Regina Rakhlin
Verified Expert in Design
Designer
New York, NY, United States
Toptal member since June 1, 2020
Regina has a proven track record for creating world-class digital products that grow global brands such as Tiffany & Co., Hunter Douglas, Victoria's Secret, MAC Cosmetics, MIRA Beauty AI, Phillip Jeffries, and more. She has over 15 years of experience in UI/UX, digital design, and strategy. Regina's passion for problem-solving is driven by simplifying, organizing, and optimizing.
Portfolio
MAC Cosmetics: Digital/Physical Connected Tablet Experiences
Victoria's Secret: Online International Shopping
Experience
- Web Design - 18 years
- Mobile Design - 10 years
- UX Design - 10 years
- UX Strategy - 10 years
- Adobe CC - 10 years
- Customer Experience - 10 years
- Lean UX - 10 years
- Figma - 10 years
Tools
- Adobe CC
Work Experience
Founder | CPO
RD Digital
- Designed and managed multiple, complex initiatives simultaneously.
- Led collaborative strategy and brainstorming sessions with executive leaders.
- Presented experiences for various B2C and B2B clients, including MIRA Beauty AI, Phillip Jeffries, Blackbox, Habitual, Peek Kids, Crane Stationery, Aretsky Patroon, and more.
- Conducted usability tests and competitive landscape analysis to support recommendations, design exploration, and decision-making.
Web Designer
K12 Print Inc.
- Audited a B2C eCommerce website to identify and address usability pain points. Designed a more upscale, intuitive user interface based on industry leaders, which increased conversion rates and user engagement.
- Redesigned website navigation and menus to improve usability and reduce user friction. Delivered comprehensive Figma files to serve as the single source of truth for development.
- Led the redesign of an eCommerce platform, prioritizing North American UX trends to create a more engaging shopping experience. Delivered high-impact results on a flexible schedule with minimal oversight.
CRO & Digital Design Strategist
Hunter Douglas
- Led strategic redesign, usability studies, and testing to boost CRO by 300%, exceeding 2023 targets. Drove 145% revenue growth, re-platformed websites, optimized services, and ensured ADA compliance.
- Oversaw website redesign and re-platforming, aligning on business goals for sustainable growth. Developed and executed a long-term CRO strategy with robust measurement to optimize conversions and demonstrate ROI.
- Fostered cross-functional collaboration for seamless website changes. Led content migration and authoring, ensuring a smooth transition and brand consistency.
- Managed a data-driven conversion rate optimization program, implementing A/B testing and iterative UX improvements (architecture, wireframes, design system) to achieve measurable conversion rate increases.
- Employed a data-driven approach to optimize the conversion funnel. Analyzed quantitative data and qualitative user insights to identify and address user pain points. This resulted in a significant improvement in conversion rates.
- Enhanced sales funnel by prioritizing initiatives from lead generation to post-purchase support. Developed targeted content strategies to drive consumer engagement and maximize ROI.
- Provided regular progress reports to executive leadership, including key findings, outcomes, and actionable recommendations. Presented a prioritized roadmap for achieving annual conversion rate goals.
CX Strategist | UX Director
Valtech
- Led the customer journey and digital experience strategy for the suite of MAC Cosmetics in-store connected experiences.
- Interfaced and collaborated with MAC’s leadership and stakeholders via strategy ideation, experience workshop, and product presentations.
- Delivered quality products with challenging objectives despite compressed timelines.
UX Director
Victoria’s Secret
- Managed the creation and execution of the digital product with a remote and local UX design team.
- Coached and designed informed solutions that leveraged design systems and UX best practices.
- Created usability prototypes for assumption validation and gained insights.
- Identified test-and-learn agenda items to increase revenue and optimize digital performance.
- Ensured cross-functional alignment to optimize processes, methodologies, relevant emerging trends, and tools.
- Conducted internal/external collaboration to align on realistic limitations, priorities, and timelines.
- Led the art direction of internal and external teams that were focused on content and user experience.
- Managed simultaneously projects of varying scopes and timelines.
- Designed major business initiatives: holiday creative, high-profile launches, introduction to new sub-brands, and a site redesign.
- Created layouts and business cases for digital project initiatives.
