Brand Strategy Consulting

A World-class Brand Strategy Agency

Brand Strategy Consulting – Position Your Brand for Long-term Success

Establish a strong and consistent brand presence that drives customer engagement and long-term business growth with Toptal’s Brand Strategy Consulting. Our team will help you differentiate your brand from competitors and ensure your brand strategies easily adapt to changes in demographics and audience preferences.

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Clients Served

35,000+

Total Vetted Professionals

30,000+

Toptal Total Projects Delivered

85,000+

Years in Business

15+

TRUSTED BY LEADING BRANDS

Our Services

Toptal Brand Strategy Consulting Services

Drive brand differentiation and growth with Toptal’s Brand Strategy Consulting. From brand development and positioning to customer insights, we tailor solutions for lasting impact.

Brand Development Strategy

Define your brand’s purpose, mission, and vision to establish a strong market presence and create long-term value.

Brand Positioning Strategy

Establish your brand’s identity and communicate its value with strategies that build customer loyalty and emphasize the unique attributes that set it apart.

Market Research and Analysis

Use in-depth research to understand market trends, competitors, and audience insights for precise brand decisions.

Target Audience Identification

Pinpoint your ideal customers through data-driven strategies that maximize engagement and conversion.

Competitive Analysis

Analyze your competitors’ strengths and weaknesses to uncover opportunities and shape a winning brand strategy.

Brand Messaging Framework

Develop consistent and compelling messaging that resonates with your target audience across all communication channels.

Brand Differentiation Strategy

Stand out in the market by highlighting the unique brand attributes that strengthen your competitive edge.

Brand Experience and Activation

Enhance every touchpoint of your customer journey with tailored strategies that elevate your brand’s user experience and foster loyalty.

Brand Identity Redesign

Refresh and evolve your brand identity to stay relevant and aligned with changing market demands and consumer preferences.

Strategic Brand Planning

Design long-term, strategic roadmaps that align your brand with your business goals, ensuring sustained growth.

Brand Communication Strategy

Ensure consistent and engaging communication across all platforms, reinforcing your brand’s message and value.

Brand Performance Measurement

Track your brand’s success with data-driven metrics to ensure ongoing alignment with your business goals.

Looking for guidance about the perfect brand strategy consulting service for your needs?

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PARTNERSHIP THAT WORKS

How We Deliver Brand Strategy Consulting Services

Our brand strategy experts, with experience at leading companies, develop and deploy tailored solutions to meet your business needs and unique industry demands for sustainable results and long-term success.

Discover

A leader from our team works with you to understand your business challenges, pain points, and strategic goals to uncover new opportunities and identify the options to reach your objectives.

Define

Toptal leaders collaborate with your team to define your specific goals and service needs, evaluating multiple approaches and aligning requirements with your strategic objectives to define the best solution.

Develop

Once your service is defined and you have your talent or team on board, they will create your unique project timeline, process, and initial proposals, whether your goal is to craft a brand positioning strategy or refine your brand messaging framework.

Deploy

Partnering with you, Toptal will get to work, tracking quality assurance, handling project management, and maintaining the delivery schedule.

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Christine Olivas

Brand Marketing Practice Lead

Christine is Toptal’s Brand Marketing Practice Lead, guiding organizations in building differentiated brands and driving growth. She founded No Single Individual (NSI), an advertising talent platform, and brings leadership experience from global agencies, including Grey Advertising and TPN Commerce. Her expertise spans brand and communications strategy, creative and experiential programs, and scalable marketing models for B2B and B2C.

Previously At

CUSTOMIZED SOLUTIONS

Brand Strategy Services That Deliver Value

Toptal delivers leading brand strategy consulting through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.

End-to-End Delivery by Toptal
On-demand Talent & Teams

End-to-End Delivery by Toptal

Comprehensive project delivery, tailored to your specific requirements.

Brand Marketing Practice Lead

Delivery Manager

Brand Director

Brand Marketing Strategist

Creative Strategist

Brand Marketing Strategist

Brand Development Expert

Brand Marketing Strategist

Christine Olivas

Brand Marketing Practice Lead

Previously at

of Experience

20+ Years

Rachael Karaffa

Delivery Manager

Rachael serves as a Delivery Manager at Toptal with a focus on leading diverse global teams in developing innovative solutions for our clients. She works across multiple disciplines, including technology, marketing, and management consulting. Rachael specializes in managing people and client relationships, process optimization, and driving teams toward optimal business outcomes.

Previously Managed Client

Experience

9+ Years

Orly Sigal

Verified Expert in Marketing

21+ Years

of Experience

Brand Director

Orly is a well-rounded, driven, inspirational executive and marketing leader with 21+ years of dynamic CPG experience in cosmetics, sports, eyewear, and book publishing. She is an expert in leading business and brand strategy, driving teams to develop and execute 360-degree brand marketing programs and campaigns while maintaining global brand equity and leveraging local market relevance.

