Petar Jordan Zivkovic, Finance Expert in Belgrade, Serbia
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Petar Jordan Zivkovic

Verified Expert  in Finance

Finance Expert

Belgrade, Serbia
Toptal Member Since
October 17, 2017

Petar has been regional CFO for a Forbes 100 company over the last five years, leading a multinational company's controlling and strategy division with €250 p.a. of local revenue. He held mid and senior positions in Deloitte and PwC, working on 20+ M&As, various audit, valuations, and restructuring engagements in Europe, serving IT, distribution, aviation, pharmaceuticals, and trade industries. Petar enjoys advising clients on complex financial modeling linking both business and finance worlds.

Career Highlights

Education Highlights

Association of Chartered Certified Accountants (ACCA)
Master's Degree
University of Belgrade, Faculty of Organizational Sciences

Certification Highlights

Fellow Member of the Association of Chartered Certified Accountants (FCCA)
Association of Chartered Certified Accountants (ACCA)

Case Studies

Work Experience

Regional Finance Manager and Managing Director

2018 - PRESENT
Forbes 500 Company
  • Lead finance organization with responsibility for EUR 30 million+ p.a. revenue over the region.
  • Led all finance-related functions for a Forbes 500 company, a leading IT distribution in the Balkans region (Europe) through three entities covering eight countries (both EU and non-EU).
  • Created quarterly, annual, and long-term board-approved budgets and forecasts.
  • Led complete company shift and reorganization.
  • Managed division spin-off (70% of the legacy business).
  • Covered all statutory requirements and submissions.
  • Doubled the finance team and tripled the regional team coverage in less than two years.
  • Worked closely with the gobal finance leadership team to implement key finance enchantment, and world wide and local changes.
Focus areas: Three-statement Modeling, Revenue Optimization, Accountability, Budgeting, Management, Finance, Accounting, Financial Planning & Analysis (FP&A)

Manager, Financial Controlling and Strategy

2014 - 2018
Air Serbia
  • Guided the budgeting and controlling processes for four years, within a 97% level of accuracy.
  • Owned various profit improvement initiatives, of which 70% were successfully implemented.
  • Produced company strategy and business transformation projects such as a complete sales channel strategy redefinition, product offering transformation, brand repositioning, and operational fulfilment redesign.
  • Reduced the cost of sales by 20% over the accountable periods by performing deep dive analyses, identification of gaps, and constructive goal-setting processes.
  • Developed a strategic plan and financial forecasting model in support of a $100+ million cost group.
  • Introduced a sales channel strategy, based on deep financial and investment analyses.
  • Produced an analysis to support decision-making, such as the board decisions support, sensitivity analysis, financial gap identifications and mitigation, and risk exposures quantification.
  • Built detailed financial models for various projects, including capital projects rate of return analysis, complex contract evaluation, and purchase of property valuations.
Focus areas: Commercial Finance, Budget Controls, Strategy, Strategic Planning & Execution, Analysis of Variance (ANOVA), Property Investment, Project Finance, Forecasting, Budget Management, Profitability Optimization

Senior in Financial Advisory

2013 - 2014
  • Managed numerous projects successfully for premium clients in Balkan region. Primarily supported M&A, valuations and restructuring deals in industries such as oil and gas, pharmaceutical, trade, entertainment, and dairy.
  • Utilized valuation methods such as comparable companies analysis, discounted cash flow analysis, precedent transactions, and leveraged buyout analysis.
  • Sourced, screened, and performed full-scope due diligence engagements with 20+ companies (mid to large size) with EUR 100+ million in revenues.
  • Completed more than ten M&A transactions from teaser to finalization.
  • Led the advisory engagements with up to ten associates and interns per project.
  • Built detailed financial models covering profit and loss, cash flow, and balance sheets with projections with advance sensitivity analysis and risk assessments for diverse industry-specific indicators and risks.
Focus areas: Strategy, Cash Flow Forecasting, P&L Forecasting, Discounted Cash Flow (DCF), Financial Restructuring, Valuation Modeling, Valuation Analysis, Valuation, Due Diligence, Mergers & Acquisitions (M&A)

Associate, Assurance

2010 - 2012
PricewaterhouseCoopers (PwC)
  • Identified more than 50 financial reporting adjustments for various assurance clients in industries such as oil and gas, fast-moving consumer goods, financial services, sugar, and sports.
  • Planned and led more than ten assurance engagements, with up to five associates and interns per project.
  • Acquired high-level of IFRS and general accounting knowledge, alongside the advanced level of application and improvement of procedures and business policies.
Focus areas: Big 4 Accounting, Accounting, Internal Audits, Management, Audits, IFRS Audit Planning
2016 - 2017

Certified Master of Business Administration (CMBA) Degree in General Management

COTRUGLI Business School - Zagreb, Croatia

2010 - 2014

ACCA in Finance

Association of Chartered Certified Accountants (ACCA) - London, UK

2012 - 2013

Master's Degree in Strategic Management (Specialization in Service Industry)

University of Belgrade, Faculty of Organizational Sciences - Belgrade, Serbia

2007 - 2011

Bachelor's Degree in Accounting and Assurance

University of Singidunum - Belgrade, Serbia

2010 - 2010

Master's Program in Economics, Politics, and General Management

International Institute for Political and Economic Studies (Georgetown University and The Fund for American Studies) - Crete, Greece


Fellow Member of the Association of Chartered Certified Accountants (FCCA)

Association of Chartered Certified Accountants (ACCA)


CFO, Financial Planning & Analysis (FP&A), Three-statement Modeling, Financial Modeling, Valuation, Mergers & Acquisitions (M&A), Financial Advisory, Cost Management, Due Diligence, Profitability Optimization, Profitability Analysis, Controller, Financial Reporting, Big 4 Accounting, Finance Strategy, Forecasting, Accounting, Balance Sheets, Profit & Loss (P&L), Budgeting, M&A Modeling, Operational Finance, Risk Models, Capital Budgeting, Working Capital Management, Project Finance, Property Investment, Budget Controls, Commercial Finance, Valuation Analysis, Valuation Modeling, Financial Restructuring, Discounted Cash Flow (DCF), P&L Forecasting, Cash Flow Forecasting, IFRS Audit Planning, Internal Audits, Revenue Optimization, Revenue & Expense Projections, Valuation Multiples, Cash Flow, Cash Flow Modeling

Output Software

Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Excel 2010

Industry Expertise

Banking & Finance, Aviation, Technology, Retail & Wholesale

Geographic Expertise

Serbia, Romania, Bulgaria, Slovenia, Croatia, Europe


Channel Management, Market Segmentation, Channel Optimization, Consulting, Advisory, Presentations, IFRS Financial Reporting, Budget Modeling, Excel Modeling, Cost Control, Control & Cost Analysis, Controlling, Profit Maximization, Excel Reporting, ACCA, Business, Costs, Financial Forecasting, Business Services, Balance Scorecards, Project Management, Think-cell, Profit Optimization, Business Planning, Strategy, Excel Macros, Interim CFO, SaaS, Software as a Service (SaaS), Business Models, Business Modeling, Budget Management, Analysis of Variance (ANOVA), Strategic Planning & Execution, Audits, Management, Finance, Accountability, Revenue Analysis, Acquisitions, Modeling, Property Management, Business Cases, Key Performance Indicators (KPIs), United Nations, Business Plan Consulting

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