Muqeet Amjad, Finance Expert in Lahore, Punjab, Pakistan
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Muqeet Amjad

Verified Expert  in Finance

Bio

Muqeet is a seasoned finance professional with 13 years of experience. He worked for Deloitte and gained experience in consultancy, advisory and assurance. At Coca-Cola, he developed expertise in FP&A and commercial finance, reporting to top executives. He has secured an investment of $10 million for a startup and has expertise in M&As and feasibilities. As a freelancer, Muqeet enjoys working on different projects by leveraging his skills to provide value and growth to clients.

Career Highlights

Commercial Head of Finance
BIMA MILVIK
Group Finance Executive | Middle East and Pakistan Region
Coca-Cola Icecek
Finance Specialist
Coca Cola Pakistan

Education Highlights

Master's Degree
Higher Education Commission

Case Studies

Expertise

  • Business
  • Business Performance Management (BPM)
  • Commercial Finance
  • Feasibility Studies
  • Financial Modeling
  • Financial Reporting
  • Investment Strategy
  • Management Reporting

Work Experience

DGM Finance and Strategy

2022 - PRESENT
Punjab Group
  • Led the acquisition of a new business startup in the oil and gas sector with an estimated valuation of $12 million with an annual volume potential of around $100–50 million after a capital expenditures investment of approximately $55 million.
  • Researched market studies for the feasibility of a biogas plant in Pakistan, including feedstock availability, the potential for export, and the overall impact of business on the environment, local community, and national exchequer.
  • Managed the feasibility of one of the largest medical teaching hospitals in Pakistan with a capacity of around 1,200 beds and evaluated the project's viability compared with the investment required.
  • Evaluated and established the investment for a medical school in one of the countries in the Caribbean region.
  • Projections and feasibility study for a real estate investment trust which acquired land to be developed for retail shops, office spaces, and residential apartments while enjoying the status and tax benefits of the real estate investment trust.
  • Created a financial model of an IT park with successful funding. The business model received tax benefits from Government by complying with the conditions of special technology zones.
  • Proposed a bio-protein project where soldier's fly larvae can be used as poultry feed.
  • Prepared and presented a detailed financial model and feasibility study for installing solar panels in one of Punjab's largest industrial undertakings.
Focus areas: Mergers & Acquisitions (M&A), Investment Strategy, Business Feasibilities, Growth, Microsoft Excel, Microsoft Dynamics, Financial Reporting, Business Management, Feasibility Studies, Due Diligence, Business Performance Management (BPM), IFRS Financial Reporting, Budgeting, Management Reporting, Project Management, Analysis, Performance Management, Business, Commercial Finance, Value Creation, Taxation, Consulting, Finance, Management Accounting, Financial Management, Microsoft PowerPoint, Microsoft Word, Financial Modeling, Forecasting, Revenue & Expense Projections, RiskMetrics, Financing, Business Models, Three-statement Modeling, Startups, Fundraising, Pitch Decks, Venture Capital, Market Research, Business Plan Consulting, Market Segmentation, Market Research Analyst, Valuation, Renewable Energy, Startup Funding, Early-stage Startups, Business Loans, Small & Medium-sized Enterprises (SME), SME/SMB Financing, Loans & Lending, Financial Forecasting, Pitch Deck Consultant, Investor Presentations, Solar, Debt, Real Estate, REITs, Real Estate Investment Trust (REIT), Investment Memoranda, Financial Planning & Analysis (FP&A), M&A (Buy-side), M&A Due Diligence (Financial), Pricing Models, Financial Risk Management, DCF Valuation, Excel 365, DCF Modeling, Pricing, Pricing Strategy, Customer Acquisition Cost (CAC), Lifetime Value (LTV), Data Analysis, Vietnam, LTV:CAC, Data Analytics, Profitability Analysis, Technology, Reporting, QuickBooks Online, Interim Financial Controller, Oil & Gas, Cash Flow, Process Mapping, Project Finance, Trade, Import/Export, Business Planning, Subscriptions, Online Media, eCommerce, Business to Consumer (B2C), Cash Flow Modeling, Cash Flow Management, SaaS, Software as a Service (SaaS), Go-to-market Strategy, Excel Expert, B2C, Debt Financing, Xero, Xero Accounting, Operations, Cloud, Human Resources (HR), Excel Macros, CFO, Strategy, Business Modeling, GAAP, GAAP Compliance, Bookkeeping, B2B, Renewables, Energy, P&L Analysis, P&L Management, Profit & Loss (P&L), P&L Forecasting, P&L Responsibility, Angel/Seed Funding, Angel Investing, CAPEX Budgeting & Inventory Management, Cash Flow Forecasting, Mobile Apps, Budgeting Consultant, Inter-company Reconcilation, Process Automation, Cash Flow Consultant, Asia-Pacific (APAC), Singapore, Dashboards, Revenue Recognition, Month-end Processes, Operational Finance, M&A Strategy, Investor Reporting, Free Cash Flow (FCF), Finance Reports, Accounts Payable, Accounts Receivable, Business Strategy, Performance, Business Analysis, Business Intelligence (BI), Cash Flow Analysis, Google Sheets, Information Memoranda, Structured Finance, Data, Research, Data Research, Private Equity, Management Reports, Debt Analysis, Internal Financial Reporting, Financial Analysis, Accruals, Commercial Real Estate, Credit/Debt, Investments, Key Performance Metrics, Sensitivity Analysis, Liquidation Analysis, M&A Modeling, Cap Tables, M&A (Sell-side), Business Services, Revenue Strategy, Tracking, Business Model Strategy, United States, Intuit QuickBooks, Specialty Finance, Revenue Projections, Automation, Enterprise SaaS, Pro Forma Financial Statements, Financial Model Auditing, Performance Analysis, Operating Expenses (OPEX), CAPEX, Financial Reporting Dashboards, Variance Reporting, Investment Portfolio Management, Invoices, Consolidated Reporting, Enterprise Software, IRR, Discounted Cash Flow (DCF), Public Companies, Interim CFO, Cost Reduction & Optimization (Cost-down), Chart of Accounts, Multicurrency General Ledger, Tax Accounting, Series B, Pricing Consulting, Investment Analysis, Billing & Collections, Invoicing, Fractional CFO

