Generative Engine Optimization Services

Generative Engine Optimization Services – Increase Visibility in AI-driven Search

Expand your visibility across AI-powered search with Toptal’s GEO Services. Our teams design and implement strategies to increase citations, strengthen entity authority, and improve inclusion in generative search responses.

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Clients Served

30,000+

Total Vetted Professionals

20,000+

Toptal Total Projects Completed

85,000+

Years in Business

15+

TRUSTED BY LEADING BRANDS

Our Services

Toptal Generative Engine Optimization Services

Our Generative Engine Optimization Services help brands stay visible as search behavior shifts toward AI-driven search engines and generative AI platforms. We combine technical precision, content authority, and structured intelligence to ensure your business is surfaced in AI-generated responses and conversational search results.

GEO Audit and Strategy Development

Assess AI search visibility, identify entity gaps, and strengthen authority across generative search platforms.

GEO Performance Measurement and Reporting

Track AI visibility metrics to benchmark share of voice, measure ROI, and guide strategic optimization.

AI-optimized Content Strategy

Develop content strategies that increase inclusion in generative search responses.

Content Relevance and Contextual Optimization

Improve semantic clarity and topical relevance to increase visibility in AI-powered search results.

AI-optimized Content Structure

Implement structured formatting and informational hierarchy that improves comprehension by large language models.

AI-specific Technical SEO

Strengthen technical SEO foundations, including schema and crawl accessibility, to support AI-driven search systems.

Structured Data and Schema Implementation

Deploy structured data that increases eligibility across AI-driven search experiences, including Google AI Overviews.

Knowledge Graph Optimization

Build authoritative entity relationships that drive AI citations and visibility.

AI Citation and Mention Strategy

Increase authoritative citations and mentions that influence AI-generated responses and brand visibility.

AI Search Intent Mapping

Align content with evolving AI search behavior and conversational user queries.

Reputation and Review Optimization

Strengthen reputation signals, including reviews and brand authority, that influence AI search trust signals.

Continuous Monitoring and Optimization Support

Continuously refine GEO strategies in response to algorithm shifts, competitive changes, and evolving AI search behavior.

Looking for guidance about the perfect generative engine optimization service for your needs?

Get a Free Consultation Now

PARTNERSHIP THAT WORKS

How We Deliver Generative Engine Optimization Services

Our generative engine optimization experts, with experience at leading companies, develop and deploy tailored solutions to meet your business needs and unique industry demands for sustainable results and long-term success.

Discover

A leader from our team works with you to understand your business challenges, pain points, and strategic goals to uncover new opportunities and identify the options to reach your objectives.

Define

Toptal leaders collaborate with your team to define your specific goals and service needs, evaluating multiple approaches and aligning requirements with your strategic objectives to define the best solution.

Develop

We will create your unique project timeline, process, and first drafts, whether you’re looking to increase visibility across AI-driven search engines or strengthen your authority within generative AI platforms.

Deploy

Toptal will get to work, tracking quality assurance, handling project management, and maintaining the delivery schedule.

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Jeff Gangemi

Growth and Digital Marketing Practice Lead

Jeff is dedicated to helping clients of all sizes build digital marketing strategies that directly impact revenue. With a background in digital growth consulting with Accenture, Jeff brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.

Previously At

Comprehensive AI Visibility Insights

Toptal’s GEO Services, Powered by Sonar™

Improve your brand’s presence in AI-generated responses. Sonar, backed by Toptal’s experience delivering AI solutions, helps teams benchmark visibility against competitors and identify opportunities to improve in LLM-driven search.

Track Your Brand’s Presence in AI Responses

Sonar provides a clear view of how your brand appears across AI-generated responses for the prompts that matter most to your business. Establish a baseline and monitor how visibility evolves over time.

Measure brand mentions and relative positioning
Analyze performance across priority prompts and use cases
Track visibility trends to understand impact over time

Track Your Brand’s Presence in AI Responses

Measure brand mentions and relative positioning
Analyze performance across priority prompts and use cases
Track visibility trends to understand impact over time

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Turn AI Insights Into Actionable Growth Opportunities

Turn insights into prioritized actions that strengthen your AI presence. Sonar surfaces gaps and missed opportunities, helping teams prioritize improvements that drive measurable gains in AI search presence.

Identify underrepresented prompts and content gaps
Highlight opportunities to increase inclusion in LLM responses
Refine GEO strategies with clear, actionable insights

Get a Free Consultation Now

CUSTOMIZED SOLUTIONS

Generative Engine Optimization Solutions That Deliver Value

Toptal delivers leading generative engine optimization services through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.

