Francesco Castellano

Francesco Castellano

Milan, Metropolitan City of Milan, Italy
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Francesco Castellano

Francesco Castellano

Milan, Metropolitan City of Milan, Italy
Member since December 20, 2016
Francesco has more than a decade of experience in finance, consulting, and business management. During this time, he has worked on 20+ projects as a consultant at Bain & Company and launched Uber operations in Turin, Italy. He also created the strategic plan for a large Singaporean education institute entering the European market. Francesco enjoys freelancing to help passionate entrepreneurs and investors maximize value.
Francesco is now available for hire
Academic Highlights
Case studies
Industry Expertise
  • Energy
  • Technology
Other Expertise
  • Angel/Seed Funding
  • Financial Modeling
  • Financial Planning & Analysis (FP&A)
  • Fundraising
  • Market Research
  • Startups
Employment
  • Director of Business Development
    Archon
    2016 - PRESENT
    • Created the commercial strategy (e.g., sectors to target, commercial approach) and the commercial plan.
    • Developed the financial plan and investor decks to support the financing from a major bank.
    • Defined the business cases for each technological solution (e.g., solar plants, electric grids) to support customers acquisition and investors pitch.
    • Managed innovation projects with large energy and utility companies, developing related business cases to calculate the projects' return.
    Focus areas: Business Plan Development, Investor Decks, Investor Communications, Financial Projections, Financial Planning & Analysis (FP&A), Fundraising
  • Strategy and Financial Consultant
    Freelance Work
    2016 - PRESENT
    • Created the strategic plan (e.g., market analysis, competitive landscape, company position, and business plan) for a large Singaporean educational institute entering the European market.
    • Created a go-to-market strategy (e.g., main marketing channels, approach per channel, segments, and main messages) for a North American carpooling platform entering a new country.
    • Set up the operations (e.g., defining the operating processes, KPIs, and action plan) and go-to-market strategy for personal services platform launching operations in the Italian market.
    • Supported the implementation of strategic partnerships (e.g., company presentation, identification of possible targets and main synergies) for an e-grocery platform scaling-up operations in Italy.
    • Analyzed the market and the competitive landscape for an IT services and outsourcing company operating in the US and Africa backed by Google Ventures.
    Focus areas: Strategic Planning, Revenue & Expense Projections, Project Management, Investor Decks, Investor Communications, Strategic Partnerships, Go-to-Market Strategy, Fundraising
  • Managing Director
    Mario App
    2015 - 2016
    • Managed a team of ten people and supported the fundraising of seed capital from angel investors.
    • Periodically updated investors and shareholders on main KPIs (e.g., cost per user acquisition, cost per request, revenue growth) and handled the strategy implementation.
    • Fleshed out the business development strategy (e.g., main partnerships to develop, main categories to focus on, new cities to launch) and financial plan (e.g., marketing and personnel expenses).
    • Defined the operational KPIs, operating processes (e.g., worker acquisition, training) and main activities to focus on (e.g., categories to push acquisition).
    • Outlined the marketing strategy (e.g., main marketing channels, the budget allocated per channel), and monitored the acquisition performance per channel.
    • Defined the main product features to improve user conversion and experience based on product KPIs (e.g., conversion rate, drop rate).
    Focus areas: Strategy and Business Plan, Operations Management, Marketing Strategy, Product Development, Financial Planning & Analysis (FP&A), Fundraising
  • Supply Growth and Operations Manager
    Uber
    2014 - 2015
    • Launched Uber in a new city (Turin) in the Italian market, achieving 15 weeks of continuous double-digit growth, and awarded as one of Uber's fastest growing cities in Europe.
    • Led the supply growth (e.g., marketing, acquisition process) for Italy, coordinating efforts for all 5 cities (Milan, Rome, Turin, Genoa, and Padua).
    • Identified channels for driver acquisition (e.g., Google AdWords, Facebook, job boards, radio); defined the channel strategy and monitored the acquisition performance.
    • Built up the metrics to monitor the onboarding process for driver acquisition; created the procedures for each step of the process and improved the training material.
    • Led the business development for Italy, assessing potential new products (e.g., UberEATS) to launch in the Italian market.
    • Managed the operations and monitored the overall supply performance for Turin; identified and negotiated main strategic partnerships to support business development.
    Focus areas: Business Development, Operations Management, Supply Growth
  • Senior Associate | Consultant
    Bain & Company
    2010 - 2014
    • Defined the business plan for an international manufacturing player operating in the automotive industry.
    • Identified addressable markets, built a business model, and created a growth strategy for a mid-sized energy service player.
    • Wrote the business plan to help an infrastructure and public services player raise financing from a major bank.
    • Optimized the cost structure and working capital for two major energy players.
    • Developed more than five strategic, business, and commercial due diligence for several players (retail, industrial, and energy players).
    • Implemented post-merger integration processes for two major energy players as the project manager.
    • Developed a credit risk model and dashboard for a major multinational energy player.
    Focus areas: Strategy and Business Development, Performance improvement , Mergers & Acquisitions (M&A), Organizational Change
  • Associate Financial Analyst
    General Electric
    2008 - 2010
    • Identified key areas for sales linearity improvement (e.g., planning, sourcing quality, and manufacturing processes).
    • Defined the detailed quarterly sales plans for manufacturing and sourcing and developed a root cause analysis for variances.
    • Developed a monthly dashboard on the manufacturing metrics (e.g., cost per material inputs, labor cost per hour).
    • Created, during a Six Sigma project, a detailed forecast on material input to improve the budgeting process.
    • Supported the global supply chain management with a specific financial analysis during the quarterly FP&A update.
    Focus areas: Financial Planning & Analysis (FP&A)
  • Financial Analyst
    Lazuli Solutions
    2008 - 2008
    • Developed financial models to evaluate investment projects in the energy sector for major investment banks in London.
    • Created a financial model for a major offshore wind farm in the UK.
    • Built a financial model for a major solar plant in Africa.
    • Was trained in financial modeling development using the F1F9 methodology in New Dehli.
    Focus areas: Financial Modeling
Other Experience
  • Commercial Drones Are Revolutionizing Business Operations (Publication)
    When most hear “drone,” they think expensive military aircrafts or small consumer toys. However, the future of drones will actually be shaped by practical commercial applications, due to their ability to drive efficiency and data analytics. This article defines drones and their total addressable market and highlights how their capabilities can be leveraged in commercial business operations. It also includes investment trends and predictions for the future of the industry.
Education
  • Ph.D. (first and second year) in Business Management
    Bologna University - Bologna, Italy
    2006 - 2007
  • Master's degree in Finance
    Il Sole 24 Ore Business School - Milan, Italy
    2004 - 2005
  • Bachelor's/Master's combined degree in Business Administration
    University of Naples Federico II - Naples, Italy
    1998 - 2004
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