Julio C. Ortiz, Finance Expert in Miami, FL, United States
Julio C. Ortiz

Finance Expert in Miami, FL, United States

Member since December 4, 2020
Julio has diversified experience as a finance VP (US and Latin America) for multinational companies in the financing, pharmaceutical, luxury goods, and personal care industries. Experienced in distribution channels as retail, wholesale, and travel retail. Julio's experience includes financial planning & modeling, investment banking, commercial real estate, fundraising, business plan development, logistics, company valuation, and strategic & visionary leadership based on innovation and creativity
Julio is now available for hire

Career Highlights

Education

Select Certifications

Case studies

Industry Expertise

  • Agriculture
  • Accounting Services
  • HR & Staffing
  • Construction
  • Commercial & Residential Construction
  • Finance
  • Banking
  • Investment Banking

Employment

  • Executive Director

    2017 - PRESENT
    Prime Wealth Development
    • Provided over $800 million in debt and equity financing to our clients (middle-market companies located in the US and Latin America) in the past two years, including brick-and-mortar companies, SaaS, and eCommerce startups.
    • Helped clients to review strategic and operational plans. Some of the key topics analyzed were total addressable market, pricing strategies, volume/price mix, required organization, CAPEX, KPIs, SMG&A.
    • Built 30+ business plans for clients. As a management consultant, guided startups and middle-market companies in the eCommerce, SaaS, retail, manufacturing, and wholesale fields to review their financial projections, KPIs, and business plans.
    • Financed companies looking for different debt and equity financing types: SBA loans, USDA loans, equipment financing, commercial real estate loans, factoring, unsecured lines of credit, international trade finance, and bridge loans.
    • Provided financing to companies in different development stages: franchise, startup, growth, and mature stage. The types of investors were angel; seed; series A, B, and C; private lenders; corporate lenders; and family offices.
    • Financed commercial real estate projects such as ground-up construction, fix-and-flip property stabilization, and income-producing projects for $600+ million in the last two years, including purchases, refinancing, and cashouts in the US and abroad.
    • Helped our clients (especially startups and early-stage companies) by using Monte Carlo simulations to analyze the optimum capital-raising strategy, target the best debt/equity ratio, and decide between seed, venture capital, or debt financing.
    • Assessed the valuation of targeted companies by developing and analyzing financial and valuation models (DCF/comparables and precedents) for buy/sell transactions. The clients were in the renewable energy and tech industries.
    • Developed 3-statement financial models, including dashboard and data visualization tools and creating pitchbooks for client companies (SaaS and eCommerce startups) looking for fundraising in the equity, debt, and mezzanine space.
    • Performed an LBO analysis for four different clients (logistics, food, pharmaceutical, and energy). All required significant financing, using the assets of the company being acquired and the assets of the acquiring company as collateral.
    Focus areas: Fundraising, Debt Raises, Private Equity, Real Estate, International Trade, Investment Banking, Finance, Financial Planning & Analysis (FP&A), Cash Flow Modeling, Valuation Modeling, Commercial Real Estate, Pitch Decks, Startup Funding, Profit Optimization, Business Plan Consulting, International Finance, Restructuring, Business Planning, Mergers & Acquisitions (M&A), Startups, CFO, Loans, Reporting, Credit/Debt, Financing, Debt Financing, Equity Financing, Revenue & Expense Projections, Capital Raising, Investment Banker, Pitch Deck Consultant, Business Modeling, Three-statement Modeling, Venture Capital, Three Statement Operating Model, Budgeting, Business Models, Key Performance Indicators (KPIs), Fundraising Consultant, Finance Strategy, Discounted Cash Flow (DCF), DCF Valuation, Valuation, Valuation Multiples, Leveraged Buyout Modeling, Fintech, Fintech Consultant, Loans & Lending, Asset-based Lending, Commercial Lending, Lending, Leveraged Buyout (LBO), Residential Real Estate, Hospitality, Business to Business (B2B), Forecasting, Purchasing, FPA, P&L Forecasting, Profit & Loss (P&L), Corporate Treasury, Treasury, Business Strategy, Proforma, Excel 365, Investment Analysis, Investment Modeling, Microsoft 365, Monte Carlo Simulations, Business Plan Consultant, United States, Debt, Real Estate Development, Secured Loans, Financial Analyst, SaaS, Enterprise SaaS, B2C, B2B, Business to Consumer (B2C), M&A Modeling, M&A (Buy-side), Market Research, Consumer Marketplaces, Renewable Energy, Microsoft Excel, Free Cash Flow (FCF), Cash Flow Forecasting, Waterfall Modeling, US GAAP, Administration, Information Systems, International Commerce, Accounting, CAPEX Budgeting & Inventory Management, Cash Flow Analysis, Cash Flow Management, Pitch Books, Equity Raises, Corporate Finance, eCommerce, Software as a Service (SaaS), Budget Modeling, Early-stage Venture Capital, Business Model Consultant, Cash Flow, Financial Forecasting, Fractional CFO, Venture Funding, Data Analysis, Data Analytics, Microsoft PowerPoint, Monthly Recurring Revenue (MRR), Supply Chain, Venture Debt, Early-stage Funding, Startup Consulting, SBA, Google Sheets, Data Analyst, Management Consulting, Pricing, Joint Ventures, Fixed Asset Lending, Commercial Real Estate Finance (CREF), Business Analysis, Business, Business Loans, Debt Structuring, Term Sheet Negotiations, Term Loans, Term Sheets, Term Sheet Advisory, Debt Restructuring, Debt Analysis, Debtor & Creditor Management, Due Diligence, Investments, Investment Memoranda, Investment Funds, Investments & Risk Management, Investment Manager, Alternative Investments, Property Investment, Investment Research, Financial Data, Financial Reporting, Board Reporting, Board Presentations, Board-level Reporting, Pricing Models, Pricing Analysis, Excel Expert, Pricing Plans, Business Development, Financial Analysis, Financial Advisory, Project Management, Luxury Industry, Exit Strategy
  • Finance Vice President for Latin America

