David Obando
Verified Expert in Design
Designer
Cali - Valle del Cauca, Colombia
Toptal member since July 19, 2022
David is a Senior Product Designer and Product Manager with 10+ years of experience designing and launching digital products for startups and companies worldwide. He specializes in UX/product design, agentic AI experiences, product strategy, and end-to-end product development. David has led cross-functional developer and design teams to create user-centered solutions that improve engagement, retention, and product-market fit.
Experience
- Mobile Apps - 8 years
- Rapid Prototyping - 7 years
- UX Wireframes - 7 years
- High-fidelity Prototypes - 7 years
- Figma - 5 years
- Design Thinking - 4 years
- Agile Project Management - 4 years
- AR Interfaces - 4 years
Portfolio
Work Experience
Senior UX/Product Designer
Yourway Learning
- Designed an end-to-end student experience that transforms digital classroom activities through AI, conversational interactions, and gamification—driving attention, emotional engagement, and active participation.
- Led the design of the new sign-up flow and the end-to-end teacher activity experience, while defining and delivering core product features in my role as product manager.
- Created user stories and detailed Jira tickets to deliver growth and gamification features, ensuring clear requirements and seamless collaboration with development teams.
UX Senior Designer
Globant
- Redesigned a match-making app for trucking companies. Processed and uploaded the design system to Telerik to help front-end developers speed up their development process.
- Built a design system for future apps, including new typos, color palettes, and images. Also designed the UI kit using atomic design to speed up future prototyping.
- Created user stories based on user testing, applying design thinking methodologies and maze tools for A/B testing. Conducted tests to improve the overall usability and significantly impact the business KPIs.
UX Senior Designer
Encora
- Designed EDoula, an app that helped people by providing labor tools and bringing doulas' wisdom and support to every family and their birth team.
- Conceived Amazon GREF, an app that helped Amazon mobility managers to manage internal transportation for their employees.
- Oversaw Urpi, a fintech app that helped banks' sales departments improve their online disbursements without needing a physical location, allowing the overall business to grow faster.
- Designed a white label electronic wallet for banks in Latin America, allowing banks to launch their customized electronic wallets for their communities in a few weeks.
- Contributed to increasing the banks' online disbursement rate through deep UX research and continuous improvement of the Urpi app's overall usability.
UX Senior Designer
Boken SAS
- Designed Notiplac, an automotive app that helped improve customer loyalty for the after-sales service. Built a design system, wireframes, and low- and high-fidelity prototypes, conducted user testing, and applied Scrum principles for design.
- Oversaw UFood, a food tech app with a complex chatbot system for universities. Created user stories for two personas based on data gathered in user testing, built low- and high-fidelity prototypes, and managed the design team.
- Created Wargo, a health-tech app that provides users access to hundreds of different gyms with only one membership. Created wireframes, high- and low-fidelity prototypes, and implemented Lean UX methodology.
Semi Senior UX/UI and Game Level Designer
Press Start Studios
- Designed a 3D runner-based video game. Created the new game experience, designed all the UI, and conducted several user testing to improve the overall engagement with in-app purchases.
- Oversaw and designed all the level design game experience for a game called Agent Awesome.
- Led all the design team with user interaction methodologies to improve all the company game experience, UI, and cinematics and increase engagement and sales.
Education
Bachelor's Degree in Interaction Design
ICESI University - Cali, Colombia
Certifications
User Experience Design Certificate
Domestika
UX Certificate
Platzi
Skills
Tools
Adobe After Effects, Affinity Designer, Illustrator CC, Photoshop CC, Affinity Photo, Jira, AI Tools, Adobe Experience Design (XD), InVision, Sketch, After Effects CC, Maya, FigJam, Claude
Platforms
Figma, Shopify, Telerik, Android
Industry Expertise
Automotive, Product Ideation, Education, Healthcare, Fitness
Languages
Swift 2
Other
User Interface (UI), UX Prototyping, UI Prototyping, Mobile UI, Mobile UX, Design Thinking, UI Design, UX Design, Web App Design, Rapid Prototyping, UX Wireframes, Card Sorting, High-fidelity Prototypes, Sketching, Low-fidelity Prototypes, Mobile Apps, Social Media, Marketplaces, Mobile UX Design, Mobile UI Design, WebApp, Web Applications, Product Design, eCommerce, Web Design, Mobile Design, Prototyping, Wireframing, SaaS, B2B, Design Systems, Visual Design, User Flows, User Personas, Color Theory, Roadmaps, User Experience Design, Design, User Journey Maps, B2C, Responsive Design, Software as a Service (SaaS), Product Prototyping, App Design, MVP Design, Design Strategy, Brainstorming, Ideation, Agile, Design Sprints, AR Interfaces, Interface Testing, Web UI Design, Web App UI, iOS UX Design, Agile Project Management, Mobile App Design, User Experience (UX), Web App UX, User Journeys, Responsive Web Apps, User Testing, User Interviews, Design Leadership, Landing Page Design, Layout, Material UI, Claude Design, AI Design, AI-powered Product Design, Artificial Intelligence (AI), Apps, Agentic AI, Product Leadership, Product Strategy, Executive Presentations, Investor Presentations, No-code Development, Cloud, High-fidelity Mockups, Usability Testing, Business to Business (B2B), Sprint Planning, Stakeholder Management, UX Research, User Research, Interaction Design (IxD), Front-end, Business Analysis, Murals, Scrum Master, Agile UX, Unity3D, Lean UX, Project Management, iOS UI Design, Health IT, Healthtech, Medicine, Fintech, Finance, Mobile Prototypes, Interactive Prototypes, Web UX Design, Mobile Game UI, Mobile Game UX, Web UI, Unreal Engine 5, Cursor AI, Product Marketing, Product Management, ChatGPT, Learning
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