End-to-End Delivery by Toptal
On-demand Talent & Teams

End-to-End Delivery by Toptal

Comprehensive project delivery, tailored to your specific requirements.

Digital Marketing Practice Lead

Delivery Manager

SEO Expert

GenAI Expert

SEO/GEO Exoert

AI Product Manager

Growth Strategist

Full-stack Developer

Jeff Gangemi

Digital Marketing Practice Lead

Previously at

Technology Experience

15+ Years

Rachael Karaffa

Delivery Manager

Rachael serves as a Delivery Manager at Toptal with a focus on leading diverse global teams in developing innovative solutions for our clients. She works across multiple disciplines, including technology, marketing, and management consulting. Rachael specializes in managing people and client relationships, process optimization, and driving teams toward optimal business outcomes.

Previously Managed Client

Experience

9+ Years

Cheryl Da Silva

Verified Expert in Marketing

8+ Years

of Experience

SEO Expert

Cheryl is a seasoned content manager with more than eight years of expertise in content marketing, SEO, social media, PR, and communications. She has been successful in crafting compelling narratives that drive traffic, engagement, and revenue. With strong project management and storytelling skills, she delivers exciting copy for various channels, formats, and audiences. Discover how Cheryl can utilize her strategic abilities to elevate your brand and meet business objectives.

Previously at

Hafiz Haseeb Ahmed

Verified Expert in Engineering

8+ Years

of Experience

GenAI Expert

Hafiz is a full-stack developer with more than eight years of experience developing robust applications for high-volume businesses in an agile environment. He is a problem-solving team player with a can-do attitude and phenomenal communication skills. Hafiz has been working as a remote independent contractor with companies all over the globe.

Previously at

Denes Gaspar

Verified Expert in Marketing

6+ Years

of Experience

SEO/GEO Exoert

Denes is a seasoned SEO and AEO expert who has successfully managed and implemented hundreds of online marketing projects across diverse sectors, including eCommerce, B2C, and B2B. With a proven track record of working with both small startups and large multinational companies, he possesses extensive knowledge of international business. Denes excels at collaborating with cross-functional teams, is passionate about educating others, and delivering measurable results.

Previously at

Adrian Gonzalez

Verified Expert in Product Management

13+ Years

of Experience

AI Product Manager

With an engineering degree, two master's degrees, including an MBA, and the ability to speak four languages, Adrian has delivered as a product manager in North America, Latin America, and Europe on multiple innovation initiatives, including software development, AI strategy, project delivery, blockchain, geolocation, and Agile implementation. Adrian has extensive experience in technical and business roles and has worked in several industries: telecom, cloud native, supply chain, retail, fintech, and IT.

Previously at

Camila Pereira

Verified Expert in Marketing

13+ Years

of Experience

Growth Strategist

Camila is a seasoned professional with 13+ years of experience in marketing and analytics. She has worked for agencies like Omnicom Media Group and companies like Just Eat, managing budgets of over £7 million globally. With a master’s degree in advertising and multiple certifications, Camila excels in agency transitions and establishing in-house teams. She is an innovative thinker who thrives on pushing boundaries, leveraging analytics and digital strategies to drive outstanding performance.

Previously at

Claudiu Gilcescu Ceia

Verified Expert in Engineering

15+ Years

of Experience

Full-stack Developer

Claudiu is a senior full-stack developer with around 15 years of industry experience. He has built various projects, from marketing websites and applications for digital agencies to internal tools at Facebook, civic technology projects, and SaaS products. Claudiu is passionate about open source, developer experience, clean code, and maintainable software.

Previously at

On-demand Talent & Teams

20,000+ vetted professionals, ready to deploy individually or in teams

AI Developer

SEO Growth Strategist

Machine Learning Engineer

Generative AI Engineer

SEO Expert

Knowledge Graph Architect

Generative AI Engineer

SEO Strategy Lead

AI Analytics Consultant

Verified Expert in Engineering

17+ Years

of Experience

AI Developer

Nimrod is a researcher, consultant, and developer with 17 years of experience and expertise in software architecture and development, mathematical modeling, and algorithm development, in fields such as mathematical optimization, AI, algorithmic game theory, and operations research. Early in his career, Nimrod was a software engineer and tech team lead at Google, and he holds a PhD in computer science. From a polymath perspective, his EBS numbers are Erdös 3, Sabbath 7, and, arguably, Bacon 6.

Previously at

Verified Expert in Marketing

15+ Years

of Experience

SEO Growth Strategist

Dmitry is an SEO and content marketing expert with solid experience growing organic traffic and revenue in scale-up and enterprise companies. His expertise—spanning technical and on-page SEO, content strategy, link building, and globalization—is rooted in hands-on work across 50+ sites and leading teams of 20+ specialists. He also collaborates cross-functionally to drive integrated and sustainable growth. At Skyscanner, Dmitry grew organic traffic by 4x and email subscribers by 20x in two years.