    2011 - 2017
    Chanel
    • Restructured administrative and sales processes using project and change management techniques by implementing a new ERP (Dynamics AX) and downsizing staff by 5%, which reduced administrative processing times by 20%, including pricing strategies.
    • Led—as a managing director for two years—the opening of a new subsidiary in Brazil achieving sales of $20 million, despite the cultural differences and extreme complexity to start businesses and operations. Reported to the board of directors.
    • Implemented a system, including pricing models, to control advertising expenses and demonstrations to our clients, based on techniques of auditing and effective communication, and achieved savings of 30% (from $10 to $7 million annually).
    • Redefined processes that reduced the finance department's costs by 25% (from 16 to 12 people) and lowered payroll expenses by $120,000 per year while maintaining the department's performance levels.
    • Linked the processes of evaluation and measurement of staff performance to the company's strategic objectives, achieving a "Great Place to Work" certification and increasing staff approval rates from 66% to 82%.
    • Evaluated key performance achievements such as operational execution, cash flow, liquidity measures, return on investment, the performance of product/market lines, and measurement of working capital with the yearly budget/monthly forecasting reviews.
    • Created and defined the regulatory affairs department parameters to manage product registration processes, reviewing the entire network of Latin American suppliers and reducing expenses by 22% ($300,000).
    • Institutionalized a return-on-investment analysis which reduced unprofitable markets by 5% ($1.5 million), product portfolio (10% of SKUs), investment ($1 million or 95%), and fixed assets ($1 million) and improved net earnings by 1%.
    • Created the eCommerce strategy for the Brazilian subsidiary. Defined the company´s website, eCommerce, and distribution scheme. This opened a new sales channel for the company, which increased sales by 15% for the perfume and cosmetics product lines.
    • Developed working capital and cash flow projection models for the distribution operation. Demonstrated to the management the impact of their decisions on operations and company profitability. Developed the pricing model for the price/volume analysis.
    Focus areas: Finance, Administration, Human Resources (HR), Information Systems, Logistics, Accounting, Transportation & Shipping, Financial Modeling, Financial Planning & Analysis (FP&A), Cash Flow Modeling, International Trade, International Finance, International Affairs, International Expansion, Business Planning, CFO, Interim CFO, Reporting, Revenue & Expense Projections, Apparel & Accessories, Direct to Consumer (D2C), Business Modeling, Three-statement Modeling, eCommerce, Three Statement Operating Model, Data Visualization, Supply Chain Management, FMCG, Budgeting, Business Models, Key Performance Indicators (KPIs), Fundraising Consultant, Finance Strategy, Discounted Cash Flow (DCF), DCF Valuation, Valuation, Valuation Multiples, Leveraged Buyout Modeling, Retail & Wholesale, Fintech, Business to Business (B2B), Forecasting, Purchasing, Warehouse Operations, FPA, P&L Forecasting, Profit & Loss (P&L), Corporate Treasury, Treasury, Business Strategy, Proforma, Excel 365, Investment Analysis, Investment Modeling, Microsoft 365, Real Estate, Monte Carlo Simulations, Business Plan Consultant, United States, Financial Analyst, B2C, B2B, Business to Consumer (B2C), Market Research, Market Research & Analysis, Consumer Marketplaces, Renewable Energy, Microsoft Excel, Free Cash Flow (FCF), Cash Flow Forecasting, Waterfall Modeling, US GAAP, Private Equity, International Commerce, Inventory Management, CAPEX Budgeting & Inventory Management, Cash Flow Analysis, Cash Flow Management, Corporate Finance, Budget Modeling, Early-stage Venture Capital, Business Model Consultant, Cash Flow, Financial Forecasting, Cost Accounting, Activity-based Costing, Product Costing, Costing, Data Analysis, Data Analytics, Microsoft PowerPoint, Monthly Recurring Revenue (MRR), Supply Chain, Google Sheets, Data Analyst, Pricing, Business Analysis, Business, Debt Structuring, Term Sheet Negotiations, Term Sheets, Due Diligence, Investments, Investment Memoranda, Investment Funds, Investments & Risk Management, Investment Manager, Property Investment, Financial Data, Financial Reporting, Board Work, Board Reporting, Board Presentations, Board-level Reporting, Pricing Models, Pricing Analysis, Excel Expert, Pricing Plans, Business Development, Financial Analysis, Project Management, Luxury Industry
  • Managing Director

