CSO & CTO, Technology Services
Ali is an IT leader and strategist with 25+ years of experience at IBM, Verizon, Thomson Reuters, and Cognizant. He has led global teams, building and scaling multibillion-dollar annual growth. As a turnaround and strategic growth expert, he has jump-started innovation, grown revenue, and improved productivity.
Previously At
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Our Services
Toptal’s WordPress Development Services offer businesses custom website solutions, plugin development, SEO optimization, and security enhancements, ensuring seamless integration, user-friendly design, and prompt technical support for long-term success.
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CSO & CTO, Technology ServicesAli is an IT leader and strategist with 25+ years of experience at IBM, Verizon, Thomson Reuters, and Cognizant. He has led global teams, building and scaling multibillion-dollar annual growth. As a turnaround and strategic growth expert, he has jump-started innovation, grown revenue, and improved productivity. He has worked across verticals and across a wide range of technologies including AI/ML, cloud, ERP, CRM, ITSM, cybersecurity, and others.Ali is an IT leader and strategist with 25+ years of experience at IBM, Verizon, Thomson Reuters, and Cognizant. He has led global teams, building and scaling multibillion-dollar annual growth. As a turnaround and strategic growth expert, he has jump-started innovation, grown revenue, and improved productivity.
Previously At
CSO & CTO, Technology Services
Ali is an IT leader and strategist with 25+ years of experience at IBM, Verizon, Thomson Reuters, and Cognizant. He has led global teams, building and scaling multibillion-dollar annual growth. As a turnaround and strategic growth expert, he has jump-started innovation, grown revenue, and improved productivity. He has worked across verticals and across a wide range of technologies including AI/ML, cloud, ERP, CRM, ITSM, cybersecurity, and others.
Previously at
Technology Experience
25+ Years
Delivery Manager
Rachael serves as a Delivery Manager at Toptal with a focus on leading diverse global teams in developing innovative solutions for our clients. She works across multiple disciplines, including technology, marketing, and management consulting. Rachael specializes in managing people and client relationships, process optimization, and driving teams toward optimal business outcomes.
Previously Managed Client
Experience
9+ Years
27+ Years
of Experience
James is a software developer with over 27 years of experience helping organizations solve complex database, reporting, and system integration issues. He has worked on a variety of platforms and databases—including Microsoft and LAMP stacks. James's ability to understand complex business processes, develop and document systems to manage those processes, and communicate technical information to non-technical people is what sets him apart from other technical resources.
Previously at
10+ Years
of Experience
Carol is a search engine optimization (SEO) specialist with 10 years of industry experience. She has demonstrated success in serving clients from diverse backgrounds, including B2B and B2C. Carol has overseen the creation of new websites, including website architecture, keyword research, content, on-page optimizations, backlinks, local rankings, listings, and off-page SEO. She also provides monthly reports to her clients with have-dones, to-dos, and monthly metrics.
Previously at
25+ Years
of Experience
Sean has 25 years of technology experience, technical leadership, and software application development expertise. He is an experienced developer and is passionate about delivering scalable, extensible, and optimal solutions using WordPress. Over the past 13 years of meeting client needs, he has a proven track record working with individuals, agencies, and enterprise organizations to deliver business-efficient services with WordPress.
Previously at
20+ Years
of Experience
Abdulhameid is a top UX design expert with over 20 years of experience delivering results for global brands like IBM, Publicis Sapient, and Devoteam. His award-winning designs have directly increased client revenue by hundreds of thousands of dollars each month, and he's won numerous awards and recognitions. Abdulhameid's deep understanding of human psychology and technical skills enable him to craft seamless user experiences that captivate users and drive engagement.
Previously at
11+ Years
of Experience
Britney has extensive experience utilizing the AWS ecosystem of tools to build reliable, scalable, and expansive web services. She excels at turning ambiguous use cases into detailed technical requirements. Britney joined Toptal to work with companies that make data-driven decisions and value the delivery of functional, tested, and quality code over all else.
Previously at
9+ Years
of Experience
Cheryl is a seasoned content manager with more than nine years of expertise in content marketing, SEO, social media, PR, and communications. She has been successful in crafting compelling narratives that drive traffic, engagement, and revenue. With strong project management and storytelling skills, she delivers exciting copy for various channels, formats, and audiences. Discover how Cheryl can utilize her strategic abilities to elevate your brand and meet business objectives.
