Rick is available for hire
Hire RickRick Freitas
Verified Expert in Design
Designer
Dubai, United Arab Emirates
Toptal member since November 17, 2020
Bio
Rick is a highly experienced consultant and designer with over 15 years of expertise across various industries. His impressive portfolio includes working with esteemed brands such as Santander, VISA, Property Finder, Raizen, and Volkswagen. His design strategy and service design skills have enabled him to deliver exceptional products and services at scale. Rick excels at optimizing the connection between human behavior and technology, ensuring his clients achieve top-notch results.
Portfolio
Payly
DashboardsFinanceSaaSB2B
Bizfintrack
Software as a Service (SaaS)
Valor RI
UX DesignInformation Architecture (IA)UX StrategyAnnotated WireframesUsability TestingStakeholder Management+ 1 more
Getulio Vargas Foundation (FGV)
UX StrategyUI DesignMobile
Experience
- UI Design - 15 years
- High-fidelity Prototypes - 15 years
- UX Design - 15 years
- Stakeholder Engagement - 14 years
- Product Discovery - 10 years
- UX Strategy - 10 years
- AI Tools - 3 years
- AI-powered Product Design - 3 years
Tools
- AI Tools
Work Experience
Head of Product Design
2024 - PRESENT
Jingle Pay Limited
- Architected complex fintech transaction flows and payment orchestration layers, achieving a 40% lift in volume through optimized checkout experiences.
- Scaled a unified, enterprise-grade design system that improved production efficiency by 35% and ensured visual consistency across all digital touchpoints.
- Led the end-to-end design process for cross-functional ventures, mentoring a team of designers to ensure high-quality execution and professional growth.
- Integrated agentic AI tools (Lovable, Replit) into the design workflow to accelerate prototyping and shorten the time-to-value for new product features.
- Partnered with tech leads on comprehensive system audits to identify architectural gaps, ensuring design systems supported modular white-label requirements.
Technologies: Figma, Midjourney, Miro, Jira, FigJam, Whimsical, Dovetail, Hotjar, A/B Testing, Presentation Design, UX Workshops, SaaS Design, B2B, Product Design, Design Leadership, Generative Artificial Intelligence (GenAI), Atomic Design, Enterprise, Enterprise Design, UI Design, UX Design, UX Strategy, User Interface (UI), User Experience Design, User Testing, Usability Analysis, Design Revamps, Design Reviews, Detail-oriented, Discovery, Minimum Viable Product (MVP), Software as a Service (SaaS), Mobile App UI, iOS UI Design, iOS App Design, iOS UX Design, Data-heavy Design, Business to Consumer (B2C), Artificial Intelligence (AI), Presentations, Pitch Deck Design, Pitch Decks, AI Agents, Systems Thinking, Business to Business (B2B), Product Strategy, CRM, Customer Journey, Website Design, Research, Early-stage Startups, Visual Hierarchy, Claude, User Interviews, User Behavior, High-fidelity Mockups, Research Synthesis, Animation, Gemini, Content Creation, Writing, Data Analysis, App Builders, Financial UX, Fintech Design, Market Research, Qualitative Research, UXPin, Research Reports, Website Audits, Strategic Design, Strategic Planning, Focus Group, Product Management, B2C Marketing, Negotiation, Product Roadmap Oriented Vision, Agentic AI, agentic ux, Microsoft Copilot Studio, Adobe CC, Design Ops, B2C, Consumer Applications, Android Design Guidelines, Cursor AI, Websites, Replit, Search Engine Optimization (SEO), Cross-functional Collaboration, App UX, Data-driven Design, Workflow Design, AI Design, Lovable, Prompt Engineering, Onboarding, Visual Storytelling, Color Palettes, AI-enabled Applications, Figma Component Library, Chatbot Conversation Design, AI Chatbots, Chatbots, IoT
Senior Product Designer
2023 - 2024
Delivery Hero
- Directed the design of trust-critical order tracking systems, rigorously mapping complex error states and edge cases to maintain user confidence during high-stakes deliveries.
- Leveraged design system components to iterate rapidly on UI/UX, contributing to a 15.9% increase in contact savings through improved usability.
- Directed order tracking design; collaborated with stakeholders on best practices, UI/UX approaches, strategic insights, and roadmap vision. Alongside product managers and tech leads.
- Expanded the design discipline by delivering high-quality insights and concepts for five initiatives across two squads: user support and vendor.
