Ryan D. Hatch, Product Manager in Green Bay, WI, United States
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Ryan D. Hatch

Verified Expert  in Product Management

Product Manager

Green Bay, WI, United States
Toptal Member Since
July 26, 2019

Ryan is a product leader and previous SaaS co-founder with ten years of B2B and B2C product experience, growing new products with a blend of GTM strategy, rapid prototyping, customer insights, and data analytics. He firmly believes in the power of autonomous teams, customer empathy, funnel metrics, and continuous experimentation. Ryan leads products from the innovation stage and encourages teams to design and grow products that customers love.

Project Highlights

Successful Exit – Venture-Backed SaaS Co-Founder
Co-founded a venture-backed B2B SaaS startup from zero through growth stage with a successful exit.
Lead JTBD Product Management
Designed a new B2C digital bank—resulting in a multimillion-dollar investment from the CEO.
Ditto – New Product Launch and Growth
Designed and launched a new B2C subscription company with high iteration cycles to achieve tight market targeting.


Work Experience

Product Strategy Consultant

2016 - PRESENT
Hatch Ventures
  • Helped VC-backed startups and enterprise launch and grow products and focused on developing SaaS and tech-enabled businesses.
  • Consulted on B2B and B2C customer acquisition and product strategy.
  • Set TAM and target market segments for B2B products.
  • Collaborated with the leading lean startup innovation consultancy, Moves the Needle.
  • Achieved a 33% improvement in business profitability and developed a product at a startup funded by a $250 million service business.
  • Won multiple innovation awards and workshops at Enterprise Innovation.
  • Served as a product coach to innovation teams working across a $9 billion customer base.
  • Implemented rapid experimentation and identified customer behavior changes.
  • Coached teams on how to manage using AARRR funnels and focused on OKRs and leading indicators of growth.

Growth & Data Marketer

2023 - 2024
Houwzer - Main
  • Migrated the company from its previous CRM to Hubspot CRM and marketing platform.
  • Defined data models and dynamic lists used for all campaigns and reporting.
  • Defined the user journey across their entire business experience.
  • Created campaign sequences for leads coming from multiple sources, including Zillow and others.

Head of Product

2023 - 2024
  • Led product strategy for growth-stage SaaS, transitioning from bootstrapped to VC-backed.
  • Defined product vision with accompanying Northstar metrics and KPIs.
  • Recruited, hired, and coached A-players in product and design.
  • Handled new product validation across a multi-product portfolio.
  • Moved the company to empowered teams and continuous discovery.
  • Redesigned onboarding flows for a complex, multi-product company.
  • Created product categories and customer segmentation and redesigned pricing and packaging.
  • Created revenue forecasts and financials for a 1-3 year growth trajectory with new product forecasts.

Head of Product Strategy

2020 - 2022
  • Managed and consulted for venture-backed startups, covering Series A, B, and C.
  • Recruited and managed a team of 5 product strategists for venture-backed startups.
  • Developed and defined a process to launch new ventures from zero to traction.
  • Led the launch of a new B2C SaaS startup and the second product for a healthcare startup funded during Series C.
  • Hired by a Series C fintech startup to define the second product's feature sets.
  • Created a ready-to-scale video series for Series S startups and a B2B growth framework.

Head of Product

2015 - 2016
Pulse Platform at CCI Systems
  • Led the product innovation for a $250 million company.
  • Created a $50 million revenue opportunity and presented it to the CEO and CTO.
  • Conceptualized and validated new product market offerings.
  • Sold $50,000 in preorder contracts for new product concepts before product investments were made.
  • Encouraged and fostered the team's creativity and empowered teams by being outcome-based.
  • Implemented OKRs with fast feedback to facilitate the team's progress.
  • Collaborated with the sales teams to understand the distribution.
  • Transitioned the team from features to customer success outcomes.

Co-founder | Product Manager

2012 - 2016
Dynamis Software Corporation
  • Started, grew, and successfully sold the business to Strategic Buyer.
  • Raised $4 million in venture capital.
  • Managed the growth stage, Mixpanel, marketing automation, outbound SDRs, HubSpot, and Salesforce CRM.
  • Built a sales funnel, implemented A/B testing, and increased conversion rates.
  • Achieved a product-market fit.
  • Designed a product with the CTO, UX team, and development team.
  • Leveraged Outreach.io to increase SDR performance.
  • Sized the market with ideal customer profiles; also created prospect rankings with the sales team.
  • Performed customer discovery, interviews, onsite visits with clients, and more.
  • Managed using LTV:CAC Ratios (by David Skok).

