Go-to-Market Strategy Consulting

Go-to-Market Strategy Consulting – Turn Market Opportunity Into Growth

Bring new products to market with Toptal’s Go-to-Market Strategy Consulting. Our go-to-market consultants use customer and market research to help you define your target buyer, competitive positioning, and most effective path to market.

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Clients Served

35,000+

Total Vetted Professionals

30,000+

Toptal Total Projects Delivered

85,000+

Years in Business

15+

Our Services

Toptal Go-to-Market Strategy Consulting

Plan product launches and market research expansion based on a clear understanding of customer demand and the competitive landscape. Toptal’s go-to-market consultants assess demand and competitive dynamics to help you make informed choices before committing resources.

Go-to-Market Strategy

Create a practical go to market plan that helps you understand where to compete and how sales and marketing will bring your offering to buyers.

Market Research and Opportunity Sizing

Assess customer demand and market potential to determine which opportunities warrant investment and where your business has room to grow.

Customer Segmentation and ICP

Define your ideal customer profile and key customer segments to give sales and marketing a clearer focus for outreach and campaigns.

Positioning and Messaging

Clarify what makes your offering valuable to buyers and develop branding that distinguishes it from the alternatives they are considering.

Pricing and Packaging

Set pricing and package your product around customer expectations, competitive alternatives, and the economics of your business.

Sales and Marketing Channel Strategy

Determine which routes to market give you the best access to target customers and how each channel should contribute to your GTM plan.

Sales Strategy and Enablement

Equip sales teams with a defined approach for moving potential buyers through the purchasing process, backed by practical guidance and sales materials.

Product Launch Planning

Coordinate the work leading up to launch so product, sales, and marketing teams know what needs to happen and when.

Demand Generation

Develop programs that introduce your product to prospective customers and create a steady source of qualified opportunities for sales.

Competitive Analysis

Examine competitors and their market positions to understand where your products can provide customers with a meaningful alternative.

New Market Entry and Expansion

Evaluate opportunities in new markets and develop an entry strategy based on customer demand and local market dynamics.

GTM Metrics and Optimization

Establish ways to track go to market performance and use early market results to determine where the strategy needs adjustment.

Looking for guidance about the perfect go-to-market strategy service for your needs?

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PARTNERSHIP THAT WORKS

How We Deliver Go-to-Market Strategy Consulting

Our Go-to-Market Strategy experts, with experience at leading companies, develop and deploy tailored solutions to meet your business needs and unique industry demands for sustainable results and long-term success.

Discover

A leader from our team works with you to understand your business challenges, pain points, and strategic goals to uncover new opportunities and identify the options to reach your objectives.

Define

Toptal leaders collaborate with your team to define your specific goals and service needs, evaluating multiple approaches and aligning requirements with your strategic objectives to define the best solution.

Develop

We will create your unique project timeline, process, and first drafts, whether your goal is to launch a new product, enter a new market, or fix a go-to-market motion that is not converting.

Deploy

Toptal will get to work, tracking quality assurance, handling project management, and maintaining the delivery schedule.

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Matthew McNaghten

Business Strategy and Finance Consulting Practice Lead

As Toptal’s Business Strategy and Finance Consulting Practice Lead, Matt focuses on helping clients address critical issues and drive value across their enterprises. He brings 35 years of senior-level consulting experience, having held leadership roles at Cognizant, Accenture, IBM, and Deloitte.As Toptal’s Business Strategy and Finance Consulting Practice Lead, Matt focuses on helping clients address critical issues and drive value across their enterprises. He brings 35 years of senior-level consulting experience, having held leadership roles at Cognizant, Accenture, IBM, and Deloitte.

Previously At

CUSTOMIZED SOLUTIONS

Go-to-Market Strategy Solutions That Deliver Value

Toptal delivers leading go-to-market strategy consulting through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.

End-to-End Delivery by Toptal
On-demand Talent and Teams

End-to-End Delivery by Toptal

Comprehensive project delivery, tailored to your specific requirements.

Business Strategy and Finance Consulting Practice Lead

Delivery Manager

Growth Strategy Consultant

Product Marketing Consultant

Commercial Strategy Consultant

Go-to-Market Strategy Expert

Marketing Expert

Market Entry Consultant

Matthew McNaghten

Business Strategy and Finance Consulting Practice Lead

Previously at

Experience

35+ Years

Rachael Karaffa

Delivery Manager

Rachael serves as a Delivery Manager at Toptal with a focus on leading diverse global teams in developing innovative solutions for our clients. She works across multiple disciplines, including technology, marketing, and management consulting. Rachael specializes in managing people and client relationships, process optimization, and driving teams toward optimal business outcomes.

Previously Managed Client

Experience

9+ Years

David Bailey

Verified Expert in Marketing

25+ Years

of Experience

Growth Strategy Consultant

David has rich experience in diverse marketing and product roles. He led cross-functional teams in global organizations, including Apple and Samsung, and managed distributed teams in smaller startups and scale-ups. David is passionate about developing and executing strategies to deliver exceptional customer experiences.