Technologies: Figma, Maze, Dovetail, Jira, Miro, Notion, Adobe Experience Design (XD), Web Application Design, Design Documentation, Responsive Design, Brand Guidelines, Color Schemes, FigJam, Mockups, Style Guides, Web App UX, Agile, Adobe Creative Cloud, Mobile UI, Interface Design, User Personas, User Journey Maps, Conceptual Design, Consumer Products, Consumer-facing Product Design, Product Conceptualization, Product Ideation, Mobile Apps, Gamification, UI Components, Web Components, Interactive Design, High-fidelity Prototypes, Interactive Prototypes, Testing, Component Libraries, Web UI Design, Web UX Design, Leadership, Design Strategy, Executive Presentations, Presentation Design, UX Leadership, Design Guidelines, Visual Brand Guidelines, eCommerce Design, Subscriptions, Loyalty Programs, Membership Sites, User-centered Design (UCD), User Testing, UX Audits, UI Style Guides, Pixel Perfect, Usability, Digital Design, Email Design, Journey Mapping, Workflow, UX Wireflows, Generative Artificial Intelligence (GenAI), Atomic Design, Enterprise Design, UI Design, UX Design, UX Strategy, Design Thinking, Product Design, User Interface (UI), User Experience Design, Usability Analysis, Design Revamps, Design Reviews, Detail-oriented, Discovery, Minimum Viable Product (MVP), Software as a Service (SaaS), Mobile App UI, iOS UI Design, iOS App Design, iOS UX Design, Data-heavy Design, Business to Consumer (B2C), Foodtech, Meal Delivery Services, Artificial Intelligence (AI), Presentations, Pitch Deck Design, Pitch Decks, Webflow, AI Agents, Systems Thinking, Business to Business (B2B), Product Strategy, CRM, Desktop App Design, Customer Journey, Research, Early-stage Startups, Visual Hierarchy, Claude, User Interviews, User Behavior, High-fidelity Mockups, Research Synthesis, Animation, Gemini, Writing, Data Analysis, App Builders, Market Research, Qualitative Research, UXPin, Research Reports, Website Audits, Strategic Design, Strategic Planning, Focus Group, Product Management, B2C Marketing, Negotiation, Product Roadmap Oriented Vision, Agentic AI, agentic ux, Microsoft Copilot Studio, Adobe CC, Midjourney, Design Ops, B2C, Consumer Applications, Android Design Guidelines, Cursor AI, Websites, Replit, Search Engine Optimization (SEO), Cross-functional Collaboration, App UX, Data-driven Design, Workflow Design, AI Design, Lovable, Prompt Engineering, Onboarding, Visual Storytelling, Color Palettes, AI-enabled Applications, Figma Component Library, Chatbot Conversation Design, AI Chatbots, Chatbots, IoT
Senior Product Designer
2021 - 2023
Property Finder
- Led the creative strategy and UX overhaul of high-traffic B2B portals, focusing on enterprise-grade admin interfaces and data-rich management tools.
- Led the creative strategy and UX overhaul of a core B2B listing platform for 500,000+ properties. Established scalable design systems that served as the blueprint for rapid product iterations.
- Optimized the discovery funnel using human-centered design (HCD), resulting in a 28% reduction in time-to-purchase. Scaled the enterprise design system to maintain consistency across 50+ screens.
Technologies: A/B Testing, Figma, Mobile UI Design, Mobile UX Design, Data Visualization, Android, Responsive Web Design (RWD), Rapid Prototyping, User Flows, Team Management, Storytelling, Stakeholder Mapping, Miro, Jira, Confluence, User Stories, Communication, Stakeholder Interviews, Stakeholder Management, User Journeys, Usability Testing, Team Leadership, Mobile UI, Agile UX, Lean UX, Dashboards, Digital, Mobile, Product Design, User Experience Design, Mobile Prototypes, App Design, MVP Design, Startups, Layout Design, Stakeholder Engagement, Responsive UI, Web UI, Design Workshops, UX Wireframes, Web App Design, Salesforce, User Onboarding, B2B, Mobile App Design, Visual Design, Mobile Design, Web Application Design, Design Documentation, Responsive Design, Brand Guidelines, Color Schemes, FigJam, Mockups, Style Guides, Web App UX, Agile, Adobe Creative Cloud, Interface Design, User Personas, User Journey Maps, Conceptual Design, Consumer Products, Consumer-facing Product Design, Product Conceptualization, Product Ideation, Mobile Apps, Complex Application User Interfaces (UI), Web Applications, Complex Web Systems, Web App UI, Gamification, UI Components, Web Components, Interactive Design, Artificial Intelligence as a Service (AIaaS), Enterprise SaaS, High-fidelity Prototypes, Interactive Prototypes, Testing, Web UI Design, Web UX Design, CX Strategy, Design Strategy, Executive Presentations, Presentation Design, UX Leadership, Design Guidelines, Visual Brand Guidelines, Material UI, Agile CRM, Web, Subscriptions, Loyalty Programs, Membership Sites, User-centered Design (UCD), User Testing, UX Audits, UI Style Guides, Pixel Perfect, Usability, Digital Design, Email Design, Journey Mapping, Workflow, UX Wireflows, Generative Artificial Intelligence (GenAI), SaaS Design, Atomic Design, Enterprise, Enterprise Design, UI Design, UX Design, UX Strategy, Design Thinking, User Interface (UI), Usability Analysis, Design Revamps, Design Reviews, Detail-oriented, Discovery, Minimum Viable Product (MVP), Software as a Service (SaaS), Mobile App UI, iOS UI Design, iOS App Design, iOS UX Design, Data-heavy Design, Business to Consumer (B2C), Artificial Intelligence (AI), Presentations, Pitch Deck Design, Pitch Decks, Webflow, Systems Thinking, Business to Business (B2B), Product