Hanzel Corella

Hanzel Corella

Houston, TX, United States
Member since September 19, 2019
Since 2011, Hanzel has been launching new products to market for both startups and Fortune 500 companies. He’s worked in retail, energy, online payments, ride-sharing, IoT (internet of things), and solar power industries. As a product consultant, corporate innovation manager, and director of a creative agency, Hanzel is well versed in brand, UX/UI, web and mobile development, and digital marketing.
Hanzel is now available for hire
Project Highlights
  • Led product design and development of the first energy disaggregation customer insights platform.
  • Led product design and development of the first Uber Eats experience for luxury golf courses. Now the clubhouse comes to you.
  • Brought an Amazon Prime-like experience to peer-to-peer marketplaces such as Craigslist and Facebook Marketplace.
Expertise
Education
Employment
  • Experience Manager
    2019 - PRESENT
    Pay On Delivery
    • Conducted market research in the FinTech industry. Interviewed customers to generate compelling use cases, new brand, and product features.
    • Developed marketing strategies and hired team of content, video, and social media managers to grow brand awareness and reduce CTA to below $2.
    • Designed new user journeys that required the separation of front-end and back-end systems and the creation of a new technology stack and roadmap.
  • Managing Director
    2017 - 2019
    Elevation Studio
    • Sold over $1 million in tech, design, and marketing services.
    • Grew the agency team from five to 50 employees in three countries.
    • Developed and launched over ten consumer-facing mobile apps, websites, and startups.
    • Implemented design thinking and agile development processes internally and externally as a consultant.
  • Product Manager
    2016 - 2016
    Centrica
    • Developed go-to-market strategies for the mobile app controlling the Hive branded suite of smart devices in the US.
    • Collaboratively designed new features and wrote requirements for our energy insights online platform.
    • Prepared market research, web analytics, and presentations.
    • Initiated technology pilots to validate business cases.
  • Product Manager
    2014 - 2016
    Direct Energy
    • Launched two customer-facing $5-million projects that increased retention, on-time payments, and differentiation.
    • Led a cross-functional team to create a mobile app and online energy insights platform available to over 6 million users.
    • Developed a sales bundling tool that impacted 60% of new sales by combining home IoT devices and energy contracts.
    • Evaluated new value propositions.
    • Established and managed relationships with partners and vendors that led to a $20-million venture acquisition.
  • Process Engineer
    2011 - 2013
    Direct Energy
    • Streamlined the process from customer enrollment to commodity hedging improving our operational profitability by 6%.
    • Improved customer consumption regression models using econometric techniques and designed a new short-term forecasting system for over 2 million residential and commercial customers.
Project History
  • Direct Your Energy
    Led product design and development of the first energy disaggregation customer insights platform.

    Are you tired of getting a big energy bill 30 days after your billing cycle? Now you can see what your household is spending daily on electricity.

    With our new machine learning techniques, we can tell you which appliances are causing most of your electricity cost and suggest ways to reduce your bill.

  • Club House Now
    Led product design and development of the first Uber Eats experience for luxury golf courses. Now the clubhouse comes to you.

    ClubCorp owns over 100 luxury golf courses across the world. The Club House Now experience comes with a mobile app and point of sale (POS) system that allows for a consistent omnichannel customer experience that makes it fun and convenient ordering food, scheduling tee times, and using club amenities.

  • Pay On Delivery
    Brought an Amazon Prime-like experience to peer-to-peer marketplaces such as Craigslist and Facebook Marketplace.

    Pay On Delivery handles online payment and shipping for people-to-people transactions that typically take place via cash in a parking lot. The new POD process will make buying items on Facebook Marketplace and OfferUp safe and convenient.

Education
  • Master's degree in Economics
    2009 - 2011
    Boston University - Boston, MA, USA
  • Bachelor's degree in Engineering
    2005 - 2009
    MIT | Massachusetts Institute of Technology - Cambridge, MA, USA

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