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Özgür Erol, Growth Expert in Berlin, Germany
Özgür Erol

Growth Expert in Berlin, Germany

Member since May 23, 2022
A business expert with an engineering background, Özgür is highly experienced in business planning, reporting, and finance. Throughout his 7-year career, he worked for high-growth startups and scaleups and co-founded an up-and-coming startup. He acted as an in-house consultant, built departments, partook in strategic decisions, and participated in funding rounds and an exit through a merger. Özgür is willing to work on new projects leveraging his experience to help clients scale their business.
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Career Highlights

Education

Case studies

Expertise

Employment

  • Co-founder & Chief Commercial Officer

    2022 - PRESENT
    Doctor Kimchi
    • Built the business plan and financial model that is currently being used for investment discussions.
    • Created the eCommerce structure and set up a direct-to-consumer (D2C) channel.
    • Defined the sales and marketing strategy based on customer personas and forecasts from the financial model.
    • Negotiated with local and q-commerce retailers for annual contracts.
    Focus areas: Commerce, Commercials, Business, Business Planning, Investor Relations, Startups, Process Management, Business Processes, Business Process Optimization, Business Process Analysis, Process Mapping, Market Research, Market Research & Analysis, Business Strategy, Consumer Packaged Goods (CPG), Strategy, Business Development, Pricing Consulting, Business Models, Pricing, B2C, Board Presentations, Roadmaps, Customer Data, Pricing Models, Marketing, Marketing Strategy, Sales & Marketing, Go-to-market Strategy, Go-to-market Plans, Pricing Strategy, Growth Strategy, Growth Strategy Consultants, Process Design, Project Management, Business Analysis, Use Case Analysis, Market Sizing, Total Addressable Market (TAM), Retail & Wholesale, Direct to Consumer (D2C), Market Segmentation, Surveys, Lean Product Manager, Operational Efficiency Improvement, Operations, Data Analysis, Competition Research, Competitive Analysis, New Business Development, Lead Generation, Deal Closure, Marketing Plans, Fundraising, Fundraising Strategy, Fundraising Consultant, Pitch Decks, Startup Funding, Process Control, Process Flows, Shopify, eCommerce, Consumer Health

  • Team Lead – Controlling

    2020 - 2022
    LemonOne
    • Created the financial model and business plan for two multi-million fundraising rounds from scratch and took an active part in the fundraising and merger conversations.
    • Re-created the accounting process and financial reporting and increased accuracy of accounting from 72% to 99% based on a monthly EBITDA gap between accounting and operational data.
    • Grew the controlling department that covers finance and business intelligence functions from scratch by hiring five employees.
    • Built the data warehouse with BigQuery and implemented the business intelligence tool, Google Data Studio.
    • Managed the project for invoicing and revenue collection automation and decreased the outstanding (uncollected) revenue from 24% to 4% within four months.
    • Introduced a credit note structure and improved the freelancer payment process, ensuring that 100% of the payments were completed within the first five days of the following month.
    Focus areas: Accounting, Finance, Business Intelligence (BI), Reporting, Fundraising, Investor Relations, Key Performance Indicators (KPIs), Business Planning, Financial Modeling, Startups, Process Improvement, Process Management, Process Optimization, Business Process Modeling, Business Processes, Business Process Optimization, Business Process Analysis, Business Transformation, Process Mapping, Business Strategy, Management Consulting, Venture Capital, Strategy, Operating Models, Business Development, Business Models, Pricing, Enterprise Software, Board Presentations, Business Plan Consulting, Analytics, Subscriptions, Data Analytics, SaaS, Subscription Pricing, Cohort Analysis, Roadmaps, Software as a Service (SaaS), Customer Data, Pricing Models, Consulting, Sales & Channel Enablement, Go-to-market Plans, Pricing Strategy, Growth Strategy, Growth Strategy Consultants, Process Design, Project Management, Business Analysis, Use Case Analysis, Market Sizing, Total Addressable Market (TAM), Market Research Analyst, Stakeholder Mapping, Market Segmentation, United States, Operational Efficiency Improvement, Operations, Data Science, Data Analysis, Data Management, Competition Research, Competitive Analysis, Fundraising Strategy, Fundraising Consultant, Pitch Decks, Startup Funding, Process Control, Process Flows, EMEA

