Greg Prickril, Product Manager in Heidelberg, Germany
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Greg Prickril

Verified Expert  in Product Management

Product Manager

Heidelberg, Germany
Toptal Member Since
November 16, 2018

Greg is a seasoned product strategy consultant and trainer with nearly 20 years of experience shipping digital enterprise products at IBM, Microsoft, and SAP. He is also a global expert on delivering complex products and solutions at an enterprise scale.

Project Highlights

Global Product Management Training and Certification
Developed a hybrid-delivery (video/presence) course for digital product managers and delivered it globally (>150 PMs).
Portfolio Process Definition
Defined and piloted the portfolio process for a global "high assurance" communication system vendor's flagship business unit.
Structured Assessment of Global Companies Business Units
Performed structured assessment of product management organization in key business units for a global company.


Work Experience


2019 - PRESENT
Coach PMs
  • Created a generative AI course and workshop curriculum, including fundamental skills, executive and product management productivity, and product discovery.
  • Implemented a scalable remote coaching framework for PMs at all levels.
  • Personally coached tens of product managers and aspiring product managers.
  • Built a collection of career development resources, including self-paced learning paths, online courses, and topic briefings.
  • Coached B2B and B2C startups on product discovery, business model definition, and go-to-market strategy.


2015 - PRESENT
Prickril Consulting
  • Improved the effectiveness of product management functions at global technology companies.
  • Provided product management training and certification publicly and in-house for clients.
  • Delivered an assessment framework to derive a maturity score for product management organizations.
  • Helped organizations scale their approach to Agile, including defining portfolio process.
  • Developed job descriptions, job hierarchies, and competency models for product management.
  • Designed, recorded, and edited large, complex video courses.
  • Helped organizations document and improve critical business processes; innovated representation for knowledge-worker-based processes.

Director, Product and Solution Management, New Business Incubation

2012 - 2014
AGT International
  • Defined process for evaluating new business opportunities using Lean and Agile principles.
  • Consulted innovators on gated "Innovation Process" to coach them through the phases.
  • Liaised between New Business Incubation Group and Advanced Technology Group to ensure opportunity and technology fit.
  • Provided coaching for product managers in the technology group to ensure strategic planning and execution.

Solution Manager, Urban Safety and Security

2011 - 2012
AGT International
  • Defined strategy for new urban security offerings based on existing assets and competencies. Validated business model and opportunity.
  • Defined solution details, including products to be developed, capabilities to be acquired and required services offerings.
  • Led product ownership discipline as part of a highly successful roll-out of Agile development.
  • Presented to corporate and government leaders sharing urban security vision and capabilities.
  • Defined value propositions and messaging for marketing and sales collateral.

Lead Product Manager, BPM and BAM

2006 - 2011
  • Established product management discipline in SAP's technology stack, SAP Netweaver.
  • Delivered version one of an enterprise business process management platform called NetWeaver for business process management(BPM).
  • Piloted design partner councils, performed close design collaboration programs with internal and external customers and systems integrators.
  • Engaged with SAP Research on BPM and BAM topics, prioritizing research topics and defining the engagement model.
  • Consistently selected for Top Talent program, which included access to mentors and advanced training.

Senior Program Manager, Business Process Management, Office Business Applications

2006 - 2006
Microsoft Corporation
  • Owned business process management strategy and features in Microsoft’s Office-centric composite application platform, “LOBi”.
  • Implemented end-to-end (E2E) scenario methodology to drive functional requirements on LOBi v1 release.
  • Defined patented technology integrating Microsoft Office with SAP ERP data to support knowledge-worker business processes.

Senior Program Manager, Connected Systems Division

2003 - 2006
Microsoft Corporation
  • Served as the functional owner of BizTalk Windows SharePoint Services adapter.
  • Managed the product for an incubation project developing business process modeling tools for knowledge workers.
  • Developed functionally-oriented business process meta-model and associated tooling.
  • Developed new, innovative approach to constraint-based workflow modeling to support adaptive workflow and facilitate gradual adoption of business process management.


2002 - 2003
Exadyne Corporation
  • Developed directory management tools for global companies.

Product Manager, Workflow Solutions

2000 - 2002
  • Defined and shipped the first IBM version of an acquired workflow tool.
  • Represented product with industry analysts and at trade shows worldwide.
  • Developed solutions building blocks designed to accelerate adoption of Lotus Workflow by existing and potential customers and partners.
  • Piloted instructor-led courseware for Lotus Workflow in English and Portuguese.

