GM, Marketing Agency

30 Years of Experience

Chris has decades of marketing experience. He has served as a president and general manager, CMO, Bain & Company strategist, board director, and Professor of Marketing at University of Chicago Booth School of Business.

Previously At

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Marketing Agency/

Social and Influencer Marketing/

Social Media Management Services

Social Media Management Services – Grow Your Audience and Drive Engagement

Transform your social media strategy across platforms with our expert management services. We focus on creating engaging content that not only captures attention but also drives interactions, leading to increased brand visibility and stronger audience connections.

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Clients Served

25,000+

Total Vetted Professionals

20,000+

Toptal Total Projects Completed

64,000+

Industries Served

300+

TRUSTED BY LEADING BRANDS

Our Services

Toptal Social Media Management Services

Maximize your social media impact with Toptal’s Social Media Management Services. Our skilled team utilizes cutting-edge strategies and tools to connect with your target audience, grow your following, and drive meaningful engagement across all social channels.

Social Media Strategy Development

Develop tailored social media strategies that align with your business goals and enhance your online presence.

Social Media Content Creation

Create compelling social media content that resonates with your target audience and strengthens your brand’s voice.

Social Media Advertising

Design and manage targeted social media advertising campaigns to increase conversions and reach potential customers.

Follower Growth Tactics

Implement effective social media management tactics to grow your social media following and expand your reach.

Community Management

Engage with your social media community to build a loyal customer base and foster meaningful connections.

Analytics and Performance Tracking

Track social media performance with analytics to refine your strategies and achieve better business results.

Influencer Marketing

Collaborate with influencers to create authentic social campaigns that reach and engage your target audience.

Social Media Brand Management

Manage your brand’s image across social media channels, ensuring consistent messaging and positive interactions.

Social Media SEO

Optimize your social media content to improve search engine visibility and attract more traffic to your profiles.

Social Media Audience Research

Research your target audience to tailor content and strategies to their preferences on social networks.

Social Media Video Content

Produce captivating video content for social media channels to increase engagement and connect with your audience.

Reputation Management

Monitor and manage your brand’s reputation on social media, addressing concerns and maintaining a positive image.

Looking for guidance about the perfect social media management services for your needs?

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PARTNERSHIP THAT WORKS

How We Deliver Social Media Management Services

Our social media management experts, with experience at leading companies, develop tailored solutions to meet your business needs and unique industry demands for sustainable results and long-term success.

Discover

A leader from our team assesses your business challenges, identifies opportunities, and recommends the most suitable engagement model.

Define

A Toptal leader will work with you to define your goals and service needs – from full end-to-end delivery to consulting services.

Develop

Once your service is defined and you have your talent or team on board, they will create your unique project timeline, process, and initial proposals, whether it’s creating timely social media content or developing a comprehensive end-to-end social media management strategy.

Deploy

Toptal will get to work, tracking quality assurance, handling project management, and maintaining the delivery schedule.

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Chris Krohn

GM, Marketing Agency

As GM of Toptal’s Marketing Agency, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.

Previously At

CUSTOMIZED SOLUTIONS

Social Media Management Services That Deliver Value

Toptal delivers leading social media management services through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.

Managed Delivery by Toptal
On-demand Talent and Teams

Managed Delivery by Toptal

End-to-end project delivery per your specific requirements.

GM, Marketing Agency

Delivery Manager

Social Media Strategist

Social Media Management Expert

Social Media Content Expert

Social Media Marketing Expert

Influencer Marketing Expert

Social Media Expert

Chris Krohn

GM, Marketing Agency

Previously at

Experience

30+ Years

Rachael Karaffa

Delivery Manager

Rachael serves as a Delivery Manager at Toptal with a focus on leading diverse global teams in developing innovative solutions for our clients. She works across multiple disciplines, including technology, marketing, and management consulting. Rachael specializes in managing people and client relationships, process optimization, and driving teams toward optimal business outcomes.

Previously Managed Client

Experience

9+ Years

Camila Pereira

Verified Expert in Marketing

13+ Years

of Experience

Social Media Strategist

Camila is a seasoned social media management professional with over 13 years of experience in marketing and analytics. She has a proven track record working with top agencies like Omnicom Media Group and global companies like Just Eat, managing budgets exceeding £7 million. Camila holds a master's degree in advertising and multiple certifications, making her an expert in transitioning agency operations to in-house teams and leveraging analytics to drive digital strategies. She excels in social media strategy, content creation, and performance optimization, consistently pushing boundaries to achieve outstanding results.