Previously at

Verified Expert in Engineering

24+ Years

of Experience

Machine Learning Engineer

Lovro is a machine learning engineer and data scientist with a strong enthusiasm for deep learning applications. By combining his academic knowledge with practical industry experience, he is able to contribute to every stage of the AI software development process. Lovro’s professional background spans startups, large corporations such as his engineering role at Amazon, and research positions in academic institutions and universities.

Previously at

Verified Expert in Engineering

24+ Years

of Experience

Generative AI Engineer

Denis is a senior full-stack AI engineer and data scientist, highly skilled in modern generative tech (GPT-4, Midjourney, and more), machine learning, ETL pipelines, data analysis, mathematical modeling, big data, and MLOps. He has a PhD in mathematics, and his data science expertise includes probabilistic risk modeling, revenue forecasting, geospatial data analysis, handwriting recognition, anomaly detection in time series, data engineering, and team leading.

Previously at

Verified Expert in Marketing

14+ Years

of Experience

SEO Expert

Joe is a digital marketing consultant with more than 14 years of experience, primarily with B2B SaaS organizations. He specialized in multiple disciplines, including UX, CRO, SEO, content marketing, SEM, paid social, and globalization at a Fortune 500 company. He also owned digital marketing end to end at several startups while working agency-side. Joe leverages this experience to deliver integrated and impactful digital marketing strategies and help organizations scale their digital marketing activity.

Previously at

Verified Expert in Engineering

27+ Years

of Experience

Knowledge Graph Architect

Radu is a senior GenAI and knowledge graph solution architect delivering solutions for cybersecurity, investments, agriculture, and economy domains. For over 27 years, he has accomplished numerous proofs of concept and pilot projects, led standardization efforts at OASIS and ITU-T, and was granted patents for inventions in cybersecurity and enterprise knowledge management. Radu holds a master's degree in computer science from UNC Charlotte.

Previously at

Verified Expert in Engineering

12+ Years

of Experience

Generative AI Engineer

Isaac brings extensive experience in applying machine learning (ML), including Generative AI (GenAI), across diverse fields and complex challenges. He has worked on ML applications in ad security, supply chain management, business analytics, image tracking, healthcare technology, hardware, and failure prediction. Isaac has successfully led teams and managed projects from initial conception through full deployment in both startup and enterprise environments.

Previously at

Verified Expert in Marketing

11+ Years

of Experience

SEO Strategy Lead

Felipe is an SEO strategist with 11+ years of experience helping businesses grow through technical audits, content strategy, on-page optimization, and search intent mapping. He specializes in building scalable SEO systems—from local to enterprise, combining data, UX, and automation to drive sustainable rankings. Felipe's work bridges algorithms and human behavior to create search experiences that convert.

Previously at

Verified Expert in Management Consulting

19+ Years

of Experience

AI Analytics Consultant

Monica specializes in data analytics, enterprise data architecture, digital transformation, and data-driven strategies. With a background at Deloitte, she brings expertise in leveraging AI-powered solutions to optimize business performance. Currently, she leads projects on augmented analytics, data architecture design, and AI agents. As a passionate advocate for innovation, Monica works to empower organizations to unlock the potential of their data for strategic growth and transformation.

Previously at

Looking for guidance about the perfect generative engine optimization service for your needs?

Get a Free Consultation Now

Looking for guidance about the perfect generative engine optimization service for your needs?

UNRIVALED EXPERTISE

Our Talent Has Worked With Top Companies

Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.

WHY ORGANIZATIONS CHOOSE US

Toptal in Action

Discover the cutting-edge benefits our clients enjoy from the global Toptal network.

Toptal delivers a strategic SEO plan to help Edible recover from a 40% drop in organic site traffic.

Challenge: Edible experienced a 40% drop in organic site traffic after migrating its front-end to React, and needed an innovative SEO solution to recover and boost site performance.

Solution: Toptal quickly diagnosed the significant drop in organic traffic by conducting an in-depth SEO audit that assessed keyword strategy, technical elements, and other impacts of the React migration.

Outcome: Toptal’s strategic guidance positioned Edible to effectively address any upcoming SEO issues, including retiring zombie pages, improving page render times, removing duplicate content, enhancing website speed and mobile usability, and optimizing title tags and meta descriptions.

Toptal was the perfect partner, quickly assembling an SEO team that delivered a prioritized roadmap with precision. This has been key to resolving our traffic challenges and paving the way for digital success.

