Hire the top 3% of freelance visual designers.

Toptal is a marketplace for top visual designers. Top companies and start-ups choose Toptal visual design freelancers for their mission critical design projects.

No-Risk Trial, Pay Only If Satisfied.

We've been blown away by the level of talent we've been able to hire through Toptal.

Brad Rozran, Optimizely

Trusted by leading brands and startups

Hire Freelance Visual Designers

Abe Serrano

Freelance Visual Designer

Abe has spent the past 12 years designing digital solutions for clients such as TED, XPRIZE, Samsung, and ExxonMobil. As a versatile UX/UI designer, Abe has... a keen sense of understanding business objectives and defining a clear pathway to achieve desired outcomes. Clients hire him for his lean UX methodology, human-centric approach to design, creative leadership in teams of all sizes, and his ability to get things done.  

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Shammer Diaz

Freelance Visual Designer

Shammer has close to a decade of experience working as a brand and digital designer. His experience with visual design, web design, print design, and animat...ion have established him as a useful force wherever he is able to serve. His work ranges from for-profit to nonprofit sectors—designing identities and websites for startups as well as various religious organizations. 

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Inti Rey

Freelance Visual Designer

With over 20 years of experience in branding, marketing communications, UI/UX design, and creative direction, as well as being a creative agency owner, Inti... has extensive experience in all stages of design. With an entrepreneurial attitude and a wide range of multidisciplinary skills, he is a systematic thinker and proactive problem solver with a constant positive attitude and passion for creating innovative, intuitive and delightful experiences. 

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Samuel Austin

Freelance Visual Designer

Samuel Austin is a multidisciplinary designer with a focus on UI/UX design and art direction. He has several years of experience working with clients such a...s Adidas, Mumford & Sons, and Universal. Recently, he's worked with a blockchain startup to raise over $500,000 in funding. He is a talented creative with his finger on the pulse of the latest technology and communicates extremely well. 

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Steven Miller

Freelance Visual Designer

Steve is a digital art director at DDB, with years of experience in digital design. He freelances for companies all over the world as a visual and UI/UX des...igner on websites, web apps, and mobile apps. Steve has had the pleasure of working for advertising agencies such as DDB, Tribal Worldwide, Grand Creative, Colenso BBDO, and many others. He communicates exceptionally well with his clients and has worked in teams of all sizes. 

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Rian Dutra

Freelance Visual Designer

Rian Dutra is an interaction designer with extensive experience in UX and visual design and is a cognitive science researcher. Since 2006, he's been working... for companies and worldwide clients such as Steve Woz (Apple's co-founder), HAR (Houston Association of Realtors), BairesDev, and Udacity. He has a master's degree in computer science and degrees in graphic design and system analysis. He also works as a professor in a post-graduate course. 

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Jeffrey Davis

Freelance Visual Designer

Jeffrey has been working alongside entrepreneurs to help build their businesses for more than half a decade. Most recently, he has worked with a digital age...ncy in London called Grampy. For those two years, he traveled the world consulting with C-level executives and building digital experiences for leading brands. 

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Omer Ercan

Freelance Visual Designer

Omer is an art director with several years of design experience, building bridges between brands and people. In order to deliver the highest standard of ser...vice and provide excellence, he strives for the best and always incorporates the client's digital strategies in his designs. 

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Jenna Law

Freelance Visual Designer

Jenna is an award-winning director of design. She has partnered with clients such as Microsoft, Jaguar, UK Government, GSK, Jack Daniels and more for over 1...3 years. Her unique hybrid skills—of UI, UX, brand and product design—has seen her exceed business and user expectations time and again. Her process for success: user-focused, experience-driven, design-led. 

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Marti Bruno

Freelance Visual Designer

Martí is a senior UI/UX designer based in New York. For the past several years, Martí's been designing digital products for the following industries: bankin...g, hospitality, fashion, healthcare, pharmaceutical, automotive, and software. His past clients include Hewlett-Packard, Hilton Hotels, Deutsche Bank, Seat, Grifols, Vorwerk, Asics, Bupa, The Ritz-Carlton Group, Al Rajhi Bank, and First Abu Dhabi Bank. 