Art Director
Tiffany & Co.
- Played an integral role in launching their first eCommerce site along with a redesign.
- Art-directed photography and retouched images, along with preparing them for production.
- Designed many high-profile and business driver initiatives.
Education
Bachelor of Fine Arts Degree in Graphic Design
School of Visual Arts - New York, NY, United States
Certifications
Claude Certified
Anthropic
Microsoft Elevate AI literacy achievement
Microsoft Elevate AI
Integrating Generative AI into Business Strategy
Maginative
Adobe AEM
Adobe
Skills
Tools
Microsoft Office, Atlassian Suite, Adobe CC, InVision, Sketch, Confluence, Jira, Adobe Creative Suite, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Miro, Manufacturing, Figma Component Library, Google Slides, Microsoft PowerPoint, Adobe Firefly, Zeplin, Atlassian, Apple Keynote, Google Docs, Slack, HipChat, InVision Studio, Airtable, Adobe Experience Manager (AEM), Claude
Platforms
Figma, WordPress, Web, Android, iOS, Shopify
Industry Expertise
Jewelry & Accessories, Luxury Goods, Health & Wellness, Healthcare, Fashion & Beauty
Other
User Requirements, UX Research, UI Design, eCommerce, Digital Kiosks, User Flows, Wireframing, Digital Design, Product Design, Lean UX, Mobile Design, UX Design, Customer Experience, UX Strategy, Landing Page Design, Visual Design, Apps, Usability Testing, Service Design, UX Process, Design Sprints, Digital Product Design, Tablet Design, Mobile Web, Responsive, Design Systems, Agile UX, Mobile Web Design, Web Design, Web UI, High-fidelity Mockups, Low-fidelity Mockups, Mobile First, Conversion, Conversion Rate, Conversion Rate Optimization (CRO), Landing Pages, Responsive Web Design (RWD), User Experience (UX), User Interface (UI), Content Creation, Responsive Design, Banner Design, Infographics, Presentation Design, Print Design, Checkout, eCommerce Design, eCommerce Platforms, eCommerce UI, eCommerce UX, eCommerce Web Design, Web UX, Article Design, Editorial Design, Branding, B2C, Fashion Design, Competitor Analysis & Profiling, Design Leadership, Web App Design, POS, Audits, User Research, Design Consultation, Websites, Web Design Strategy, Design Patterns, Mobile App UI, B2B, Consumer-facing Products, Accessibility, Atomic Design, Content Management Systems (CMS), Digital Asset Management, Journey Mapping, Responsive Web Apps, User Testing, User-centered Design (UCD), WCAG 2, Usability, Web UI Design, Website Audits, Mobile Apps, PWA, Design Thinking, Rapid Prototyping, Web Animation, Mobile App Design, SaaS, Data Visualization, Rich User Interfaces, User Experience Design, Graphic Design, Typography, Visual Hierarchy, Luxury, UX Audits, Web UX Design, Direct to Consumer (D2C), Storytelling, UI Animation, Full-stack, Agile, Google Cloud, Redesign, eCommerce Analysis, Design Strategy, Ideation, Research Synthesis, Strategy, Digital Marketing Design, Newsletter Design, Web Layout, Responsive UI, Cosmetics, Jewelry, Lifestyle, Brand Guidelines, Image Manipulation, App Design, Reusable Components, UI Components, App UX, Mobile UI, Mobile UX, Prototyping, Blog Design, Web App UX, Dashboard Design, Dashboards, Premium Content Subscriptions, AI Design, Logo Design, Campaigns, Visual Storytelling, Pitch Deck Design, Squarespace, Front-end, Social Networks, React Native, PowerPoint Design, PowerPoint Templates, Presentations, Template Design, Corporate Identity Design, Board Decks, Slideshows, Templates, Brand Design, Social Media Design, Web App UI, ChatGPT, Generative Artificial Intelligence (GenAI), Midjourney, Tokenization, Research Analysis, Digital Experience Design, Subscriptions, Augmented Reality (AR), Functional Specifications, RFID, WiFi, Artificial Intelligence (AI), Notion, Optimization, User Engagement, Engagement Strategy, Research, Gamification, Claude Design, Claude Code
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring