Masa Masuyama, Finance Expert in New York, NY, United States
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Masa Masuyama

Verified Expert  in Finance

Management Consulting Expert

Location
New York, NY, United States
Toptal Member Since
March 7, 2022

Masa is a collaborative, proactive, and pragmatic executive who believes strategies are living organisms that must adapt to thrive. Global, cross-functional initiatives he led continue to deliver for 5+ years across a variety of sectors, from pharmaceuticals to fine arts, Adtech, private equity, media and entertainment, and more. Masa's results include an 87% reduction in operating costs, a new revenue stream that beat projections by 41%, and various successful new market entries.

Enterprise Resource Planning (ERP)Growth StrategyManagement ConsultingMarket SizingBusiness TransformationBusiness Plan ConsultingMarket SegmentationGrowth Strategy ConsultantsMarket ResearchFinancial ModelingFundraisingVenture CapitalPrivate EquityBlockchainBusiness ModelMarket Entry

Case Studies

Work Experience

Executive Advisor | Global Strategy, Business Transformation, Program Management Consultant

2016 - PRESENT
Various
  • Liaised between the C-suite, stakeholders, and vendors to devise and deliver global strategic initiatives that boost revenue, productivity, and efficiency through business transformation, business process reengineering, and systems implementation.
  • Devised and delivered a transformative strategy for the medical content and training group at Daiichi Sankyo, the second-largest Japanese pharmaceutical organization. Technologies included generative/narrow AI, CMS, augmented reality, etc.
  • Advanced Gagosian's organizational productivity and efficiency by replacing locally installed legacy software with Microsoft Dynamics 365 (D365). Delivered the first phase of the global implementation on time and 14% under budget.
  • Advised a stealth mode art tech company leveraging Web3 technologies for its product roadmap and business strategy.
  • Advised a luxury executive in Web3, NFT, and Blockchain strategies with an estimated 10%+ CAGR despite market contraction.
  • Spearheaded a global business transformation and change management initiative for Phillips. Liaised between the C-suite, stakeholders, and vendors to realign business rules and processes, ensuring a seamless transition from JDE to NetSuite.
Focus areas: Business Transformation, Change Management, Program Management, Microsoft Word, Microsoft Excel, Microsoft Visio, Microsoft Project, Microsoft Outlook, Strategy, Thought Leadership, Global Team Management, Cross-functional Team Leadership, Management Consulting, IT Consulting, Resource Management, Microsoft PowerPoint, Competitive Strategy, Strategy Development, Partnerships, Business Strategy, Business Design, Market Research & Analysis, Market Entry, Business Models, Business Model Canvas, Target Operating Models, Go-to-market Plans, SaaS, Non-fungible Tokens (NFT), Innovation, Startups, Business Partnerships, Strategic Partnerships, Launch Strategy, Growth Strategy, Market Opportunity Analysis, Value Proposition, Product-market Fit, Enterprise Resource Planning (ERP), System Integration, Microsoft Dynamics, Microsoft Dynamics 365 for Finance and Operations, Project Management, Early-stage Startups, Idea Validation, Venture Capital, Business Analysis, Business Cases, Business Planning, Data Analysis, Forecasting, Growth Strategy Consultants, Sales Strategy, eCommerce, Product Strategy, Financial Modeling, Presentations, Executive Presentations, Strategic Planning, Knowledge Management, Product Development, Workshops, United States, Operational Efficiency Improvement, Process Mapping, Operations, Business Plan Consulting, Go-to-market Strategy, Marketplaces, Market Research, Market Sizing, Customer Segmentation, Blockchain, Jira, User Interface (UI), B2C, Business to Consumer (B2C), Strategic Planning & Execution, Organization Assessment, Key Performance Indicators (KPIs), Communication, Operational Workflow, Workflow, Systems & Procedures, Vendor Management, Consulting, Digital Transformation, Request for Information (RFI), Request for Proposal (RFP), Business Services, Business Model Strategy, Business Modeling, Pitch Decks, Fundraising, B2B, Software as a Service (SaaS), Software, Pricing Strategy, B2C Marketing, Social Media Marketing (SMM), Sales & Channel Enablement, Market Assessment, Content Marketing, B2B2C, Business to Business to Consumer (B2B2C), Growth, Global Business, Intrapreneurship, Entrepreneurship, Private Equity, Early-stage Venture Capital, Advertising Technology (Adtech), Business Process Improvement (BPI), Human Factors, Blockchain & Cryptocurrency, SharePoint, Market Segmentation, Innovation Strategy, Web3, Performance Management, Business Operations, Management, Reporting, Risk Management, Team Leadership, Team Management, App Product Management, Organizational Design, Process Design