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Hire Visual Designers Seamlessly with Toptal

Talk to One of Our Industry Experts
A Toptal director of design will work you to understand your goals, technical needs, and team dynamics.
Work With Hand-Selected Talent
Within days, we'll introduce you to the right visual designer for your project. Average time to match is under 24 hours.
The Right Fit, Guaranteed
Work with your new visual designer for a trial period (pay only if satisfied), ensuring they're the right fit before starting the engagement.


  • How are Toptal visual designers different?

    At Toptal, we thoroughly screen our visual designers to ensure we only supply experts of the highest caliber. Of the more than 100,000 people who apply to join the Toptal network each year, we accept fewer than 3%. You'll work with design experts (never generalized recruiters or HR reps) to understand your goals, technical needs, and team dynamics. The end result: expertly-matched talent from our network, hand-selected to fit your business needs.

  • What is the no-risk trial period for visual designers?

    We make sure that each engagement between you and your visual designer begins with a trial period of up to two weeks. This means that you have time to confirm the engagement will be successful. If you're completely satisfied with the results, we'll bill you for the time and continue the engagement for as long as you'd like. If you're not completely satisfied, you won't be billed. From there, we can either part ways, or we can provide you with another expert who may be a better fit and with whom we will begin a second, no-risk trial.

  • How fast can I hire visual designers through Toptal?

    Depending on availability and how fast you can progress, you could start your no-risk trial with a visual designer within 48 hours of signing up. Most of our engagements start within 2 weeks of discussing your project with us.

Tap Into World-Class Talent

  • Trusted Experts Only

    All of our talent are seasoned experts who ramp up quickly, readily contribute as core team members, and work with you to minimize onboarding time.

  • The Right Fit

    We have a knack for matching you with the right fit. Start working with your new hire on a no-risk trial period, paying only if satisfied.

  • Scale as Needed

    Hire in under 2 weeks and scale your team up or down as needed, no strings attached.

  • Seamless Hiring

    We handle all aspects of billing, payments, and NDA’s. Let us take care of the overhead while you focus on building great products.

  • Flexible Engagements

    Choose the engagement type that suits your needs — hourly, part-time, or full-time — with the ability to change anytime.

  • Expert Talent Matching

    Focus on your project and enjoy support from your dedicated account executive and expert talent matcher.

Guide to Hiring a great Visual Designer

Visual designers are foremost interdisciplinary experts; their expertise covers both digital and print. Their work focuses on details and their final goal is impeccable visual communication. Function and form are achieved through carefully understanding and dissecting briefs and goals from their clients, copywriters, strategists and creative directors.

How to Hire a Great Visual Designer

Visual designers are foremost interdisciplinary experts; their expertise covers both digital and print. Their work focuses on details and their final goal is impeccable visual communication. Function and form are achieved through carefully understanding and dissecting briefs and goals from their clients, copywriters, strategists and creative directors.

They design big and small branding projects from the ground up, create and develop campaigns, lead a team of designers, provide quality art and creative direction, and design apps, websites and onsite digital experiences.

Visual designers create big and small branding projects from the ground up.

Visual designers create big and small branding projects from the ground up.

In-depth knowledge of typography, iconography, color, space and texture are essential for creating a great visual experiences that inspires, engages and excites both offline and online users.

Design is subjective, therefore, when being interviewed, designers need to show insight, courage and their thought process; the reasoning behind the decisions and processes is sometimes more important than the result itself. The result of design work is a combination of many factors: Creative and art directors, clients, public and project goals.

This way we can learn more about, and from, the designer and understand the way s/he works.

When discussing “visual design” in these circumstances, it’s not, and cannot in any way be simply how something looks. Function and form should be questioned during all stages of the design process.

When evaluating a visual designer’s portfolio, it is necessary that context and ideation behind a project is shown and explained. Reviewing a portfolio is just the first step of the screening process and helps us determine a designer’s approach.

The Challenge

Visual design is the process of visual communication and creative problem-solving through the use of type, space, image, shape, line, texture, color, material. A great visual designer is capable of creating a meaningful, effective, attractive and inspiring visual representation of ideas and messages. The design process doesn’t only rely on form, and a given problem or a brief, but the study of the problem, research, and analysis will give the solution and form to the project.

Visual Designers work closely with UX and UI designers, copywriters, strategists and clients. They are capable of translating insights, briefs and data into cohesive, straightforward visual communication that adds value.

Visual designers are interdisciplinary experts. They provide quality art and creative direction.

