Rick Freitas, Designer in Dubai, United Arab Emirates
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Rick Freitas

Verified Expert  in Design

Bio

Rick is a highly experienced consultant and designer with over 15 years of expertise across various industries. His impressive portfolio includes working with esteemed brands such as Santander, VISA, Property Finder, Raizen, and Volkswagen. His design strategy and service design skills have enabled him to deliver exceptional products and services at scale. Rick excels in optimizing the connection between human behavior and technology, ensuring that his clients receive top-notch results.

Portfolio

Work Experience

Senior Product Designer

2023 - 2024
Delivery Hero
  • Served as the design lead for the shopping domain; managed stakeholders, devised design strategies, and focused on creating multi-vertical designs to drive business growth.
  • Redesigned the Order Tracking page to reduce contact rate calls by 1.97%.
  • Redesigned the Ratings and Reviews flow, increasing user engagement by 2.5%.
Technologies: Figma, Maze, Dovetail, Jira, Miro, Notion, Adobe Experience Design (XD), Web Application Design, Design Documentation, Responsive Design, Brand Guidelines, Color Schemes, FigJam, Mockups, Style Guides, Web App UX, Agile, Adobe Creative Cloud, Workshops, Mobile UI, Interface Design, User Personas, User Journey Maps, Conceptual Design, Consumer Products, Consumer-facing Product Design, Product Conceptualization, Product Ideation, Mobile Apps, Gamification, UI Components, Web Components, Interactive Design, High-fidelity Prototypes, Interactive Prototypes, Testing, Component Libraries, Web UI Design, Web UX Design, Leadership, Design Strategy, Executive Presentations, Presentation Design, UX Leadership, Design Guidelines, Visual Brand Guidelines, eCommerce Design, Subscriptions, Loyalty Programs, Membership Sites, User-centered Design (UCD), User Testing, UX Audits, UI Style Guides, Pixel Perfect, Usability, Digital Design, Email Design, Journey Mapping, Workflow

Senior Product Designer

2021 - 2023
Property Finder
  • Contributed to the end-to-end product lifecycle. Drove B2B design and owned a design roadmap for customer-facing features and functionalities from conception to launch. Created solutions and followed up on the implementation.
  • Acted as a design consultant and improved a B2B platform, myCRM. Owned the design of a B2B unified experience platform.
  • Got offered full-time employment in the company to own the design of the B2B platform.
Technologies: A/B Testing, Figma, Mobile UI Design, Mobile UX Design, Data Visualization, Android, Responsive Web Design (RWD), Rapid Prototyping, User Flows, Team Management, Storytelling, Stakeholder Mapping, Miro, Jira, Confluence, User Stories, Communication, Stakeholder Interviews, Stakeholder Management, User Journeys, Usability Testing, Team Leadership, Mobile UI, Agile UX, Lean UX, Dashboards, Digital, Mobile, Product Design, User Experience Design, Mobile Prototypes, App Design, MVP Design, Startups, Layout Design, Stakeholder Engagement, Responsive UI, Web UI, Design Workshops, UX Wireframes, Web App Design, Salesforce, User Onboarding, B2B, Mobile App Design, Visual Design, Mobile Design, Web Application Design, Design Documentation, Responsive Design, Brand Guidelines, Color Schemes, FigJam, Mockups, Style Guides, Web App UX, Agile, Adobe Creative Cloud, Workshops, Interface Design, User Personas, User Journey Maps, Conceptual Design, Consumer Products, Consumer-facing Product Design, Product Conceptualization, Product Ideation, Mobile Apps, Complex Application User Interfaces (UI), Web Applications, Complex Web Systems, Web App UI, Gamification, UI Components, Web Components, Interactive Design, Artificial Intelligence as a Service (AIaaS), Enterprise SaaS, High-fidelity Prototypes, Interactive Prototypes, Testing, Web UI Design, Web UX Design, CX Strategy, Design Strategy, Executive Presentations, Presentation Design, UX Leadership, Design Guidelines, Visual Brand Guidelines, Material UI, Agile CRM, Web, Subscriptions, Loyalty Programs, Membership Sites, User-centered Design (UCD), User Testing, UX Audits, UI Style Guides, Pixel Perfect, Usability, Digital Design, Email Design, Journey Mapping, Workflow

