Pedro I Bustillo, Finance Expert in Madrid, Spain
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Pedro I Bustillo

Verified Expert  in Finance

Bio

Pedro is a senior manager with 20+ years of international business and finance experience. He has led finance operations for Fortune 500 companies (Gillette, P&G, and Ideal Standard) and private enterprises in the United States, Europe, Japan, and Latin America, and he has executed numerous business valuations, strategic plans, and end-to-end product pricing analyses. Pedro enjoys consulting and freelancing as a way to help each client take their business to a sustainable path of value creation.

Career Highlights

Interim CFO
Roon Labs LLC
Financial and Pricing Director
Juegos de Video Latinoamérica
Global Director, Financial Planning
Ideal Standard International

Education Highlights

Master's Degree
Tufts University, The Fletcher School of Law and Diplomacy
Bachelor's Degree
Universidad Católica

Certification Highlights

Machine Learning Fundamentals
Codecademy
Programming with Python
Codecademy

Case Studies

Work Experience

Investment Evaluation and Business Growth Expert

2021 - PRESENT
Autofulfil Limited
  • Instituted a monthly business analysis and performance metric to assess company performance vs. forecast and prior year.
  • Designed and instituted an annual forecast process by account, revenue stream, and operational costs.
  • Built company performance measuring capabilities to understand cost and revenue per order for fulfillment and transport operations.
Focus areas: Financial Modeling, Growth Strategy, Opportunity Identification, Market Research & Analysis, Business Strategy, Mergers & Acquisitions (M&A), Strategic Planning, eCommerce, Supply Chain, Growth Analysis

Teaching Assistant

2021 - PRESENT
Self-employed
  • Served as a teaching assistant for the University of Chicago's Machine Learning For Finance programe.
  • Ensured global alumni engagement with the content and practical cases.
  • Sustained momentum and constant interaction among global alumni and the university program.
Focus areas: Machine Learning, Financial Data Analytics, P&L Forecasting, Statistics, Quantitative Analysis, Financial Analysis, Foreign Exchange, Project Management, Data Analysis, Data Analytics, Python 3, Supervised Machine Learning, Unsupervised Learning, EBITDA

Interim CFO

2022 - 2023
Roon Labs LLC
  • Joined the team in Sept 2022 as interim CFO to build up its finance operation capabilities. Roons Labs LLC is a state-of-the-art streaming music technology company with a deep sense of product quality and consumer experience.
  • Designed and implemented proforma financial statements (USGAAP) and performance metrics. Instituted a bottom-up financial analysis of revenue and OpEx drivers, as well as monthly-end closing and annual processes.
  • Architected and implemented a five-year financial forecast and model driven by revenue drivers such as pricing, traffic analysis, and new customer acquisition. For the operational expenses, a bottom-up activity and headcount are related.
  • Created a multiple scenarios view with their corresponding investment cycles and cash flow projections.
Focus areas: CFO, Forecasting, Financial Modeling, Interim CFO

Consultant

2021 - 2022
Trademark Beauty
  • Worked for Trademark Beauty, a remarkable startup in the beauty care industry. In 2022 with less than two years of operations and sales in Amazon and Shopify, it started distributing through Targets and first negotiations with CVS.
  • Instituted financial strategies for a five-year-to-year plan. Built a multiple-scenario financial model with bottom-up revenue, pricing, and gross margin drivers by account, both for e-business and national retailers.
  • Instituted OpEx projections by activity and headcount. Worked capital cycles to assess current assets investments, operational cash flow, and investment cycles behind investment opportunities in advertising, working capital, and business expansion.
Focus areas: P&L Forecasting, Valuation, Pricing Analysis, Retail & Wholesale, FP&A, Three-statement Modeling, Consumer Products, Revenue Modeling, Finance Strategy, Finance Reports, Financial Modeling, Strategy Planning, Pricing, Fundraising, Direct to Consumer (D2C), Forecasting, Financing, Revenue & Expense Projections, Financial Reporting, Interim CFO