Commercial Head of Finance

2021 - 2022
BIMA MILVIK
  • Executed term sheet for an investment of around $10 million from one of the largest business groups in Pakistan.
  • Completed the company's due diligence process by the investor, including financial, legal, operational, and HR due diligence.
  • Worked on revenue growth initiatives, including volume, pricing mechanisms, and taxation structures, to increase the company's topline growth.
  • Influenced strategic decision-making and provided business commercial and operational direction.
  • Advised the country manager in commercial negotiations at different levels and actively participated in negotiations with external parties.
  • Led the accounting team to ensure timely and accurate closing and reporting of all key deliverables to the global team.
  • Led commercial feasibilities, financial planning, and business viability studies.
  • Prepared and presented the country's P&L, rolling forecast, annual business plan, and other management accounts globally and locally.
  • Worked in close coordination with the global/regional finance team and worked on different scenarios for effective business and commercial management of the Company.
Focus areas: Fundraising, Startups, Commercial Finance, Financial Controlling, Microsoft Excel, Tableau, Workday, Financial Reporting, Business Management, Feasibility Studies, Due Diligence, Business Performance Management (BPM), IFRS Financial Reporting, Risk Management, Budgeting, Management Reporting, Project Management, Analysis, Accounting, Risk Analysis, Group Reporting IFRS, Performance Management, Business, Mergers & Acquisitions (M&A), Investment Strategy, Business Feasibilities, Growth, Business Partnerships, Value Creation, Operational Efficiency Improvement, Key Performance Indicators (KPIs), Taxation, Consulting, Finance, Management Accounting, Financial Management, Microsoft PowerPoint, Microsoft Word, Financial Modeling, Forecasting, Revenue & Expense Projections, RiskMetrics, Financing, Business Models, Three-statement Modeling, Specialty Healthcare, SaaS, Pitch Decks, Venture Capital, Market Research, Business Plan Consulting, Market Segmentation, Market Research Analyst, Valuation, Startup Funding, Early-stage Startups, Business Loans, Small & Medium-sized Enterprises (SME), SME/SMB Financing, Loans & Lending, Financial Forecasting, Pitch Deck Consultant, Investor Presentations, Debt, Investment Memoranda, CFO, Fractional CFO, Interim CFO, Financial Planning & Analysis (FP&A), M&A (Buy-side), M&A Due Diligence (Financial), Pricing Models, Financial Risk Management, DCF Valuation, Excel 365, DCF Modeling, Pricing, Pricing Strategy, Controller, Cash Management, Monthly Close Process, Customer Acquisition Cost (CAC), Lifetime Value (LTV), Data Analysis, LTV:CAC, Data Analytics, Profitability Analysis, Technology, Platforms, Reporting, Interim Financial Controller, Cash Flow, Project Finance, Business Planning, Subscriptions, eCommerce, Business to Consumer (B2C), Cash Flow Modeling, Cash Flow Management, Fintech, Fintech Consultant, Software as a Service (SaaS), Go-to-market Strategy, B2C, Debt Financing, UK GAAP, Xero, Xero Accounting, Operations, Cloud, Human Resources (HR), Excel Macros, Strategy, Business Modeling, GAAP, GAAP Compliance, Bookkeeping, B2B, P&L Analysis, P&L Management, Profit & Loss (P&L), P&L Forecasting, P&L Responsibility, Angel/Seed Funding, Angel Investing, CAPEX Budgeting & Inventory Management, Cash Flow Forecasting, Mobile Apps, Budgeting Consultant, United Kingdom, Complex Account Reconciliations, Inter-company Reconcilation, Reconciliation, Process Automation, Policies & Procedures Compliance, Cash Flow Consultant, Singapore, Dashboards, Revenue Recognition, Month-end Processes, Operational Finance, M&A Strategy, Investor Reporting, Free Cash Flow (FCF), Finance Reports, Accounts Payable, Accounts Receivable, Business Strategy, Medical Software, Software, Telemedicine, Telehealth, Healthcare IT, Healthcare, Performance, Business Analysis, Business Intelligence (BI), Cash Flow Analysis, Google Sheets, Structured Finance, Data, Research, Data Research, Private Equity, Management Reports, Debt Analysis, Internal Financial Reporting, Financial Analysis, Accruals, Credit/Debt, Investments, Key Performance Metrics, Sensitivity Analysis, Liquidation Analysis, M&A Modeling, Cap Tables, M&A (Sell-side), Business Services, Revenue Strategy, Tracking, Business Model Strategy, Specialty Finance, Revenue Projections, Enterprise SaaS, Pro Forma Financial Statements, Financial Model Auditing, Performance Analysis, Operating Expenses (OPEX), CAPEX, Microsoft Power BI, BI Reporting, Financial Reporting Dashboards, Variance Reporting, Invoices, Consolidated Reporting, Enterprise Software, IRR, Discounted Cash Flow (DCF), Cost Reduction & Optimization (Cost-down), Chart of Accounts, Tax Accounting, Series B, Pricing Consulting, Investment Analysis, Billing & Collections, Invoicing

