Head of Product2019 - PRESENTPay On Delivery
- Contributed to documenting and implementing every field, attribute, and business rule associated with MasterCard Send, Facebook Pay, and Uber APIs meticulously.
- Developed marketing strategies and hired a team of content, video, and social media managers to increase conversion and reduce the CTA to below $2.
- Designed new user journeys (UX) that increased conversion by 100%. It required the creation of new technology stack and roadmap.
- Conducted market research in the fintech industry. Interviewed customers to generate compelling use cases, a new brand, and new product features.
- Redesigned the homepage and subsequent user journeys. Wrote the content, tested it using A/B methodology, and launched a new brand, which increased the conversion rate by over 100%.
Senior Product Manager: Sales Intelligence and Marketing Automation2020 - 2021PepsiCo
- Built a rule-based automation platform for managing multiple keyword campaigns on eCommerce sites like Amazon and Walmart. Our tool managed over 10 million in monthly spending and increased efficiency.
- Partnered with sales directors in FLNA and PBNA to ingest out-of-stock information from various retailers and send alerts and notifications to field reps, increasing our eCommerce fulfilled orders by 5–10%.
- Led the redesign of our eCommerce sales intelligence platform. Wrote the requirements for the pages, tables, and visualizations of this data analytics tool.
Product Owner2020 - 2020Anthem
- Performed the duties of a project manager, system analyst, and product manager for the IngenioRx Pharmacy Benefits app. Interviewed business stakeholders and translated requirements into easily executable stories and team tasks.
- Led a remote Toptal team to develop an app that allows users to order prescription medication. Anthem is a huge company. The challenge was capturing all that drug data, business rules, health plans, and scenarios into an easy-to-use mobile app.
- Wrote system requirements for API layer, aggregation layer, and front-end React Native development. This required detailed documentation of the business rules, fields, and system configurations in Confluence and stories in Jira.
- Reported progress to management and resolved risks across the organization.
Managing Director2017 - 2019Elevation Studio
- Sold over $1 million in tech, design, and marketing services.
- Grew the agency team from five to 50 employees in three countries.
- Developed and launched over ten consumer-facing mobile apps, websites, and startups.
- Implemented design thinking and agile development processes internally and externally as a consultant.
Product Manager2016 - 2016Centrica
- Developed go-to-market strategies for the mobile app controlling the Hive branded suite of smart devices in the US.
- Designed new features and wrote requirements for our energy insights online platform collaboratively.
- Prepared market research, web analytics, and presentations.
- Initiated technology pilots to validate business cases.
Product Manager2014 - 2016Direct Energy
- Launched two customer-facing $5-million projects that increased retention, on-time payments, and differentiation.
- Led a cross-functional team to create a mobile app and online energy insights platform available to over 6 million users.
- Developed a sales bundling tool that impacted 60% of new sales by combining home IoT devices and energy contracts.
- Evaluated new value propositions.
- Established and managed relationships with partners and vendors that led to a $20-million venture acquisition.
Process Engineer2011 - 2013Direct Energy
- Streamlined the process from customer enrollment to commodity hedging improving our operational profitability by 6%.
- Improved customer consumption regression models using econometric techniques and designed a new short-term forecasting system for over 2 million residential and commercial customers.