Hire SEM Experts

Challenge: A real estate survey firm struggled to scale paid media campaigns cost-effectively, hindering lead acquisition and business growth.

Solution: Toptal’s SEM expert refined targeting, ad copy, and creative elements on Meta and Google, ensuring campaigns effectively reached the right audience. Toptal also provided expert guidance on cost-per-lead optimization, maximizing budget efficiency while driving significant leads.

Outcome: Toptal’s strategies improved campaign efficiency, achieving performance goals within three months and delivering better results. The firm acquired between 80 and 100 leads per month at a cost under $300 each, significantly boosting lead generation and profitability.

Challenge: A SaaS company servicing government and defense sectors lacked SEM experts. Without a paid media strategy, the company struggled to generate high-quality leads or demo bookings.

Solution: Toptal designed and executed full-funnel LinkedIn and Google Ads strategies using lead gen forms, competitor keyword targeting, and A/B tested creative to engage decision-makers across government contracting and defense. Toptal also integrated HubSpot and Google Analytics 4 to create custom nurture sequences, set up Looker Studio dashboards, and align landing page messaging with campaign goals.

Outcome: The paid strategy generated 282 verified leads with work emails and job titles, achieving a 10.6% demo conversion rate. With lead tracking, segmentation, and reporting in place, the company built a predictable acquisition engine that improved visibility into ROI and sustained momentum for future sales efforts.

Challenge: Without on-staff SEM experts, the client faced repeated Google Ads flags for promoting regulated treatments and had a fragmented digital infrastructure that hampered visibility and lead generation.

Solution: Toptal removed existing policy violations, restructured Google Ads campaigns, and implemented a compliant ad strategy that enabled consistent visibility without risk of takedown. Toptal also conducted in-depth SEO, UI/UX, and keyword audits, and redesigned core web elements, including the homepage, header, and footer, to improve search performance and usability.

Outcome: With violations cleared and new policies in place, the client successfully relaunched campaigns that drove qualified inquiries without interruptions from platform enforcement. Toptal created 14 SEM-optimized service pages and improved existing content, resulting in a more search-friendly website built to drive high-intent traffic and long-term visibility.