GM Planning

2021 - 2021
Outfitters
  • Completed one business planning and budgeting cycle of all group companies with a turnover of more than $175 million.
  • Developed functional dashboards, reporting frameworks, and mechanisms, including KPIs development and monitoring.
  • Managed pricing, promotions, marketing, new investments, store expansion feasibilities, and post-implementation reviews.
  • Improved net revenue improvement and growth in dilution, discount monitoring, and management.
  • Identified opportunities for efficiency improvement and automation.
  • Acted as a finance business partner for all functions, including commercial, manufacturing, supply chain, HR, IT, and finance.
Focus areas: Analysis, Business Partnerships, Value Creation, Commercial Finance, Operational Efficiency Improvement, Key Performance Indicators (KPIs), Microsoft Excel, SAP, Microsoft Dynamics, Financial Reporting, Business Management, Feasibility Studies, Due Diligence, Business Performance Management (BPM), IFRS Financial Reporting, Financial Controlling, Budgeting, Management Reporting, Project Management, Accounting, Group Reporting IFRS, Performance Management, Business, Mergers & Acquisitions (M&A), Investment Strategy, Business Feasibilities, Growth, Consolidation, Taxation, Consulting, Finance, Management Accounting, Financial Management, Microsoft PowerPoint, Microsoft Word, Financial Modeling, Forecasting, Revenue & Expense Projections, RiskMetrics, Business Models, Three-statement Modeling, Market Research, Business Plan Consulting, Market Segmentation, Market Research Analyst, Valuation, Business Loans, Small & Medium-sized Enterprises (SME), Financial Forecasting, Investor Presentations, Debt, Investment Memoranda, Financial Planning & Analysis (FP&A), Fractional CFO, Inventory Management, Pricing Models, Financial Risk Management, DCF Valuation, Excel 365, DCF Modeling, Pricing, Pricing Strategy, Controller, Customer Acquisition Cost (CAC), Lifetime Value (LTV), Data Analysis, LTV:CAC, Data Analytics, Profitability Analysis, Technology, Platforms, Reporting, QuickBooks Online, Cash Flow, Process Mapping, Project Finance, Trade, Import/Export, Business Planning, eCommerce, Business to Consumer (B2C), Cash Flow Modeling, Cash Flow Management, Supply Chain Management (SCM), Go-to-market Strategy, Excel Expert, B2C, Debt Financing, Operations, Cloud, Human Resources (HR), Excel Macros, Manufacturing, Cost Accounting, Strategy, Retail & Wholesale, Business Modeling, GAAP, GAAP Compliance, P&L Analysis, P&L Management, Profit & Loss (P&L), P&L Forecasting, P&L Responsibility, CAPEX Budgeting & Inventory Management, Consumer Products, Cash Flow Forecasting, Footwear, Budgeting Consultant, Complex Account Reconciliations, Inter-company Reconcilation, Reconciliation, Cash Flow Consultant, Dashboards, Revenue Recognition, Month-end Processes, Operational Finance, Free Cash Flow (FCF), Finance Reports, Accounts Receivable, Business Strategy, Performance, Business Analysis, Business Intelligence (BI), Cash Flow Analysis, Google Sheets, Structured Finance, Data, Research, Data Research, Management Reports, Debt Analysis, Internal Financial Reporting, Financial Analysis, Accruals, Credit/Debt, Investments, Key Performance Metrics, Sensitivity Analysis, Liquidation Analysis, M&A Modeling, Cap Tables, Business Services, Tracking, Business Model Strategy, Specialty Finance, Revenue Projections, Pro Forma Financial Statements, Financial Model Auditing, Performance Analysis, Operating Expenses (OPEX), CAPEX, Microsoft Power BI, BI Reporting, Financial Reporting Dashboards, Variance Reporting, Invoices, Consolidated Reporting, IRR, Discounted Cash Flow (DCF), Cost Reduction & Optimization (Cost-down), Chart of Accounts, Tax Accounting, Pricing Consulting, Investment Analysis, Supply Chain