Strategy, CRM, Desktop App Design, Customer Journey, Website Design, Research, Early-stage Startups, Visual Hierarchy, User Interviews, User Behavior, Research Synthesis, Animation, Writing, Data Analysis, App Builders, Financial UX, Fintech Design, Market Research, Qualitative Research, UXPin, Research Reports, Website Audits, Strategic Design, Strategic Planning, Focus Group, Product Management, B2C Marketing, Negotiation, Product Roadmap Oriented Vision, Agentic AI, agentic ux, Adobe CC, Midjourney, Design Ops, B2C, Consumer Applications, Android Design Guidelines, Cursor AI, Websites, Search Engine Optimization (SEO), Cross-functional Collaboration, App UX, Data-driven Design, Workflow Design, AI Design, Lovable, Prompt Engineering, Onboarding, Visual Storytelling, Color Palettes, AI-enabled Applications, Figma Component Library, Chatbot Conversation Design, AI Chatbots, Chatbots, IoT
Experience Design Strategist
2019 - 2020
Revonic
- Designed the UX strategy and UX for the website of a large cargo company based in Dubai. The aim was to acquire customers that use shipping services, focusing mainly on the retail sector.
- Created the UX strategy and solutions for the eCommerce platform of one of the leading telecommunications companies in Dubai.
- Designed the UX of an internal platform for project management for one of the largest banks in the Arab Emirates.
- Facilitated design sprint sessions for the innovation area of a global company that's a key player in payment solutions.
- Conducted technical analysis and performance monitoring, completed a site audit, and recommended ways to improve usability for a tourism and hospitality company in the Middle East.
Technologies: Jira, Google Analytics, Optimal Workshop, Photoshop CC, Sketch, Confluence, Proof of Concept (POC), Ideation, Innovation, New Product Development, Process Simulation, Concept Modeling, Prototyping, Ethical Design, Product Design, UX Flows, UX Audits, UI Audits, B2B, User Experience (UX), User Interface (UI), Design Leadership, Dashboard Design, Web UX, User Needs, Mobile UI Design, Mobile UX Design, Data Visualization, Android, eCommerce UI, Responsive Web Design (RWD), Rapid Prototyping, User Flows, Service Design, Team Management, Storytelling, Stakeholder Mapping, InVision, Figma, Miro, User Stories, Communication, Stakeholder Interviews, Stakeholder Management, User Journeys, Usability Testing, Team Leadership, Mobile UI, Interaction Design (IxD), Agile UX, Lean UX, Digital, Mobile, User Experience Design, Mobile Prototypes, App Design, MVP Design, Startups, Layout Design, Stakeholder Engagement, Responsive UI, Web UI, Design Workshops, UX Wireframes, Web App Design, SaaS Design, User Onboarding, Mobile App Design, Visual Design, Web Application Design, Design Documentation, Responsive Design, Adobe Creative Suite, Brand Guidelines, Mockups, Style Guides, Whimsical, Web App UX, Agile, Adobe Creative Cloud, Workshops, Agile Project Management, Webflow, Interface Design, User Personas, User Journey Maps, Fintech, Finance, Conceptual Design, Consumer Products, Consumer-facing Product Design, Product Conceptualization, Product Ideation, Mobile Apps, Complex Application User Interfaces (UI), Web Applications, Complex Web Systems, Web App UI, Gamification, Web Components, Interactive Design, Fitness, Exercise & Fitness, Lean Startups, Artificial Intelligence as a Service (AIaaS), Enterprise SaaS, High-fidelity Prototypes, Interactive Prototypes, Testing, Web UI Design, Web UX Design, Leadership, CX Strategy, Design Strategy, Executive Presentations, Presentation Design, UX Leadership, Visual Brand Guidelines, Material UI, eCommerce Design, Agile CRM, Web, Landing Page Design, Subscriptions, Loyalty Programs, Membership Sites, SEO Tools, User-centered Design (UCD), User Testing, UI Style Guides, Usability, Digital Design, Email Design, Journey Mapping, Workflow, UX Wireflows, Generative Artificial Intelligence (GenAI), Atomic Design, Enterprise, Enterprise Design, UI Design, UX Design, UX Strategy, Design Thinking, Usability Analysis, Design Revamps, Design Reviews, Detail-oriented, Discovery, Minimum Viable Product (MVP), Software as a Service (SaaS), Mobile App UI, iOS UI Design, iOS App Design, iOS UX Design, Data-heavy Design, Presentations, Pitch Deck Design, Pitch Decks, Systems Thinking, Business to Business (B2B), Product Strategy, Desktop App Design, Customer Journey, Website Design, Research, Early-stage Startups, Visual Hierarchy, User Interviews, User Behavior, High-fidelity Mockups, Research Synthesis, Animation, Content Creation, Data Analysis, App Builders, Financial UX, Fintech Design, Market Research, Qualitative Research, UXPin, Research Reports, Website Audits, Strategic Design, Strategic Planning, Focus Group, Product Management, B2C Marketing, Negotiation, Product Roadmap Oriented Vision, Adobe CC, Design Ops, B2C, Consumer Applications, Over-the-top Content (OTT), Sports Websites, Android Design Guidelines, Cursor AI, Websites, Search Engine Optimization (SEO), Shopify, Cross-functional Collaboration, App UX, Data-driven Design, Workflow Design, Onboarding, Visual Storytelling, Color Palettes, AI-enabled Applications, Figma Component Library, Chatbot Conversation Design, AI Chatbots, Chatbots, IoT
Service Design Consultant
2019 - 2019
Kyvo Design-Driven Innovation
- Led the design team that created a wallet app for digital payments for the largest Brazilian public bank.