Financial and Pricing Director

2011 - 2015
Juegos de Video Latinoamérica
  • Designed and implemented a multicountry finance and pricing operation for the commercialization of Nintendo in Latin America.
  • Pioneered a transfer price to retail price, thereby lowering global tax rates. This led to a higher EBIT-to-sales ratio and drove JVL’s franchise growth in the region.
  • Integrated global monthly revenue forecasts into the monthly close. Ensured that transfer prices delivered the targeted net income-to-sales ratio for the commercial units (companies classified as minimum business risk).
Focus areas: Corporate Finance, Transfer Pricing, Revenue Modeling, Financial Closing, Annual Budgets, Retail & Wholesale, FP&A, Three-statement Modeling, Pricing Analysis, Excel 365, Financial Data Analytics, Geographic Singularities, Finance Strategy, International Trade, P&L Forecasting, Cash Flow, Global Business, Strategy Planning, Finance Reports, Financial Modeling, Pricing, Logistics, Business Modeling, Business Models, eCommerce, Fundraising, Direct to Consumer (D2C), Forecasting, Financing, Revenue & Expense Projections, Financial Reporting, Price Analysis, Budgeting, SaaS, Controller, Debt Financing, Equity Financing, Discounted Cash Flow (DCF), Business Planning, Customer Lifetime Value (CLV), Software as a Service (SaaS), Interim Controller, Monthly Close Process, Valuation Modeling, Venture Capital, CFO, Interim CFO, Startups, Early-stage Startups, Capital Raising, Strategy, Digital Payments, Payment Processing, Growth, Growth Strategy, M&A (Buy-side), Private Equity, Business Plan Consulting, Pitch Deck Consultant, Reporting, Cash Flow Forecasting, M&A Modeling, Cross-border M&A, Due Diligence, Cost-benefit Analysis, Activity-based Costing, Supply Chain, Financial Forecasting, P&L Analysis, Startup Consulting, Due Diligence Consultant, Profitability Analysis, Team Management, Workforce Reduction, Pricing Strategy, Pitch Decks, Market Research & Analysis, Emerging Markets, Foreign Currency, Foreign Exchange, Profitability Optimization, Project Management, Data Analysis, Data Analytics, Dashboard Design, Key Performance Indicators (KPIs), Financial Controls & Processes, EBITDA, Business Analysis, Startup Funding

Global Director, Financial Planning

2010 - 2011
Ideal Standard International
  • Led 2011 strategic plans that enabled the placement of €275 million in secured notes, which financed the global restructuring cost program (primarily factory consolidation).
  • Instituted cash flow projections to face the adverse market reality in Europe driven by lower household income and government capital investments.
  • Coached finance teams at HQ and in European branches to deliver the quarterly business forecast cycle as part of monthly closes, which were delivered one week after the sales cutoff.
Focus areas: Finance Strategy, Financial Closing, Annual Budgets, P&L Forecasting, Cash Flow, FP&A, Three-statement Modeling, Transfer Pricing, Valuation, Excel 365, Corporate Finance, Manufacturing, Financial Data Analytics, Geographic Singularities, Global Business, Strategy Planning, Finance Reports, Financial Modeling, Logistics, Business Modeling, Business Models, Fundraising, Forecasting, Financing, Revenue & Expense Projections, Financial Reporting, Budgeting, Debt Financing, Equity Financing, Discounted Cash Flow (DCF), Business Planning, Monthly Close Process, Valuation Modeling, Venture Capital, Strategy, Payment Processing, M&A (Buy-side), Private Equity, Business Plan Consulting, Pitch Deck Consultant, Reporting, Public Companies, Cash Flow Forecasting, M&A Modeling, Due Diligence, Cost-benefit Analysis, Activity-based Costing, Supply Chain, Financial Forecasting, P&L Analysis, Due Diligence Consultant, Profitability Analysis, Accounting, Team Management, Pitch Decks, Foreign Currency, Foreign Exchange, Profitability Optimization, Data Analysis, Data Analytics, Dashboard Design, Key Performance Indicators (KPIs), Financial Controls & Processes, EBITDA, Business Analysis

