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The Challenges of Initial Market Entry

Developing a market entry strategy is critical to any product. What might seem like an overnight success is a result of months and years of planning and hard work. But even the most prepared product managers face the challenges of entering a new market.

12 minute readContinue Reading
Allan Milne Lees

Allan Milne Lees

Crafting a Strong Product Business Case

More than half of IT projects and products fail. The biggest causes of these failures are resource misallocation and misalignment with business goals. Expertly crafted product business cases can help to mitigate both of these problems.

8 minute readContinue Reading
Greg Prickril

Greg Prickril

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