    2010 - 2011
    Drogueria Ramon Gonzalez Revilla
    • Redefined a sales strategy by setting specific goals/commission plans per salesman, area, and territory which increased sales by 20%. Eliminated loss-making businesses/product lines which improved profitability by $500,000; also built pricing models.
    • Prepared and presented company results vs budget to the board of directors. Participated as part of the board in defining strategic plans, by analyzing market trends and company´s objectives.
    • Redesigned processes in the warehouse by using barcodes, improving material flow, and implementing KPIs which reduced order delivery times to less than 24 hours, both for pharmaceutical products and for fast-moving consumer goods.
    • Renegotiated purchase agreements and payment terms with major suppliers of consumer packaged products and pharmaceutical products which improved working capital and reduced inventories by 15%.
    • Negotiated the inclusion of three new pharmaceutical laboratories which reinforced our offer and product portfolio.
    • Renegotiated lines of credit with banks and creditors which reduced financing expenses by 10%.
    • Developed the company´s website, eCommerce strategy, and implementation which involved selling direct-to-consumer pharmaceuticals and consumer goods. This helped to develop a new sales channel (online sales), increasing overall sales by 8%.
    • Implemented routes control software to make the routes of the sales and distribution teams more efficient which reduced transportation expenses by 10% and increased productivity (visits to clients) by 25%.
    • Developed a fast track process for fast-moving consumer goods (FMCG), linking key customers' inventory levels and sales to our own information system and creating pull demand which reduced inventory levels by 8% and time to market times by 15%.
    • Implemented a dashboard of key performance indicators in the areas of logistics, warehousing, distribution, and after-sales processes—improving communication and aligning the department´s goals and objectives.
    Focus areas: Expansion, Operational Efficiency Improvement, Restructuring, International Trade, International Expansion, CFO, Reporting, Financing, Healthcare, Revenue & Expense Projections, Direct to Consumer (D2C), Business Modeling, Three Statement Operating Model, Supply Chain Management, FMCG, Budgeting, Business Models, Key Performance Indicators (KPIs), Finance Strategy, Discounted Cash Flow (DCF), Leveraged Buyout Modeling, Retail & Wholesale, Consumer Products, Pharmaceuticals, Consumer Packaged Goods (CPG), Business to Business (B2B), Forecasting, Purchasing, Warehouse Operations, FPA, P&L Forecasting, Profit & Loss (P&L), Corporate Treasury, Treasury, Business Strategy, Proforma, Excel 365, Investment Analysis, Microsoft 365, Monte Carlo Simulations, Business Plan Consultant, Real Estate Development, Financial Analyst, B2C, B2B, Business to Consumer (B2C), Market Research, Market Research & Analysis, Consumer Marketplaces, Microsoft Excel, Free Cash Flow (FCF), Cash Flow Forecasting, Waterfall Modeling, Administration, Information Systems, International Commerce, Accounting, Inventory Management, CAPEX Budgeting & Inventory Management, Cash Flow Analysis, Cash Flow Management, Corporate Finance, eCommerce, Budget Modeling, Cash Flow, Financial Forecasting, Cost Accounting, Activity-based Costing, Product Costing, Costing, Data Analysis, Data Analytics, Microsoft PowerPoint, Monthly Recurring Revenue (MRR), Supply Chain, Early-stage Funding, Google Sheets, Data Analyst, Pricing, Business Analysis, Business, Debt Structuring, Term Sheet Negotiations, Term Sheets, Due Diligence, Financial Data, Financial Reporting, Board Work, Board Reporting, Board Presentations, Board-level Reporting, Pricing Models, Pricing Analysis, Excel Expert, Business Development, Financial Analysis, Project Management
  • Operations Vice President

