Jeremy Liles
Verified Expert in Product Management
Product Manager
New York, NY, United States
Toptal member since April 9, 2019
Jeremy has spent 20 years building solutions to complex problems in multiple industries as a technical and product leader. Proficient in the full product development lifecycle, he believes every stage begins with an empathetic understanding of the context and ecosystems in which users live. Jeremy leverages his diverse technical and business background to communicate with all types of stakeholders and get hands-on as necessary (e.g., coding, prototyping, wireframing, creating marketing assets).
Project Highlights
Expertise
- Competitor Analysis & Profiling
- Content Management Systems (CMS)
- Cross-functional Team Leadership
- Design Thinking
- Learning Management Systems (LMS)
- Product Marketing
- Requirements & Specifications
- Software Architecture
Work Experience
Product Management Consultant
Toptal Clients
- Developed the lifecycle/retention marketing strategy for a real estate startup client. The project included strategy/vision, roadmap, technology planning, and technical implementation using tools such as HubSpot and Segment.
- Worked with the data science and engineering teams at a Fortune 500 consumer products company on a consumer insights platform for multi-channel customer activation.
- Mapped data and functionality from the previous to the new system as the implementation consultant for a digital product content platform. Liaised between client and customer resources, organized issues and user stories, and documented key processes.
- Worked with a national consumer services company to develop internal training, including LMS evaluation/selection, evaluation and selection of technologies for authoring interactive content, integration, and project management.
Head of Product and Technology
AltaClaro
- Managed product, technology, marketing, and customer success for a startup providing the first experiential learning network for legal and business professionals. Core Platforms: Azure, SQL Server, .NET, HubSpot.
- Performed a competitive analysis and conducted market research, including market segmentation and strategy.
- Created a content marketing strategy including SEO analysis, topic coverage mapping, and multimedia (video, blog, article, webinar, infographic) production.
- Launched an MVP and iterated based on market feedback.
- Instrumented product using Google Analytics, Google Optimize, Google Tag Manager, Google Search Console, Hotjar, and custom application event tracking.
- Developed partnerships including prospect list, outreach, economics, and negotiation.
- Built enterprise, channel, and direct pricing models.
- Created and edited hands-on video and written content.
- Developed OKRs, user stories, managed the backlog, created sprint plans, and managed the agile development process.
- Integrated custom application development with multiple platforms (LMS, video hosting, analytics, and so on).
Vice President | Technology Strategy and Legal Affairs
Innovest
- Developed a technology roadmap (mainly Microsoft stack: SQL Server, .NET, IIS in managed hosting environment).
- Led the launch of a consumer-facing account management product (app and website) using agile processes.
- Designed a software development lifecycle process.
- Established an in-house legal function and processes/procedures.
- Drafted and negotiated contracts with customers, vendors, partners, consultants, and employees.
- Planned and executed major product releases and designed a process for continuous releases.
- Onboarded new enterprise clients and converted data from legacy systems to Innovest data structures.
- Led, as a technical product manager, a number of internal initiatives to improve the software deployment process and internal tools.
Director of ASP Technology
OrderMotion
- Created a product and technology roadmap including integrations and technology upgrades.
- Managed the SDLC for all OrderMotion products (a SaaS platform for eCommerce order management).
- Managed the BA, development, infrastructure, QA, and deployment teams in New York, Toronto, and Paris.
- Designed and implemented a new integration and workflow engine.
- Led the technology upgrade from legacy code to a .NET platform.
Senior Developer | Team Lead | Technical Product Manager
IHS Markit
- Spearheaded the technical product management of an industry-first joint book-running platform for IPOs.
- Led multiple releases of the debt-issuance product (budget, schedules, technology, and functionality roadmap).
- Headed up a major application redesign including the new security architecture, modular menu/component system, and BI functionality.
- Designed and built, as a senior developer, the roadshow scheduling and management functionality.
Product Manager | Technical Team Lead
USInternetworking, Inc.
- Worked with clients to develop specifications for custom web applications.
- Led cross-functional teams consisting of development and QA engineers; also determined the scope and planned project resources, budgets, and timelines.
- Managed client testing and acceptance, interfacing with internal and external stakeholders.
Project History
Joint Book-running Platform
Led technical product management and development of the first joint book-running platform for IPOs.
Experiential Education Platform
http://altaclaro.comLaunched the 1st online experiential-learning platform for legal professionals and led the product development and marketing (Azure, SQL Server, .NET, HubSpot, LMS).
Lifecycle and Retention Marketing Strategy
Created the lifecycle and retention marketing strategy for a real estate client.
Health and Wellness Client
Created the strategy and implemented the major upgrade of marketing functionality for a health and wellness client.
Artist Publishing Platform
Led initiative to upgrade financial dashboard UX and functionality (customer-facing and internal).
Onboarding and Implementation Consultancy for a Digital Product Content Platform
Led technical product management of new client implementation, including mapping of data and functionality to new system.
Product Management Consultancy for a Consumer Insights Platform
Led the development of a roadmap and product management processes for a high-profile consumer insights platform driven by data science.
Training Platform for a Services Company
Worked with a national consumer services company to develop internal training, including LMS evaluation/selection, evaluation, and selection of technologies for authoring interactive content, integration, and project management.
Growth Hacking
Maintained 6% MoM growth while leading growth team for Academia.edu, a B2C EdTech company that allows anyone to share research.
As the head of the growth team, I developed and maintained a backlog of growth ideas, working with an engineering lead to execute A/B tests up and down the funnel (e.g., SEO, email marketing, signup funnels, premium upgrade funnels, on-site upsells, checkout optimization).
Over a 6-month period, growth team initiatives were responsible for 4-8% MoM growth in new subscriptions.