Previously at

Carly Chenault

Verified Expert in Marketing

12+ Years

of Experience

Social Media Management Expert

Carly is a seasoned marketing professional, leveraging 12+ years of experience in brand development, strategy, search engine optimization (SEO), and communications to drive growth for businesses of all sizes. She delivers innovative brand strategies for companies prioritizing the customer experience, spanning various industries, including luxury and emerging markets.

Previously at

Blake Stockton

Verified Expert in Marketing

14+ Years

of Experience

Social Media Content Expert

Blake is a dynamic strategist with more than 14 years of digital marketing experience that includes roles at Google, an Inc. 5000 Fastest-growing Startup, and the Small Business Administration. With a creative and entrepreneurial approach, he crafts impactful content and strategies, drawing on his experience founding successful online ventures. In 2018, Blake won the Rising Star of the Year award in Florida for pioneering Facebook Live training and delivering updates on social media algorithms and content.

Previously at

Orly Sigal

Verified Expert in Marketing

21+ Years

of Experience

Social Media Marketing Expert

Orly is a well-rounded, driven, inspirational executive and marketing leader with 21+ years of dynamic CPG experience in cosmetics, sports, eyewear, and book publishing. She is an expert in leading business and brand strategy, driving teams to develop and execute 360-degree brand marketing programs and campaigns while maintaining global brand equity and leveraging local market relevance.

Previously at

Joe Reske

Verified Expert in Marketing

17+ Years

of Experience

Influencer Marketing Expert

Joe is a driven and highly accomplished senior consumer marketing executive with extensive experience in brand strategy; full-funnel marketing campaigns; earned, social, and paid media-mix management; budgeting; and event activation. He has provided leadership across a wide spectrum of marketing roles for world-class brands within CPG, retail, and hospitality, and he’s an expert at developing bold and innovative solutions supported by data-driven analytics.

Previously at

Tala Hammouri

Verified Expert in Marketing

14+ Years

of Experience

Social Media Expert

Tala is a creative, performance-oriented digital marketing strategist and project manager with extensive experience and a comprehensive background in assessing client business and marketing situations. With more than 14 years of experience, three as a consultant, she has a proven track record of working with B2C, B2B, and B2G brands and startups across industries like edtech, government, NGOs, healthcare, and F&B. Tala has had the opportunity to work in Jordan, Kuwait, India, Egypt, and the UAE.

Previously at

On-demand Talent and Teams

20,000+ vetted professionals, ready to deploy individually or in teams.

Social Media Strategist

Social Media Marketing Expert

Influencer Marketing Expert

Social Media Management Expert

Social Media Expert

Social Media Management Expert

Influencer Marketing Expert

Social Media Content Expert

Verified Expert in Marketing

10+ Years

of Experience

Social Media Strategist

Rebecca is a versatile social media management expert with a decade of experience across health and wellness, fashion, beauty, luxury, CPG, and lifestyle sectors. Known for her customer-centric approach and data-driven insights, she excels in creating engaging social media strategies that solve problems and enhance customer experiences. Rebecca's positive energy and ability to manage multiple stakeholders make her a valuable asset in fast-paced environments.

Previously at

Verified Expert in Marketing

12+ Years

of Experience

Social Media Marketing Expert

Gustavo is a seasoned growth marketer with experience in the education, gaming, health, and travel sectors. With an impressive knack for copywriting, he creates effective copy whose focus is always to enhance conversion. Gustavo’s expertise also extends to designing and optimizing sales funnels, landing pages, effective ads, and CRM. Finally, Gustavo has consistently demonstrated a user-centered approach to his work, enabling him to successfully navigate from solopreneurs to big enterprises.

Previously at

Verified Expert in Marketing

12+ Years

of Experience

Influencer Marketing Expert

Kate has more than 12 years of experience in product marketing, management, and marketing strategy. She has worked with some of the world’s biggest brands, including American Express, Dyson, Coca-Cola, and early-stage startups. Kate has grown organic audiences by 2,000% across social media, overseen successful product launches, and increased sales by more than 400% within weeks of implementing insightful marketing strategies. She is passionate about creating products and solutions that delight customers.