Agile Product Coach

2013 - 2014
  • Coached agile product teams.
  • Created the continuous delivery strategy.
  • Designed the deployment pipelines and stages.
  • Automated the regression suites and deployments.
  • Handled the digital transformation.

Successful Exit – Venture-Backed SaaS Co-Founder


Co-founded a venture-backed B2B SaaS startup from zero through growth stage with a successful exit.

I co-founded a successful B2B SaaS company. We raised venture capital, and I was mentored directly by a CEO and CTO pair that had recently exited. I led the product team from zero to growth and ran funnel metrics, unit economics, the growth model, and revenue projections. I also led the outbound SDR team, market sizing, customer insights, and feature designs.

Our software was used by the top insurance brokerage firms in the USA. We were acquired by Applied Systems, the global market leader, and had a successful exit.

Fortune 500 Corporate Innovation

Generated a $300 million revenue opportunity and coached the top 2 of 30 innovation teams; named as the #1 case study.

I coached full-time innovation teams within a world-class lean innovation environment. I oversaw problem validation, metered funding, and rapid experimentation along with solution prototyping and validation.

Lead JTBD Product Management


Designed a new B2C digital bank—resulting in a multimillion-dollar investment from the CEO.

I was recruited by the number-one fintech innovation firm to take on this project. As an expert in jobs to be done and product strategy, I designed a disruptive new digital bank with zero retail locations.

I combined qualitative customer interviews, quantitative market data, competitive positioning, and a new business model. I then created the product strategy and pitch deck for the CEO who funded the new product and is currently building the bank that we've designed in London.

New Product Consulting

Designed a next-generation business for a legacy print company; a new B2B2C digital eCommerce and sales enablement platform.

I selected the target market. I also oversaw the product strategy, business model, financial projections, and eCommerce platform selection.

D2C Series A Wellness Startup


Advised the CEO on getting a strong product-market fit and increasing the customer lifetime value.

I worked on various project aspects, including growth bottlenecks, OKRs for teams, specific product changes, QualDeEPC customer insights, and quant data analytics.

The company is currently raising Series B funds.

Ditto – New Product Launch and Growth


Designed and launched a new B2C subscription company with high iteration cycles to achieve tight market targeting.

Ditto's company's goal is to help couples grow closer together. To achieve this, we leveraged platforms, including Webflow, Intercom, Segment, and UXCam.

I collaborated on the new product launch, designing a smooth onboarding experience guided by product-led growth, and worked on funnel metrics, campaign attribution, and customer data platform for personalization. The session recordings on mobile devices allowed us to quickly see where users were getting stuck.
1999 - 2001

Bachelor's Degree in Computer Science

Michigan Technological University - Houghton, MI, USA


Opportunity Trees

Product Talk


Rapid Experimentation

Product Talk


Machine Learning

Stanford Online


Mapping the Challenge

Product Talk


Tableau, Tableau Desktop Pro, HubSpot, Google Analytics, Usertesting.com, Jira, Slack, Zoom, Figma, Asana

Industry Expertise

New Business Ventures, Startup Accelerators, Consumer Products, Digital Banking, Healthcare, Psychology & Mental Health, Health Insurance, Insurance, Financial Services, Logistics, Telecommunications, Banking & Finance, Sales & Marketing, Venture Capital


Rapid Prototyping, Agile, Agile Product Management, Conversion Rate Optimization (CRO), Agile Software Development, Agile Project Management, Requirements Analysis, Testing, Continuous Delivery (CD), Design Thinking, Scrum, B2C, User Testing, HIPAA Compliance, Event-driven Architecture, B2B2C, Business to Business to Consumer (B2B2C)