Previously at
14+ Years
of Experience
Eduard is an expert WordPress developer with over 14 years of experience creating and customizing WordPress themes with strong e-commerce capabilities. He developed a large, multilingual WordPress site using premium plugins, PHP, and WordPress API, along with highly customizable templates, making it easy for the client to add repeater fields, images, links, sliders, and dynamic Google maps with just a few clicks. Eduard prides himself on delivering high-quality projects.
Previously at
10+ Years
of Experience
Nicolas is a senior front-end engineer who has strong experience building bug-free, performant, and user-friendly mobile and web applications from scratch to production. His clients were well-known American organizations like NFL and Cox Automotive. Nicolas is a leader who has managed development teams and created project architecture. He expresses his passion for programming by participating in knowledge-sharing sessions, developing student learning guides, and mentoring.
Previously at
18+ Years
of Experience
Christina is a senior QA engineer with expertise in test automation, test management, and manual testing for web and mobile applications. She has created test automation frameworks from the ground up using Selenium WebDriver in several projects as well as automating API testing using REST Assured and Postman. With experience in both private and public sectors, Christina has worked with large, medium-size, and small startup companies.
Previously at
17+ Years
of Experience
With extensive expertise in engineering and project management, particularly within Agile methodologies, Mihaela excels in driving digital projects from discovery to production. Her leadership promotes team collaboration and exceeds client expectations. Known for fostering innovation and improving processes, she thrives on challenges. Her mastery of Generative AI, enriched by courses like "Prompting for AI Operations" and "ChatGPT Advanced Data Analysis," places her at the industry forefront.
Previously at
24+ Years
of Experience
Piotr is a software developer, architect, and technical lead with 24+ years of experience working with CERN, Motorola Solutions, universities, and more. He has led projects, served as a scrum master, and developed and delivered complex web and mobile solutions, including business and technical requirements, architecture, 3rd-party API integrations, data acquisition, and processing for BI. Piotr co-developed the pan configuration language and has a PhD in computer science.
Previously at
23+ Years
of Experience
A developer for more than 23 years, André has overseen dozens of websites and customized systems. He knows how to create a complete WordPress project, from the design in Photoshop and the front-end development to themes and plugin coding. André also has substantial experience with databases.
Previously at
10+ Years
of Experience
Lorenzo is a senior software engineer experienced in building robust and scalable applications. He has worked at BMW Innovation Labs, CynaxLabs, DP World, Interjoin, and Deloitte, where he took responsibility for finding solutions to emerging challenges and implementing them seamlessly. With a background in mechanical engineering, Lorenzo is a critical thinker and a skillful software and AI developer eager to embrace new experiences.
Previously at
9+ Years
of Experience
Oliver is a React expert who has worked with high-profile clients such as Facebook, Chess.com, and Diem and a full-stack developer who brings energy and intelligence to any team he joins. Oliver's clients value his rapid pace of development and high throughput. His love of programming comes from writing clean, elegant, and scalable solutions.
Previously at
20+ Years
of Experience
Claudio has over 20 years of software development experience and a cybersecurity degree. He has handled back-end, front-end, and full-stack development, DevSecOps, application security, penetration testing, and solutions architecture. With his combined expertise, Claudio focuses on helping companies by developing and architecting secure and resilient web and mobile applications.
Previously at
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Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.
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Challenge: One upside of the pandemic was an explosion in the popularity of road trips. Seeing a huge opportunity, an established travel agency turned to a tech-centric growth marketing agency to develop a WordPress site for their travel app. Lacking the in-house expertise to meet their client’s tight deadline, the agency enlisted Toptal to curate a team
of specialists.
Solution: Within three days, Toptal sourced a project manager, a WordPress developer, and a UX/UI designer with 36 years of combined experience to initiate the project. This efficient team created the site in half the originally projected timeframe.
Outcome: Toptal’s team delivered a sophisticated advertising site for a road trip-based travel app in just 4.5 weeks, and then incorporated features previously beyond the project scope in an additional 1.5 weeks. The marketing agency delivered the site on time and retained the client for future engagements.
Agency Client
Director of Web Technology
OUR THOUGHT LEADERSHIP
Read the latest articles and resources to stay up to date on emerging trends in WordPress development, custom themes, plugin development, SEO optimization, and more.
WordPress plugins can be both a blessing and a curse. With more than 45,000 plugins available in its official repository, WordPress users can customize their website to their heart’s content. However, not all plugins follow the standards necessary to keep the platform performant and secure while also delivering a solid user experience. In this tutorial, Toptal Software Engineer Ratko Solaja shows us how to build a robust WordPress plugin, following all the necessary best practices.
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Pair Toptal’s WordPress Development Services with related competencies to effectively tackle your business challenges.
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