    2006 - 2010
    Chanel
    • Redesigned the demand-planning process by implementing new software, analyzing inventories and sales data, reducing inventories of direct products by 20%, and improving the fill rate (from 91% to 97%), and forecasting accuracy (from 50% to 80%).
    • Optimized the design and layout of the warehouse, using Monte Carlo simulations and techniques of material flow analysis and times and movements, achieving a reduction of 10% of staff and decreasing order time from 30 to five days.
    • Reduced excessive and obsolete inventory of $4 million by developing new follow-up processes for monitoring inventory levels throughout the corporation, thus reducing working capital.
    • Redesigned the import-and-export freight strategy by looking at alternative shipping methods and new routes and negotiating directly with airlines and shipping companies, achieving a reduction of 15% ($300,000).
    • Reduced the cost of supplies by 15% ($150,000) by establishing an approved bids-and-suppliers scheme and developing an activity-based cost accounting scheme in the operations department, spotting efficiencies in the packaging and logistics processes.
    • Reviewed completely the supply chain—improving key performance indicators in transportation (air vs ocean), import processes, warehousing, customer service, and transportation to clients in Latin America, the US, and Canada.
    Focus areas: Logistics, Intermodal Transport, Warehouse Management, Warehouse Operations, Transportation & Shipping, Inventory Management, CAPEX Budgeting & Inventory Management, International Affairs, International Expansion, Revenue & Expense Projections, Apparel & Accessories, Data Visualization, Supply Chain Management, FMCG, Budgeting, Business Models, Key Performance Indicators (KPIs), Valuation Multiples, Retail & Wholesale, Business to Business (B2B), Forecasting, Purchasing, FPA, P&L Forecasting, Profit & Loss (P&L), Business Strategy, Proforma, Excel 365, Investment Analysis, Microsoft 365, Real Estate, Monte Carlo Simulations, Business Plan Consultant, Real Estate Development, Financial Analyst, B2C, B2B, Business to Consumer (B2C), Market Research, Market Research & Analysis, Consumer Marketplaces, Renewable Energy, Microsoft Excel, Free Cash Flow (FCF), Cash Flow Forecasting, Waterfall Modeling, Administration, Information Systems, International Commerce, Accounting, Cash Flow Analysis, Cash Flow Management, Corporate Finance, Budget Modeling, Cash Flow, Financial Forecasting, Cost Accounting, Activity-based Costing, Product Costing, Costing, Data Analysis, Data Analytics, Microsoft PowerPoint, Monthly Recurring Revenue (MRR), Supply Chain, Google Sheets, Data Analyst, Pricing, Business Analysis, Business, Debt Structuring, Term Sheets, Due Diligence, Financial Data, Financial Reporting, Pricing Models, Pricing Analysis, Excel Expert, Business Development, Financial Analysis, Project Management, Luxury Industry
  • CFO

