ValuePropositions

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Why Is Market Share Important? Because Bigger Is Better Than Better

by Eric Nowak

Product leaders have been force-fed the notion that market leadership is a function of delivering the best client experience. And yet, overperforming product managers focus first on being bigger, not better.

7 minute readContinue Reading
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How to Effectively Quantify Product Value – A Guide for Product Managers

by Laurie Harvey

Many product managers will struggle to identify what makes an amazing product or service. The realities of running a successful business depend on the bottom-line financials. Product managers need to define and explain value in monetary terms to drive rapid adoption.

8 minute readContinue Reading