- Spearheaded user journey mapping, service design and blueprints, and design strategy.
- Facilitated workshops and performed stakeholder management.
Technologies: Miro, InVision, Microsoft Office, Google Analytics, Jira, Confluence, Proof of Concept (POC), Ideation, Innovation, New Product Development, Process Simulation, Concept Modeling, Prototyping, Ethical Design, Product Design, UX Flows, SaaS, UX Audits, UI Audits, B2B, Ideation Workshops, User Experience (UX), User Interface (UI), Design Leadership, Dashboard Design, Web UX, Remote Prototyping, User Needs, Mobile UI Design, Mobile UX Design, Data Visualization, Android, Responsive Web Design (RWD), Rapid Prototyping, User Flows, Service Design, Team Management, Storytelling, Stakeholder Mapping, Sketch, Product Discovery, User Stories, Communication, Stakeholder Interviews, Stakeholder Management, User Journeys, Usability Testing, Team Leadership, Mobile UI, Interaction Design (IxD), Agile UX, Lean UX, Dashboards, Digital, Mobile, Investments, User Experience Design, Mobile Prototypes, App Design, MVP Design, Startups, Layout Design, Stakeholder Engagement, Responsive UI, Web UI, Design Workshops, UX Wireframes, Web App Design, SaaS Design, Responsive Web Apps, Mobile App Design, Graphic Design, Figma, Design Documentation, Responsive Design, Adobe Creative Suite, Style Guides, Whimsical, Web App UX, Agile, Adobe Creative Cloud, Workshops, Agile Project Management, Interface Design, User Personas, User Journey Maps, Fintech, Finance, Conceptual Design, Consumer Products, Consumer-facing Product Design, Product Conceptualization, Product Ideation, Product Owner, Mobile Apps, Complex Application User Interfaces (UI), Web Applications, Complex Web Systems, Web App UI, Gamification, Interactive Design, Lean Startups, Artificial Intelligence as a Service (AIaaS), Enterprise SaaS, High-fidelity Prototypes, Testing, Web UI Design, Web UX Design, Leadership, Design Strategy, Executive Presentations, Presentation Design, UX Leadership, eCommerce Design, Agile CRM, Web, Landing Page Design, Game Design, SEO Tools, User Testing, UI Style Guides, Usability, Digital Design, Email Design, Journey Mapping, Workflow, UX Wireflows, Flyer Design, Calendar Design, Atomic Design, Enterprise, Enterprise Design, UX Strategy, Design Thinking, Usability Analysis, Design Revamps, Design Reviews, Detail-oriented, Discovery, Minimum Viable Product (MVP), Software as a Service (SaaS), Mobile App UI, iOS UI Design, iOS App Design, iOS UX Design, Data-heavy Design, Presentations, Desktop App Design, Customer Journey, Website Design, Research, Early-stage Startups, Visual Hierarchy, User Interviews, User Behavior, High-fidelity Mockups, Research Synthesis, Animation, Content Creation, Writing, Data Analysis, App Builders, Financial UX, Fintech Design, Market Research, Qualitative Research, UXPin, Research Reports, Website Audits, Strategic Design, Strategic Planning, Focus Group, Product Management, B2C Marketing, Negotiation, Product Roadmap Oriented Vision, Adobe CC, Design Ops, B2C, Android Design Guidelines, Websites, Crazy Egg, Search Engine Optimization (SEO), Cross-functional Collaboration, Data-driven Design, Workflow Design, Visual Storytelling, Color Palettes, Figma Component Library, Chatbot Conversation Design, AI Chatbots, IoT
Product Design Consultant
2018 - 2019
ThoughtWorks
- Designed an internal employee evaluation platform for a multinational consultancy, focusing on a UI/UX strategy and design and communicating with stakeholders.
