Alastair Thompson

Sutro is a leading Internet of Things (IoT) water monitoring device for people who want total control over their pool management. Our key challenges were zero market presence, zero brand recognition, and two large competitors with solid market share.

Our solution was to run high-intensity brand campaigns for carefully segmented audiences on social media. Initially, our focus was on visibility, not conversion. We then ran targeting campaigns based on interactions and video views, focusing on lead capture for educational email funnels. We ran pay-per-click (PPC) on Google for competitor searches and keywords and constantly ran A/B testing of our ads, landing pages, emails, and purchase pages.

Without assuming anything, we were constantly testing and measuring. If it worked, we scaled; if it didn’t, we circled back to test again with new parameters.

Wonderbag combines a retail presence with its carbon offsets business to support its work to empower women and families in communities. The solution was utterly integrating our production, warehousing, and eCommerce operations.

Marketing focused on clear messaging with segmented campaigns for each demographic and culture with clearly defined objectives for each segment. Influencer campaigns that concentrated on critical demographics were essential, as well as increased visibility and sales in new geographies. We also leveraged email campaigns using Klaviyo.

The result was a global online retail operation, with segmented budgets and forecasts and an increase in global annual online retail sales by 70% and ROI by 150%. Sales in the UK, our key target market, increased tenfold. We had a fully integrated warehouse and eCommerce operation with cross-platform data tracking for all our customer touchpoints.

SmilePro is Australia’s highest-rated at-home teeth whitening kit, with more than half a million customers worldwide. SmilePro operates in a highly competitive market and is third in brand recognition and sales. Its competitors are very aggressive market players with large budgets.

The client is a global player providing add-ons for complex CRM platforms like SalesForce and Oracle. Based in Mountain View, California, with 120,000 business users across 42 countries, the platform helps users transform customer data into actionable intelligence.

The challenge was translating complex product features into clear and compelling narratives for niche markets and then fine-tuning that content to address the unique pain points of our high-value enterprise clients across the website, social media platforms, and email.

The solution included customized content workflows and processes for both sales and marketing teams to improve efficiency and collaboration and ensure coherent messaging. The content team focused on high-converting niche content based on specific content strategies for each target audience.