Jennifer Ewell, Product Manager in Olathe, KS, United States
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Jennifer Ewell

Verified Expert  in Product Management

Product Manager

Olathe, KS, United States
Toptal Member Since
November 28, 2019

Jennifer has spent the past 18 years in product management roles, often as the sole product manager overseeing multiple products. Her experience includes growing existing product portfolios, helping form internal product startups in established companies, and leading MVP development for multiple bootstrapped and VC-funded startups. Jennifer is a keen problem solver, especially in complex and regulated industries, and her work has led to the launch of more than 20 software products.

Project Highlights

Social Monitoring Web App
Led strategy, development, IP protection, and contract negotiations for a regulatory-compliant monitoring app.
Driver License Issuance System
Led UX strategy and served as product owner for a state government's driver license issuance and sanctioning system.
Auditing Management System
Led product strategy, development, and market planning for a multi-industry system based on the ISO 19011 standard.


Work Experience

Principal Consultant

2015 - PRESENT
Self-employed (Ewell Consulting, LLC)
  • Collaborated with more than 10 clients for product, process, and design services.
  • Managed MVPs for five companies, four of which are startups.
  • Designed and managed a state's driver's license issuance and sanctioning system.
  • Oversaw software development and releases, implementing Agile and DevOps processes with onshore and offshore teams.
  • Managed the MVP of an audit management platform for the health and safety industry.
  • Oversaw cybersecurity compliance programs for two clients.

Business Analyst

2024 - 2024
Bodega Solutions LLC
  • Collaborated with the UX designer to elicit product requirements and user scenarios.
  • Created epics, user stories, technical tasks, and acceptance criteria for multiple versions of a customer portal.
  • Defined technical requirements that the system would need to meet.

Technical Product Manager

2021 - 2021
Jenika Shannon
  • Created product branding—color palette, typography, and logo.
  • Generated user stories and technical tasks for MVP development.
  • Planned the delivery timeline for version 1 of the product.

Senior Product Manager

2009 - 2015
Intouch Solutions
  • Served as the company's only product manager, overseeing multiple products and establishing a product management practice.
  • Designed and managed a suite of SaaS products for the heavily regulated pharma marketing industry.
  • Trained staff on UX and usability as the company's initial UX specialist and brought in the first UX-focused client to work with a major US prescription benefits provider.
  • Negotiated product sales with multiple Fortune 500 pharmaceutical companies.

Business Systems Analyst

2008 - 2009
VML, Inc.
  • Analyzed digital asset management needs and proposed solutions for a Fortune 500 auto manufacturer.
  • Managed web application design changes for a major pet food manufacturer.
  • Collaborated with partner agencies in the US and UK for joint solution design.

Product Manager

2007 - 2008
LaGarde, Inc.
  • Led product strategy, design, and development efforts for B2B and B2C eCommerce platforms.
  • Managed partnerships with vendors and payment processors.
  • Created product demos and user materials for sales enablement.

Business Analyst (Product Management Team)

2006 - 2007
  • Produced requirements and technical specifications for customer service, sales, marketing, and finance applications.
  • Led a data migration/transformation analysis for a corporate acquisition.
  • Developed procedural and process standards for the IT department.

Mid-market eCommerce Platform

Oversaw the launch of the new platform, including its feature at the Internet Retailer conference.

LaGarde's Phoenix platform targeted mid-market B2B and B2C retailers and distributors. I began working on the platform as a business analyst on the product management team and grew to become the lead product manager, overseeing development completion and product launch activities, including sales enablement, product marketing, vendor relations, and media outreach. Though younger than many of my industry peers, I impressed vendor partners and customers alike with my ability to articulate the platform's value and usability.

Social Monitoring Web App

Led strategy, development, IP protection, and contract negotiations for a regulatory-compliant monitoring app.

I led the design and launch of SocialQueue, the fourth product I launched in a suite of social media products designed for the heavily-regulated pharma industry. Alongside the product development team, I used emerging technologies with control mechanisms to ensure that pharmaceutical and healthcare companies could quickly respond to content on their owned social properties, preventing the violation of FDA regulations. I partnered with the social media services team to support efforts to sell service hours based on team use of the product. These sales expanded the business portfolios of several key accounts and led to industry recognition.

Driver License Issuance System

Led UX strategy and served as product owner for a state government's driver license issuance and sanctioning system.

What was initially planned as a six-month UX strategy project expanded to two years of UX strategy and design, usability testing, business analysis, product backlog creation, sprint management, development oversight, DevOps planning, QA support, and vendor vetting. I presented product demos for state officials and consulting partners and ran interference for the development team. This project was a significant modernization endeavor, moving off of decades-old mainframes and onto a Web stack. Combining faster, more intelligent technologies with a completely redesigned information architecture and UI, new users are able to be trained and ready to deliver value to the state within weeks instead of the former six-month training process.