- Developed a UX strategy and UX of an investor relations portal for a large publisher in Brazil.
- Built a brand identity and UI for an internal app focused on marketing and analytics.
Technologies: Adobe Experience Design (XD), Jira, Photoshop CC, Sketch, Notion, Proof of Concept (POC), Ideation, Innovation, New Product Development, Process Simulation, Concept Modeling, Prototyping, Ethical Design, Product Design, UX Flows, SaaS, UX Audits, UI Audits, B2B, Ideation Workshops, User Experience (UX), Cross-platform UX, Web Design, User Interface (UI), Design Leadership, Dashboard Design, Mobile UX, Web UX, Remote Prototyping, User Needs, Mobile UI Design, Mobile UX Design, Data Visualization, Responsive Web Design (RWD), Rapid Prototyping, User Flows, Service Design, Team Management, Storytelling, Stakeholder Mapping, InVision, Miro, Confluence, Product Discovery, User Stories, Backlog Management, Communication, Stakeholder Interviews, Stakeholder Management, User Journeys, Usability Testing, Team Leadership, Mobile UI, Interaction Design (IxD), Agile UX, Lean UX, Digital, Mobile, Investments, User Experience Design, Mobile Prototypes, App Design, MVP Design, Startups, Layout Design, Stakeholder Engagement, Responsive UI, Web UI, Design Workshops, UX Wireframes, Web App Design, SaaS Design, User Onboarding, Responsive Web Apps, Mobile App Design, Visual Design, Mobile Design, Graphic Design, Figma, Design Documentation, Responsive Design, Adobe Creative Suite, Style Guides, Web App UX, Agile, Adobe Creative Cloud, Workshops, Agile Project Management, Interface Design, User Personas, User Journey Maps, Fintech, Finance, Conceptual Design, Consumer Products, Consumer-facing Product Design, Product Conceptualization, Product Ideation, Mobile Apps, Complex Application User Interfaces (UI), Web Applications, Complex Web Systems, UI Components, Web Components, Interactive Design, Enterprise SaaS, High-fidelity Prototypes, Testing, Component Libraries, Web UI Design, Web UX Design, Design Strategy, Executive Presentations, Presentation Design, UX Leadership, Design Guidelines, Visual Brand Guidelines, Material UI, eCommerce Design, Agile CRM, Web, Landing Page Design, SEO Tools, User Testing, UI Style Guides, Usability, Digital Design, Email Design, Journey Mapping, Workflow, UX Wireflows, Flyer Design, Atomic Design, Enterprise Design, UI Design, UX Design, UX Strategy, Design Thinking, Usability Analysis, Design Revamps, Design Reviews, Detail-oriented, Minimum Viable Product (MVP), Software as a Service (SaaS), iOS UI Design, iOS App Design, iOS UX Design, Desktop App Design, Customer Journey, Website Design, Research, Early-stage Startups, Visual Hierarchy, User Interviews, User Behavior, High-fidelity Mockups, Animation, Writing, Data Analysis, App Builders, Financial UX, Market Research, Qualitative Research, UXPin, Research Reports, Website Audits, Strategic Design, Strategic Planning, Focus Group, Product Management, B2C Marketing, Negotiation, Product Roadmap Oriented Vision, Adobe CC, Design Ops, B2C, Android Design Guidelines, Websites, Crazy Egg, Search Engine Optimization (SEO), Shopify, Cross-functional Collaboration, App UX, Workflow Design, Visual Storytelling, Color Palettes
UX Lead
2016 - 2018
Santander Brazil
- Served as a design leader for internet banking and other applications and participated in the customer experience digital transformation process.
- Designed the enterprise and small and medium-sized enterprise (SME) internet banking interface from concept to delivery.
- Designed an internet banking platform for private investors.