Previously at

Stuti Shukla

Verified Expert in Marketing

25+ Years

of Experience

Product Marketing Consultant

Stuti is a marketing and business growth leader with deep expertise in developing and executing innovative strategies to position, launch, and scale products and services among diverse customers. She has successfully built and led large global mktg teams for complex businesses and startups. Stuti has delivered exceptional outcomes through multi-faceted marketing programs and campaigns at Microsoft and transformed traditional businesses with digital go-to-market (GTM) strategies at GE Healthcare.

Previously at

Arvind Kumar

Verified Expert in Management Consulting

10+ Years

of Experience

Commercial Strategy Consultant

Arvind is a consultant with more than 10 years of experience, including at KPMG Global Strategy Group, Goldman Sachs, and EY across the Middle East, America, India, and Europe. He has delivered 30+ projects, including growth strategies and business plans; M&A and financial analyses; pitch decks; and go-to-market, branding, and digital strategies. Arvind has a demonstrated track record in planning and delivering complex transformations ranging from $2 million to $1 billion. He holds an MBA from HEC Paris.

Previously at

Dave Rosin

Verified Expert in Management Consulting

11+ Years

of Experience

Go-to-Market Strategy Expert

Dave is a lead strategy and execution expert with a solid track record advising clients in B2C retail, CPG, pet, and consumer-focused PE industries through a combination of strategy, commercial ops, and interim executive roles. He spent nearly a decade consulting at McKinsey and Monitor Deloitte. Dave led McKinsey's service line focused on driving B2C top-line growth transformations and, most recently, was an executive of a pet supplement startup, leading sales and business development.

Previously at

Cheryl Da Silva

Verified Expert in Marketing

8+ Years

of Experience

Marketing Expert

Cheryl is a seasoned content manager with more than eight years of expertise in content marketing, SEO, social media, PR, and communications. She has been successful in crafting compelling narratives that drive traffic, engagement, and revenue. With strong project management and storytelling skills, she delivers exciting copy for various channels, formats, and audiences. Discover how Cheryl can utilize her strategic abilities to elevate your brand and meet business objectives.

Previously at

Aanchal Goel

Verified Expert in Management Consulting

12+ Years

of Experience

Market Entry Consultant

Aanchal is a former Bain management consultant and Chartered Financial Analyst specializing in creating financial models, business plans, growth strategies, market and competitive intelligence reports, scaling-up strategies, GTM strategies, and sustainability strategies. She has worked with 350+ clients globally. Aanchal’s guiding values are excellence, clear communication, and time commitment.

Previously at

On-demand Talent and Teams

30,000+ vetted professionals, ready to deploy individually or in teams.

Commercial Strategy Consultant

Growth Marketing Expert

Product Manager

Growth Strategist

Brand Strategist

Business Strategy Lead

Marketing Expert

Operations Consultant

Verified Expert in Management Consulting

16+ Years

of Experience

Commercial Strategy Consultant

Francesco has 16+ years of experience in finance, consulting, business management, and sustainability. Throughout these years, he has worked on more than 20 projects as a consultant at Bain & Company and launched Uber operations in Turin, Italy. Lately, he has founded Tondo, an organization spreading circular economy concepts, and Tondo lab, a company driving the implementation of clean and circular innovations. Francesco is passionate about innovation and entrepreneurship.

Previously at

Verified Expert in Marketing

16+ Years

of Experience

Growth Marketing Expert

Irshad is a curious, data-driven marketing leader with more than 16 years of experience. He loves connecting the dots between users, data, and technology and discovering the what and why. His expertise spans B2B SaaS and B2C, leading paid acquisition, GTM, CRM, SEO, content strategy, email marketing, and marketing analytics. Irshad has successfully executed marketing campaigns to drive revenue and acquire and retain users for audiences of 30+ million and for 0-1 startups to establish product-market fit.

Previously at

Verified Expert in Product Management

15+ Years

of Experience

Product Manager

Divya is a fractional product leader with diverse experience in software engineering, consulting, and product management. She has held multiple leadership roles at high-performing organizations such as Facebook, McKinsey, and Y Combinator-backed startups. She can help companies build high-performing product teams, set a product strategy, and improve teams’ execution.

Previously at

Verified Expert in Product Management

20+ Years

of Experience

Product Manager

Damien is an experienced product manager, having worked at Facebook, Zynga, TinyCo (acquired by JamCity), and other tech companies. He has led products at two early-stage startups, and worked at Citi Ventures as an entrepreneur in residence. Damien holds an MBA from MIT and a bachelor’s degree in computer science and economics from the University of Maryland.

Previously at

Verified Expert in Management Consulting

28+ Years

of Experience

Growth Strategist

Neel is a finance leader and change agent with more than 28 years of experience and a track record of impact in Fortune 50 companies. He has driven transformations to the tune of $250 million, EBITDA uplift of $100 million+, and sustainable change by managing mandates in multinationals, SMEs, and startups. Neel is adept at navigating across countries, regions, and cultures, and he brings an entrepreneurial and creative mindset, drive, and passion to design and execute win-win solutions for his clients.

