

Digital Design

Employment

  • Founder | CPO

    2018 - PRESENT
    RD Digital​
    • Designed and managed multiple, complex initiatives simultaneously.
    • Led collaborative strategy and brainstorming sessions with executive leaders.
    • Presented experiences for various B2C and B2B clients including MIRA Beauty AI, Phillip Jeffries, Blackbox, Habitual, Peek Kids, Crane Stationery, Aretsky Patroon, and more.
    • Conducted usability test, competitive landscape analysis to support recommendations, design exploration, and decision making.
    Technologies: Dashboards, Dashboard Design, Fashion Design, Web App UX, B2C, Branding, Editorial Design, Blog Design, Article Design, Web UX, eCommerce Web Design, eCommerce UX, eCommerce UI, eCommerce Platforms, eCommerce Design, Checkout, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Print Design, Presentation Design, Infographics, Banner Design, Responsive Design, Content Creation, User Interface (UI), User Experience (UX), Responsive, Mobile Web Design, Responsive Web Design (RWD), Landing Pages, Conversion Rate Optimization (CRO), Conversion Rate, Conversion, Mobile First, UI, Low-fidelity Mockups, High-fidelity Mockups, Web UI, Web Design, Atlassian, Figma, Airtable, Prototyping, UX Strategy, UX Design, Mobile Design, Product Design, Wireframing, User Flows, UX Research, User Requirements, UI Design, eCommerce, Microsoft Office, Google Docs, Apple Keynote, Adobe CC, InVision, Sketch
  • CX Strategist | UX Director

    2019 - 2020
    Valtech​
    • Led the customer journey and digital experience strategy for the suite of MAC Cosmetics in-store connected experiences.
    • Interfaced and collaborated with MAC’s leadership and stakeholders via strategy ideation, experience workshop, and product presentations.
    • Delivered quality products with challenging objectives despite compressed timelines.
    Technologies: Web UX, eCommerce Web Design, eCommerce UX, eCommerce UI, Adobe Photoshop, Adobe Illustrator, Presentation Design, Infographics, User Interface (UI), User Experience (UX), Mobile Web Design, Conversion Rate Optimization (CRO), Conversion Rate, Conversion, Low-fidelity Mockups, High-fidelity Mockups, RFID, WiFi, Prototyping, UX Strategy, UX Design, Mobile Design, Lean UX, Product Design, Wireframing, User Flows, User Requirements, Digital Design, eCommerce, Slack, Google Docs, Microsoft Office, Jira, Atlassian Confluence, Zeplin, InVision, Adobe CC, Sketch

Education

  • Bachelor of Fine Arts degree in Graphic Design
    1993 - 1997
    School of Visual Arts - New York, NY, United States

Experience

Tools

Location

New York, NY, United States

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