Experience Design Strategist

2019 - 2020
Revonic
  • Designed the UX strategy and UX for the website of a large cargo company based in Dubai. The aim was to acquire customers that use shipping services, focusing mainly on the retail sector.
  • Created the UX strategy and solutions for the eCommerce platform of one of the leading telecommunications companies in Dubai.
  • Designed the UX of an internal platform for project management for one of the largest banks in the Arab Emirates.
  • Facilitated design sprint sessions for the innovation area of ​​a global company that's a key player in payment solutions.
  • Conducted technical analysis and performance monitoring, completed a site audit, and recommended ways to improve usability for a tourism and hospitality company in the Middle East.
Technologies: Jira, Google Analytics, Optimal Workshop, Photoshop CC, Sketch, Confluence, Proof of Concept (POC), Ideation, Innovation, New Product Development, Process Simulation, Concept Modeling, Prototyping, Ethical Design, Product Design, UX Flows, UX Audits, UI Audits, B2B, User Experience (UX), User Interface (UI), Design Leadership, Dashboard Design, Web UX, User Needs, Mobile UI Design, Mobile UX Design, Data Visualization, Android, eCommerce UI, Responsive Web Design (RWD), Rapid Prototyping, User Flows, Service Design, Team Management, Storytelling, Stakeholder Mapping, InVision, Figma, Miro, User Stories, Communication, Stakeholder Interviews, Stakeholder Management, User Journeys, Usability Testing, Team Leadership, Mobile UI, Interaction Design (IxD), Agile UX, Lean UX, Digital, Mobile, User Experience Design, Mobile Prototypes, App Design, MVP Design, Startups, Layout Design, Stakeholder Engagement, Responsive UI, Web UI, Design Workshops, UX Wireframes, Web App Design, SaaS Design, User Onboarding, Mobile App Design, Visual Design, Web Application Design, Design Documentation, Responsive Design, Adobe Creative Suite, Brand Guidelines, Mockups, Style Guides, Whimsical, Web App UX, Agile, Adobe Creative Cloud, Workshops, Agile Project Management, Webflow, Interface Design, User Personas, User Journey Maps, Fintech, Finance, Conceptual Design, Consumer Products, Consumer-facing Product Design, Product Conceptualization, Product Ideation, Mobile Apps, Complex Application User Interfaces (UI), Web Applications, Complex Web Systems, Web App UI, Gamification, Web Components, Interactive Design, Fitness, Exercise & Fitness, Lean Startups, Artificial Intelligence as a Service (AIaaS), Enterprise SaaS, High-fidelity Prototypes, Interactive Prototypes, Testing, Web UI Design, Web UX Design, Leadership, CX Strategy, Design Strategy, Executive Presentations, Presentation Design, UX Leadership, Visual Brand Guidelines, Material UI, eCommerce Design, Agile CRM, Web, Landing Page Design, Subscriptions, Loyalty Programs, Membership Sites, SEO Tools, User-centered Design (UCD), User Testing, UI Style Guides, Usability, Digital Design, Email Design, Journey Mapping, Workflow