Managing Director | Director of Strategy

2016 - PRESENT
Music Traveler
  • Strategized with the founders, tuning roadmaps and leading global teams to amplify Music Traveler, a rehearsal space, lessons, and equipment marketplace platform endorsed by Billy Joel, Hans Zimmer, and John Malkovich.
  • Pivoted strategies rapidly in response to COVID-19 and the Ukrainian crisis by helping launch a Patreon-like service for musicians and leveraging the Music Traveler marketplace to accommodate temporarily displaced Ukrainians.
  • Charted go-to-market strategies that developed inventory in 15+ countries and generated 270,000+ Facebook followers in year one.
  • Extensively researched the highly fragmented market, assessed TAM/SAM/SOM, Customer Acquisition Costs (CAC), and Lifetime Values (LTV), modeled revenue forecasts, and devised strategic/organizational plans.
  • Refined revenue goals and devised operational plans in parallel with technical development milestones for the initial launch and ongoing improvements to the platform.
Focus areas: Business Plan Consulting, Cross-functional Team Leadership, Global Team Management, Management Consulting, Strategy, Resource Management, Microsoft Word, Microsoft Excel, Microsoft Visio, Microsoft Project, Microsoft Outlook, Jira, Program Management, Thought Leadership, Microsoft PowerPoint, Market Research, Competitive Strategy, Market Sizing, Go-to-market Strategy, Strategy Development, Partnerships, Business Strategy, Business Design, Market Research & Analysis, Market Entry, Business Models, Business Model Canvas, Target Operating Models, Go-to-market Plans, SaaS, Innovation, Startups, Strategic Partnerships, Launch Strategy, Customer Segmentation, Growth Strategy, Market Opportunity Analysis, Value Proposition, Product-market Fit, System Integration, Project Management, Early-stage Startups, Idea Validation, Venture Capital, Business Analysis, Business Cases, Business Planning, Marketplaces, Data Analysis, Forecasting, Growth Strategy Consultants, Sales Strategy, eCommerce, Product Strategy, Financial Modeling, Presentations, Executive Presentations, Strategic Planning, Knowledge Management, Product Development, Workshops, United States, Operational Efficiency Improvement, Process Mapping, Operations, User Interface (UI), B2C, Business to Consumer (B2C), Change Management, Strategic Planning & Execution, Organization Assessment, Key Performance Indicators (KPIs), Communication, Operational Workflow, Workflow, Systems & Procedures, Vendor Management, Consulting, Request for Information (RFI), Request for Proposal (RFP), Business Services, Business Model Strategy, Business Modeling, Pitch Decks, Fundraising, B2B, Software as a Service (SaaS), Software, Pricing Strategy, B2C Marketing, Social Media Marketing (SMM), Sales & Channel Enablement, Market Assessment, Content Marketing, B2B2C, Business to Business to Consumer (B2B2C), Growth Hacking, Growth, Global Business, Intrapreneurship, Entrepreneurship, Private Equity, Early-stage Venture Capital, Advertising Technology (Adtech), Business Process Improvement (BPI), Human Factors, User-centered Design (UCD), SharePoint, Market Segmentation, Innovation Strategy, Web3, Performance Management, Business Operations, Management, Reporting, Risk Management, Team Leadership, Team Management, Mobile Applications, App Product Management, Organizational Design, Process Design