Commercial Finance Manager

2019 - 2021
Pioneer Cement
  • Performed as an integral part of the sales and marketing team, successfully executing the company's market expansion from daily dispatches of 6,000 metric tons to 13,000 metric tons, from an annual turnover of around $125 million to $275 million.
  • Organized and led the commercial finance function from scratch.
  • Led the development of strategic analysis and reporting frameworks.
  • Planned and analyzed price changes, freight cost, taxes, and overall impact on net revenue.
  • Developed the feasibility study and post-analysis for major capital investments and marketing expenditures.
  • Performed competitors analysis by comparison of the company's price, retention, production cost, marketing budget, capital structure, key ratios, and other KPIs with Industry benchmark and direct competitors and suggesting areas of improvement.
  • Collaborated with finance, supply chain, and commercial functions for annual business planning.
  • Managed and led sales operations from order to cash with a team of ten members, including order booking, invoice processing, and sales accounting, as well as town-wise price, rebate structure, and freight rates approval.
Focus areas: Commercial Finance, Microsoft Excel, Oracle ERP, Financial Reporting, Business Management, Feasibility Studies, Business Performance Management (BPM), IFRS Financial Reporting, Budgeting, Management Reporting, Project Management, Analysis, Accounting, Performance Management, Business, Business Feasibilities, Growth, Business Partnerships, Value Creation, Key Performance Indicators (KPIs), Taxation, Consulting, Finance, Management Accounting, Financial Management, Microsoft PowerPoint, Microsoft Word, Financial Modeling, Forecasting, Revenue & Expense Projections, RiskMetrics, Business Models, Three-statement Modeling, Market Research, Business Plan Consulting, Market Segmentation, Business Loans, Small & Medium-sized Enterprises (SME), Financial Forecasting, Pitch Deck Consultant, Debt, Financial Planning & Analysis (FP&A), Inventory Management, Pricing Models, Financial Risk Management, DCF Valuation, Excel 365, DCF Modeling, Pricing, Pricing Strategy, Controller, Cash Management, Monthly Close Process, Data Analysis, Data Analytics, Profitability Analysis, Reporting, Cash Flow, Process Mapping, Project Finance, Trade, Import/Export, Business Planning, eCommerce, Business to Consumer (B2C), Cash Flow Modeling, Cash Flow Management, Go-to-market Strategy, Excel Expert, B2C, Operations, Human Resources (HR), Excel Macros, Manufacturing, Cost Accounting, Strategy, Retail & Wholesale, Business Modeling, Bookkeeping, B2B, P&L Analysis, P&L Management, Profit & Loss (P&L), P&L Forecasting, P&L Responsibility, CAPEX Budgeting & Inventory Management, Cash Flow Forecasting, Budgeting Consultant, Complex Account Reconciliations, Inter-company Reconcilation, Reconciliation, Cash Flow Consultant, Dashboards, Revenue Recognition, Month-end Processes, Operational Finance, Free Cash Flow (FCF), Finance Reports, Accounts Receivable, Business Strategy, Performance, Business Analysis, Business Intelligence (BI), Cash Flow Analysis, Google Sheets, Structured Finance, Data, Research, Data Research, Management Reports, Internal Financial Reporting, Financial Analysis, Accruals, Logistics & Supply Chain, Credit/Debt, Key Performance Metrics, Sensitivity Analysis, Liquidation Analysis, Cap Tables, Business Services, Revenue Strategy, Tracking, Business Model Strategy, Revenue Projections, Performance Analysis, Operating Expenses (OPEX), CAPEX, Financial Reporting Dashboards, Variance Reporting, Investment Portfolio Management, Trading, Invoices, Consolidated Reporting, IRR, Discounted Cash Flow (DCF), Public Companies, Cost Reduction & Optimization (Cost-down), Tax Accounting, Pricing Consulting, Investment Analysis, Billing & Collections, Invoicing