Previously at

Joanna Chiarello

Verified Expert in Marketing

13+ Years

of Experience

Brand Marketing Strategist

Joanna is a visionary brand and marketing leader with a strategic and detail-oriented approach to execution. She bridges a background in strategy, visual design, and marketing to devise and implement effective traditional and digital marketing campaigns for diverse industries. Joanna possesses a proven history of driving results across sales, lead generation, brand recognition, and audience engagement.

Previously at

Frédéric Demers

Verified Expert in Design

18+ Years

of Experience

Creative Strategist

Frédéric has over 18 years of experience in the interactive design industry and has worked for world-class advertising agencies and leading global brands. His work has contributed to advertising, eCommerce, and performance marketing projects for clients such as Paper Tiger, Locomotive, Merrell, and Shutterstock. Frédéric now works as an independent interactive art director, but his time is often spent collaborating with top talents in Montreal, Canada.

Previously at

Robert Franklin

Verified Expert in Marketing

15+ Years

of Experience

Brand Marketing Strategist

Robert is a global digital marketing and eCommerce professional specializing in integrating analytical and creative solutions. He is Six Sigma Green Belt certified with an international MBA. Since running a small eBay eCommerce business at 14 years old, he has focused on digital and brand marketing for 15+ years. Robert has lived and worked in Asia for ten years, traveled to 35 countries, and is passionate about bridging successful communication and results across cultures.

Previously at

Rebecca Berkowitz

Verified Expert in Marketing

10+ Years

of Experience

Brand Development Expert

Rebecca is a multihyphenate marketer with a decade of experience working with brands across health and wellness, fashion, beauty, luxury, and lifestyle sectors. Customer-obsessed and insight-driven, she thrives off of solving problems and bringing life-changing experiences to the customer. Rebecca brings positive energy to the table and has a strong ability to manage multiple stakeholders, form strategic partnerships, and work well in varied, fast-paced environments.

Previously at

Brion Roberto

Verified Expert in Marketing

24+ Years

of Experience

Brand Marketing Strategist

A global marketing leader with years of experience bolstering startups and blue chip companies like Johnnie Walker, American Express, BCG, and The Washington Post, Brion has exceeded goals, expanded into new markets, and significantly increased profits. He has managed dispersed cross-functional teams to create campaigns with digital and global insight. Brion’s innovative strategy has garnered awards for exceptional marketing that delivers.

Previously at

On-demand Talent & Teams

30,000+ vetted professionals, ready to deploy individually or in teams

Brand Marketing Manager

Brand Storyteller

Brand Marketing Strategist

Visual Designer

Brand Strategist

Content Strategist

Creative Director

Brand Marketing Strategist

Verified Expert in Marketing

10+ Years

of Experience

Brand Marketing Manager

Rachel is a seasoned brand marketing professional with over a decade of experience navigating the tech, eCommerce, retail, and consumer packaged goods sectors. She has led insights, strategy, development, and execution of marketing campaigns for brands and products within B2B and B2C national and global organizations, focusing on delivering exceptional results that drive growth and long-term success by addressing the dynamic needs of consumers.

Previously at

Verified Expert in Design

30+ Years

of Experience

Brand Storyteller

Heather is a UX writer, communications strategist, copywriter, and brand storyteller with more than 30 years of experience serving Fortune 500 companies, global industry leaders, and successful small businesses. She loves developing world-class communications strategies and assets that support high-value lead generation and sales and create excellent customer experiences. Heather’ clients include TransUnion, Epicor, Lytx, Wells Fargo, Sony Pictures, The Walt Disney Company, The Bank of New York Mellon, Toshiba, Zapier, and News Corp.

Previously at

Verified Expert in Marketing

13+ Years

of Experience

Brand Marketing Strategist

Gabriel is an entrepreneurial expert-generalist with diverse experience and a reputation for getting things done. He has worked at global, regional, and C-suite levels as CEO and COO in four early-stage startups, two top global banks (RBC and Citi), and a multinational consumer packaged goods company (Nestlé). Gabriel is passionate about leveraging digital and account-based marketing, finance, entrepreneurship, and technology to make the world a better place for generations to come.

Previously at

Verified Expert in Design

13+ Years

of Experience

Visual Designer

An email and visual designer, Lucía has spent the last 13 years working with companies and museums like IKEA, LEGO, Munch Museum, and the Museum of the Future, helping them build experiences for their customers. She is a keen problem solver and can deliver visual guidelines, exhibition artwork, event design, interface design, illustrations, and animations. Lucía loves challenging herself to find a unique voice for each project and developing it further through innovative yet simple visual communication.

Previously at

Verified Expert in Marketing

25+ Years

of Experience

Brand Strategist

David has a rich experience in diverse marketing and product roles. He led cross-functional teams in global organizations, including Apple and Samsung, and managed distributed teams in smaller startups and scale-ups. David is passionate about developing and executing strategies to deliver exceptional customer experiences.

Previously at

Verified Expert in Marketing

21+ Years

of Experience

Content Strategist

Felipe is a marketing and advertising professional with more than 21 years of experience in service, general management, communications, marketing consulting, strategy design, ad campaign creation, and direct or relationship marketing. Having worked on planning, statistics, research, public relations, and below-the-line advertising, Felipe is highly sensitive to consumers and brand management aptitudes, and has a remarkable ability to design marketing plans according to the needs of a given brand.