Service Design Consultant

2019 - 2019
Kyvo Design-Driven Innovation
  • Led the design team that created a wallet app for digital payments for the largest Brazilian public bank.
  • Spearheaded user journey mapping, service design and blueprints, and design strategy.
  • Facilitated workshops and performed stakeholder management.
Technologies: Miro, InVision, Microsoft Office, Google Analytics, Jira, Confluence, Proof of Concept (POC), Ideation, Innovation, New Product Development, Process Simulation, Concept Modeling, Prototyping, Ethical Design, Product Design, UX Flows, SaaS, UX Audits, UI Audits, B2B, Ideation Workshops, User Experience (UX), User Interface (UI), Design Leadership, Dashboard Design, Web UX, Remote Prototyping, User Needs, Mobile UI Design, Mobile UX Design, Data Visualization, Android, Responsive Web Design (RWD), Rapid Prototyping, User Flows, Service Design, Team Management, Storytelling, Stakeholder Mapping, Sketch, Product Discovery, User Stories, Communication, Stakeholder Interviews, Stakeholder Management, User Journeys, Usability Testing, Team Leadership, Mobile UI, Interaction Design (IxD), Agile UX, Lean UX, Dashboards, Digital, Mobile, Investments, User Experience Design, Mobile Prototypes, App Design, MVP Design, Startups, Layout Design, Stakeholder Engagement, Responsive UI, Web UI, Design Workshops, UX Wireframes, Web App Design, SaaS Design, Responsive Web Apps, Mobile App Design, Graphic Design, Figma, Design Documentation, Responsive Design, Adobe Creative Suite, Style Guides, Whimsical, Web App UX, Agile, Adobe Creative Cloud, Workshops, Agile Project Management, Interface Design, User Personas, User Journey Maps, Fintech, Finance, Conceptual Design, Consumer Products, Consumer-facing Product Design, Product Conceptualization, Product Ideation, Product Owner, Mobile Apps, Complex Application User Interfaces (UI), Web Applications, Complex Web Systems, Web App UI, Gamification, Interactive Design, Lean Startups, Artificial Intelligence as a Service (AIaaS), Enterprise SaaS, High-fidelity Prototypes, Testing, Web UI Design, Web UX Design, Leadership, Design Strategy, Executive Presentations, Presentation Design, UX Leadership, eCommerce Design, Agile CRM, Web, Landing Page Design, Game Design, SEO Tools, User Testing, UI Style Guides, Usability, Digital Design, Email Design, Journey Mapping, Workflow

Product Design Consultant

2018 - 2019
ThoughtWorks
  • Designed an internal employee evaluation platform for a multinational consultancy, focusing on a UI/UX strategy and design and communicating with stakeholders.
  • Developed a UX strategy and UX of an investor relations portal for a large publisher in Brazil.
  • Built a brand identity and UI for an internal app focused on marketing and analytics.
Technologies: Adobe Experience Design (XD), Jira, Photoshop CC, Sketch, Notion, Proof of Concept (POC), Ideation, Innovation, New Product Development, Process Simulation, Concept Modeling, Prototyping, Ethical Design, Product Design, UX Flows, SaaS, UX Audits, UI Audits, B2B, Ideation Workshops, User Experience (UX), Cross-platform UX, Web Design, User Interface (UI), Design Leadership, Dashboard Design, Mobile UX, Web UX, Remote Prototyping, User Needs, Mobile UI Design, Mobile UX Design, Data Visualization, Responsive Web Design (RWD), Rapid Prototyping, User Flows, Service Design, Team Management, Storytelling, Stakeholder Mapping, InVision, Miro, Confluence, Product Discovery, User Stories, Backlog Management, Communication, Stakeholder Interviews, Stakeholder Management, User Journeys, Usability Testing, Team Leadership, Mobile UI, Interaction Design (IxD), Agile UX, Lean UX, Digital, Mobile, Investments, User Experience Design, Mobile Prototypes, App Design, MVP Design, Startups, Layout Design, Stakeholder Engagement, Responsive UI, Web UI, Design Workshops, UX Wireframes, Web App Design, SaaS Design, User Onboarding, Responsive Web Apps, Mobile App Design, Visual Design, Mobile Design, Graphic Design, Figma, Design Documentation, Responsive Design, Adobe Creative Suite, Style Guides, Web App UX, Agile, Adobe Creative Cloud, Workshops, Agile Project Management, Interface Design, User Personas, User Journey Maps, Fintech, Finance, Conceptual Design, Consumer Products, Consumer-facing Product Design, Product Conceptualization, Product Ideation, Mobile Apps, Complex Application User Interfaces (UI), Web Applications, Complex Web Systems, UI Components, Web Components, Interactive Design, Enterprise SaaS, High-fidelity Prototypes, Testing, Component Libraries, Web UI Design, Web UX Design, Design Strategy, Executive Presentations, Presentation Design, UX Leadership, Design Guidelines, Visual Brand Guidelines, Material UI, eCommerce Design, Agile CRM, Web, Landing Page Design, SEO Tools, User Testing, UI Style Guides, Usability, Digital Design, Email Design, Journey Mapping, Workflow