Mixpanel, Digital Advertising Platforms, Blockchain, Shopify, Azure


Sales Pipelines, Product Strategy, Jobs to be Done (JTBD), Continuous Discovery, Innovation, Lean Experiments, Product Discovery, New Products, Product Vision, Business Research, Business Coaching, UX Research, Experience Maps, User Research, Journey Mapping, User Journeys, Customer Journeys, User Journey Maps, Product Design, Digital Analysis, Data, Field Research, Customer Research, Analysis, Analytics, Lean Canvas, Lean Startups, Business Model Canvas, Product Management, Digital Product Management, Technical Product Management, Strategy, Business Strategy, Company Strategy, Customer Experience, Lean Research, Customer Success, Customer Development, Customer Interviews, Customer Discovery, Customer Segmentation, Funnel Optimization, Software as a Service (SaaS), Product-market Fit, Minimum Viable Product (MVP), Market Fit, B2B, B2B Sales Pipeline, User Retention, Customer Acquisition, Mobile, Mobile Prototypes, Mobile Apps, Data Analytics, SaaS, Enterprise SaaS, SaaS Design, Business Analysis, Remote Work, Startup Consulting, Personas, Buyer Personas, User Flows, User Stories, Conversion, Objectives & Key Results (OKRs), Lean Project Management, Outcome-driven Innovation (ODI), JTBD Interviews, Clustering, Cluster Analysis, Affinity Mapping, Systems Thinking, Chief Product Officer (CPO), Business Planning, B2B Product Management, Data Product Manager, Startups, Business Models, Business Modeling, Product Roadmaps, Feature Roadmaps, Software Development, Agile Delivery, Ideation Workshops, User Feedback, New Product Development, New Products & Services, Business Plan Consulting, Early-stage Startups, Go-to-market Strategy, Leads, Funnel Analysis, Product Strategy Consultant, Use Case Analysis, MVP Design, Feature Prioritization, Use Cases, Discovery Workshops, Product Requirements Documentation (PRD), Product Lifecycle Management (PLM), Feature Planning, Data Engineering, Operations Improvement, Process Design, Conceptualization, Web & Mobile Applications, Database-driven Web App Development, Websites, Scope, Process Optimization, Process Automation, Business Processes, Business Requirements, Product Owner, Technical Writing, Property Management, Customer Retention, Backlog Management, Business Analytics, Stakeholder Interviews, Distributed Team Management, Product Growth, Innovation Management, Innovation Labs, Business Advisory, Business, UX Design, User Engagement, User Experience (UX), Digital Experience Design, Growth, Growth Marketing, Growth Hacking, Growth Strategy, Startup Growth Strategy Development, UX Thinking, Digital, Digital Strategy, Databases, Market Research, Systems Analysis, UX Analysis, Decision Analysis, Pricing Models, Pricing Strategy, Price Analysis, Pricing, Lean UX, Prototyping, SQL, Mobile Banking, Agile Coaching, UX Strategy, Revenue Strategy, Design, Channel Strategy, Salesforce, Email Marketing, Marketing, Product Marketing, Product Sales, Sales Enablement, Sales, Sales Funnel, Funnel Marketing, Coaching, Mentorship & Coaching, Mobile Web, Mobile UX, Mobile Design, Mobile UI, Data Visualization, Data Analysis, Remote Team Leadership, Team Building, Team Leadership, Team Mentoring, Consulting, Business Consulting, Technology Consulting, Respondent.io, MaxDiff, Survey Development & Analysis, Impact Mapping, System Process Mapping, System Design, Enterprise, Digital Product Design, Feasibility Studies, Business Cases, Financial Modeling, Market Strategy and Research Product Manager, Product Coach, eCommerce, Growth Marketing Product Manager, Pitch Decks, Pitch Presentations, Market Entry, Direct/Indirect Sales & Distribution, Expansion, Expansion Strategy, Automation Tools, Competitor Analysis & Profiling, Conversion Rate, Market Research & Analysis, Onboarding, User Onboarding, Vendor Selection, Audience Targeting, Digital Marketing Strategy, Intercom, Roadmaps, Platforms, Early-stage Funding, Feature Analysis, Monetization Models, Project Budget Management, Financial Forecasting, Cost Estimation, Investments, Planning, Scope Management, Digital Payments, Project Planning, Branding, Consumer-facing Product Design, Digital Marketing, Direct to Consumer (D2C), Head of Product, Omnichannel Marketing, Product Leadership, Subscriptions, Web Analytics, Website Traffic, Fintech, Billing Systems, Finance, Financials, Payroll & Benefits, Project Management, Big Data, Competition Research, Project Timelines, Fundraising, Monetization, Budget Modeling, Android, Application Security, Project Consultancy, Team Effectiveness, iOS, App Development, Best Practices, Product Planning, Sales Management, Business Development, Sales Strategy, Nurture & Retention Campaigns, Talent Attraction and Retention, Machine Learning, Story Mapping, Checkout, Miro, Notion, Cognitive Behavioral Therapy (CBT), Nutrition & Supplements, Opportunity Maps, Customer Insights, UXCam, Consumer Packaged Goods (CPG), Financial Products, Outreach, Market Insights, Payment APIs, Medical Software, Healthcare IT, Advertising Technology (Adtech), User Interface (UI), A/B Testing, Healthcare Services, Requirements, Positioning, Product Positioning, Churn Management, New Product Business Cases, Product Launch

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