Engagement Manager

2015 - 2016
Acquis Consulting Group
  • Formulated global go-to-market strategies for the CEO and President of AppNexus: a Silicon Alley ad-tech startup. Created frameworks to continually evaluate opportunities.
  • Increased efficiencies by systemizing a structured yet flexible program management methodology for Agile improvements to business/sales operations (BizOps/SalesOps) processes and SFDC.
  • Devised and executed strategies for a post-revenue recreational services startup recognized by Google as a category leader.
  • Assessed and developed a relaunch strategy for a customer loyalty program at Zoetis, a leading animal health organization under Pfizer.
Focus areas: Business Transformation, Cross-functional Team Leadership, IT Consulting, Microsoft Word, Microsoft Excel, Microsoft Visio, Microsoft Project, Microsoft Outlook, Jira, Strategy, Program Management, Thought Leadership, Business Plan Consulting, Management Consulting, Resource Management, Microsoft PowerPoint, Market Research, Competitive Strategy, Market Sizing, Go-to-market Strategy, Strategy Development, Partnerships, Business Strategy, Business Design, Market Research & Analysis, Market Entry, Business Models, Target Operating Models, Go-to-market Plans, SaaS, Innovation, Startups, Business Partnerships, Strategic Partnerships, Customer Segmentation, Growth Strategy, Market Opportunity Analysis, Value Proposition, Project Management, Early-stage Startups, Idea Validation, Venture Capital, Business Analysis, Business Cases, Business Planning, Data Analysis, Forecasting, Growth Strategy Consultants, Sales Strategy, eCommerce, Product Strategy, Financial Modeling, Presentations, Executive Presentations, Strategic Planning, Workshops, United States, Operational Efficiency Improvement, Process Mapping, Change Management, Strategic Planning & Execution, Organization Assessment, Key Performance Indicators (KPIs), Communication, Operational Workflow, Workflow, Systems & Procedures, Salesforce, Consulting, Request for Information (RFI), Request for Proposal (RFP), Business Services, Business Model Strategy, Business Modeling, Pitch Decks, B2B, Software as a Service (SaaS), Pricing Strategy, B2C Marketing, Social Media Marketing (SMM), Sales & Channel Enablement, Market Assessment, Content Marketing, Growth, Global Business, Intrapreneurship, Entrepreneurship, Private Equity, Advertising Technology (Adtech), Business Process Improvement (BPI), Human Factors, User-centered Design (UCD), SharePoint, Market Segmentation, Innovation Strategy, Performance Management, Business Operations, Management, Reporting, Risk Management, Team Leadership, Team Management, Mobile Applications, App Product Management, Organizational Design, Process Design

Vice President | Project Manager (Global Portfolio and Program Management)

2006 - 2015
Christie's
  • Solved unique business challenges that baffled teams from McKinsey and Oracle by driving thought leadership and leading global cross-functional programs as an intrapreneur within a centuries-old organization.
  • Spearheaded a COO-priority initiative to convert a cost center into a revenue stream. Delivered on time despite aggressive timelines and unexpected resource constraints due to the 2008 financial crisis. Revenues beat initial projections by 41%.
  • Launched the first-ever auctions for Christie's in Shanghai and Mumbai by leading multidisciplinary teams across six time zones.
  • Gained 87% in cost savings by designing and leading COO-sponsored global shipping and inventory management initiatives.
  • Proposed and directed US team budgets (around $3 million) in coordination with the CIO. On or under budget every year.
  • Recruited, coached, and directed a team of project managers, business analysts, and developers for global initiatives. Pragmatically applied SDLC/Agile best practices while ensuring organizational and individual goals were achieved.
Focus areas: Business Transformation, Change Management, Cross-functional Team Leadership, Global Team Management, IT Consulting, Management Consulting, Microsoft Word, Microsoft Excel, Microsoft Visio, Microsoft Project, Microsoft Outlook, Strategy, Program Management, Thought Leadership, Resource Management, Microsoft PowerPoint, Market Research, Competitive Strategy, Market Sizing, Strategy Development, Partnerships, Business Strategy, Market Research & Analysis, Market Entry, Business Models, Business Model Canvas, Target Operating Models, SaaS, Innovation, Business Partnerships, Customer Segmentation, Growth Strategy, Market Opportunity Analysis, Enterprise Resource Planning (ERP), System Integration, Project Management, Idea Validation, Business Analysis, Business Planning, Marketplaces, Data Analysis, Forecasting, Sales Strategy, eCommerce, Product Strategy, Financial Modeling, Presentations, Executive Presentations, Strategic Planning, Knowledge Management, Workshops, United States, Operational Efficiency Improvement, Process Mapping, Operations, User Interface (UI), B2C, Business to Consumer (B2C), Strategic Planning & Execution, Organization Assessment, Communication, Operational Workflow, Workflow, Systems & Procedures, Vendor Management, Consulting, Request for Information (RFI), Request for Proposal (RFP), Business Services, Business Model Strategy, Business Modeling, Software, Pricing Strategy, B2C Marketing, Social Media Marketing (SMM), Sales & Channel Enablement, Market Assessment, Growth, Global Business, Intrapreneurship, Private Equity, Business Process Improvement (BPI), Human Factors, User-centered Design (UCD), SharePoint, Market Segmentation, Innovation Strategy, Performance Management, Business Operations, Management, Reporting, Risk Management, Team Leadership, Team Management, App Product Management, Organizational Design, Process Design

