Scroll To View More
Francesco Castellano

Francesco Castellano

Milan, Metropolitan City of Milan, Italy
Member since December 20, 2016
Francesco has more than fifteen years of experience in research, finance, consulting, and business management. During this time, he has worked on 20+ projects as a consultant at Bain & Company and launched Uber operations in Turin, Italy. Lately, he has founded Tondo, an organization focusing on the circular economy, and Novu, a company scaling-up innovation, and intrapreneurship. Francesco is passionate about innovation and entrepreneurship.
Francesco is now available for hire
Case studies
Industry Expertise
  • Energy
  • Startups
  • Technology
Other Expertise
  • Angel/Seed Funding
  • Financial Modeling
  • Financial Planning & Analysis (FP&A)
  • Fundraising
  • Market Research
  • Founder | Managing Director
    2019 - PRESENT
    • Assessed a major mobility player in the Middle East to identify and design the main organizational and technological elements of a new operating model.
    • Supported as a project manager an innovation project for a major utility company, involving a new modality for collecting data on water consumption using a custom IoT system.
    • Served as the temporary business development director for an International professional service firm, managing the sales plan definition and the reorganization of the sales activities.
    • Provided custom education classes to corporations and educational institute on new technological trends, circular economy, and intrapreneurship.
    • Supported as a project manager an innovation project for a major multi-utility company; dealt with the inspection of a hydro plant using an autonomous rover and a custom radio system.
    Focus areas: Strategy, Innovation, Entrepreneurship, Internet of Things (IoT), Energy Utilities, Artificial Intelligence (AI), Robotics
  • Director of Business Development, Minority Owner
    2017 - 2018
    Archon | Laser
    • Created the commercial strategy (e.g., sectors to target, commercial approach, service solutions) and the commercial plan (e.g., clients to target).
    • Defined the business cases for each technological solution (e.g., solar plant inspection, electric grid maintenance) to support customer acquisition.
    • Managed the overall project, starting with evaluating client needs and developing the initial project proposal until the final delivery of the solution.
    • Built the financial model and the investor decks to support the financing from a major bank and the fundraising from investors.
    • Acquired three major players operating in the energy sector as customers, and managed multiple leads and potential engagements.
    • Supported the product development plan and communications strategy.
    Focus areas: Business Plan Development, Investor Decks, Investor Communications, Financial Projections, Financial Planning & Analysis (FP&A), Fundraising
  • Strategy and Innovation Management Consultant
    2016 - 2018
    • Developed the strategic plan (e.g., market analysis, competitive landscape, company position, and business plan) for a large Singaporean educational institute entering the European market.
    • Created a go-to-market strategy (e.g., main marketing channels, approach per channel, segments, and main messages) for a North American carpooling platform entering a new country.
    • Set up the operations (e.g., defining the operating processes, KPIs, and action plan) and go-to-market strategy for personal services platform launching operations in the Italian market.
    • Supported the implementation of strategic partnerships (e.g., company presentation, identification of possible targets and main synergies) for an e-grocery platform scaling-up operations in Italy.
    • Analyzed the market and the competitive landscape for an IT outsourcing company operating in the US and Africa (backed by Google Ventures).
    • Evaluated a potential target in the Italian market for a large global private equity firm.
    • Identified the most disrupting innovations that could impact a major beauty player and defined the innovation strategy.
    • Implemented, as a project manager, the launch in Italy of a new product for a mobility international player.
    Focus areas: Strategic Planning, Revenue & Expense Projections, Project Management, Investor Decks, Investor Communications, Strategic Partnerships, Go-to-Market Strategy, Fundraising, Innovation Strategy, Market Opportunity Analysis, Market Research, Robotics, Internet of Things (IoT), Energy, Education
  • Managing Director
    2015 - 2016
    Home Professional Services Marketplace
    • Fleshed out the business development strategy (e.g., main partnerships to develop, main categories to focus on, new cities to launch) and the financial plan.
    • Updated periodically investors and shareholders on main KPIs (e.g., cost per user acquisition, cost per request, revenue growth) and strategy implementation.
    • Defined marketing strategy (e.g., marketing channels, the budget allocated per channel) and monitored acquisition performance per channel.
    • Defined operational KPIs, operating processes (e.g., acquisition, training) and main areas of focus.
    • Fundraised initial seed capital from angel investors and implemented two strategic partnerships with main industry leaders.
