Melisa is a Miami-based product designer who loves working on edgy, innovative experiences and helping clients bring their visions to life. She has experience working with enterprise companies like HBO and the Royal Caribbean and startups such as Broker Buddha. Melisa is passionate and skilled in the whole product design process, from UI and UX to motion and interaction design.
Founded a design agency focused on transforming and creating extraordinary experiences by helping our partners with UI/UX, product design and strategy, visual design, motion, and web development.
Led and managed projects for top applications that included re-designs, user experience optimization, websites, branding, development, etc.
Launched designs for products that reached millions of users.
Led a team of over five designers and subcontractors.
Technologies: Figma, Sketch, After Effects CC, Photoshop CC, Animated Prototypes, User Interface (UI), User Experience (UX), Adobe Experience Design (XD), Product Design
Lead Product Designer
2019 - 2022
Led a team of designers and owned the brand identity and design system for an app with over 15 million users and a highly converting website.
Redesigned a health and diet tracking app that resulted in an increase of millions of users and subscribers.
Translated high-level requirements into interaction flows and artifacts and transformed them into beautiful, intuitive, and functional user interfaces.
Built and documented a design system and component library that is used across various projects and apps. Collaborated with the development team to build native components and ensure the design was translated into code.
Implemented UX processes such as introducing user testing, user interviews, A/B testing, and analytics to validate and back up design decisions.
Technologies: Figma, Adobe CC, After Effects CC, Product Design
Lead Product Designer
2018 - 2019
Designed the user experience for the Royal Caribbean, Celebrity Cruises, and Azamara Cruise Mobile Apps. All three apps have millions of users.
Collaborated with the product team, multiple tracks, designers, developers, and senior management on the design process and oversaw designs from start to finish.
Conceptualized and executed key features for a variety of digital and experiential products.
Planned, initiated, and led the research, presentations, workshops, and discussions.
Collaborated directly with the product owners, project managers, developers, and other departments to understand the business requirements and deliver UX and design requirements for hospitality products including Carnival Cruises.
Managed the workload and sprint planning for the UX team and drive deliverables to completion.
Planned, initiated, and led the research, client presentations, workshops, and discussions.
Designed intuitive user experiences by applying proven methodologies in wireframing, design, prototyping, and testing for various experiences and devices including mobile, tablet, desktop, smart TVs, touchscreens, and more.