Technologies: Optimal Workshop, Optimizely, InVision, Sketch, Adobe Experience Design (XD), Confluence, Notion, Proof of Concept (POC), Prototyping, Ethical Design, Product Design, UX Flows, UX Audits, UI Audits, Ideation Workshops, User Experience (UX), Cross-platform UX, iOS, Web Design, User Interface (UI), Design Leadership, Dashboard Design, Mobile UX, Web UX, Remote Prototyping, User Needs, Mobile UI Design, Mobile UX Design, Responsive Web Design (RWD), Rapid Prototyping, User Flows, Service Design, Team Management, Storytelling, Stakeholder Mapping, Miro, Jira, Product Discovery, User Stories, Backlog Management, Communication, Stakeholder Interviews, Stakeholder Management, User Journeys, Usability Testing, Team Leadership, Mobile UI, Interaction Design (IxD), Agile UX, Lean UX, Dashboards, Digital, Mobile, Investments, Adobe Illustrator, User Experience Design, Mobile Prototypes, App Design, Stakeholder Engagement, Responsive UI, Web UI, Design Workshops, UX Wireframes, Web App Design, Responsive Web Apps, Mobile App Design, Visual Design, Mobile Design, Design Documentation, Responsive Design, Illustrator CC, Mockups, Style Guides, Web App UX, Agile, Workshops, Agile Project Management, Interface Design, Fintech, Finance, Conceptual Design, Consumer Products, Consumer-facing Product Design, Product Conceptualization, Product Ideation, Mobile Apps, Web Applications, UI Components, Web Components, Interactive Design, Lean Startups, High-fidelity Prototypes, Interactive Prototypes, Component Libraries, Web UI Design, Web UX Design, Leadership, Design Strategy, Design Guidelines, Visual Brand Guidelines, Material UI, Web, Landing Page Design, SEO Tools, User Testing, UI Style Guides, Digital Design, Email Design, Workflow, UX Wireflows, SaaS Design, Atomic Design, Enterprise Design, UI Design, UX Design, UX Strategy, Design Thinking, Usability Analysis, Design Revamps, Detail-oriented, Minimum Viable Product (MVP), Software as a Service (SaaS), iOS UI Design, iOS App Design, iOS UX Design, Customer Journey, Research, User Interviews, User Behavior, Writing, Data Analysis, App Builders, Financial UX, Fintech Design, Market Research, Qualitative Research, Research Reports, Website Audits, Strategic Planning, Focus Group, Product Management, B2C Marketing, Negotiation, Product Roadmap Oriented Vision, Adobe CC, Design Ops, B2C, Websites, Crazy Egg, Search Engine Optimization (SEO), Cross-functional Collaboration, App UX, Data-driven Design, Workflow Design, Visual Storytelling, Color Palettes
Senior User Experience Designer
2014 - 2016
UOL
- Designed the company's cloud services hub, focusing on virtual store services and website hosting.
- Designed the UI/UX of an internal content management platform.
- Facilitated product discovery workshops with business and marketing teams.
Technologies: Google Analytics, Prototyping, Ethical Design, Product Design, UX Flows, UX Audits, UI Audits, Cross-platform UX, iOS, Web Design, User Interface (UI), Design Leadership, Dashboard Design, Mobile UX, Web UX, Remote Prototyping, User Needs, Mobile UI Design, eCommerce UI, Responsive Web Design (RWD), Rapid Prototyping, User Flows, Service Design, Team Management, Storytelling, Stakeholder Mapping, Jira, Confluence, User Stories, Communication, Stakeholder Management, User Journeys, Usability Testing, Mobile UI, Interaction Design (IxD), Agile UX, Lean UX, Digital, Adobe Illustrator, User Experience Design, Mobile Prototypes, Stakeholder Engagement, Responsive UI, Web UI, Design Workshops, UX Wireframes, Web App Design, SaaS Design, Responsive Web Apps, Design Systems, Visual Design, Mobile Design, Graphic Design, Design Documentation, Responsive Design, Brand Design, Brand Guidelines, Illustrator CC, Style Guides, Typography, Web App UX, Agile, Workshops, Interface Design, User Personas, User Journey Maps, Consumer Products, Consumer-facing Product Design, Product Ideation, Mobile Apps, Lean Startups, Enterprise SaaS, High-fidelity Prototypes, Interactive Prototypes, Testing, Component Libraries, Web UI Design, Web UX Design, Design Strategy, Design Guidelines, Visual Brand Guidelines, Material UI, Agile CRM, Web, Landing Page Design, User Testing, UI Style Guides, Digital Design, Email Design, Journey Mapping, Workflow, UX Wireflows, Atomic Design, UI Design, UX Design, UX Strategy, Design Thinking, Usability Analysis, Design Revamps, Design Reviews, Detail-oriented, Minimum Viable Product (MVP), Software as a Service (SaaS), Mobile App UI, iOS UI Design, iOS App Design, iOS UX Design, Customer Journey, Research, User Interviews, Writing, Market Research, Qualitative Research, Research Reports, Website Audits, Strategic Planning, Focus Group, B2C Marketing, Negotiation, Product Roadmap Oriented Vision, Adobe CC, Design Ops, Websites, Search Engine Optimization (SEO), Cross-functional Collaboration, App UX, Data-driven Design, Workflow Design, Visual Storytelling, Color Palettes
UX Designer
2013 - 2014
Try
- Designed prototypes of websites and platforms for customers in various sectors, focusing on usability.
- Conducted research and usability tests with end customers for several brands, including Itaú, Porto-Seguro, Bradesco, and Gol.
