Betsy Wang, Product Designer in Toronto, ON, Canada
Betsy Wang

Product Designer in Toronto, ON, Canada

Member since October 5, 2016
Betsy is an experienced product designer with more than seven years of experience. She has supported the end to end product design process and successfully shipped both B2C and B2B mobile and web applications for various sizes of businesses and product teams, from startups to enterprises.
Betsy is now available for hire

Portfolio

Digital Design

Employment

  • Senior Product Designer

    2017 - PRESENT
    Instacart
    • Owned the end-to-end design process for the white-labeled eCommerce platform and admin dashboard from initial research, wireframe, prototype, user testing, and UI design to post dev support.
    • Set up design systems for both customer platform and a redesigned admin portal working closely with frontend developers.
    • Worked with the remote team for design operation including hiring, process, tools, and research practices.
    • Discovered, conceptualized, designed, and validated new features for core products.
    • Worked with cross-functional teams to define product strategy and roadmaps for the B2B segments by leading design workshops and journey mapping exercises.
    Technologies: Principle, Figma, InVision, Sketch
  • UX Designer

    2016 - 2017
    Unata
    • Collaborated with UI designers to build new features on the main customer platform and admin portals.
    • Set up user research practice for product strategy, validation and usability improvement.
    • Advocated for design and user-focused culture.
    • Worked with the cross-functional team for brand new features and feature enhancements through design workshops and collaboration sessions. Set up design QA process with the engineers to ensure the quality of the end product before production.
    • Supported sales and business development activities with design mockups and concepts.
    Technologies: InVision, Axure, Sketch

Education

  • Bachelor of Arts with high distinctions in Studio Art and New Media Studies
    2009 - 2013
    University of Toronto Scarborough - Toronto, ON

Certifications

  • New Media Certificate
    JANUARY 2012 - PRESENT
    Centennial College

Experience

Location

Toronto, ON, Canada

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