Corporate Director for Revenue Management Systems

2005 - 2006
Loews Hotels
  • Optimized revenue reporting accuracy and eliminated critical flaws in a new CEO-mandated global sales strategy.
  • Boosted group productivity (around $200MM in revenues) by simplifying processes and leveraging existing systems.
  • Initiated, planned, proposed, and implemented a data standardization and duplicates elimination initiative for 70,000+ client account records. Developed post-clean-up methodologies for data maintenance.
  • Worked with the National Sales Organization in developing processes and performance metric methodologies following a new corporate strategy in account management and provided training as necessary.
  • Helped launch a customer survey program for clients that have held events at Loews properties as a part of the new, corporate-wide sales incentive program.
Focus areas: Business Strategy, Change Management, Business Transformation, Cross-functional Team Leadership, Program Management, Target Operating Models, Business Analysis, Business Planning, Data Analysis, Forecasting, Financial Modeling, Presentations, Strategic Planning, Knowledge Management, Workshops, United States, Operational Efficiency Improvement, Process Mapping, Strategic Planning & Execution, Organization Assessment, Communication, Operational Workflow, Workflow, Systems & Procedures, Vendor Management, Consulting, B2B, Pricing Strategy, eCommerce, B2C Marketing, Sales & Channel Enablement, Market Assessment, Global Business, Private Equity, Business Process Improvement (BPI), User-centered Design (UCD), Performance Management, Management, Reporting, Risk Management, Team Leadership, Team Management, Process Design

Business Strategy | Program Management Consultant

2001 - 2005
Various
  • Optimized pharmaceutical sales systems as part of Pfizer's "Adapting to Scale" program that reduced costs by around $800 million.
  • Formulated a leveraged buyout (LBO) strategy for a private equity firm seeking to maximize IMG's underutilized brand assets.
  • Accelerated capital-raising efforts for a general illumination LED technologies consultancy prior to widespread adoption. Identified potential investors, facilitated investor discussions, and prepared detailed market analyses and financial projections.
  • Bolstered US initiatives for Japanese industrial technology organizations seeking international expansion. Assisted OMRON in submitting an RFID implementation proposal to WalMart and assisted Nojitech in UL certification and marketing its patented systems.
  • Devised innovative digital transformation strategies for clients such as Golf Digest, E.W. Scripps, and Cravath, Swaine & Moore to transition online.
  • Improved sales automation and program-scheduling applications for A+E, MTV/Showtime, and Discovery Channel/BBC America.
Focus areas: B2B, B2C, B2C Marketing, Business Strategy, Business Models, Advertising Technology (Adtech), Consulting, Strategy, Business Transformation, Global Business, Entrepreneurship, Human Factors, User-centered Design (UCD), Market Segmentation, Energy, Innovation Strategy, Performance Management, Management, Reporting, Risk Management, Team Leadership, Team Management, App Product Management, Process Design

Senior Consultant for the Media and Entertainment Unit

2000 - 2001
Accenture
  • Led Accenture’s global rebranding initiative as one of five project managers liaising across global teams. Given the fixed delivery date, effectively minimized scope creep.
  • Ensured timely and accurate delivery of finished products by leading international project teams consisting of content owners, producers, internal IT groups, and external technology vendors in Asia, Europe, and the U.S.
  • Communicated system changes and issues to all levels and coordinated testing of system modifications.
Focus areas: Business Strategy, Business Transformation, Change Management, Cross-functional Team Leadership, Global Team Management, Target Operating Models, Business Analysis, Data Analysis, Presentations, Strategic Planning, Workshops, United States, Strategic Planning & Execution, Organization Assessment, Communication, Operational Workflow, Workflow, Systems & Procedures, Consulting, Digital Transformation, Market Assessment, Global Business, Business Process Improvement (BPI), User-centered Design (UCD), Management, Reporting, Risk Management, Team Leadership, Team Management
2011 - 2013

Master's Degree in Business Administration (MBA)

London Business School - London, UK

2011 - 2013

Master's Degree in Business Administration (MBA)

Columbia Business School - New York, NY, USA

1991 - 1995

Bachelor's Degree in Engineering Psychology and Human Factors Engineering

Tufts University - Medford, MA, USA

JANUARY 2024 - PRESENT

Introduction to Generative AI

Google

MARCH 2023 - PRESENT

Data Science Professional Certificate

IBM

AUGUST 2019 - PRESENT

Mental Health First Aid

National Council for Behavioral Health

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