  • Manager – Business Intelligence

    2017 - 2020
    Applause
    • Hired and trained eight employees over three years that created the reporting structure for all seven different departments in the EU division.
    • Built and automated weekly and quarterly annual recurring revenue (ARR) sales forecasting, managing it weekly with the sales directors and the global headquarters.
    • Managed the rollout of three different sales efficiency and engagement platforms—Highspot, Allego, and outreach.io.
    • Developed and automated quota setting and management for the sales department and managed it quarterly, holding four sales directors and 23 account executives responsible.
    • Introduced the OKR structure to the EU division in close collaboration with the executive team. Onboarded and trained 10+ team managers to apply OKRs to their teams and led the quarterly reviews.
    Focus areas: Business Intelligence (BI), Forecasting, Financial Modeling, Sales Operations, Sales Strategy, Process Design, Process Automation, Startups, Process Improvement, Process Management, Process Optimization, Business Process Modeling, Business Processes, Business Process Optimization, Business Process Analysis, Process Mapping, Market Research, Market Research & Analysis, Business Strategy, Management Consulting, Strategy, Operating Models, Pricing Consulting, Business Models, Middle East, Enterprise Software, Business Plan Consulting, Analytics, Subscriptions, Data Analytics, SaaS, Subscription Pricing, Cohort Analysis, Roadmaps, Software as a Service (SaaS), Customer Data, Pricing Models, Consulting, Sales & Channel Enablement, Sales & Marketing, Go-to-market Strategy, Go-to-market Plans, Pricing Strategy, Growth Strategy, Growth Strategy Consultants, Project Management, Business Analysis, Use Case Analysis, Market Sizing, Total Addressable Market (TAM), Market Research Analyst, Stakeholder Mapping, Marketo, Market Segmentation, Surveys, United States, Operational Efficiency Improvement, Operations, Data Science, Data Analysis, Data Management, Competition Research, Competitive Analysis, B2B Lead Generation, Lead Generation, Marketing Plans, Pitch Decks, Process Control, Process Flows, EMEA

  • Sales Business Analyst

    2016 - 2016
    Red Bull
    • Built the reporting structure for the sales department in collaboration with global headquarters.
    • Managed the quota setting with the executive team and four regional directors for all channels within the country.
    • Spearheaded weekly and quarterly forecasting with the sales leadership team and kept the 16 sales managers accountable.
    Focus areas: Business Intelligence (BI), Budgeting, Controlling, Forecasting, Quota Setting, Process Management, Process Optimization, Business Processes, Business Process Optimization, Business Process Analysis, Market Research, Consumer Packaged Goods (CPG), Omnichannel Marketing, Middle East, B2C, Analytics, Customer Data, Pricing Models, Sales & Channel Enablement, Sales & Marketing, Business Analysis, Retail & Wholesale, Operational Efficiency Improvement, Data Analysis, Lead Generation, EMEA

  • Key Accounts Sales Representative

    2014 - 2016
    Red Bull
    • Managed four key accounts with 27% year-over-year (YoY) revenue growth.
    • Closed the first annual deal and listed the Red Bull products for the first time in a new key account that became the fifth biggest customer in the country within two years.
    • Built the best practice for sampling on the B2B channels to increase outreach and access to the retail channels.
    Focus areas: Sales, Key Account Management, Contract Drafting, Margin Optimization, Field Sales, Sales & Marketing, Retail & Wholesale, New Business Development, Lead Generation, Deal Closure, EMEA

  • Key Accounts Sales Executive

    2014 - 2014
    Marsh
    • Managed six key accounts from mid-large segment with 100% renewal rate and 13% YoY revenue growth.
    • Acquired three new customers that are production-oriented and with 1000+ employees with a total of $400k annual revenue.
    • Reviewed and redefined account management processes. Kept people accountable for following the best practices.
    Focus areas: Insurance Broking, Risk, Risk Management, Key Account Management, Sales & Marketing, Financial Services, New Business Development, Deal Closure, eCommerce, EMEA

  • Enterprise Sales Development

    2013 - 2014
    Vodafone Group
    • Led a customer relationship management (CRM) system implementation project on the indirect B2B sales channel.
    • Introduced and implemented a central CRM system on 57 local subsidiaries and trained 150+ employees.
    • Oversaw the rollout of a third-party employee engagement platform to reach employees of local subsidiaries.
    • Created and maintained churn and retention reporting for the indirect sales channels.
    Focus areas: Sales Strategy, CRM Systems, Employee Engagement, Marketing Strategy, EMEA

  • Brand Marketing

    2013 - 2013
    The Coca-Cola Company
    • Took part in the core team for a new iced tea product launch in Turkey, from analysis to implementation, where the brand reached 19% market share in its category within four months.
    • Created and maintained the management reporting for a new segment in the market.
    • Managed the social media campaigns with a marketing agency.
    Focus areas: Marketing, Brand Marketing, Product Launch, Launch Strategy, Marketing Analytics, Market Opportunity Analysis, EMEA

Education

  • Master’s Degree in Business Administration
    2016 - 2018
    Otto von Guericke University Magdeburg - Magdeburg, Germany
  • Bachelor's Degree in Engineering
    2009 - 2014
    Istanbul Technical University - İstanbul, Turkey

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