ValuePropositions

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Why Market Share Is Important: Because Bigger Is Better Than Better

Product leaders have been force-fed the notion that market leadership is a function of delivering the best client experience. And yet, overperforming product managers focus first on being bigger, not better.

8 minute readContinue Reading
Eric Nowak

Eric Nowak

How to Effectively Quantify Product Value: A Guide for Product Managers

Many product managers will struggle to identify what makes an amazing product or service. The realities of running a successful business depend on the bottom-line financials. Product managers need to define and explain value in monetary terms to drive rapid adoption.

8 minute readContinue Reading
Laurie Harvey

Laurie Harvey

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