AI-driven Experiential Learning Prototype
Led the design and development of a prototype AI-driven learning application.
Education
Juris Doctorate (JD) Degree in Law
University of Denver - Denver, CO, USA
Master or Business Administration (MBA) Degree in Corporate Finance, Entrepreneurship
New York University - New York, NY, USA
Master of Fine Arts (MFA) Degree in Creative Writing
New York University - New York, NY, USA
Bachelor's Degree in Computer Engineering
University of Michigan - Ann Arbor, MI, USA
Certifications
HubSpot CMS for Marketers Certified
HubSpot Academy
Contextual Marketing Certified
HubSpot Academy
HubSpot Marketing Software Certified
HubSpot Academy
HubSpot Design Certified
HubSpot Academy
Inbound Marketing Certified
HubSpot Academy
Licensed Attorney
New York State Unified Court System
Skills
Tools
HubSpot, Hotjar, HubSpot COS, Microsoft Word, Zapier, Chrome Developer Tools, Jira, Asana, Google Analytics, Google Optimize, Slack, iMovie, Mailchimp, Microsoft Access, Google Docs, PushCrew, Microsoft Project, Articulate Rise, Canva, NPM, Figma, Confluence, Zoom, Google Workspace, Balsamiq Mockups
Paradigms
Requirements Analysis, Agile Product Management, Agile Workflow, Agile Project Management, Desktop Web Design, Kanban, Scrum, Agile, Iterative Development, Iterative Design, Design Thinking, Asynchronous Development, API Architecture, Marketplace Platforms, Digital Marketing Best Practices, Low Code, Instructional Design
Industry Expertise
Education Technology (Edtech), High-tech Startups, New Business Ventures, Marketplaces, Startup Accelerators, Financial Services, Employment Law
Platforms
YouTube, Google App Engine, Webflow CMS, Azure, MacOS, Mandrill, Google Cloud Platform (GCP)
Other
Business Strategy, Technical Product Management, Communication, Company Strategy, Email Marketing Automation, Product Development, Information Architecture (IA), Data Architecture, Technical Analysis, Product Owner, System Architecture, Legal Research, Web, Project Management, Web Applications, SaaS, Software, Discovery, Build/Buy Analysis, System Process Mapping, Roadmaps, Marketing, Product Requirements Documentation (PRD), Technical Leadership, Technical Project Management, Product Planning, Product Vision, Business Requirements, Software Integration, Onboarding, HubSpot CRM, On-page SEO, JavaScript, Microsoft Excel, Databases, Learning Management Systems (LMS), APIs, Contract Management, Contract Negotiation, SQL, Early-stage Startups, Startups, Project Planning, Full-stack, Writing & Editing, Requirements & Specifications, Requirements, Service-level Agreements (SLA), Cross-functional Team Leadership, Release Management, Product Management, Business Analysis, Product Strategy, Product Roadmaps, Go-to-market Plans, User Research, Business Models, Product Design, Product Frameworks, Innovation, Product Ownership, Product Discovery, Product Delivery, Contract, Product Tour Consultant, Cloud Computing, Startup Consulting, Estimations, Websites, Minimum Viable Product (MVP), Data Analysis, Data Queries, Software as a Service (SaaS), Technical Documentation, Web Platforms, Scope, User Requirements, Software Development, App Integration, Conceptualization, Ideation, Wireframing, Valuation, Back-end, Architecture, Web UX, Web App UX, Accounting, Financial Accounting, Django, Lean, Relational Database Design, Software Development Management, Business Modeling, Growth Strategy, Monetization, Product Consultant, Fintech, Content Creation, Data, Prototyping, Technical Design, Customer Relationship Management (CRM), SCORM, UX Design, SCORM Compatibility, Dashboards, Product-market Fit, Target Market Strategy, Contract Lifecycle Management (CLM), Campaign Management, CRM Systems, Mobile Apps, Project Estimation, Marketing Technology (MarTech), Analytics, Lean Startups, B2B, API Integration, REST APIs, Stakeholder Management, Edtech Design, Data-driven Decision-making, API Documentation, Microsoft SQL Server, Google Search Console, SEO Tools, SEO Marketing, React, Node.js, Competitor Analysis & Profiling, Pricing Models, Pricing Strategy, SurveyMonkey, Integration, Customer Segmentation, Marketing Automation, LinkedIn Marketing, Content Strategy, Financial Modeling, Corporate Law, Partnerships, Startup Growth Strategy Development, Startup Funding, .NET, Risk Management, Brainstorming, Mind Mapping, Teaching, Product Licensing, Intellectual Property Licensing, Data Privacy, Vendor Selection, Vendor Management, Email Marketing, Product Marketing, Online Marketing, Windows, Presentations, Digital Project Management, Finance, HTML5, CSS, Microsoft PowerPoint, Intellectual Property, Pricing, .NET Core, Sumo, Digital Marketing, Content Marketing, Content Management Systems (CMS), Software Architecture, E-learning, Product Benchmarking, Business Continuity, Compliance, Regulatory Compliance, Security Audits, CTO, MySQL, Educational Platform Design, Education, eCommerce, Learning, User Experience (UX), Project Timelines, Growth, Growth Hacking, Licensing, UX Wireframes, Strategy, Product Launch, Go-to-market Strategy, New Product Development, Digital Product Management, FlutterFlow, Prompt Engineering, No-code Development, Training Materials, Content Writing, Mobile Applications, MVP Design, Automation, Business, Webflow, Growth Marketing, Zoho, UI Design, Cybersecurity, API Management, WordPress, Inbound Marketing, Wealth Management, Mobile, Amazon Web Services (AWS), Video Editing, Python, Backlog Grooming, Feature Backlog Prioritization, A/B Testing, OpenAI GPT-4 API
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