
Hania B. Demai
Verified Expert in Product Management
Product Manager
London, United Kingdom
Toptal member since September 27, 2022
Hania is an entrepreneurial strategist skilled in end-to-end product management with over seven years of experience in financial services. Her speciality is product discovery and strategy. Hania's expertise has enabled her to collaborate efficiently with technology teams and lead cross-functional teams using Lean and Agile. She also possesses extensive international experience. Hania is passionate about building customer-centric product teams with an experimental and nimble approach.
Project Highlights
Expertise
- APIs
- Agile
- Business Models
- Fintech
- Product Management
- Product Roadmaps
- Requirements Analysis
- Strategy
Work Experience
Independent Consultant
Self Employed
- Helped startups and large corporations to conceive, build, and improve profitable, user-friendly, and innovative products.
- Assessed the existing strategy to identify key problems across marketing, product, and operations. Provided prioritized solutions with a roadmap and resource planning.
- Enabled the client to grow its platform by 50% in eight months.
Agile Product Manager
Deutsche Bank
- Led the end-to-end product lifecycle for cross-country data migration, collaborating with engineers to transition investment banking data, achieving EUR 0.3 million in tech and EUR 3.5 million in operational efficiencies, and meeting regulatory deadlines.
- Transformed the offboarding process and journey of the KYC and Fraud Prevention platform, collaborating with engineers to enhance investment banking client experience, streamline processes, and improve platform stability.
- Defined product requirements and user stories, working with cross-functional teams and engineers to execute go-live plans for seamless system improvements, reducing downtime and operational risk and ensuring compliance with regulatory standards.
- Defined and prioritized user stories and requirements, working closely with cross-functional teams and engineers to align business needs with technical solutions, delivering seamless system improvements.
- Prepared and executed go-live plans, coordinating with stakeholders and engineers to ensure smooth rollouts, reduce system downtime, and minimize operational risk during critical migrations.
- Managed risk identification and remediation, ensuring compliance with global regulations by collaborating with engineering and operations teams to resolve issues and minimize disruptions during migration.
- Improved client experience and streamlined processes by leading the enhancement of the KYC and Fraud Prevention platform, reducing operational complexity and boosting system performance.
- Engaged with senior stakeholders to communicate progress, secure approvals, and align strategic initiatives with business and regulatory objectives, ensuring project milestones were met on time.
- Spearheaded data integrity efforts, mitigating risks during cross-country migration by coordinating with engineers to ensure data accuracy and alignment with compliance standards.
Vice President | Senior Product Manager of APIs
Barclays Bank UK PLC
- Formulated the bank’s API product strategy and development across eCommerce, money management, and identity. Led the expansion of the developer portal to achieve scale and improve the user experience while ensuring compliance.
- Identified B2B and B2B2C revenue opportunities and priority features to achieve £120 million in revenue at scale.
- Served as a product lead for REST APIs across money management, identity, and payment optimizations; included product leadership and strategy, managing cross-functional stakeholders across teams to release and regularly engaging with CXO leadership.
- Led a team of five product managers with line management and hiring responsibilities; promoted three people.
- Drove the development of key capabilities—including pricing and billing engine, CRM, CMS, and more—and redesigned a market-leading developer portal for regulatory and commercial APIs.
- Formulated a 3-year roadmap to develop 40 features to achieve 8x growth of onboarded businesses and enable to reach £370 million annually in revenue over five years.
- Ran design sprints to go from research identifying market gaps to validation using experimentation techniques—e.g., prototyping, smoke testing, lean modeling—in partnership with third-party organizations.
Business Management Associate | Product Owner, Proposition Management
Fidelity International
- Managed the strategy and product for several projects, including a global scale D2C digital wealth management proposition. All projects involved considerable stakeholder management in all areas across Europe and the Asia Pacific regions.
- Provided product management expertise for a B2B website: product roadmap, product vision, and value proposition.
- Conceived and delivered a retail website revamp using an agile delivery method. Led a team of developers and designers across Japan, mainland China, and India.
- Formulated a commercial API strategy for a Japanese B2C business.
- Launched a tool to capture and analyze customer feedback in client services to enable a more data-driven approach.
- Played a pivotal role in the development of an agile, global scale direct-to-consumer digital proposition.
Business Development and Digital Marketing Lead
Youpijob
- Implemented digital marketing initiatives and created the business development strategy for the Swiss market, working with technology and marketing and leading B2B/B2C direct sales activities.
- Formulated and implemented the digital marketing strategy using comprehensive data analytics.
- Increased lead generation and improved user engagement by devising the content management strategy.
- Overhauled the social media strategy to further increase visibility and user engagement.
Management Consultant
Malian Ministry of Agriculture (PCDA)
- Provided expert advice and consulting services to the local food processing industry development in West Africa.
- Formulated appropriate business development strategies and shared business management best practices.
- Enabled businesses to identify business opportunities and areas for growth.
Project History
PearZest | Dating App
Led the rapid prototyping of a messaging-free dating app; it was a side project.
It was an innovative business model that charged venues, bringing in more customers.
Nileny | Social Entrepreneurship Project in West Africa
Spearheaded a social entrepreneurship project that took a unique concept of jewelry from Mali and redesigned it with the expertise of Swedish designers to create a new range of jewelry for sale throughout Europe.