- Created final interfaces for marketing and advertising projects for consultancy clients.
Technologies: Prototyping, Ethical Design, Product Design, UX Flows, UX Audits, UI Audits, iOS, User Interface (UI), Design Leadership, Dashboard Design, Mobile UX, Web UX, Remote Prototyping, User Needs, Mobile UI Design, Responsive Web Design (RWD), Rapid Prototyping, User Flows, Storytelling, Stakeholder Mapping, Axure RP Pro, User Stories, Communication, Stakeholder Management, User Journeys, Usability Testing, Interaction Design (IxD), Digital, Adobe Illustrator, User Experience Design, Stakeholder Engagement, Responsive UI, Web UI, Design Workshops, UX Wireframes, Web App Design, SaaS Design, Responsive Web Apps, Design Systems, Branding, Visual Design, Mobile Design, Logo Design, Graphic Design, Design Documentation, Responsive Design, Brand Design, Brand Guidelines, Illustrator CC, Typography, User Personas, Consumer Products, Mobile Apps, Lean Startups, Enterprise SaaS, High-fidelity Prototypes, Interactive Prototypes, Testing, Component Libraries, Web UI Design, Web UX Design, Design Strategy, Design Guidelines, Visual Brand Guidelines, Material UI, Web, Landing Page Design, User Testing, UI Style Guides, Digital Design, Journey Mapping, Workflow, UX Wireflows, UI Design, UX Design, UX Strategy, Design Thinking, Usability Analysis, Design Revamps, Design Reviews, Detail-oriented, Minimum Viable Product (MVP), Software as a Service (SaaS), Mobile App UI, iOS UI Design, iOS App Design, iOS UX Design, Customer Journey, Research, User Interviews, Market Research, Qualitative Research, Research Reports, Website Audits, Strategic Planning, Focus Group, Adobe CC, Websites, Search Engine Optimization (SEO), Cross-functional Collaboration, App UX, Data-driven Design, Visual Storytelling, Color Palettes
UX Designer
2011 - 2013
Unica Soluções
- Maintained the company's EDI platform, focusing on B2B software development.
- Created interfaces for mobile applications. Designed advertising pieces and email marketing campaigns.
- Communicated with clients and managed social networks.
Technologies: Adobe Photoshop, Adobe Illustrator, Prototyping, Ethical Design, Product Design, UX Flows, UX Audits, UI Audits, iOS, User Interface (UI), Design Leadership, Dashboard Design, Mobile UX, Remote Prototyping, User Needs, Responsive Web Design (RWD), Rapid Prototyping, Axure RP Pro, User Stories, User Journeys, Usability Testing, Interaction Design (IxD), Digital, User Experience Design, Stakeholder Engagement, Responsive UI, Web UI, Design Workshops, UX Wireframes, Web App Design, Responsive Web Apps, Design Systems, Branding, Visual Design, Mobile Design, Logo Design, Graphic Design, Design Documentation, Brand Design, Brand Guidelines, Typography, Consumer Products, Lean Startups, Enterprise SaaS, High-fidelity Prototypes, Interactive Prototypes, Testing, Web UI Design, Web UX Design, Design Strategy, Web, Landing Page Design, User Testing, UI Style Guides, Digital Design, Email Design, Journey Mapping, Workflow, UX Wireflows, UI Design, UX Design, UX Strategy, Design Thinking, Usability Analysis, Design Revamps, Design Reviews, Detail-oriented, Minimum Viable Product (MVP), Mobile App UI, iOS UI Design, iOS App Design, iOS UX Design, Customer Journey, Research, User Interviews, Market Research, Qualitative Research, Research Reports, Website Audits, Strategic Planning, Focus Group, Adobe CC, Websites, Search Engine Optimization (SEO), Data-driven Design, Visual Storytelling, Color Palettes
Education
2016 - 2017
Master's Degree in Business Management
Paulista School of Informatics and Administration (FIAP) - São Paulo, Brazil
2008 - 2011
Bachelor's Degree in Digital Interface Design
Senac University Center - São Paulo, Brazil
Certifications
JULY 2026 - PRESENT
Microsoft Certified: AI Transformation Leader
Microsoft
JUNE 2026 - PRESENT
Google AI Professional Certificate
SEPTEMBER 2021 - PRESENT
Storytelling and Influencing: Communicate With Impact
Macquarie University | via Coursera
MAY 2020 - PRESENT
Product Owner
Wildtech
Skills
Tools
Axure RP Pro, Sketch, Miro, Adobe Experience Design (XD), InVision, Adobe Creative Suite, FigJam, Adobe CC, Figma Make, Figma Component Library, Jira, Confluence, Photoshop CC, Adobe Illustrator, Adobe Photoshop, Hotjar, Maze, Illustrator CC, Whimsical, AI Tools, Claude, Google Analytics, Microsoft Office, Optimizely, UXPin
Platforms