Previously at

Verified Expert in Marketing

8+ Years

of Experience

Brand Strategist

Andre is a digital performance marketer and project manager with more than eight years of extensive experience in digital marketing project management, web management, brand strategy, and digital strategy. His expertise extends across brands such as Uber, Nestlé Purina, HubSpot, and Acorns, where he has managed full-project life cycles for 5+ years. Andre has led multiple initiatives where his projects with brands have increased open rates and CTR by 17%, driven leads by 40%, and grown revenue by 33%.

Previously at

Verified Expert in Management Consulting

36+ Years

of Experience

Business Strategy Lead

As a former KPMG and PwC consultant and Fortune 1000 executive, Barbara has collaborated with CXOs in diverse industries for 36+ years. She has diversified industry expertise across consumer and industrial products and services, manufacturing, logistics, e-commerce, retail, and technology, which gives her a multi-dimensional approach to problem-solving. Functionally, her work has spanned core operations and front- and back-office processes. Barbara is a mechanical engineer and Kellogg MBA.

Previously at

Verified Expert in Marketing

32+ Years

of Experience

Marketing Expert

Chad is a Fortune 500 executive with 32+ years of business experience leading world-class brands ranging from high-tech startups to Fortune 500 companies, including 20+ years in VP and CMO roles. He has launched, managed, and grown world-leading brands, including Procter & Gamble’s Olay, ADT Security Services, Squeeze.com, and Talkmap. Chad has an MBA with Honors from the University of Chicago Booth School of Business, with concentrations in marketing and finance.

Previously at

Verified Expert in Management Consulting

13+ Years

of Experience

Operations Consultant

A Brown graduate with an MBA from Emory, Ruyi has more than 13 years of tier 1 consulting experience across strategy, transformation, and M&A in Australia and the US. She has developed a GTM strategy for Origin.

Previously at

Looking for guidance about the perfect go-to-market strategy service for your needs?

Get a Free Consultation Now

Looking for guidance about the perfect go-to-market strategy service for your needs?

UNRIVALED EXPERTISE

Our Talent Has Worked With Top Companies

Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.

https://www.toptal.com/management-consultants/business-management-consultants

WHY ORGANIZATIONS CHOOSE US

Toptal in Action

Discover the cutting-edge benefits our global clients enjoy from the Toptal network.

Toptal helps Shape Health build a go-to-market engine, unifying brand and analytics for launch readiness.

Challenge: Shape Health lacked a cohesive go-to-market foundation. Fragmented messaging, audience definitions, and analytics made it difficult to measure performance and prepare for a scalable launch.

Solution: Toptal developed a structured go-to-market strategy that aligned audience targeting, messaging, channel planning, and performance measurement. The engagement also established a unified brand foundation, implemented analytics and lead management systems, and introduced scalable processes for customer acquisition.

Outcome: Shape Health gained a complete go-to-market engine spanning brand strategy, demand generation, funnel design, and performance analytics. With clearer audience insights and stronger operational alignment, the company was positioned to launch more efficiently and support future growth initiatives.

Toptal Ranked #1 Most Reliable Professional Services Company in America

Newsweek and Statista’s rankings were based on an independent survey of more than 2,400 decision-makers at Fortune 500s.

IBM — Newsweek's Most Reliable Companies in America 2026 ranking. Toptal is ranked #11, the highest-ranked professional services firm.

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Methodology for the Rankings

How likely the respondent is to recommend the selected company to others.

Measures the convenience of interaction with the company and efficiency of processes.

Measures the company’s cost-effectiveness and quality relative to price.

Measures whether the company consistently meets or exceeds expectations in quality and timeliness of deliverables.

Measures the company’s ability to consistently fulfill commitments and maintain customer trust.

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OUR THOUGHT LEADERSHIP

Explore Insights From the Go-to-Market Strategy Field

Read the latest articles and resources on go-to-market strategy, with practical insights for bringing products to market, reaching new customers, and expanding your reach.

How to Craft a Successful Go-to-Market Strategy

As a venture investor, Natasha Ketabchi spends most of her day evaluating tech startups as potential investments. In early-stage investments, Natasha finds that the three things that matter most are team, product, and sales and marketing approach, including their go to market strategy. In this article, Natasha lifts the veil on what venture investors look for in a solid GTM plan.

Natasha Ketabchi

Natasha is a management consultant with experience in capital markets, government, financial restructuring, and venture investments. She has an MBA from the Wharton School of the University of Pennsylvania and transitioned to venture capital after a career in banking at JPMorgan, HSBC, and Alvarez & Marsal.

Expertise

Business Development Financial Modeling

Previously at

Finding the Best Marketing Channels for Your Small Business: A Strategic Guide to Increasing ROI

Jeff Gangemi

Jeff is the Growth and Digital Marketing Practice Lead at Toptal. He holds a bachelor's degree from Middlebury College and an MBA from Cornell University with an emphasis in leadership and innovation. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients. Before joining Toptal, he held senior management roles at Accenture Song, Material, and Telus International.