Finance Lead

2018 - 2019
Coca-Cola Beverages Pakistan
  • Led the CCI project team from Pakistan, where we successfully moved all CCI group companies to one SAP, bringing process efficiency, synergies, improvement, and overall cost savings.
  • Collaborated with finance and business technology teams to remove system bottlenecks and new developments.
  • Worked as a custodian of the company's chart of authority, standard policies and procedure manual, systems, and processes.
  • Identified and removed the alignment gap of Coca-Cola Beverages Pakistan systems and processes with CCI's systems and processes, including SAP, chart of accounts, and standard policy and procedure manual.
  • Updated and regulated existing SPPM and SOPs and developed new policies and procedures.
  • Acted as the liaison with finance and business technology teams for the removal of system bottlenecks and new developments.
  • Oversaw system changes for automations to bring in efficiency and productivity and enhance the usage of the system.
  • Evaluated system testing, risk, and controls evaluation for existing and new system developments.
  • Updated the system for new changes in the field of accounting and finance, from policy changes to transactional treatments.
  • Led, tested, and implemented projects impacting financial and business systems.
Focus areas: Compliance, Microsoft Excel, SAP, Business Management, IFRS Financial Reporting, Financial Controlling, Risk Management, Internal Control, Value Creation, Operational Efficiency Improvement, Audits, Taxation, Finance, Management Accounting, Financial Management, Microsoft PowerPoint, Microsoft Word, Financial Modeling, RiskMetrics, Three-statement Modeling, Business, Excel 365, Inventory Cost Accounting, Process Mapping, Supply Chain Management (SCM), Excel Expert, B2C, Human Resources (HR), Manufacturing, Cost Accounting, FMCG, Retail & Wholesale, GAAP, GAAP Compliance, Bookkeeping, CAPEX Budgeting & Inventory Management, Reconciliation, Process Automation, Policies & Procedures Compliance, Process Design, Month-end Processes, Accounts Payable, Accounts Receivable, Structured Finance, Data, Research, Accruals, Logistics & Supply Chain, Revenue Strategy, Automation, Operating Expenses (OPEX), Invoices, Chart of Accounts, Process Documentation, SAP HANA

Group Finance Executive | Middle East and Pakistan Region

2016 - 2018
Coca-Cola Icecek
  • Spearheaded business plan and rolling estimate across four countries, monitoring each operation's performance against budgets while managing an overall region performance with an annual turnover of more than $900 million.
  • Managed financial reporting for the Middle East and Pakistan with monthly and quarterly executive reporting for board meetings and preparation of annual BP presentation deck for the Regional Director, Group CFO, and BOD.
  • Analyzed supply chain and value chain analysis for new and existing SKUs, including SKUs profitability analysis of category mix, brand mix, and package mix for determining optimum portfolio.
  • Developed a tool named QlikView, consolidating and presenting country SKU reports in the desired format. This tool was created at the top management's request to compare different countries, SKUs, and periods.
  • Led the functional currency project in SAP for the Middle East and Pakistan operations. This extensive project was carried out with the country's accounting team and external SAP consultants.
  • Provide insights to Regional Director and CFO on changing key driver's financial impacts [Risks and Opportunities].
  • Collated, analyzed, and reported manufacturing data for production overheads and warehouse expenses. Evaluated areas for cost-saving and efficiency improvement for all plants of CCI.
  • Lent support to subsidiaries, i.e., new project investment evaluations, SAP support, discount assessment, etc.
  • Transferred pricing and export pricing analysis for all major countries within the region.
Focus areas: Commercial Finance, Business Analysis, Consolidation, Microsoft Excel, SAP, SAP Business Object Processing Framework (BOPF), Financial Reporting, Business Management, Feasibility Studies, Business Performance Management (BPM), IFRS Financial Reporting, Financial Controlling, Budgeting, Management Reporting, Project Management, Analysis, Group Reporting IFRS, Performance Management, Business, Business Feasibilities, Growth, Value Creation, Operational Efficiency Improvement, Key Performance Indicators (KPIs), Taxation, Finance, Management Accounting, Financial Management, Microsoft PowerPoint, Microsoft Word, Financial Modeling, Forecasting, Revenue & Expense Projections, RiskMetrics, Business Models, Three-statement Modeling, Investment Strategy, Market Research, Business Plan Consulting, Market Segmentation, Market Research Analyst, Mergers & Acquisitions (M&A), Valuation, Financial Forecasting, Debt, Financial Planning & Analysis (FP&A), M&A (Buy-side), Cross-border M&A, Inventory Management, Pricing Models, Financial Risk Management, DCF Valuation, Excel 365, DCF Modeling, Pricing, Pricing Strategy, Monthly Close Process, Inventory Cost Accounting, Data Analysis, Profitability Analysis, Reporting, Cash Flow, Project Finance, Import/Export, Business Planning, Business to Consumer (B2C), Cash Flow Modeling, Cash Flow Management, Supply Chain Management (SCM), Excel Expert, B2C, Excel Macros, Manufacturing, Cost Accounting, Strategy, FMCG, Retail & Wholesale, GAAP, GAAP Compliance, P&L Analysis, P&L Management, Profit & Loss (P&L), P&L Forecasting, P&L Responsibility, CAPEX Budgeting & Inventory Management, Consumer Products, Cash Flow Forecasting, Budgeting Consultant, Complex Account Reconciliations, Inter-company Reconcilation, Reconciliation, Turkey, Cash Flow Consultant, Dashboards, Revenue Recognition, Free Cash Flow (FCF), Finance Reports, Accounts Receivable, Business Strategy, Performance, Business Intelligence (BI), Cash Flow Analysis, Google Sheets, Data, Research, Data Research, Management Reports, Debt Analysis, Internal Financial Reporting, Financial Analysis, Accruals, Logistics & Supply Chain, Credit/Debt, Key Performance Metrics, Sensitivity Analysis, Liquidation Analysis, Business Services, Revenue Strategy, Tracking, Business Model Strategy, Revenue Projections, Pro Forma Financial Statements, Financial Model Auditing, Performance Analysis, Operating Expenses (OPEX), CAPEX, Variance Reporting, Invoices, Consolidated Reporting, IRR, Discounted Cash Flow (DCF), Public Companies, Cost Reduction & Optimization (Cost-down), Chart of Accounts, Multicurrency General Ledger, Pricing Consulting, Investment Analysis, Supply Chain

