Alex McAndrew, Product Manager in Frankfurt, Hessen, Germany
Alex is available for hire
Hire Alex

Alex McAndrew

Verified Expert  in Product Management

Product Manager

Frankfurt, Hessen, Germany
Toptal Member Since
February 11, 2019

Alex has 16 years of experience building teams, products, and ventures from the ground up, ranging from a computer vision startup to corporate ventures and greenfield software projects. He's passionate about building and motivating teams that deliver high-quality software experiences and has done so in B2C2B mobile, SaaS, healthcare/pharma, and other industries.

Project Highlights

Claims Data Insights App
Created and drove a team to productize an AI prototype that extracted and visualized novel insights from insurance claims.
Yavi App
Led the product team that launched Yavi—a 4.9-star mobile-first HR offering—used across many of the largest intl retailers.
K2 Panoramic Video
A proprietary real-time Ultra HD video system that was launched into two of North America's biggest sports leagues.


Work Experience


2017 - PRESENT
MHUG Ventures
  • Worked as fractional CTO for an online employment marketplace, informing the founder's approach to technology sourcing, platform strategy, and product development process.
  • Helped the founder of a seven-figure scaleup as the fractional VP of product, achieving greater alignment between strategic goals and operational plans, increasing development velocity and process maturity, enhancing compliance, and leveling up the product team.
  • Consulted a startup's founding team to establish and document a clear product vision and value proposition to accompany fundraising efforts.

Product Consultant Lead

2022 - 2023
Pfizer - Manufacturing Operations Solutions
  • Led the implementation of various digital manufacturing intelligence initiatives as PO/BA.
  • Served as a program manager for a cross-functional compliance initiative.
  • Worked with the PM office to identify opportunities to increase the scrum team's velocity.

AI Product Manager

2022 - 2022
Undisclosed Healthcare Provider
  • Collaborated with the head of artificial intelligence to map out and prioritize business cases.
  • Worked across disciplines to design a partial data schema for psychographic member profiles.
  • Mocked up UX for an app that promoted healthcare interventions based on patients' psychographic attributes.

Product Lead

2021 - 2021
  • Re-organized digital product team and its initiatives to better align with strategic goals and worked with senior management to establish new cross-functional workstreams.
  • Initiated and led process improvement across disciplines to improve cadence and quality of software deliverables.
  • Owned a major product pillar and implemented an agile delivery plan to accommodate shifting priorities and external dependencies.
  • Delivered compliant product increments across multiple regulatory jurisdictions.

Program Manager, Product Manager

2019 - 2021
Anthem AI
  • Established a cross-functional development team to translate a research program into a production-ready web application as a greenfield project.
  • Managed the delivery of a priority program, aligning diverse internal stakeholders with an agile software development initiative.
  • Served as a product owner for compliance, legal matters, and privacy.

Managing Director

2015 - 2017
  • Successfully created a legal spin-out of a product team and IP from a parent company.
  • Built and motivated a team of 12 from the product, operations, and marketing fields.
  • Established user-centered practices for the product as a popular HR tool with 4.9/5 stars.
  • Crafted a compelling product and financial narrative during fundraising and secured £1.5 million.

Innovation Manager

2013 - 2015
Kotikan, Ltd
  • Advised management on innovation and lean practices, driving alignment amongst management team.
  • Built and managed a dedicated Lean product team that quickly and cost-effectively validated product opportunities.
  • Initiated and managed an Agile computer vision R&D project with internal and external stakeholders.
  • Incubated and spun-out an IP and team from an agency into a new venture.
  • Honed Agile PDM skills at the agency that developed native apps for Skyscanner and Fanduel.
  • Led deep MVP-driven explorations of the on-demand workforce opportunity space.

Co-founder | Manager Director

2008 - 2012
Spinsight, Ltd
  • Drove the successful productization and commercialization of R&D work.
  • Built and managed an external sales/development partnership that ultimately resulted in an acquisition.
  • Hired and built a team of six, including four engineers and a sales executive.
  • Raised grant and equity funding of ~$750,000 for R&D and product development work.

Claims Data Insights App

Created and drove a team to productize an AI prototype that extracted and visualized novel insights from insurance claims.

An established research program within a large health insurer extracted health outcome insights from anonymized claims data. I was tasked with assembling and managing a team with full autonomy on the process to achieve tight deadlines within a regulated environment and an organization unfamiliar with shipping consumer-grade software.

In addition to navigating organizational challenges, the productization efforts involved understanding and challenging the underlying data science, solving non-intuitive data visualization UX challenges, and adhering to rigorous compliance requirements.

Yavi App

Led the product team that launched Yavi—a 4.9-star mobile-first HR offering—used across many of the largest intl retailers.

Yavi was a communications platform used by hundreds of teams across retail and fast food giants like Aldi, Ikea, and Pizza Hut to help them work more productively. By replacing paper processes, putting workers in control, and providing a user experience on par with consumer alternatives, we created a product that our users truly loved to use (iOS: 5/5 stars).