Senior Manager, Corporate Financial Planning

2007 - 2010
SWIFT
  • Directed and implemented a four-year financial plan (€150 million) that yielded higher worldwide messaging service capacity and lowered operating expenses by €15 million. Drove 3% top-line growth for the €600 million global business.
  • Instituted a monthly, cross-functional KPI, which prevented high deviations from annual targets.
  • Managed a team of 11 senior analysts in Brussels HQ and led cross-functional budget task forces.
Focus areas: Annual Budgets, Financial Closing, Strategy Planning, Finance Reports, FP&A, Three-statement Modeling, Excel 365, Corporate Finance, Financial Data Analytics, Revenue Modeling, Finance Strategy, P&L Forecasting, Cash Flow, Global Business, Financial Modeling, Business Modeling, Business Models, eCommerce, Forecasting, Revenue & Expense Projections, Financial Reporting, Price Analysis, Budgeting, SaaS, Discounted Cash Flow (DCF), Business Planning, Customer Lifetime Value (CLV), Software as a Service (SaaS), Interim Controller, Monthly Close Process, Valuation Modeling, Strategy, Digital Payments, Payment Processing, Growth, Growth Strategy, Fintech, Business Plan Consulting, Reporting, Cash Flow Forecasting, Cost-benefit Analysis, Activity-based Costing, Financial Forecasting, P&L Analysis, Profitability Analysis, Accounting, Team Management, Emerging Markets, Currency Exchange, Foreign Currency, Foreign Exchange, Profitability Optimization, Project Management, Data Analysis, Dashboard Design, Key Performance Indicators (KPIs), Financial Controls & Processes, EBITDA, FMCG, Business Analysis

Head of Global Customers Finance | Financial Controller Caribbean

2001 - 2007
P&G
  • Envisioned and implemented global price metrics to measure price divergences among countries and global retailers ($1 billion revenue). Hedged global sales against parallel export exposure of around $400 million.
  • Led the integration of the Gillette and P&G Caribbean Region. Achieved a best-in-class working capital indicator (45 DSO to 60 DPO), expanded sales by 3% to $115 million, and increased the EBIT-to-sales ratio to 48%.
  • Oversaw the integration of business processes in the 2005-2006 merger of Gillette and P&G in the Caribbean region: directed harmonization of trade terms and commercial policies across 10+ major US retailers.
Focus areas: P&L Forecasting, Pricing Analysis, Global Business, Consumer Products, FP&A, Three-statement Modeling, Excel 365, International Trade, Corporate Finance, Global Retailers, Geographic Singularities, Retail & Wholesale, Finance Strategy, Financial Modeling, Pricing, Logistics, Business Modeling, Business Models, Forecasting, Revenue & Expense Projections, Financial Reporting, Price Analysis, Budgeting, Controller, Discounted Cash Flow (DCF), Business Planning, Consumer Packaged Goods (CPG), Business Plan Consulting, Interim Controller, Monthly Close Process, Valuation Modeling, Interim CFO, Strategy, Payment Processing, Growth, Growth Strategy, Reporting, Public Companies, Cash Flow Forecasting, M&A Modeling, Cross-border M&A, Due Diligence, Cost-benefit Analysis, Activity-based Costing, Supply Chain, Financial Forecasting, P&L Analysis, Profitability Analysis, Accounting, Team Management, Workforce Reduction, Pricing Strategy, Market Research & Analysis, Emerging Markets, Currency Exchange, Foreign Currency, Foreign Exchange, Profitability Optimization, Data Analysis, Data Analytics, Key Performance Indicators (KPIs), Financial Controls & Processes, EBITDA, FMCG, Business Analysis, Mergers & Acquisitions (M&A)

Head of Financial Planning, Duracell Europe

2000 - 2001
P&G
  • Led the financial planning operation (approximately €750 million in revenue) through the transition toward the European common currency (euro).
  • Benchmarked a three-tier pricing solution across European countries that protected brand equity across European retailers against the euro intro and expanded the top line by 3%.
  • Managed a matrix relationship with finance departments in European countries.
Focus areas: Annual Budgets, Pricing Analysis, Consumer Products, FP&A, Three-statement Modeling, Excel 365, International Trade, Corporate Finance, Financial Data Analytics, Global Retailers, Geographic Singularities, Revenue Modeling, Finance Strategy, P&L Forecasting, Global Business, Strategy Planning, Retail & Wholesale, Financial Modeling, Pricing, Business Modeling, Forecasting, Revenue & Expense Projections, Financial Reporting, Budgeting, Discounted Cash Flow (DCF), Business Planning, Consumer Packaged Goods (CPG), Business Plan Consulting, Interim Controller, Monthly Close Process, Strategy, Growth Strategy, Financial Analysis, Reporting, Public Companies, Cash Flow Forecasting, Due Diligence, Cost-benefit Analysis, Activity-based Costing, Supply Chain, Financial Forecasting, P&L Analysis, Profitability Analysis, Accounting, Team Management, Workforce Reduction, Pricing Strategy, Foreign Currency, Foreign Exchange, Profitability Optimization, Project Management, Key Performance Indicators (KPIs), Financial Controls & Processes, FMCG, Business Analysis