Finance Specialist

2014 - 2016
Coca Cola Pakistan
  • Analyzed, evaluated, and presented the results for a route-to-market model for one of the major markets of Coca-Cola Pakistan. Based on the findings, route-to-market indirect distribution was implemented across Pakistan.
  • Managed Pakistan's most significant sales territory with an annual sales volume of 60M unit cases and the second largest manufacturing plant with a yearly production capacity of 70M physical cases.
  • Organized commercial dynamics to identify avenues of revenue growth and profitability.
  • Partnered with other departments and functions by providing periodic and ad-hoc reports and analyses.
  • Prepared two territory annual business plans and assisted the line manager and other territory functional heads with BP presentation to CFO, GM, and the leadership team.
  • Prepared internal reporting package, financials, and presentation of financials for monthly finance review with territories and top management.
  • Rolled estimates for net sales revenue, manufacturing overheads, direct marketing, and operating expenses.
  • Prepared monthly SKU-wise contribution margin and profitability analysis.
  • Performed price, mix, and volume variance analysis, along with identification and reasoning for major expense variance.
  • Analyzing Commercial dynamics to identify avenues of revenue growth and profitability.
Focus areas: Analysis, Reporting, Commercial Finance, Microsoft Excel, SAP, Food & Beverage, Financial Reporting, Business Management, Feasibility Studies, Business Performance Management (BPM), IFRS Financial Reporting, Financial Controlling, Budgeting, Key Performance Indicators (KPIs), Management Reporting, Group Reporting IFRS, Performance Management, Business, Business Feasibilities, Growth, Business Partnerships, Value Creation, Operational Efficiency Improvement, Taxation, Finance, Management Accounting, Financial Management, Microsoft PowerPoint, Microsoft Word, Financial Modeling, Accounting, Forecasting, Revenue & Expense Projections, RiskMetrics, Business Models, Three-statement Modeling, Investment Strategy, Market Research, Business Plan Consulting, Market Segmentation, Market Research Analyst, Valuation, Financial Forecasting, Debt, Financial Planning & Analysis (FP&A), Inventory Management, Pricing Models, Financial Risk Management, DCF Valuation, Excel 365, DCF Modeling, Pricing, Pricing Strategy, Controller, Cash Management, Monthly Close Process, Inventory Cost Accounting, Data Analysis, Data Analytics, Profitability Analysis, Interim Financial Controller, Cash Flow, Business Planning, Business to Consumer (B2C), Cash Flow Modeling, Cash Flow Management, Supply Chain Management (SCM), Go-to-market Strategy, Excel Expert, B2C, Operations, Human Resources (HR), Excel Macros, Manufacturing, Cost Accounting, Strategy, FMCG, Business Modeling, GAAP, GAAP Compliance, Bookkeeping, P&L Analysis, P&L Management, Profit & Loss (P&L), P&L Forecasting, P&L Responsibility, CAPEX Budgeting & Inventory Management, Consumer Products, Cash Flow Forecasting, Budgeting Consultant, Complex Account Reconciliations, Inter-company Reconcilation, Reconciliation, Policies & Procedures Compliance, Cash Flow Consultant, Dashboards, Revenue Recognition, Month-end Processes, Operational Finance, Free Cash Flow (FCF), Finance Reports, Accounts Payable, Accounts Receivable, Business Strategy, Performance, Business Analysis, Business Intelligence (BI), Cash Flow Analysis, Google Sheets, Structured Finance, Research, Management Reports, Debt Analysis, Internal Financial Reporting, Financial Analysis, Accruals, Logistics & Supply Chain, Credit/Debt, Key Performance Metrics, Sensitivity Analysis, Liquidation Analysis, Business Services, Revenue Strategy, Tracking, Business Model Strategy, Revenue Projections, Pro Forma Financial Statements, Financial Model Auditing, Performance Analysis, Operating Expenses (OPEX), CAPEX, Variance Reporting, Invoices, Consolidated Reporting, Discounted Cash Flow (DCF), Cost Reduction & Optimization (Cost-down), Multicurrency General Ledger, Pricing Consulting, Investment Analysis, Supply Chain

