Francesco Castellano

Francesco Castellano

Milan, Italy
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Francesco Castellano

Francesco Castellano

Milan, Italy
Member since December 20, 2016
Francesco has 10+ years of experience in finance, consulting, and business management. During this time, he has worked on 20+ projects as a consultant at Bain & Company and launched Uber operations in Turin, Italy. He also created the strategic plan for a large Singaporean education institute entering the European market. Francesco enjoys freelancing to help passionate entrepreneurs and investors maximize value.
Francesco is now available for hire
Academic Highlights
Case studies
Industry Expertise
  • Energy
  • Technology
Other Expertise
  • Angel/Seed Funding
  • Financial Modeling
  • Financial Planning & Analysis (FP&A)
  • Fundraising
  • Market Research
  • Startups
Employment
  • Strategy & Financial Consultant
    Freelance Work
    2017 - PRESENT
    • Created the strategic plan (e.g., market analysis, competitive landscape, company position, and business plan) for a large Singaporean educational institute entering the European market.
    • Defined the business cases, business plan, and investor decks for a robotics/drone company (operating in Europe, South America, and Asia) requesting funds from a major bank.
    • Created a go-to-market strategy (e.g., main marketing channels, approach per channel, segments, and main messages) for a North American carpooling platform entering a new country.
    • Set up the operations (e.g., defining the operating processes, KPIs, and action plan) and go-to-market strategy for personal services platform launching operations in the Italian market.
    • Supported the implementation of strategic partnerships (e.g., company presentation, identification of possible targets and main synergies) for an e-grocer platform scaling-up operations in Italy.
    Focus areas: Strategic Planning, Revenue & Expense Projections, Project Management, Investor Decks, Investor Communications, Strategic Partnerships, Go-to-Market Strategy
  • Managing & Financial Director
    Mario App
    2015 - 2016
    • Managed a team of 10 people and supported the fundraising of seed capital from angel investors.
    • Periodically updated investors and shareholders on main KPIs (e.g., cost per user acquisition, cost per request, revenue growth) and handled the strategy implementation.
    • Defined the business development strategy (e.g., main partnerships to develop, main categories to focus on, new cities to launch) and financial plan (e.g., marketing and personnel expenses).
    • Defined the operational KPIs, operating processes (e.g., worker acquisition, training) and main activities to focus on (e.g., categories to push acquisition).
    • Defined the marketing strategy (e.g., main marketing channels, the budget allocated per channel), and monitored the acquisition performance per channel.
    • Defined the main product features to improve user conversion and experience based on product KPIs (e.g., conversion rate, drop rate).
    Focus areas: Strategy and Business Plan, Operations Management, Marketing Strategy, Product Development, Financial Planning & Analysis (FP&A)
  • Supply Growth and Operations Manager
    Uber
    2014 - 2015
    • Launched Uber in a new city (Turin) in the Italian market—achieving 15 weeks of continuous double-digit growth and was awarded as one of Uber's fastest growing cities in Europe.
    • Led the supply growth (e.g., marketing, acquisition process) for Italy, coordinating efforts for all 5 cities (Milan, Rome, Turin, Genoa, and Padua).
    • Identified channels for driver acquisition (e.g., Google AdWords, Facebook, job boards, radio); defined the channel strategy and monitored the acquisition performance.
    • Built up the metrics to monitor the onboarding process for driver acquisition; created the procedures for each step of the process and improved the training material.
    • Led the business development for Italy, assessing potential new products (e.g., UberEATS) to launch in the Italian market.
    • Managed the operations and monitored the overall supply performance for Turin; identified and negotiated main strategic partnerships to support business development.
    Focus areas: Business Development, Operations Management, Supply Growth
  • Senior Associate | Consultant
    Bain & Company
    2010 - 2014
    • Defined the business plan for an international manufacturing player operating in the automotive industry.
    • Identified addressable markets, built a business model, and created a growth strategy for a mid-sized energy service player.
    • Wrote the business plan to help an infrastructure and public services player raise financing from a major bank.
    • Optimized the cost structure and working capital for 2 major energy players.
    • Developed 5+ strategic, business, and commercial due diligences for several players (retail, industrial, and energy players).
    • Implemented post-merger integration processes for 2 major energy players as the project manager.
    • Developed a credit risk model and dashboard for major multinational energy player.
    Focus areas: Strategy and Business Development, Performance improvement , Mergers & Acquisitions (M&A), Organizational Change
  • Associate Financial Analyst
    General Electric
    2008 - 2010
    • Identified key areas for sales linearity improvement (e.g., planning, sourcing quality, and manufacturing processes).
    • Defined detailed quarterly sales plans for manufacturing and sourcing, and developed a root cause analysis for variances.
    • Developed a monthly dashboard on key manufacturing metrics (e.g., cost per material inputs, labor cost per hour).
    • Created, during a Six Sigma project, a detailed forecast on material input to improve the budgeting process.
    • Supported the global supply chain management with a specific financial analysis during the quarterly FP&A update.
    Focus areas: Financial Planning & Analysis (FP&A)
  • Financial Analyst
    Lazuli Solutions
    2008 - 2008
    • Developed financial models to evaluate investment projects in the energy sector for major investment banks in London.
    • Created a financial model for a major offshore wind farm in the UK.
    • Built a financial model for a major solar plant in Africa.
    • Was trained in financial modeling development using F1F9 methodology in New Dehli.
    Focus areas: Financial Modeling
Education
  • Ph.D. (first and second year) in Business Management
    Bologna University - Bologna, Italy
    2006 - 2007
  • Master's degree in Finance
    Il Sole 24 Ore Business School - Milan, Italy
    2004 - 2005
  • Bachelor's/Master's combined degree in Business Administration
    University of Naples Federico II - Naples, Italy
    1998 - 2004
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