Head of Financial Planning, Gillette Japan

1998 - 2000
Gillette Japan
  • Led the financial planning department (approximately $100 million in revenue) during the implementation of SAP; the launch of Mach3, the new shaving product; and the pre-integration financial due diligence for the Gillette-Braun merger.
  • Conceived and implemented the 99 Gillette Japan strategic plan, identified synergies for the merger between Gillette and Braun, and increased the EBIT-to-sales ratio by 10pp.
  • Coached a department of six and enabled the promotion of a senior analyst to an HQ position in Boston.
Focus areas: Annual Budgets, Finance Strategy, Consumer Products, Manufacturing, FP&A, Three-statement Modeling, Valuation, Corporate Finance, Geographic Singularities, P&L Forecasting, Strategy Planning, Finance Reports, Financial Modeling, Forecasting, Revenue & Expense Projections, Financial Reporting, Budgeting, Controller, Discounted Cash Flow (DCF), Business Planning, Consumer Packaged Goods (CPG), Business Plan Consulting, Interim Controller, Monthly Close Process, Strategy, M&A (Buy-side), Financial Analysis, Reporting, Public Companies, Cash Flow Forecasting, M&A Modeling, Cross-border M&A, Cost-benefit Analysis, Activity-based Costing, Financial Forecasting, P&L Analysis, Profitability Analysis, Accounting, Team Management, Workforce Reduction, Currency Exchange, Foreign Currency, Foreign Exchange, Profitability Optimization, Project Management, Key Performance Indicators (KPIs), Financial Controls & Processes, EBITDA, FMCG, Business Analysis, Mergers & Acquisitions (M&A)
2003 - 2004

Master's Degree in International Relations

Tufts University, The Fletcher School of Law and Diplomacy - Medford, MA, USA

1988 - 1993

Bachelor's Degree in Economics

Universidad Católica - Caracas, Venezuela

JUNE 2019 - PRESENT

Machine Learning Fundamentals

Codecademy

APRIL 2019 - PRESENT

Programming with Python

Codecademy

Finance

Financial Modeling, Valuation, P&L Forecasting, Corporate Finance, Revenue Modeling, Finance Strategy, Cash Flow, FP&A, Three-statement Modeling, Pricing, Fundraising, Forecasting, Revenue & Expense Projections, Price Analysis, Budgeting, Controller, Discounted Cash Flow (DCF), Customer Lifetime Value (CLV), Valuation Modeling, CFO, Capital Raising, M&A (Buy-side), Private Equity, Cash Flow Forecasting, M&A Modeling, Due Diligence, Cost-benefit Analysis, Mergers & Acquisitions (M&A), Profitability Analysis, Accounting, Pricing Strategy, Currency Exchange, Profitability Optimization, Data Analysis, Financial Reporting, Equity Financing, Cross-border M&A, Startup Funding

Industry Expertise

Consumer Products, Retail & Wholesale, Early-stage Startups, Public Companies, International Trade, Logistics, Venture Capital

Data & Analysis Software

Pandas

Other

Pricing Analysis, Transfer Pricing, Annual Budgets, Global Business, Strategy Planning, Global Retailers, Geographic Singularities, Manufacturing, Financial Data Analytics, Business Modeling, Financing, SaaS, Business Planning, Consumer Packaged Goods (CPG), Software as a Service (SaaS), Interim CFO, Startups, Strategy, Payment Processing, Growth, Growth Strategy, Financial Analysis, Business Analysis, Business Plan Consulting, Pitch Deck Consultant, Reporting, Activity-based Costing, Supply Chain, Financial Forecasting, P&L Analysis, Startup Consulting, Due Diligence Consultant, Team Management, Workforce Reduction, Pitch Decks, Emerging Markets, Foreign Currency, Foreign Exchange, Project Management, Data Analytics, Key Performance Indicators (KPIs), Financial Controls & Processes, EBITDA, FMCG, Excel 365, Python, Statistics, Quantitative Analysis, Financial Closing, Finance Reports, Machine Learning, Business Models, eCommerce, Direct to Consumer (D2C), Debt Financing, Interim Controller, Monthly Close Process, Digital Payments, Fintech, Market Research & Analysis, Python 3, Supervised Machine Learning, Unsupervised Learning, Dashboard Design, Opportunity Identification, Business Strategy, Strategic Planning, Growth Analysis

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