Figma, Mobile, iOS, Android, Web, App Builders, Webflow, Shopify, Salesforce, Dovetail
Industry Expertise
Consumer Products, Product Ideation, Investments, Fitness, Exercise & Fitness
Other
Product Discovery, Service Design, UX Design, UI Design, UX Strategy, Design Thinking, User Research, User Stories, Information Architecture (IA), Wireframing, Dashboards, Lean UX, Agile UX, Interaction Design (IxD), Mobile UI, Responsive Web Design (RWD), Usability Testing, User Journeys, Stakeholder Management, Stakeholder Interviews, UX Research, User Needs, Ideation, Prototyping, Product Design, Mobile UX, Dashboard Design, Design Leadership, User Interface (UI), Web Design, Cross-platform UX, User Experience (UX), Ideation Workshops, B2B, UX Audits, SaaS, Digital, Data Visualization, Rapid Prototyping, User Flows, Stakeholder Mapping, Stakeholder Engagement, User Experience Design, Mobile Prototypes, App Design, MVP Design, Layout Design, Responsive UI, Web UI, Design Workshops, UX Wireframes, Web App Design, SaaS Design, User Onboarding, Responsive Web Apps, Design Systems, Mobile App Design, Visual Design, Mobile Design, Graphic Design, Leadership, Strategic Planning, Focus Group, Strategic Design, Website Audits, Research Reports, User Journey Maps, Web Application Design, Design Documentation, Responsive Design, Brand Design, Brand Guidelines, Color Schemes, Mockups, Style Guides, Web App UX, Agile, Adobe Creative Cloud, Workshops, Interface Design, User Personas, Fintech, Finance, Conceptual Design, Consumer-facing Product Design, Product Conceptualization, Mobile Apps, Complex Application User Interfaces (UI), Web Applications, Complex Web Systems, Web App UI, Gamification, UI Components, Web Components, Interactive Design, Lean Startups, Artificial Intelligence as a Service (AIaaS), Enterprise SaaS, High-fidelity Prototypes, Interactive Prototypes, Testing, Component Libraries, Web UI Design, Web UX Design, CX Strategy, Design Strategy, Executive Presentations, Presentation Design, UX Leadership, Design Guidelines, Visual Brand Guidelines, Material UI, eCommerce Design, Agile CRM, Landing Page Design, Subscriptions, Loyalty Programs, Membership Sites, SEO Tools, User-centered Design (UCD), User Testing, UI Style Guides, Pixel Perfect, Usability, Digital Design, Email Design, Journey Mapping, Workflow, UX Wireflows, Flyer Design, Design Ops, Generative Artificial Intelligence (GenAI), Atomic Design, Enterprise, Enterprise Design, Usability Analysis, Design Revamps, Design Reviews, Detail-oriented, Discovery, Minimum Viable Product (MVP), Software as a Service (SaaS), Mobile App UI, iOS UI Design, iOS App Design, iOS UX Design, Data-heavy Design, Business to Consumer (B2C), Foodtech, Meal Delivery Services, Artificial Intelligence (AI), Presentations, Pitch Deck Design, Pitch Decks, Consumer Applications, AI-powered Product Design, Systems Thinking, Business to Business (B2B), Product Strategy, CRM, Desktop App Design, Customer Journey, Claude Design, Gemini, Content Creation, Writing, Data Analysis, Website Design, Research, Early-stage Startups, Visual Hierarchy, User Interviews, User Behavior, High-fidelity Mockups, Research Synthesis, Animation, Financial UX, Fintech Design, Market Research, Qualitative Research, Agentic AI, agentic ux, Microsoft Copilot Studio, Android Design Guidelines, Websites, Search Engine Optimization (SEO), Cross-functional Collaboration, App UX, Data-driven Design, Workflow Design, AI Design, Lovable, Onboarding, Visual Storytelling, Color Palettes, AI-enabled Applications, Chatbot Conversation Design, AI Chatbots, Chatbots, IoT, Notion, Team Management, Optimal Workshop, Mobile UI Design, Proof of Concept (POC), Innovation, New Product Development, Concept Modeling, UX Flows, Web UX, UI Audits, Mobile UX Design, eCommerce UI, Startups, Branding, Logo Design, Product Management, Typography, Agile Project Management, Product Owner, Game Design, UX Workshops, Calendar Design, AI Agents, Crazy Egg, Over-the-top Content (OTT), Sports Websites, Cursor AI, Replit, Prompt Engineering, Backlog Management, Feature Prioritization, eCommerce, Annotated Wireframes, Team Leadership, A/B Testing, Process Simulation, Ethical Design, Remote Prototyping, Communication, Storytelling, B2C Marketing, Product Roadmap Oriented Vision, Benchmarking, Service Blueprints, Project Management, Project Scoping, Negotiation, Midjourney, B2C
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