Rick Freitas

Designer in Dubai, United Arab Emirates

Member since November 17, 2020

Rick is a senior designer from Brazil, currently based in Dubai. He has a decade of experience in design thinking, information architecture, user research, and UX/UI strategy and design. Rick has worked with startups and established companies in the retail (Speedo), banking and fintech (Santander), telecommunications, SaaS, and hospitality sectors. As a passionate designer, Rick excels at optimizing connections between human behavior and technology.

UX Design User Research Information Architecture (IA)UX Research Prototyping Dashboard Design User Interface (UI)Web Design Cross-platform UX User Experience (UX)UI Design Wireframing Product Design Ideation Workshops UX Strategy Show more

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Portfolio

Digital Design

Liquia Investments
- Blockchain
- Bitcoin
- Assets
- Dashboards
- UI Design
- UX Design
- UX Strategy
- Cryptocurrency
- Lean UX
- Agile UX
- Information Architecture (IA)
- User Research
- Interaction Design (IxD)
- Usability Testing
- Digital
Speedo Brazil
- UI Design
- eCommerce
- Mobile UI
- Sports Websites
- UX Strategy
- Responsive Web Design (RWD)
- Mobile UI Design
- Usability Testing
- A/B Testing
Internet Banking Santander Brazil
- Team Leadership
- Wireframing
- Usability Testing
- Design Thinking
- User Journeys
- Banking & Finance
- Dashboards
- UX Design
- UX Strategy
- UX Research
Getulio Vargas Foundation (FGV)
- UX Strategy
- UI Design
- Mobile
- Education
- Leadership
- Website CMS
- Colleges & Universities
NAMU Portal
- Annotated Wireframes
- Wireframing
- Information Architecture (IA)
- Sitemaps
- Healthcare
- Website CMS
- Nutrition & Supplements
Valor RI
- UX Design
- Information Architecture (IA)
- UX Strategy
- Annotated Wireframes
- Usability Testing
- Stakeholder Management
- Stakeholder Interviews

Employment

Experience Design Strategist
2019 - 2020
Revonic
- Designed the UX strategy and UX for the website of a large cargo company based in Dubai. The aim was to acquire customers that use shipping services, focusing mainly on the retail sector.
- Created the UX strategy and solutions for the eCommerce platform of one of the leading telecommunications companies in Dubai.
- Designed the UX of an internal platform for project management for one of the largest banks in the Arab Emirates.
- Facilitated design sprint sessions for the innovation area of a global company that's a key player in payment solutions.
- Conducted technical analysis and performance monitoring, completed a site audit, and recommended ways to improve usability for a tourism and hospitality company in the Middle East.
Technologies: Jira, Google Analytics, Optimal Workshop, Photoshop CC, Sketch, Axure RP Pro
Service Design Consultant
2019 - 2019
Kyvo Design-driven Innovation
- Led the design team that created a wallet app for digital payments for the largest Brazilian public bank.
- Spearheaded user journey mapping, service design and blueprints, and design strategy.
- Facilitated workshops and performed stakeholder management.
Technologies: Miro, InVision, Microsoft Office, Google Analytics, Jira
Product Design Consultant
2018 - 2019
ThoughtWorks
- Designed an internal employee evaluation platform for a multinational consultancy, focusing on UX and UI strategy and design and communicating with stakeholders.
- Developed the UX strategy and UX of an investor relations portal for a large publisher in Brazil.
- Built the brand identity and UI for an internal app focused on marketing and analytics.
Technologies: Adobe Experience Design (XD), Jira, Photoshop CC, Axure, Figma, Sketch
UX Lead
2016 - 2018
Santander Brazil
- Served as a design leader for internet banking and other applications and participated in the customer experience digital transformation process.
- Designed the enterprise and small and medium-sized enterprise (SME) internet banking interface from concept to delivery.
- Designed an internet banking platform for private investors.
Technologies: Axure, Optimal Workshop, Optimizely, InVision, Sketch, Adobe Experience Design (XD), Adobe CC
Senior User Experience Designer
2014 - 2016
UOL
- Designed the company's cloud services hub, focusing on virtual store services and website hosting.
- Designed the UX/UI of an internal content management platform.
- Facilitated product discovery workshops with business and marketing teams.
Technologies: Photoshop 2014, Google Analytics, Axure
UX Designer
2013 - 2014
Try Consultoria e Pesquisas
- Designed prototypes of websites and platforms for customers in various sectors, focusing on usability.
- Conducted research and usability tests with end customers for several brands, including Itaú, Porto-Seguro, Bradesco, and Gol.
- Created final interfaces for marketing and advertising projects for consultancy clients.
Technologies: Photoshop 2014, Axure
UX Designer
2011 - 2013
Unica Soluções
- Maintained the company's EDI platform, focusing on B2B software development.
- Created interfaces for mobile applications. Designed advertising pieces and email marketing campaigns.
- Communicated with clients and managed social networks.
Technologies: Adobe Photoshop, Adobe Illustrator

Education

Master's Degree in Business Management
2016 - 2017
Paulista School of Informatics and Administration (FIAP) - São Paulo, Brazil
Bachelor's Degree in Digital Interface Design
2008 - 2011
Senac University Center - São Paulo, Brazil

Certifications

Product Owner
MAY 2020 - PRESENT
Wildtech

Experience

UX Research9 years
Information Architecture (IA)9 years
User Research9 years
UX Design9 years
Wireframing7 years
Product Discovery5 years
UX Strategy5 years
Service Design4 years

Location

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Designer in Dubai, United Arab Emirates

Portfolio

Employment

Experience Design Strategist

Service Design Consultant

Product Design Consultant

UX Lead

Senior User Experience Designer

UX Designer

UX Designer

Education

Certifications

Experience

Location