    1994 - 2006
    Bristol-Myers Squibb
    • Implemented the BPCS information system and later implemented SAP. Developed entirely the cost accounting module, based on activity-based costing, per cost center.
    • Hired and trained the accounting and finance teams in Central America (over 30 professionals).
    • Reduced inventory level by 15% and improved customer satisfaction levels by implementing a new forecasting and purchasing system.
    • Implemented a cost-of-money methodology to control and promote efficiency in the management of the working capital.
    • Led the development of a CAPEX of $40 million in our distribution center in Panama.
    • Implemented the SOP (standard operating procedures) book for our affiliates in Central America. Mainly based on cost centers and product costing.
    • Spearheaded the budget standardization project for all our Latin American affiliates including Argentina, Brazil, Ecuador, Colombia, Panama, Guatemala, and Mexico. Developed pricing strategies based on dynamic pricing models.
    • Developed, in FP&A, the cash flow models used to implement a structured approach to cash flow modeling in 11 subsidiaries of the Americas region. Models were developed based on Monte Carlo simulations.
    • Implemented a monthly rolling cash flow forecast, as the base, for the yearly budgeting process.
    • Redesigned the treasury functions of the Latin America subsidiaries, based on the financial planning and analysis and working capital management.
    Focus areas: Financial Systems, Accounting, Financial Planning & Analysis (FP&A), Logistics, Warehouse Management, Customer Service, Finance, Financial Modeling, International Affairs, Business Planning, Reporting, CFO, Healthcare, Revenue & Expense Projections, Business Modeling, Three-statement Modeling, Three Statement Operating Model, Budgeting, Business Models, Key Performance Indicators (KPIs), Finance Strategy, Discounted Cash Flow (DCF), DCF Valuation, Valuation, Leveraged Buyout Modeling, Consumer Products, Consumer Packaged Goods (CPG), Pharmaceuticals, Business to Business (B2B), Forecasting, Purchasing, Warehouse Operations, FPA, P&L Forecasting, Profit & Loss (P&L), Corporate Treasury, Treasury, Business Strategy, Proforma, Excel 365, Investment Analysis, Investment Modeling, Microsoft 365, Monte Carlo Simulations, Business Plan Consultant, United States, Debt, Financial Analyst, Business to Consumer (B2C), Market Research, Market Research & Analysis, Consumer Marketplaces, Microsoft Excel, Free Cash Flow (FCF), Cash Flow Forecasting, Waterfall Modeling, US GAAP, Administration, Information Systems, International Commerce, Inventory Management, CAPEX Budgeting & Inventory Management, Cash Flow Analysis, Cash Flow Management, Corporate Finance, eCommerce, Budget Modeling, Business Model Consultant, Cash Flow, Financial Forecasting, Fractional CFO, Cost Accounting, Activity-based Costing, Product Costing, Costing, Data Analysis, Data Analytics, Microsoft PowerPoint, Monthly Recurring Revenue (MRR), Supply Chain, Venture Debt, Google Sheets, Data Analyst, Pricing, Business Analysis, Business, Debt Structuring, Term Sheet Negotiations, Term Sheets, Due Diligence, Investments & Risk Management, Investment Manager, Financial Data, Financial Reporting, Board Presentations, Board-level Reporting, Pricing Models, Pricing Analysis, Excel Expert, Business Development, Financial Analysis, Project Management
  • Investment Banking Manager

