Michael Sutyak

Michael Sutyak

San Francisco, CA, United States
Member since January 7, 2019
Michael is a technical product and growth leader in the consumer and enterprise technology space, most recently leading product and growth at Airbnb. He specializes in international growth, revenue-driving activities, emerging technologies, incubating new products and business categories, creative mobile and web-based product and feature building, automation, optimizing funnel flows, machine learning, and new user experiences.
Michael is now available for hire
Project Highlights
  • Built-up the incubation categories (concerts, social impact, surfing, outdoor adventures) through various means.
  • Set up the SEO and other tactics for the new Nootropic company that has led to seven-figures in sales.
  • Attracted and converted millions of users that led to a $20 million Series C close.
Expertise
  • Customer Engagement
  • Machine Learning
  • Python
  • SEO Tools
  • SQL
  • Software as a Service (SaaS)
  • Statistical Modeling
  • Tableau
Education
Employment
  • Product Manager
    2009 - PRESENT
    Various Consulting Work
    • Consulted with a variety of clients including Calm, Uber, Google, Bird, Turo, Getaround, and more.
  • Growth Lead | Product Manager
    2017 - 2019
    Airbnb
    • Led cross-functional partners to drive demand for the concerts category, scaling to 130+ concerts per week at 45% average occupancy.
    • Achieved 1,000% increase in weekly booked seats for Airbnb concerts through product- and marketing-based initiatives.
    • Innovated, scoped, and executed a series of experiments using internal tools (ERF) that led to a 24% global increase in bookings.
    • Acted as the POC with the product for demand for concerts and pushed through ERF experiments (concert grouping, naming, algorithms, and more).
    • Ideated changes to the ML algorithm ranking model for the Experiences marketplace that drove a 15% increase in concert bookings.
    • Brokered a partnership affiliate deal with Time Out for the concerts category (and Experiences at large) that has led to 200+ bookings.
    • Created all dashboards and led all data science activities to derive insights for the Airbnb Concerts team (and other incubations).
    • Led the pricing experiment that resulted in findings that every $1 reduction in price resulted in a 1.8% increase in booking demand.
  • Founder
    2016 - 2019
    Mobile Growth Sage
    • Led a consultancy focused on growth efforts for digital technology companies.
  • Product Manager
    2016 - 2017
    Tubi TV
    • Led engineers and designers to revamp native mobile and web-streaming applications informed by experimentation and A/B testing.
    • Spearheaded growth efforts to hit aggressive targets (9x growth in MAU YoY) that resulted in $20 million Series C round close.
    • Innovated features for mobile, web, and OTT/CTV products that resulted in a 150% increase in cumulative viewing time per user.
    • Achieved a 37% increase in retention through email, push, and in-app notification strategies and product improvements.
    • Implemented unsupervised learning ML algorithms to inform a recommendation engine that increased video starts by 50%.
  • Product Lead
    2015 - 2016
    StudyBlue (Mobile Learning Platform)
    • Led engineers, designers, and junior product members to scale the platform to 10+ million MAU.
    • Created a connected experience from click to downstream behavior with tailored content and increased retention by 15%.
    • Ran A/B tests to optimize dynamic landing pages (browser and mobile), ultimately increasing conversion by 12%.
  • Product Manager
    2015 - 2016
    Instaapp.IO (App Development Service)
    • Led cross-functional teams of engineers and designers to create beautiful products that people love such as Gather (effortless invitations), Instastub (a ticket-exchange marketplace), and NewCo (a network of companies facilitating positive change).
    • Achieved a 57% increase in invitations sent and a 25% increase in referral invites on Gather with product/messaging optimization.
    • Innovated a new product's UX and dynamic targeted content to increase tickets resold in the Instastub marketplace by 28%.
  • Growth Product Manager
    2012 - 2015
    KIXEYE (Game Development Company)
    • Rose from employee 35 as an analyst and became a senior leader of a 1,000+ employee organization.
    • Tailored the new user experience and was responsible for growth, engagement, and P&L on several game titles.
    • Led cross-functional teams/reports and dictated strategy in growth that directly resulted in $110 million in revenues on 16 million installs.
    • Managed $30+ million in worldwide ad spending while maintaining 150-200% ROI across mobile- and browser-based titles.
    • Influenced copy, creative, NUX, and landing pages through A/B tests that improved conversion by 10% and retention by 15%.
    • Realized a strategic deal with Google to ensure featuring in the Google Play Store that led to 800,000 organic installs ($4-6 million value).
  • Founder
    2008 - 2010
    Crowdsets
    • Led a team of designers and engineers to build a music marketplace designed to bring your favorite artists to your town.
Project History
  • Airbnb Experiences and Incubations
    Built-up the incubation categories (concerts, social impact, surfing, outdoor adventures) through various means.

    I helped Airbnb Experiences reach nearly 100,000+ weekly bookings.

  • Groove Mind
    Set up the SEO and other tactics for the new Nootropic company that has led to seven-figures in sales.

    I established web properties and SEO machine from scratch.

  • Tubi TV-streaming Service
    Attracted and converted millions of users that led to a $20 million Series C close.

    I spearheaded the growth effort across multiple platforms (Roku, Apple TV, Comcast, Playstation, Xbox, Samsung, Sony, Amazon Fire, mobile, and web) and used various product-based tactics to convert visitors into viewers and power users.

  • Assorted Consulting (Product & Growth)
    Consulted with and scaled numerous companies in a variety of verticals, including Calm, Uber, Google, ClassPass, Bird, etc.

    I have consulted with and scaled numerous companies in a variety of verticals, including Calm, Uber, Google, ClassPass, Bird, and so on.

Education
  • Bachelor's degree in Engineering
    2005 - 2009
    Cornell University - Ithaca, NY, USA
  • Certificate Program in Computer Science
    2005 - 2005
    Stanford University - Palo Alto, CA, USA
Certifications
  • Facebook Advertising Certification
    JANUARY 2015 - PRESENT
    Facebook
  • Google AdWords Certification
    JANUARY 2015 - PRESENT
    Google
  • Machine Learning
    JANUARY 2015 - PRESENT
    Udacity

To view more profiles

Join Toptal
I really like this profile
Share it with others