UX Lead

2016 - 2018
Santander Brazil
  • Served as a design leader for internet banking and other applications and participated in the customer experience digital transformation process.
  • Designed the enterprise and small and medium-sized enterprise (SME) internet banking interface from concept to delivery.
  • Designed an internet banking platform for private investors.
Technologies: Optimal Workshop, Optimizely, InVision, Sketch, Adobe Experience Design (XD), Confluence, Notion, Proof of Concept (POC), Prototyping, Ethical Design, Product Design, UX Flows, UX Audits, UI Audits, Ideation Workshops, User Experience (UX), Cross-platform UX, iOS, Web Design, User Interface (UI), Design Leadership, Dashboard Design, Mobile UX, Web UX, Remote Prototyping, User Needs, Mobile UI Design, Mobile UX Design, Responsive Web Design (RWD), Rapid Prototyping, User Flows, Service Design, Team Management, Storytelling, Stakeholder Mapping, Miro, Jira, Product Discovery, User Stories, Backlog Management, Communication, Stakeholder Interviews, Stakeholder Management, User Journeys, Usability Testing, Team Leadership, Mobile UI, Interaction Design (IxD), Agile UX, Lean UX, Dashboards, Digital, Mobile, Investments, Adobe Illustrator, User Experience Design, Mobile Prototypes, App Design, Stakeholder Engagement, Responsive UI, Web UI, Design Workshops, UX Wireframes, Web App Design, Responsive Web Apps, Mobile App Design, Visual Design, Mobile Design, Design Documentation, Responsive Design, Illustrator CC, Mockups, Style Guides, Web App UX, Agile, Workshops, Agile Project Management, Interface Design, Fintech, Finance, Conceptual Design, Consumer Products, Consumer-facing Product Design, Product Conceptualization, Product Ideation, Mobile Apps, Web Applications, UI Components, Web Components, Interactive Design, Lean Startups, High-fidelity Prototypes, Interactive Prototypes, Component Libraries, Web UI Design, Web UX Design, Leadership, Design Strategy, Design Guidelines, Visual Brand Guidelines, Material UI, Web, Landing Page Design, SEO Tools, User Testing, UI Style Guides, Digital Design, Email Design, Workflow

Senior User Experience Designer

2014 - 2016
UOL
  • Designed the company's cloud services hub, focusing on virtual store services and website hosting.
  • Designed the UI/UX of an internal content management platform.
  • Facilitated product discovery workshops with business and marketing teams.
Technologies: Google Analytics, Prototyping, Ethical Design, Product Design, UX Flows, UX Audits, UI Audits, Cross-platform UX, iOS, Web Design, User Interface (UI), Design Leadership, Dashboard Design, Mobile UX, Web UX, Remote Prototyping, User Needs, Mobile UI Design, eCommerce UI, Responsive Web Design (RWD), Rapid Prototyping, User Flows, Service Design, Team Management, Storytelling, Stakeholder Mapping, Jira, Confluence, User Stories, Communication, Stakeholder Management, User Journeys, Usability Testing, Mobile UI, Interaction Design (IxD), Agile UX, Lean UX, Digital, Adobe Illustrator, User Experience Design, Mobile Prototypes, Stakeholder Engagement, Responsive UI, Web UI, Design Workshops, UX Wireframes, Web App Design, SaaS Design, Responsive Web Apps, Design Systems, Visual Design, Mobile Design, Graphic Design, Design Documentation, Responsive Design, Brand Design, Brand Guidelines, Illustrator CC, Style Guides, Typography, Web App UX, Agile, Workshops, Interface Design, User Personas, User Journey Maps, Consumer Products, Consumer-facing Product Design, Product Ideation, Mobile Apps, Lean Startups, Enterprise SaaS, High-fidelity Prototypes, Interactive Prototypes, Testing, Component Libraries, Web UI Design, Web UX Design, Design Strategy, Design Guidelines, Visual Brand Guidelines, Material UI, Agile CRM, Web, Landing Page Design, User Testing, UI Style Guides, Digital Design, Email Design, Journey Mapping, Workflow