    Focus areas: Fundraising, Financial Planning & Analysis (FP&A), Pitch Deck Financials, Operations Finance, Strategy and Business Development
  • Supply Growth and Operations Manager
    2014 - 2015
    Uber Technologies
    • Launched Uber in a new city (Turin) in the Italian market, achieving 15 weeks of continuous double-digit growth, and awarded as one of Uber's fastest-growing cities in Europe.
    • Led the supply growth (e.g., marketing, acquisition process) for Italy, coordinating efforts for all 5 cities (Milan, Rome, Turin, Genoa, and Padua).
    • Identified channels for driver acquisition (e.g., Google AdWords, Facebook, job boards, radio); defined the channel strategy and monitored the acquisition performance.
    • Built-up the metrics to monitor the onboarding process for driver acquisition; created the procedures for each step of the process and improved the training material.
    • Led the business development for Italy, assessing potential new products (e.g., UberEATS) to launch in the Italian market.
    • Managed the operations and monitored the overall supply performance for Turin; identified and negotiated main strategic partnerships to support business development.
    Focus areas: Business Development, Operations Management, Supply Growth
  • Associate I Senior Associate | Consultant
    2010 - 2014
    Bain & Company
    • Defined the business plan for an international manufacturing player operating in the automotive industry.
    • Identified addressable markets, built a business model, and created a growth strategy for a mid-sized energy service player.
    • Wrote the business plan to help an infrastructure and public services player raise financing from a major bank.
    • Optimized the cost structure and working capital for two major energy players.
    • Developed more than five strategic, business, and commercial due diligence for several players (retail, industrial, and energy players).
    • Implemented post-merger integration processes for two major energy players as the project manager.
    • Developed a credit risk model and dashboard for a major multinational energy player.
    Focus areas: Strategy and Business Development, Performance improvement , Mergers & Acquisitions (M&A), Organizational Change, Financial Modeling
  • Associate Financial Analyst
    2008 - 2010
    General Electric
    • Identified key areas for sales linearity improvement (e.g., planning, sourcing quality, and manufacturing processes).
    • Defined the detailed quarterly sales plans for manufacturing and sourcing and developed a root cause analysis for variances.
    • Developed a monthly dashboard on the manufacturing metrics (e.g., cost per material inputs, labor cost per hour).
    • Created, during a Six Sigma project, a detailed forecast on material input to improve the budgeting process.
    • Supported the global supply chain management with a specific financial analysis during the quarterly FP&A update.
    Focus areas: Financial Planning & Analysis (FP&A)
  • Financial Analyst
    2008 - 2008
    Lazuli Solutions
    • Developed financial models to evaluate investment projects in the energy sector for major investment banks in London.
    • Created a financial model for a major offshore wind farm in the UK.
    • Built a financial model for a major solar plant in Africa.
    • Was trained in financial modeling development using the F1F9 methodology in New Dehli.
    Focus areas: Financial Modeling
Other Experience
  • The Impending Commercial Robot Revolution (Publication)
    The field of robotics has seen incredible strides forward in recent years. As a result of improvements in computer vision, dexterity and also overall economics, use of robots has increased in a variety of different fields. However, most of the growth in robotics so far has happened in industrial applications, and thus hidden from the view of the general public. But is this about to change? In this article, Toptal Finance Expert Francesco Castellano focuses on the commercial robotics market. Thanks to recent breakthroughs in the fields of AI, mechatronics, sensors, and batteries, service and commercial robots are likely to see tremendous growth and adoption, likely heralding a new robotics revolution that could transform our daily lives in countless ways.
  • Commercial Drones Are Revolutionizing Business Operations (Publication)
    When most hear “drone,” they think expensive military aircrafts or small consumer toys. However, the future of drones will actually be shaped by practical commercial applications, due to their ability to drive efficiency and data analytics. This article defines drones and their total addressable market and highlights how their capabilities can be leveraged in commercial business operations. It also includes investment trends and predictions for the future of the industry.
  • Executive Course in Disruptive Strategy
    2019 - 2019
    Harvard Business School - Online
  • PhD (first and second year) degree in Business Management
    2006 - 2007
    Bologna University - Bologna, Italy
  • Master's degree in Finance
    2004 - 2005
    Il Sole 24 Ore Business School - Milan, Italy
  • Bachelor's/Master's combined degree in Business Administration
    1998 - 2004
    University of Naples Federico II - Naples, Italy
I really like this profile
Share it with others