Operational Controller

2013 - 2014
Coca Cola Pakistan
  • Implemented operational and financial controls to achieve business objectives and guide the internal team in improving operational and financial performance.
  • Provided standard operating procedures, evaluation for inventory, fixed asset management, and other key control areas for their adequacy and effectiveness.
  • Assisted supply chain and HR teams in developing adequate controls over safeguarding assets.
  • Organized periodic assets and inventory of the physical verification, reporting, cost, and reconciliations.
  • Monitored production and component postings, including yield analysis in SAP.
Focus areas: Supply Chain, Operational Control, Accounting, Compliance, Microsoft Excel, SAP, Food & Beverage, Financial Reporting, Financial Planning & Analysis (FP&A), Business Management, IFRS Financial Reporting, Financial Controlling, Risk Management, Internal Control, Risk Analysis, Group Reporting IFRS, Value Creation, Operational Efficiency Improvement, Audits, Taxation, Finance, Management Accounting, Financial Management, Microsoft PowerPoint, Microsoft Word, Revenue & Expense Projections, RiskMetrics, Three-statement Modeling, Feasibility Studies, Business Performance Management (BPM), Business, Debt, Inventory Management, Excel 365, Controller, Cash Management, Monthly Close Process, Inventory Cost Accounting, Data Analytics, Profitability Analysis, Reporting, Interim Financial Controller, Cash Flow, Business Planning, Cash Flow Modeling, Cash Flow Management, Supply Chain Management (SCM), Excel Expert, B2C, Manufacturing, Cost Accounting, FMCG, Retail & Wholesale, GAAP, GAAP Compliance, Bookkeeping, P&L Analysis, Profit & Loss (P&L), Consumer Products, Cash Flow Forecasting, Complex Account Reconciliations, Inter-company Reconcilation, Reconciliation, Policies & Procedures Compliance, Cash Flow Consultant, Revenue Recognition, Month-end Processes, Finance Reports, Accounts Payable, Accounts Receivable, Google Sheets, Management Reports, Internal Financial Reporting, Financial Analysis, Accruals, Logistics & Supply Chain, Credit/Debt, Operating Expenses (OPEX), CAPEX, Invoices, Cost Reduction & Optimization (Cost-down)

Consultant | Auditor

2009 - 2013
Deloitte
  • Led teams on the audit assignments of various clients, including significant listed companies and some of the largest private groups.
  • Performed audit assignments following Deloitte audit methodology, which involved business risk assessment, audit strategy and plans, the performance of procedures to gather evidence, and preparation of financial statements and audit reports.
  • Conducted statutory audits, assurance and related services, added value, consultancy, and tax services for various clients.
Focus areas: Audits, Taxation, Consulting, Microsoft Excel, ACL, IFRS Financial Reporting, Risk Management, Internal Control, Risk Analysis, Group Reporting IFRS, Controls Assurance, Auditing, Value Creation, Consolidation, Compliance, Finance, Microsoft Word, RiskMetrics, Business Models, Three-statement Modeling, Business Consulting, Business Advisory, Feasibility Studies, Business Performance Management (BPM), Management Reporting, Management Accounting, Business, Investment Strategy, Financial Modeling, Market Research, Business Plan Consulting, Market Segmentation, Market Research Analyst, Mergers & Acquisitions (M&A), Valuation, Financial Forecasting, Debt, Financial Planning & Analysis (FP&A), Pricing Models, Financial Risk Management, DCF Valuation, Excel 365, Controller, Data Analysis, Data Analytics, Profitability Analysis, Reporting, QuickBooks Online, Cash Flow, Process Mapping, Trade, Business Planning, Business to Consumer (B2C), Cash Flow Modeling, Cash Flow Management, Excel Expert, B2C, Xero, Xero Accounting, Human Resources (HR), GAAP, GAAP Compliance, Bookkeeping, P&L Analysis, P&L Management, Profit & Loss (P&L), Policies & Procedures Compliance, Cash Flow Consultant, Finance Reports, Accounts Payable, Accounts Receivable, Cash Flow Analysis, Debt Analysis, Financial Analysis, Accruals, Cap Tables, Pro Forma Financial Statements, Financial Model Auditing, Variance Reporting, Investment Portfolio Management, Trading, Consolidated Reporting, Discounted Cash Flow (DCF), Public Companies, Cost Reduction & Optimization (Cost-down), Tax Accounting

Education

2013 - 2015

Master's Degree in Accounting and Finance

Higher Education Commission - Islamabad, Pakistan

2004 - 2006

Intermediate in Pre-Engineering

Board of Intermediate and Secondary Education - Gujranwala

Certifications

SEPTEMBER 2018 - PRESENT

Accenture Training program

Boğaziçi University Istanbul and Accenture

JULY 2012 - PRESENT

Training Courses on International Audit Approach

Deloitte

JANUARY 2009 - JANUARY 2014

Chartered Accountant, (ACA)

Institute of Chartered Accountants of Pakistan (ICAP)