Previously at

Verified Expert in Marketing

21+ Years

of Experience

Content Strategist

Jennifer is a seasoned marketer and communications leader experienced in SaaS, technology, PR, and the public sector. She worked in both the agency world and in-house, building impactful marketing campaigns and communication strategies for B2B and B2C businesses. Jennifer has a solid ability to thrive in fast-paced environments and proven expertise working with all-level executives and within global teams across product, customer success, and engineering in the US, the UK, Asia-Pacific, and Israel.

Previously at

Verified Expert in Design

19+ Years

of Experience

Creative Director

Daniel is an experienced designer who always focuses on the balance between strategy and pristine execution in every project. He understands that client business models and accurate KPIs are as important as the UX/UI path, digital product design, and branding. Over the past 19 years, Daniel has worked for a variety of brands, including Visa, Viacom, Coca-Cola, and Dunkin.

Previously at

Verified Expert in Marketing

22+ Years

of Experience

Brand Marketing Strategist

Anna is a well-rounded marketing expert. She has launched commercially successful products and has specialized in brand management and marketing communications for the last six years, including managing more than $40 million in traditional and digital brand campaigns for a Fortune 500 company and digital marketing campaigns for a small startup. Anna’s ability to be hands-on team member in a cross-functional environment has prepared her to be a valuable addition to any organization.

Previously at

Looking for guidance about the perfect brand strategy consulting service for your needs?

Get a Free Consultation Now

Looking for guidance about the perfect brand strategy consulting service for your needs?

INSIGHTS FROM THOUGHT LEADERS

The Executive Guidance Podcast

Explore insights from industry leaders in information security, artificial intelligence, cloud services, marketing, management consulting, innovation, and more.

About the host

Jeff Gangemi

Toptal Growth Marketing Practice Lead

This episode’s host, Jeff Gangemi, holds an MBA from Cornell University. He has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.

The best people on a team are multipliers, meaning they'll take something, an idea, ‘Hey, can we do this this way?’ And they will multiply it with either their ability, their skillset, their ability to operate or their ability to work with other people.
Angela Stelle
Chief Marketing Officer

How to Lead Brand Reinvention and Build High-impact Teams: Lessons From Avid’s CMO

In this episode of the Executive Guidance podcast, Avid CMO Angela Stelle sits down with Toptal’s Growth and Digital Marketing Practice Lead, Jeff Gangemi, to share how she’s helping a legendary brand evolve for a new generation. Angela reflects on the leadership lessons learned from years of cross-functional experience and explains how building the right team, driving brand reinvention, and showing up with confidence and humility are key to lasting impact.

Listen on your favorite platform

About the host

Jeff Gangemi

Toptal Growth Marketing Practice Lead

About the guest

Angela Stelle

Chief Marketing Officer

UNRIVALED EXPERTISE

Our Talent Has Worked With Top Companies

Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.

Why organizations choose us

Toptal in Action

Discover the cutting-edge benefits our global clients enjoy from the Toptal network.

Ginni Media uplevels its brand identity while preserving its unique vibe.

Challenge: Ginni Media, a creative powerhouse with a remote team spanning 14 countries and six continents, needed a refreshed brand identity that would authentically convey its distinctive, inclusive ethos and resonate with a diverse global audience.

Solution: Combining artistry and technology, the Toptal team developed a new brand identity that embodies Ginni Media’s inclusive and diverse mindset. After finalizing the design, a Toptal WordPress developer provided the technical expertise to integrate the new look into Ginni Media’s digital presence, completing the transformation in just six weeks.

Outcome: The result was a cohesive, vibrant brand that mirrored Ginni Media’s commitment to diversity. The new design allows end users to fully experience the thoughtful, global principles Ginni Media embodies.

I feel [the Toptal designer] brought the colors to life. He showed us the possibilities of what our vision would be.

Ginni Saraswati

Founder and CEO, Ginni Media

Read Full Case Study

Toptal Ranked #1 Most Reliable Professional Services Company in America

Newsweek and Statista’s rankings were based on an independent survey of more than 2,400 decision-makers at Fortune 500s.

IBM — Newsweek's Most Reliable Companies in America 2026 ranking. Toptal is ranked #11, the highest-ranked professional services firm.

See the Most Reliable Companies in America

Methodology for the Rankings

How likely the respondent is to recommend the selected company to others.

Measures the convenience of interaction with the company and efficiency of processes.

Measures the company’s cost-effectiveness and quality relative to price.

Measures whether the company consistently meets or exceeds expectations in quality and timeliness of deliverables.

Measures the company’s ability to consistently fulfill commitments and maintain customer trust.

See the Most Reliable Companies in America

OUR THOUGHT LEADERSHIP

Explore Insights From the Brand Strategy Field

Read the latest articles and resources to keep you current on emerging trends in brand development strategy, competitive analysis, brand communication strategy, and more.

The Dos and Don’ts of a Rebranding Strategy

Rebranding requires a lot of strategy. Some companies have done it well, others have flopped. Learn what works and what doesn’t in this list of lessons gathered from those who have rebranded.