Fouad El-Qassem

I developed an online flight and hotel booking platform for customers to be able to redeem their loyalty points for flight tickets or hotel nights.

Frame is a web-based platform for internal users to manage the product fulfillment process across all clients for all redeemed rewards for the loyalty program.

The project centered around an Android mobile app allowing tourists and residents of Dubai to collect and redeem points by performing certain tasks related to market merchants. The app serves customers worldwide and enables registrations to drive increased tourism and retail spending.

A consumer web app allowing tourists and residents of Dubai to collect and redeem points by performing certain tasks related to market merchants. The program serves customers worldwide and enables registrations to drive increased tourism and retail spending.

A consumer web app enabling users to view loyalty program participating companies, view offers and campaigns, and redeem their points for different rewards. The program serves customers in the Middle East region (primarily in UAE, Qatar, and Bahrain).

An online product for premium customers of HSBC Middle East bank where customers can log in to check their points balance and redeem them for bank and other retail products.

A consumer web app for Rotana Hotels’ premium customers enabling them to log in and check their points balance and redeem them for bank and other retail products.

A desktop app that automated the end-to-end points redemption process for the loyalty program, engaged third-party suppliers, and ensured delivery within the agreed-upon SLAs.

A completely revamped web app for coalition-loyalty-program members enabling them to view loyalty program participating companies and their value propositions, offers, and campaigns; also the ability to redeem their loyalty points in real-time for different rewards. The program serves customers in the Middle East region (primarily in UAE, Qatar, and Bahrain).

A web app for a coalition loyalty program enabling the customers to redeem their points at participating merchants in real-time and use the points as a payment method.

A client-server app enabling a 24x7 self-service for the customer to perform major functions like checking their points balance, update their profile, and redeem points.

A bank-wide loyalty program is offered to all customers and designed to increase customer acquisition and customer engagement for the bank, including credit card usage, ATM transactions, loans, and other interactions.

I worked for an employer in the airline industry where they had management control over three other airlines and wanted to develop a global strategy for the business development and partnerships team to unify the offering, value proposition, pricing, communications, and streamline the overall process while maintaining a local culture of managing clients.

I also led the implementation of Salesforce CRM at an airline organization as well as the partnership strategy for the airlines. This project resulted in aligning the entire lifecycle of global clients across four partially owned airlines, unifying the pricing strategy and value propositions, bringing sales teams, partnership teams, finance, and operations under one umbrella.

The project was extended to include the day-to-day processes of existing clients, so we had all proposals, contracts, transactions, billing, performance, and other related aspects logged and managed on the CRM.