Senior Consultant/Solution Architect

1997 - 2000
IBM/Lotus Consulting (Brazil)
  • Served as a member of the team launching consulting services in Latin America/Brazil.
  • Delivered a Web-based procurement application processing millions of dollars in employee requisitions for one of the world’s largest petroleum companies. Considered an expert in the Americas on the integration of Domino with SAP.
  • Architected and delivered complex collaborative solutions for some of Brazil’s largest companies, including the state-owned oil company and Brazil’s largest media company.
  • Developed an application framework that significantly reduced project delivery time and increased solution quality and supportability.

Global Product Management Training and Certification

Developed a hybrid-delivery (video/presence) course for digital product managers and delivered it globally (>150 PMs).

Adapted an International Software Product Management Association (ISPMA)-based course for a global location services company, blending video content with a 3-day instructor-led course that led to ISPMA certification.

Portfolio Process Definition

Defined and piloted the portfolio process for a global "high assurance" communication system vendor's flagship business unit.

Defined a holistic portfolio process to rationalize investments in products and innovation for a business unit generating tens of millions of euros in revenue annually. Included best practices from previous employers, adapting the process to be leaner and more agile.

Product Business Case Process Definition

Defined a lean business case process for a global automotive drivetrain testing company.

Defined the roles, activities, and artifacts for a lean process for defining product business cases for new businesses, accelerating time to market and right-sizing business case effort.

Structured Assessment of Global Companies Business Units

Performed structured assessment of product management organization in key business units for a global company.

Developed and delivered a product management "maturity assessment" framework aimed at quantifying this discipline's strategic impact, delivering a maturity score and highest impact follow-ups to senior leadership.

Global Product Management Course Development

Defined, delivered and trained the trainers for a global ERP company's product managers.

Adapted Prickril Consulting's 3-day course into a 1-day course rolled out globally to product managers at one of the world's largest software company.

Product Management Role and Competency Definition

Defined global job architecture, job descriptions and competency model for product management discipline

Helped "Transformation Office" and HR define a job architecture for product management and product ownership, including detailed job descriptions and a competency model for various levels of each position. Performed interviews, created deliverables and worked with HR to ensure conformance to corporate norms.

Product/Market Fit Quantification

Defined and implemented a model for creating clear metrics around product/market fit in the B2B space.

A client had several offerings that were underperforming, and the CPO wanted to determine if product/market fit was a contributor. I created a model to define measurable "Product/Market Fit Condition" and measure confidence of key delivery and GTM stakeholders in that definition.
1985 - 1990

Bachelor of Arts Degree in Finance

University of Oklahoma - Norman, Oklahoma, USA

MARCH 2015 - MARCH 2019

Certified SAFe Program Consultant

Scaled Agile, inc


Certified Scrum Product Owner (CSPO)

Scrum Alliance


Agile, Scrum, Agile Product Management, Agile Workflow, Key Performance Metrics, Requirements Analysis, Agile Software Development, Agile Project Management


Training & Training Content Development, Product Strategy, Workflow, Business Process Management (BPM), Project Portfolio Management (PPM), Product Management, Lean IT, Training, Business Cases, Product Discovery, Freelancing, Product Owner, IT, Remote Work, Growth, Virtual Work, Business Analysis, Requirements, Product Roadmaps, Go-to-market Plans, User Research, Business Models, Product Design, Product Frameworks, Innovation, Product Ownership, Product Delivery, Certified Scrum Product Owner (CSPO), Interim CPO, Consulting, Product Conceptualization, Product Consultant, New Product Business Cases, BPM, Business Plan Consulting, Process Improvement, Coaching, Team Mentoring, Product Vision, Launch Strategy, Product Launch, B2B, Business Consulting, Organizational Design, Process Design, Feature Backlog Prioritization, Backlog Management, Risk Analysis, Stakeholder Management, Strategic Planning, Strategic Planning & Execution, Backlog Grooming, B2B Product Management, Business to Business (B2B), Communication, Cross-departmental Collaboration, Cross-functional Collaboration, Cross-functional Team Leadership, Requirements & Specifications, Stakeholder Interviews, Sprint Retrospectives, Agile Sprints, User Stories, Pitch Decks, Business Process Optimization, Process Mapping, Business Processes, Process Management, Process Optimization, Business Process Analysis, Business Process Modeling, Business Process Re-engineering, Value Proposition, Value Proposition Design, Business Process Flow Diagrams, Business Model Canvas, New Product Development, Project Consultancy, Lean Product Manager, Digital Solutions, Process Flows, Product Requirements Documentation (PRD), Digital Product Management, Product Marketing, Education, Business Process Improvement (BPI), Market Research, SaaS, Edtech Design, Agile Coaching, Project Management, Business Planning, Startups, Lean Startups, Early-stage Startups, Team Management, Enterprise SaaS, Learning Management Systems (LMS), Markets, Minimum Viable Product (MVP), Leadership, Strategy, Market Fit, Digital Video, Video Editing, Process Mining

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