JANUARY 2006 - JANUARY 2009

Financial and Performance Management

Association of Chartered Certified Accountants

Skills

Finance

Accounting, Mergers & Acquisitions (M&A), Fundraising, Commercial Finance, Budgeting, Financial Modeling, DCF Valuation, Forecasting, Revenue & Expense Projections, Three-statement Modeling, Valuation, CFO, Financial Planning & Analysis (FP&A), Pricing, Pricing Strategy, Controller, Customer Acquisition Cost (CAC), Lifetime Value (LTV), Data Analysis, Profitability Analysis, Cash Flow, Project Finance, Cash Flow Modeling, Profit & Loss (P&L), P&L Forecasting, Cash Flow Forecasting, Financial Reporting, Operational Finance, Free Cash Flow (FCF), Business Intelligence (BI), Debt Analysis, Internal Financial Reporting, M&A (Sell-side), Pro Forma Financial Statements, Financial Model Auditing, Operating Expenses (OPEX), Discounted Cash Flow (DCF), Cost Reduction & Optimization (Cost-down), Due Diligence, Value Creation, Management Accounting, Financial Management, RiskMetrics, Market Research, Startup Funding, Debt, REITs, M&A (Buy-side), Cash Management, UK GAAP, Angel/Seed Funding, Private Equity, Credit/Debt, M&A Modeling, Specialty Finance, Investment Portfolio Management, Multicurrency General Ledger, Series B, Risk Analysis, Taxation, Feasibility, Business Advisory, Mezzanine, Investment Memoranda, Cross-border M&A

Output Software

Microsoft Excel, Google Sheets, Microsoft PowerPoint, Microsoft Word, Microsoft Dynamics

Data & Analysis Software

QuickBooks Online, Xero Accounting, Oracle ERP, Tableau, Intuit QuickBooks

Industry Expertise

Retail & Wholesale, Consumer Products, Public Companies, Venture Capital, Early-stage Startups, Real Estate, Technology, Oil & Gas, Import/Export, Footwear, Software, Healthcare, Commercial Real Estate, Food & Beverage, Specialty Healthcare, Renewable Energy, Energy

Geographic Expertise

Turkey, Vietnam, United Kingdom, Asia-Pacific (APAC), Singapore, United States

Other

Feasibility Studies, Business Performance Management (BPM), Internal Control, Startups, Finance, Auditing, Business Models, SaaS, Pitch Decks, Business Plan Consulting, Financial Forecasting, Pitch Deck Consultant, Fractional CFO, Interim CFO, Inventory Management, Pricing Models, Financial Risk Management, Excel 365, DCF Modeling, Monthly Close Process, Inventory Cost Accounting, LTV:CAC, Data Analytics, Financial Reporting Dashboards, Reporting, Interim Financial Controller, Business Planning, Subscriptions, eCommerce, Business to Consumer (B2C), Cash Flow Management, Supply Chain Management (SCM), Fintech, Software as a Service (SaaS), Excel Expert, B2C, Operations, Manufacturing, Cost Accounting, Strategy, FMCG, Business Modeling, GAAP, GAAP Compliance, Bookkeeping, P&L Analysis, P&L Management, P&L Responsibility, Business, CAPEX Budgeting & Inventory Management, Mobile Apps, Budgeting Consultant, Inter-company Reconcilation, Reconciliation, Policies & Procedures Compliance, Supply Chain, Cash Flow Consultant, Management Reporting, Dashboards, Revenue Recognition, Month-end Processes, Finance Reports, Accounts Payable, Accounts Receivable, Business Strategy, Performance, Business Analysis, Cash Flow Analysis, Structured Finance, Data, Research, Data Research, Management Reports, Financial Analysis, Accruals, Investments, Key Performance Metrics, Sensitivity Analysis, Liquidation Analysis, Cap Tables, Business Services, Revenue Strategy, Tracking, Business Model Strategy, Revenue Projections, Automation, Performance Analysis, CAPEX, Variance Reporting, Invoices, Consolidated Reporting, IRR, Chart of Accounts, Investment Analysis, SAP, IFRS Financial Reporting, Financial Controlling, Risk Management, Group Reporting IFRS, Performance Management, Investment Strategy, Business Feasibilities, Business Partnerships, Key Performance Indicators (KPIs), Consolidation, Audits, Market Segmentation, Market Research Analyst, Small & Medium-sized Enterprises (SME), Investor Presentations, Real Estate Investment Trust (REIT), M&A Due Diligence (Financial), Process Mapping, Trade, Online Media, Fintech Consultant, Go-to-market Strategy, Debt Financing, Xero, US GAAP, B2B, Analysis, Growth, Angel Investing, Business Management, Complex Account Reconciliations, Process Automation, Process Design, Investor Reporting, Medical Software, Telemedicine, Telehealth, Healthcare IT, Information Memoranda, Logistics & Supply Chain, Enterprise SaaS, Microsoft Power BI, BI Reporting, Trading, Enterprise Software, Pricing Consulting, Billing & Collections, Invoicing, Process Documentation, SAP Business Object Processing Framework (BOPF), Workday, ACL, Project Management, Science, Operational Efficiency Improvement, Operational Control, Compliance, Consulting, Mathematics, Financing, Business Consulting, Business Loans, SME/SMB Financing, Loans & Lending, Solar, Platforms, Cloud, Human Resources (HR), Excel Macros, Renewables, Controls Assurance, M&A Strategy, Tax Accounting, LibreOffice, SAP HANA

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