Visual designers are interdisciplinary experts. They provide quality art and creative direction.

A good visual designer will be an expert in:


  • Corporate identity design
  • Logo design
  • Style Guide design and creation
  • Ensuring consistency across design platforms

Visual Design:

  • Applying branding across visual content
  • Collaborating with UI designers to ensure consistent brand application
  • Guiding visual identity throughout a company and product

Execution and Analytics:

  • Coordination with UI/UX Designer(s)
  • Coordination with Developer(s)
  • Coordination with copywriter(s)
  • Coordination with Art and Creative Director
  • Tracking Goals and Integration
  • Analysis and Iteration
  • Print management

These sets of skills can be translated in various mediums and platforms for which they should deliver:


  • Strategy
  • Naming
  • Copywriting
  • Photography
  • Development


  • Logo
  • Visual identity
  • Web design
  • Illustration
  • Editorial (books, magazines, brochures etc.)
  • Packaging
  • Signage and wayfinding
  • Type design and lettering
  • Information design and visualization

Of course, not every designer will cover all fields, but it’s the understanding of these particular fields, and the ability to direct and guide the design process, that sets apart great designers.

It’s vital to evaluate visual designers’ soft skills and their design process.

It’s vital to evaluate visual designers’ soft skills and their design process.

Specialization among designers is common; they can be pragmatic, rational and minimalist in their approach, but that doesn’t mean their output is necessarily so. Their work can be driven by illustrations, or they can use an organic and free approach to design problems, solving them as they emerge. This is why it is vital to examine a designer’s thought process.

When interviewing senior visual designers, it is important to evaluate their soft skills and their design process. This set of questions will help determine if a designer is a fit.

Q: Can you tell us more about your design background?

There is no correct answer here. Finding out more about the designer’s background can mean from his general introduction can provide us with relevant information about the design school the candidate attended, past/current work positions, design experience, problems and projects that s/he found along the way. The interview can be structured more towards the end, adjusting questions along the way, based on information revealed by the designer.

Q: Why did you become a designer?

When discussing this theme, the energy, and imagination behind the answers will give you an idea of the designer’s character and spirit.

Q: What is your design approach?

The design process is essential to how design candidates develop and create their work. Insight and the way they work can distinguish their quality. As the design process becomes more thorough, the results become more elaborate and detailed.

Also, the design process is often limited by budget and time, and a useful insight would be how s/he and the design teams that s/he has worked with in the past handled various situations and briefs.

Q: How would you describe your design research?

When discussing design research, it is necessary to cover all the angles that the candidate understands, and explain the reasoning why s/he decided to use a particular technique, tool, or way of thinking to achieve a result.

Nevertheless, if a designer received the data via the client, copywriter, strategist, or UX designer, it will be necessary to conduct further research that will confirm the designer’s statements, possibly upgrading the outcome.

Q: What software do you use, and when?

Standard skills are a must, from Adobe to Sketch, but look for the extra during an interview. Processing, illustration, animation, video, art skills, and the like that bring extra potential to specific clients and projects.

Q: What field, industry, type of work do you prefer?

From digital to print, 360 solutions, from social causes to luxury designers, pinpoint the candidate’s interests and preferences, and build up the talk to personal goals, projects goals and things they want to do and create but hadn’t had a chance to do.

Q: What do you think of (x) project?

Suggest a few projects, or ask a designer to select a project and then dissect it. The candidate should be able to pick it apart. Listen for the answers that explain context, goals, references, influences and pure aesthetics as well as identifying problems, solutions, and outcome of the chosen direction. If the candidate can elaborate with quick solutions to a set of specific problems, that’s even better.

Q: What areas of your work or personal development are you hoping to explore further?

Discuss areas of personal development, with emphasis on visual design. How would the designer become even better, branch out into different areas and expertise of the design spectrum?

Q: How would you describe your work and your influences?

Look for elaborate and interesting stories, search for passion for design and design thinking. References to history, design history, art, culture, music and architecture are useful when describing choices, intentions and solutions.

Q: Portfolio critique: Please explain three best projects from your portfolio

The candidate needs to explain the entire design process, the decisions, ideation, context, why’s, do’s and dont’s, by describing the production and execution of a specific project. Question the designer’s decisions to discover details of projects and the reasoning behind these decisions. Ask how the designer would have made those projects even better.

Top Visual Designers are in high demand.

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