Previously at

Verified Expert in Marketing

22+ Years

of Experience

Social Media Management Expert

Anna is a well-rounded marketing expert. She has launched commercially successful products and has specialized in brand management and marketing communications for the last six years, including managing more than $40 million in traditional and digital brand campaigns for a Fortune 500 company and digital marketing campaigns for a small startup. Anna’s ability to be a hands-on team member in a cross-functional environment has prepared her to be a valuable addition to any organization.

Previously at

Verified Expert in Marketing

20+ Years

of Experience

Social Media Expert

Ally is a marketing expert who works in editorial, social, strategy, and consulting for brands and businesses. With 20 years of industry experience, she has developed great teams, designed mechanisms that deliver results, and established the processes and collaborations necessary to create and curate successful content. Ally is comfortable taking a distant business objective and working creatively to find a way to reach it.

Previously at

Verified Expert in Marketing

12+ Years

of Experience

Social Media Management Expert

Hernán is a marketing expert with 12+ years of international experience in digital marketing, communication, and social media management. Throughout his career, Hernán has performed different roles, managing marketing campaigns and running creative and strategic projects for communication agencies and companies within the education and technology industries.

Previously at

Verified Expert in Marketing

13+ Years

of Experience

Social Media Management Expert

Julio is a well-rounded marketer with 13+ years of experience designing brand identities across multiple markets, crafting transformative strategies, and empowering multifunctional teams to deliver outstanding results. He has launched more than 50 SKUs while creating irresistible content, events, consumer promotions, and influencer campaigns that led to 120% and 140% revenue growth on globally known brands such as Oral-B, Gillette, Ariel, and Lenor.

Previously at

Verified Expert in Marketing

11+ Years

of Experience

Influencer Marketing Expert

Katrina is an experienced marketing expert with a deep understanding of complex martech stacks. They led the overhaul of digital experiences, managed teams, and launched customer-focused marketplaces. With extensive agency and client-side experience, this flexible marketer is an outstanding addition to any organization and a professional who excels in various roles, from content management to executive leadership. They teach digital marketing courses to MBA students and are passionate about protecting user data.

Previously at

Verified Expert in Marketing

21+ Years

of Experience

Social Media Content Expert

Jennifer is a seasoned marketer and communications leader experienced in SaaS, technology, PR, and the public sector. She worked in both the agency world and in-house, building impactful marketing campaigns and communication strategies for B2B and B2C businesses. Jennifer has a solid ability to thrive in fast-paced environments and proven expertise working with executives at all levels and within global teams across product, customer success, and engineering in the US, the UK, Asia-Pacific, and Israel.

Previously at

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Looking for guidance about the perfect social media management services for your needs?

UNRIVALED EXPERTISE

Our Talent Has Worked With Top Companies

Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.

Why organizations choose us

Toptal in Action

Discover the cutting-edge benefits our clients enjoy from the global Toptal network.

Ginni Media uplevels its brand identity while preserving its unique vibe.

Challenge: Ginni Media, a creative powerhouse with a remote team spanning 14 countries and six continents, needed a refreshed brand identity that would authentically convey its distinctive, inclusive ethos and resonate with a diverse global audience.

Solution: Combining artistry and technology, the Toptal team developed a new brand identity that embodies Ginni Media’s inclusive and diverse mindset. After finalizing the design, a Toptal WordPress developer provided the technical expertise to integrate the new look into Ginni Media’s digital presence, completing the transformation in just six weeks.

Outcome: The result was a cohesive, vibrant brand that mirrored Ginni Media’s commitment to diversity. The new design allows end users to fully experience the thoughtful, global principles Ginni Media embodies.

I feel [the Toptal designer] brought the colors to life. He showed us the possibilities of what our vision would be.

Ginni Saraswati

Founder and CEO, Ginni Media

Read Full Case Study

OUR THOUGHT LEADERSHIP

Explore Insights From the Social Media Management Field

Read the latest articles and resources to keep you current on emerging trends in social media management, consumer behavior, branding strategies, and more.

Choosing an AI Tool Set for Content Personalization

Today’s marketing teams are expected to provide personalized experiences. Discover how to meet customer demand with the latest developments in AI content personalization from Toptal’s Growth Marketing Practice Lead Jeff Gangemi.

Jeff Gangemi

Growth Marketing Practice Lead

15 Years of Experience

Jeff is the Growth Marketing Practice Lead at Toptal. He holds a bachelor’s degree from Middlebury College and an MBA from Cornell University with an emphasis on leadership and innovation. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients. Before joining Toptal, he held senior management roles at Accenture Song, Material, and Telus International.

Previously at