Furthermore, I applied Lean principles to secure cost-effective partnerships with designers, photographers, and local artisans. Aside from the social aspect, the project goal was to learn by doing and apply lean startup and bootstrapping principles in a non-IT industry.
Music Production
Wrote and produced a soon-to-be-released first album.
Skills involved: music production, Logic Pro X. Ableton, sound engineering, social media, music distribution, etc.
Education
Master's Degree in Business Administration
Lund University - Lund, Sweden
Certifications
Certified Scrum Master
Scrum Alliance
Web Development Foundation Course
23 Code Street
Python Programming for Beginners Training Course
London Academy of IT
Digital Product Management: Modern Fundamentals
University of Virginia
Skills
Tools
Jira, Trello, Slack
Paradigms
B2B2C, Agile, Agile Project Management, Requirements Analysis, Agile Product Management, Design Thinking, B2C, Iterative Development, Scrum, Key Performance Metrics, Business to Business to Consumer (B2B2C), Testing, Rapid Prototyping, Change Management, Behavior-driven Development (BDD)
Industry Expertise
Marketplaces, Financial Services, Music, Consumer Products, Consumer Finance, Digital Banking, Psychology & Mental Health, Health, Exercise & Fitness
Platforms
SharePoint, Blockchain
Other
APIs, Strategy, Product Roadmaps, Cross-functional Collaboration, Business Cases, B2B, Product Management, Communication, MVP Design, Business Models, Fintech, Stakeholder Management, Team Leadership, Feature Backlog Prioritization, User Stories, New Product Development, Product Delivery, Wealth Management, Product Growth, Feature Prioritization, Market Research & Analysis, Backlog Management, Planning, Use Cases, Scope Management, Cost Estimation, Go-to-market Strategy, Revenue Strategy, Competitor Analysis & Profiling, Software Development, Go-to-market Optimization, Pricing, Pricing Strategy, Product Positioning, Minimum Marketable Product (MMP), Market Entry, Market Strategy and Research Product Manager, Pricing Models, Positioning, Market Research, Digital Product Management, Conceptualization, Mentorship & Coaching, Product Design, Creative Thinking, Ideation, Product Development, User Requirements, Payment APIs, Fintech Consultant, SaaS, Feature Planning, Feature Analysis, Product Launch, Product Lifecycle Management (PLM), Mobile Apps, Mobile, Feature Roadmaps, Release Management, Complex Problem Solving, Key Performance Indicators (KPIs), Minimum Viable Product (MVP), Product Requirements Documentation (PRD), Product Vision, Management Consulting, User Personas, User Interviews, ROI, Roadmaps, Product Strategy, Apps, B2C Marketing, Product-market Fit, Marketing Strategy, Market Fit, Technical Product Management, Data Analytics, Software as a Service (SaaS), B2B Product Management, Team Management, Requirements, User Flows, Function Flow, Product Strategy Consultant, Product Ownership, Community, Growth, Lean Product Management, Websites, Focus Groups, User Surveys, French-English Translation, Iteration Management, End-to-end Implementation (E2E), User Interface (UI), Software Development Lifecycle (SDLC), Data Visualization, Product Enhancement, Website Redesign, Data-driven Dashboards, Technical Requirements, Product Analytics, Monetization Models, Project Coordination, Vendor Management, Business to Consumer (B2C), Customer Research, Product Conceptualization, Two-sided Marketplaces, Business Planning, Business Plan Consulting, Sprint Planning, Product Consultant, Customer Segmentation, Direct to Consumer (D2C), Market Demand, Subscriptions, Business Model Strategy, Business Strategy, Business Coaching, Requirements & Specifications, Project Scoping, Estimation & Planning, Business Analysis, Business to Business (B2B), Competitive Intelligence, GDPR, Proof of Concept (POC), Data Security, Prototyping, Operations, Analytics, Business Development, Consulting, Project Management, Music Production, Project Planning, Project Timelines, Discovery Workshops, Startups, User Experience (UX), Web, Talent Management, Product Coach, Marketing, Product Marketing, Lean Startups, Agile Leadership, Agile Coaching, Chief Product Officer (CPO), Loyalty Programs, Digital Payments, Payment Processing, iOS, Finance, Billing Systems, Financials, Dashboards, Enterprise SaaS, Architecture, UX Flows, Technical Project Management, Pitch Presentations, Pitch Decks, Pitch Deck Consultant, eCommerce, Human Resources (HR), UX Design, Databases, Mockups, Web Content, Business Consulting, Subscription Pricing, Growth Strategy, Generative Artificial Intelligence (GenAI), Artificial Intelligence (AI), Financial Transactions, Value Proposition, User Research, Operating & Service Model Improvement, Online Marketing, SEO Tools, Bootstrap, Copyright, Web & Mobile Applications, Early-stage Funding, Management, Organizational Design, Accounting, Behavioral Science, Economics, Innovation, Entrepreneurship, Social Media, Social Networks, Card Payments, Online Payments, Product Owner, Product Discovery, Wireframing, Money Transfers, Web Development, Web App Development, Python, Lean, Lean Experiments, Scaled Agile Framework (SAFe), Compliance, Digital Transformation, Digital Transformation Program Management, Onboarding, Data Migration, Financial Software, Consumer Loans, Consumer Lending, Scrum Master, Cryptography, Security
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