UX Designer

2013 - 2014
Try
  • Designed prototypes of websites and platforms for customers in various sectors, focusing on usability.
  • Conducted research and usability tests with end customers for several brands, including Itaú, Porto-Seguro, Bradesco, and Gol.
  • Created final interfaces for marketing and advertising projects for consultancy clients.
Technologies: Prototyping, Ethical Design, Product Design, UX Flows, UX Audits, UI Audits, iOS, User Interface (UI), Design Leadership, Dashboard Design, Mobile UX, Web UX, Remote Prototyping, User Needs, Mobile UI Design, Responsive Web Design (RWD), Rapid Prototyping, User Flows, Storytelling, Stakeholder Mapping, Axure RP Pro, User Stories, Communication, Stakeholder Management, User Journeys, Usability Testing, Interaction Design (IxD), Digital, Adobe Illustrator, User Experience Design, Stakeholder Engagement, Responsive UI, Web UI, Design Workshops, UX Wireframes, Web App Design, SaaS Design, Responsive Web Apps, Design Systems, Branding, Visual Design, Mobile Design, Logo Design, Graphic Design, Design Documentation, Responsive Design, Brand Design, Brand Guidelines, Illustrator CC, Typography, User Personas, Consumer Products, Mobile Apps, Lean Startups, Enterprise SaaS, High-fidelity Prototypes, Interactive Prototypes, Testing, Component Libraries, Web UI Design, Web UX Design, Design Strategy, Design Guidelines, Visual Brand Guidelines, Material UI, Web, Landing Page Design, User Testing, UI Style Guides, Digital Design, Journey Mapping, Workflow

UX Designer

2011 - 2013
Unica Soluções
  • Maintained the company's EDI platform, focusing on B2B software development.
  • Created interfaces for mobile applications. Designed advertising pieces and email marketing campaigns.
  • Communicated with clients and managed social networks.
Technologies: Adobe Photoshop, Adobe Illustrator, Prototyping, Ethical Design, Product Design, UX Flows, UX Audits, UI Audits, iOS, User Interface (UI), Design Leadership, Dashboard Design, Mobile UX, Remote Prototyping, User Needs, Responsive Web Design (RWD), Rapid Prototyping, Axure RP Pro, User Stories, User Journeys, Usability Testing, Interaction Design (IxD), Digital, User Experience Design, Stakeholder Engagement, Responsive UI, Web UI, Design Workshops, UX Wireframes, Web App Design, Responsive Web Apps, Design Systems, Branding, Visual Design, Mobile Design, Logo Design, Graphic Design, Design Documentation, Brand Design, Brand Guidelines, Typography, Consumer Products, Lean Startups, Enterprise SaaS, High-fidelity Prototypes, Interactive Prototypes, Testing, Web UI Design, Web UX Design, Design Strategy, Web, Landing Page Design, User Testing, UI Style Guides, Digital Design, Email Design, Journey Mapping, Workflow