    1991 - 1994
    H.S.B.C. Bank
    • Built various types of financial models to value debt and equity for mergers, acquisitions, and capital raising transactions, totaling over $2 billion of transactions analyzed. The transactions were in venture capital, private equity, LBO, and M&A.
    • Made recommendations for product offerings, private equity transactions, mergers and acquisitions, venture capital, and valuations. My main responsibility was to provide opinions on proposed transactions to our bank.
    • Conducted preparation and review of materials used in the financing of clients, including investment memoranda, management presentations, and pitchbooks. Created over 20 pitchbooks and related presentations, including concepts like exit strategy.
    • Developed relationships with new and existing clients to expand the business. Based on our recommendations, over 20 transactions worth more than $600 million were closed.
    • Performed the due diligence, research, analysis, and documentation of live transactions and evaluation of financial services for venture capital, LBO, and M&A. Participated in both buy-side and sell-side M&A transactions.
    • Created presentations and investment memoranda for client portfolios with an affinity for current events, critical issues, and relevant news. These presentations were based on proper due diligence techniques.
    • Launched the CRE analysis department, reviewing business plans and pitch decks for residential, logistics, environmental, and hospitality projects. The sum of $1.5 billion was analyzed and the bank approved project financing for $600 million.
    Focus areas: Valuation, M&A Modeling, Leveraged Buyout Modeling, M&A (Buy-side), Market Research, Market Research & Analysis, Consumer Marketplaces, Renewable Energy, Microsoft Excel, Free Cash Flow (FCF), Cash Flow Forecasting, Waterfall Modeling, US GAAP, Administration, Information Systems, International Commerce, Accounting, CAPEX Budgeting & Inventory Management, Cash Flow Analysis, Cash Flow Management, Pitch Books, Equity Raises, Corporate Finance, Budget Modeling, Early-stage Venture Capital, Business Model Consultant, Cash Flow, Financial Forecasting, Fractional CFO, Financial Investment Structuring, Financial Planning & Analysis (FP&A), Cost Accounting, Activity-based Costing, Product Costing, Costing, Venture Funding, Data Analysis, Data Analytics, Microsoft PowerPoint, Monthly Recurring Revenue (MRR), Supply Chain, Early-stage Funding, Startup Consulting, Data Analyst, Management Consulting, Pricing, Joint Ventures, Consumer Lending, Business Analysis, Business, Business Loans, Debt Structuring, Term Sheet Negotiations, Term Loans, Term Sheets, Term Sheet Advisory, Debt Restructuring, Debt Analysis, Debtor & Creditor Management, Due Diligence, Investments, Investment Memoranda, Investment Funds, Investments & Risk Management, Investment Manager, Alternative Investments, Property Investment, Investment Research, Financial Data, Financial Reporting, Board Work, Board Reporting, Board Presentations, Board-level Reporting, Pricing Models, Pricing Analysis, Excel Expert, Business Development, Financial Analysis, Financial Advisory, Project Management, Exit Strategy

Education

  • Diplomado in International Commerce
    2001 - 2001
    Universidad Latinoamericana de Comercio Exterior (ULACEX) - Chile
  • Master's Degree in Finance
    1996 - 1998
    Universidad Latinoamericana de Ciencia y Tecnologia - Panama
  • Master of Business Administration (MBA) Degree in Marketing
    1994 - 1996
    Universidad Latinoamericana de Ciencia y Tecnologia - Panama

Certifications

  • Financial Modeling & Valuation Analyst (FMVA)®
    AUGUST 2020 - PRESENT
    CFI Institute

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