Auditing Management System

Led product strategy, development, and market planning for a multi-industry system based on the ISO 19011 standard.

Working in partnership with an IT consulting firm, I led product design and development efforts for the MVP of a web-based, configurable workflow system for managing safety audits. This involved heavy collaboration with the beta client, from entry-level staff up to C-suite executives. In parallel, I assisted the consulting firm in planning the product's roadmap, positioning, branding, pricing, and launch into the broader market. As this was the first product for the firm, I provided guidance not only related to the logistics of delivering and supporting products but also the differences in mindset and methodology needed between custom software and resale products.
2000 - 2005

Bachelor of General Studies Degree in Literature, Language, and Writing; Computer Science

University of Kansas - Lawrence, KS, USA


IIBA Certificate in Product Ownership Analysis (CPOA)

International Institute of Business Analysis


Pragmatic Certified Product Manager

Pragmatic Institute


Microcomputer Programmer/Analyst

Johnson County Community College


G Suite, Microsoft Team Foundation Server, Jira, Trello, Axure RP Pro, Microsoft Visio, Figma, Confluence, Asana, GIS

Industry Expertise

Pharmaceuticals, Logistics, Healthcare


Requirements Analysis, B2B2C, Agile Product Management, Agile Project Management, Business to Business to Consumer (B2B2C), Usability Testing, Azure DevOps, DevOps, HIPAA Compliance, Agile, Test-driven Development (TDD), Database Design


Azure, Enterprise Resource Planning (ERP)


Feature Analysis, Feature Roadmaps, Technical Leadership, Product Strategy, Product Discovery, Prototyping, Innovation, Product Development Manager, Documentation, IT Business Analysis, Product Requirements Documentation (PRD), Systems Analysis, Vendor Selection, Online Payments, User Experience (UX), Product Roadmaps, B2B Product Management, SaaS Product Management, Software as a Service (SaaS), SaaS, B2B, Business to Business (B2B), Software Project Management, Market Research, Competitive Strategy, Apps, Resource Allocation, Project Estimation, Wireframing, Project Timelines, Product Management, Technical Product Management, Software Development Lifecycle (SDLC), Technical Design, Business Analysis, Business Process Analysis, Business Process Optimization, Process Flows, Microsoft Office, Lucidchart, Consulting, Digital Product Management, Pricing Software, Product Positioning, Business Consulting, UML Diagrams, Business Process Flow Diagrams, User Workflows, Information Architecture (IA), Requirements & Specifications, Software Requirements Specifications (SRS), User Stories, Sprint Planning, Project Planning, Product Owner, Enterprise, Digital Project Management, Enterprise SaaS, Enterprise Software, Payment Processing, Health IT, Regulatory Compliance, Audits, Software Innovation, Competitor Analysis & Profiling, Technical Consulting, Technical Project Management, Technical Program Management, Program Management, Web Applications, Product Line Analysis, Requirements, Business Requirements, Minimum Viable Product (MVP), Minimum Marketable Product (MMP), Business Systems Analysis, Conceptualization, Roadmaps, User Interface (UI), User Journeys, Feature Prioritization, Ideation Workshops, Workshops, Business Processes, Go-to-market Strategy, Growth Strategy, Sales & Channel Enablement, Sales Effectiveness, Customer Relationship Management (CRM), Project Management, Project Budget Management, Startups, Client Management, Security, Advisory, Startup Consulting, CRM Systems, Salesforce, Visual Studio Team Services (VSTS), Payment Gateways, PCI DSS, Fintech, Early-stage Startups, Social Networks, Product Marketing, UX Process, Android, Windows, Supply Chain Management (SCM), eCommerce, GRC, Quality Assurance (QA), Branding, Data Analysis, Fuzzy Logic, Algorithms, Data Migration, APIs, Government Contracting, Digital Marketing, Distributed Team Management, SQL, Microsoft Teams, Web Design, Wix, CRM Design, Supply Chain, Contract Negotiation, Continuous Integration (CI), Fulfillment, Innovation Games, Intellectual Property, Proptech, Mobile Apps, iOS, Scheduling, Customer Success, Responsibility Assignment Matrix (RACI), Social Media, Monetization, Geolocation, B2B Partnerships, Marketing, Payment APIs, GDPR, CSS, Adobe Experience Design (XD), HTML, Programming, Travel, Scope of Work, Estimation & Planning, Cost Estimation, Spotify, Computer Science

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