Erica Randerson

Vice President, E-commerce

Toptal Ranked #1 Most Reliable Professional Services Company in America

Newsweek and Statista’s rankings were based on an independent survey of more than 2,400 decision-makers at Fortune 500s.

IBM — Newsweek's Most Reliable Companies in America 2026 ranking. Toptal is ranked #11, the highest-ranked professional services firm.

See the Most Reliable Companies in America

Methodology for the Rankings

How likely the respondent is to recommend the selected company to others.

Measures the convenience of interaction with the company and efficiency of processes.

Measures the company’s cost-effectiveness and quality relative to price.

Measures whether the company consistently meets or exceeds expectations in quality and timeliness of deliverables.

Measures the company’s ability to consistently fulfill commitments and maintain customer trust.

See the Most Reliable Companies in America

OUR THOUGHT LEADERSHIP

Explore Insights From the Generative Engine Optimization Field

Read the latest articles and resources to keep you current on emerging trends in generative AI search, AI-powered search engines, conversational optimization, and more.

5 Trends Shaping the Future of Search Marketing

Discover how AI-powered search is reshaping SEO and PPC, with natural language queries, multimodal search, and personalized experiences driving the future of search.

Asset Mendesh

Verified Expert in Marketing

8 Years of Experience

Asset is a digital performance marketer who specializes in B2B lead generation and digital strategy. He has led successful marketing campaigns for Fortune 500 companies and a range of startups. He holds a bachelor’s degree in economics and business and a master’s degree in strategic marketing from Imperial College Business School in London, UK.

Expertise

Digital Marketing Marketing Strategy

Previously at

How to Create an SEO Keyword Strategy With Color-coded Priorities

Robert Franklin

Verified Expert in Marketing

SEO Brand Marketing Digital Marketing

The Executive’s Guide to Using an SEO Audit for Strategic Growth

Jeff Gangemi

Jeff is the Growth and Digital Marketing Practice Lead at Toptal. He holds a bachelor’s degree from Middlebury College and an MBA from Cornell University with an emphasis in leadership and innovation. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients. Before joining Toptal, he held senior management roles at Accenture Song, Material, and Telus International.

The 4 Crucial Stages of Successful Generative AI Integration

Chas Stikeleather

Chas Stikeleather is an artificial intelligence and data analytics leader with experience at Bain & Company and Toptal. He has spent most of his career helping Fortune 500 companies, private equity firms, and SMBs across industries to optimize their data. Chas holds a bachelor’s degree in economics from Stetson University and a master’s degree in analytics from North Carolina State University.

Generative Engine Optimization Related Offerings

Explore Related Services and Roles

Pair Toptal’s Generative Engine Optimization with related competencies to effectively tackle your business challenges.

Generative AI Services Artificial Intelligence Services Content Strategy Services Content Creation Services Content Development Services SEO Services SEO Audit Services Content Marketing Services NLP Consulting Digital Strategy Consulting Marketing Analytics Consulting Performance Marketing Services Conversion Rate Optimization Services Marketing Strategy and Operations Growth Marketing Services SEO Experts

Looking for guidance about the perfect generative engine optimization service for your needs?

Get a Free Consultation Now

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Generative Engine Optimization Services – Increase Visibility in AI-driven Search

Toptal Generative Engine Optimization Services

GEO Audit and Strategy Development

GEO Performance Measurement and Reporting

AI-optimized Content Strategy

Content Relevance and Contextual Optimization

AI-optimized Content Structure

AI-specific Technical SEO

Structured Data and Schema Implementation

Knowledge Graph Optimization

AI Citation and Mention Strategy

AI Search Intent Mapping

Reputation and Review Optimization

Continuous Monitoring and Optimization Support

How We Deliver Generative Engine Optimization Services

Discover

Define

Develop

Deploy

Toptal’s GEO Services, Powered by Sonar™

Track Your Brand’s Presence in AI Responses

Compare Performance Against Key Competitors

Turn AI Insights Into Actionable Growth Opportunities

Track Your Brand’s Presence in AI Responses

Compare Performance Against Key Competitors

Turn AI Insights Into Actionable Growth Opportunities

Generative Engine Optimization Solutions That Deliver Value

Our Talent Has Worked With Top Companies

Toptal in Action

Toptal delivers a strategic SEO plan to help Edible recover from a 40% drop in organic site traffic.

Toptal Ranked #1 Most Reliable Professional Services Company in America

Explore Insights From the Generative Engine Optimization Field

5 Trends Shaping the Future of Search Marketing

How to Create an SEO Keyword Strategy With Color-coded Priorities

The Executive’s Guide to Using an SEO Audit for Strategic Growth

The 4 Crucial Stages of Successful Generative AI Integration

Explore Related Services and Roles