Education

2016 - 2017

Master's Degree in Business Management

Paulista School of Informatics and Administration (FIAP) - São Paulo, Brazil

2008 - 2011

Bachelor's Degree in Digital Interface Design

Senac University Center - São Paulo, Brazil

Certifications

SEPTEMBER 2021 - PRESENT

Storytelling and Influencing: Communicate With Impact

Macquarie University | via Coursera

MAY 2020 - PRESENT

Product Owner

Wildtech

Skills

Tools

Axure RP Pro, Sketch, Figma, Miro, Adobe Experience Design (XD), InVision, Adobe Creative Suite, FigJam, Jira, Confluence, Photoshop CC, Adobe Illustrator, Adobe Photoshop, Hotjar, Illustrator CC, Whimsical, Google Analytics, Microsoft Office, Optimizely, Maze, UXPin

Platforms

Mobile, iOS, Android, Web, Webflow, Salesforce, Dovetail

Industry Expertise

Consumer Products, Product Ideation, Investments, Fitness, Exercise & Fitness

Other

Product Discovery, Service Design, UX Design, UI Design, UX Strategy, Design Thinking, User Research, User Stories, Information Architecture (IA), Wireframing, Dashboards, Lean UX, Agile UX, Mobile UI, Responsive Web Design (RWD), Usability Testing, User Journeys, Stakeholder Management, Stakeholder Interviews, UX Research, User Needs, Ideation, Prototyping, Product Design, Mobile UX, Dashboard Design, Design Leadership, User Interface (UI), Web Design, Cross-platform UX, User Experience (UX), Ideation Workshops, B2B, UX Audits, Digital, Data Visualization, Rapid Prototyping, User Flows, Stakeholder Mapping, Stakeholder Engagement, User Experience Design, Mobile Prototypes, App Design, MVP Design, Layout Design, Responsive UI, Web UI, Design Workshops, UX Wireframes, Web App Design, User Onboarding, Responsive Web Apps, Design Systems, Mobile App Design, Visual Design, Mobile Design, Graphic Design, Leadership, User Journey Maps, Web Application Design, Design Documentation, Responsive Design, Brand Design, Brand Guidelines, Color Schemes, Mockups, Style Guides, Web App UX, Agile, Adobe Creative Cloud, Workshops, Interface Design, User Personas, Fintech, Finance, Conceptual Design, Consumer-facing Product Design, Product Conceptualization, Mobile Apps, Complex Application User Interfaces (UI), Web Applications, Complex Web Systems, Web App UI, Gamification, UI Components, Web Components, Interactive Design, Lean Startups, Artificial Intelligence as a Service (AIaaS), Enterprise SaaS, High-fidelity Prototypes, Interactive Prototypes, Testing, Component Libraries, Web UI Design, Web UX Design, CX Strategy, Design Strategy, Executive Presentations, Presentation Design, UX Leadership, Design Guidelines, Visual Brand Guidelines, Material UI, eCommerce Design, Agile CRM, Landing Page Design, Subscriptions, Loyalty Programs, Membership Sites, SEO Tools, User-centered Design (UCD), User Testing, UI Style Guides, Pixel Perfect, Usability, Digital Design, Email Design, Journey Mapping, Workflow, Notion, Team Management, Optimal Workshop, Mobile UI Design, Proof of Concept (POC), Innovation, New Product Development, Concept Modeling, UX Flows, Web UX, UI Audits, SaaS, Mobile UX Design, eCommerce UI, Startups, SaaS Design, Branding, Logo Design, Typography, Agile Project Management, Product Owner, Game Design, Backlog Management, Feature Prioritization, eCommerce, Annotated Wireframes, Interaction Design (IxD), Team Leadership, A/B Testing, Process Simulation, Ethical Design, Remote Prototyping, Communication, Storytelling, Strategic Planning, Product Management, B2C Marketing, Product Roadmap Oriented Vision, Benchmarking, Service Blueprints, Project Management, Project Scoping, Focus Group, Strategic Design, Website Audits, Research Reports, Negotiation

Experience

  • Stakeholder Engagement - 14 years
  • Wireframing - 14 years
  • UX Design - 14 years
  • User Research - 10 years
  • Service Design - 8 years
  • Ideation Workshops - 7 years
  • UX Strategy - 5 years
  • Design Thinking - 4 years
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