Because Yavi was adopted by retail workers from the bottom up, we were able to build an organic sales pipeline into a variety of enterprise accounts.

Alex assembled the team—both new hires and from the parent company—with careful attention to the cultural and motivational challenges arising from a spinout. This included stakeholder management within the parent organization, establishing communication frameworks that kept everyone aligned on vision and progress.

K2 Panoramic Video

A proprietary real-time Ultra HD video system that was launched into two of North America's biggest sports leagues.

I grew and managed a team of six to develop a real-time video solution used across many of the biggest names in soccer and rugby. Our panoramic video solution helped establish an industry standard in coaching and media solutions.

In addition to real-time video processing, we designed and developed our own electronic systems to administer in-stadium camera installations.

The computer vision research was conducted by an in-house team and deployed in a CUDA environment.

I also managed a sales and development partnership across time zones that led to an acquisition in 2012.

Onki Books

Designed and developed a proprietary straight-to-customer customized-book offering which was launched with rave reviews.

On this project, I assembled a remote team to develop Onki Books—a web app that collects users' photos and assembles them into high-quality, custom-illustrated printed board books.

In the consumer-facing web application, particular attention was placed on the UX challenges of getting the user through the entire pipeline, particularly given the 75%+ mobile users. The project also included the back-end management of "processing jobs" that were handled by the staff.

I also implemented project management practices to overcome challenges in managing a team across multiple time zones.

Our commercial success was recognized with strong referral rates and high average basket sizes.
2004 - 2008

Bachelor of Science Degree with Honors in Computer Science and Management Science

University of Edinburgh - Edinburgh, Scotland


Jira, Trello, Slack, Figma


Agile Product Management, Agile, Scrum, Agile Software Development, Agile UX, Agile Project Management, B2B2C, Requirements Analysis, Design Thinking, Data Product Management, Business to Business to Consumer (B2B2C), Scalable Application, Marketplace Platforms, HIPAA Compliance, Data Science

Industry Expertise

Sports, Marketplaces, Pharmaceuticals, Healthcare


Team Building, Leadership, Product Management, Fundraising, Product Ownership, Product Owner, Contract Negotiation, Product Development, Business Analysis, Requirements, Product Strategy, Product Roadmaps, Go-to-market Plans, User Research, Business Models, Product Design, Product Frameworks, Innovation, Product Discovery, Certified Scrum Product Owner (CSPO), Virtual Work, New Product Business Cases, Startups, New Products & Services, Product Vision, Digital Product Management, Consulting, New Product Development, Stakeholder Management, Requirements & Specifications, Business Cases, Team Management, Digital Project Management, Feature Backlog Prioritization, Minimum Viable Product (MVP), User Requirements, User Stories, Conceptualization, Web & Mobile Applications, Strategy, CTO, Web App Development, Discovery, Pitch Presentations, Pitch Decks, Mobile Applications, Mobile UX, Lean Product Manager, SaaS Product Management, Continuous Discovery, Mobile Apps, R&D, Human Resource Management Systems (HRMS), iOS, Product Growth, Android, WordPress, Hiring, User Experience (UX), Project Management, Product Marketing, Feasibility Studies, SaaS, Software as a Service (SaaS), Business to Consumer (B2C), Product Strategy Consultant, B2B, Product Planning, Global Product Management, Cross-functional Team Leadership, Websites, Market Fit, Technical Product Management, Agile Leadership, Feature Planning, Data Analytics, Lean Experiments, Product Lifecycle Management (PLM), Prototyping, Technology Trends, Project Planning, Apps, Internal Communications, Stakeholder Engagement, Artificial Intelligence (AI), Program Management, Vendor Management, Project Delivery, Mockups, Roadmaps, Sprint Planning, Business to Business (B2B), Product Launch, Business Strategy, Monetization Models, Digital Services, Two-sided Marketplaces, Process Optimization, App Development, App Store, Cloud, Go-to-market Strategy, Data Management, Healthcare IT, Documentation, Team Mentoring, Quality Assurance (QA), Software Development Management, Decision Trees, Telehealth, eCommerce, Computer Vision, Lean Startups, Compliance, Agile Program Management, User Journeys, Computer Science, Management Science, Entrepreneurship, Software Engineering, Manufacturing, Life Science, Healthcare Services, Project Coordination, Data Science Product Manager, Use Cases, Revenue Strategy, ROI, Progress Reporting, Risk Management, Staffing, Playbook, Predictive Analytics, Management Consulting, Consumer Applications, Wireframing, Market Research, Machine Learning, Market Sizing, Pricing Models, Data Governance, Data Visualization, Growth, UX Design, Growth Hacking, Healthcare Software, Onboarding, Electronic Medical Records (EMR), Business Development, Code Review

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.


Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring