A company’s brand voice is its unique demeanor and style of delivery, and it shapes every customer interaction. How can companies define brand voice guidelines that inspire ongoing trust?
Read MoreChris Krohn
GM, Marketing Agency
30 Years of Experience
Chris has decades of marketing experience. He has served as a president and general manager, CMO, Bain & Company strategist, board director, and Professor of Marketing at University of Chicago Booth School of Business.
Previously At
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Brand Strategy Consulting – Position Your Brand for Long-term Success
Establish a strong and consistent brand presence that drives customer engagement and long-term business growth with Toptal’s Brand Strategy Consulting. Our team will help you differentiate your brand from competitors and ensure your brand strategies easily adapt to changes in demographics and audience preferences.
Get a Free Consultation NowClients Served
25,000+
Vetted Professionals
20,000+
Toptal Total Projects Delivered
64,000+
Industries Served
300+
TRUSTED BY LEADING BRANDS
Our Services
Toptal Brand Strategy Consulting Services
Drive brand differentiation and growth with Toptal’s Brand Strategy Consulting. From brand development and positioning to customer insights, we tailor solutions for lasting impact.
Brand Development Strategy
Define your brand’s purpose, mission, and vision to establish a strong market presence and create long-term value.
Brand Positioning Strategy
Establish your brand’s identity and communicate its value with strategies that build customer loyalty and emphasize the unique attributes that set it apart.
Market Research and Analysis
Use in-depth research to understand market trends, competitors, and audience insights for precise brand decisions.
Target Audience Identification
Pinpoint your ideal customers through data-driven strategies that maximize engagement and conversion.
Competitive Analysis
Analyze your competitors’ strengths and weaknesses to uncover opportunities and shape a winning brand strategy.
Brand Messaging Framework
Develop consistent and compelling messaging that resonates with your target audience across all communication channels.
Brand Differentiation Strategy
Stand out in the market by highlighting the unique brand attributes that strengthen your competitive edge.
Brand Experience and Activation
Enhance every touchpoint of your customer journey with tailored strategies that elevate your brand’s user experience and foster loyalty.
Brand Identity Redesign
Refresh and evolve your brand identity to stay relevant and aligned with changing market demands and consumer preferences.
Strategic Brand Planning
Design long-term, strategic roadmaps that align your brand with your business goals, ensuring sustained growth.
Brand Communication Strategy
Ensure consistent and engaging communication across all platforms, reinforcing your brand’s message and value.
Brand Performance Measurement
Track your brand’s success with data-driven metrics to ensure ongoing alignment with your business goals.
Looking for guidance about the perfect brand strategy consulting service for your needs?
Get a Free Consultation NowPARTNERSHIP THAT WORKS
How We Deliver Brand Strategy Consulting Services
Our brand strategy experts, with experience at leading companies, develop and deploy tailored solutions to meet your business needs and unique industry demands for sustainable results and long-term success.
1
Discover
2
Define
3
Develop
Once your service is defined and you have your talent or team on board, they will create your unique project timeline, process, and initial proposals, whether your goal is to craft a brand positioning strategy or refine your brand messaging framework.
4
Deploy
Chris Krohn 
GM, Marketing Agency
GM, Marketing AgencyAs GM of Toptal’s Marketing Agency, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.
Previously At
CUSTOMIZED SOLUTIONS
Brand Strategy Services That Deliver Value
Toptal delivers leading brand strategy consulting through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.
- Managed Delivery by Toptal
- On-demand Talent & Teams
Managed Delivery by Toptal
End-to-end project delivery per your specific requirements
GM, Marketing Agency
Delivery Manager
Brand Director
Brand Marketing Strategist
Creative Strategist
Brand Marketing Strategist
Brand Development Expert
Brand Marketing Strategist
Chris Krohn
GM, Marketing Agency
As GM of Toptal’s Marketing Agency, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.
Previously at
Experience
30+ Years
Brad DeFrank
Delivery Manager
Brad serves as a principal delivery manager at Toptal with a focus on implementing cutting-edge technology solutions for our clients. He works across our entire portfolio, driving impactful business outcomes for startups and Fortune 500 companies alike. Brad specializes in product and go-to-market strategy, management consulting, and process optimization.
Previously Managed Client
Experience
10+ Years
Orly Sigal
Verified Expert in Marketing
21+ Years
of Experience
Brand Director
Orly is a well-rounded, driven, inspirational executive and marketing leader with 21+ years of dynamic CPG experience in cosmetics, sports, eyewear, and book publishing. She is an expert in leading business and brand strategy, driving teams to develop and execute 360-degree brand marketing programs and campaigns while maintaining global brand equity and leveraging local market relevance.
Previously at
Joanna Chiarello
Verified Expert in Marketing
13+ Years
of Experience
Brand Marketing Strategist
Joanna is a visionary brand and marketing leader with a strategic and detail-oriented approach to execution. She bridges a background in strategy, visual design, and marketing to devise and implement effective traditional and digital marketing campaigns for diverse industries. Joanna possesses a proven history of driving results across sales, lead generation, brand recognition, and audience engagement.
Previously at
Frédéric Demers
Verified Expert in Design
18+ Years
of Experience
Creative Strategist
Frédéric has over 18 years of experience in the interactive design industry and has worked for world-class advertising agencies and leading global brands. His work has contributed to advertising, eCommerce, and performance marketing projects for clients such as Paper Tiger, Locomotive, Merrell, and Shutterstock. Frédéric now works as an independent interactive art director, but his time is often spent collaborating with top talents in Montreal, Canada.
Previously at
Robert Franklin
Verified Expert in Marketing
15+ Years
of Experience
Brand Marketing Strategist
Robert is a global digital marketing and eCommerce professional specializing in integrating analytical and creative solutions. He is Six Sigma Green Belt certified with an international MBA. Since running a small eBay eCommerce business at 14 years old, he has focused on digital and brand marketing for 15+ years. Robert has lived and worked in Asia for ten years, traveled to 35 countries, and is passionate about bridging successful communication and results across cultures.
Previously at
Rebecca Berkowitz
Verified Expert in Marketing
10+ Years
of Experience
Brand Development Expert
Rebecca is a multihyphenate marketer with a decade of experience working with brands across health and wellness, fashion, beauty, luxury, and lifestyle sectors. Customer-obsessed and insight-driven, she thrives off of solving problems and bringing life-changing experiences to the customer. Rebecca brings positive energy to the table and has a strong ability to manage multiple stakeholders, form strategic partnerships, and work well in varied, fast-paced environments.
Previously at
Brion Roberto
Verified Expert in Marketing
24+ Years
of Experience
Brand Marketing Strategist
A global marketing leader with years of experience bolstering startups and blue chip companies like Johnnie Walker, American Express, BCG, and The Washington Post, Brion has exceeded goals, expanded into new markets, and significantly increased profits. He has managed dispersed cross-functional teams to create campaigns with digital and global insight. Brion’s innovative strategy has garnered awards for exceptional marketing that delivers.
Previously at
On-demand Talent & Teams
20,000+ vetted professionals, ready to deploy individually or in teams
Brand Marketing Manager
Brand Storyteller
Brand Marketing Strategist
Visual Designer
Brand Strategist
Content Strategist
Content Strategist
Creative Director
Brand Marketing Strategist
Verified Expert in Marketing
10+ Years
of Experience
Brand Marketing Manager
Rachel is a seasoned brand marketing professional with over a decade of experience navigating the tech, eCommerce, retail, and consumer packaged goods sectors. She has led insights, strategy, development, and execution of marketing campaigns for brands and products within B2B and B2C national and global organizations, focusing on delivering exceptional results that drive growth and long-term success by addressing the dynamic needs of consumers.
Previously at
Verified Expert in Design
30+ Years
of Experience
Brand Storyteller
Heather is a UX writer, communications strategist, copywriter, and brand storyteller with more than 30 years of experience serving Fortune 500 companies, global industry leaders, and successful small businesses. She loves developing world-class communications strategies and assets that support high-value lead generation and sales and create excellent customer experiences. Heather’ clients include TransUnion, Epicor, Lytx, Wells Fargo, Sony Pictures, The Walt Disney Company, The Bank of New York Mellon, Toshiba, Zapier, and News Corp.
Previously at
Verified Expert in Marketing
13+ Years
of Experience
Brand Marketing Strategist
Gabriel is an entrepreneurial expert-generalist with diverse experience and a reputation for getting things done. He has worked at global, regional, and C-suite levels as CEO and COO in four early-stage startups, two top global banks (RBC and Citi), and a multinational consumer packaged goods company (Nestlé). Gabriel is passionate about leveraging digital and account-based marketing, finance, entrepreneurship, and technology to make the world a better place for generations to come.
Previously at
Verified Expert in Design
13+ Years
of Experience
Visual Designer
An email and visual designer, Lucía has spent the last 13 years working with companies and museums like IKEA, LEGO, Munch Museum, and the Museum of the Future, helping them build experiences for their customers. She is a keen problem solver and can deliver visual guidelines, exhibition artwork, event design, interface design, illustrations, and animations. Lucía loves challenging herself to find a unique voice for each project and developing it further through innovative yet simple visual communication.
Previously at
Verified Expert in Marketing
25+ Years
of Experience
Brand Strategist
David has a rich experience in diverse marketing and product roles. He led cross-functional teams in global organizations, including Apple and Samsung, and managed distributed teams in smaller startups and scale-ups. David is passionate about developing and executing strategies to deliver exceptional customer experiences.
Previously at
Verified Expert in Marketing
21+ Years
of Experience
Content Strategist
Felipe is a marketing and advertising professional with more than 21 years of experience in service, general management, communications, marketing consulting, strategy design, ad campaign creation, and direct or relationship marketing. Having worked on planning, statistics, research, public relations, and below-the-line advertising, Felipe is highly sensitive to consumers and brand management aptitudes, and has a remarkable ability to design marketing plans according to the needs of a given brand.
Previously at
Verified Expert in Marketing
21+ Years
of Experience
Content Strategist
Jennifer is a seasoned marketer and communications leader experienced in SaaS, technology, PR, and the public sector. She worked in both the agency world and in-house, building impactful marketing campaigns and communication strategies for B2B and B2C businesses. Jennifer has a solid ability to thrive in fast-paced environments and proven expertise working with all-level executives and within global teams across product, customer success, and engineering in the US, the UK, Asia-Pacific, and Israel.
Previously at
Verified Expert in Design
19+ Years
of Experience
Creative Director
Daniel is an experienced designer who always focuses on the balance between strategy and pristine execution in every project. He understands that client business models and accurate KPIs are as important as the UX/UI path, digital product design, and branding. Over the past 19 years, Daniel has worked for a variety of brands, including Visa, Viacom, Coca-Cola, and Dunkin.
Previously at
Verified Expert in Marketing
22+ Years
of Experience
Brand Marketing Strategist
Anna is a well-rounded marketing expert. She has launched commercially successful products and has specialized in brand management and marketing communications for the last six years, including managing more than $40 million in traditional and digital brand campaigns for a Fortune 500 company and digital marketing campaigns for a small startup. Anna’s ability to be hands-on team member in a cross-functional environment has prepared her to be a valuable addition to any organization.
Previously at
Looking for guidance about the perfect brand strategy consulting service for your needs?
UNRIVALED EXPERTISE
Our Talent Has Worked With Top Companies
Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.
Why organizations choose us
Toptal in Action
Discover the cutting-edge benefits our global clients enjoy from the Toptal network.
Ginni Media uplevels its brand identity while preserving its unique vibe.
Challenge: Ginni Media, a creative powerhouse with a remote team spanning 14 countries and six continents, needed a refreshed brand identity that would authentically convey its distinctive, inclusive ethos and resonate with a diverse global audience.
Solution: Combining artistry and technology, the Toptal team developed a new brand identity that embodies Ginni Media’s inclusive and diverse mindset. After finalizing the design, a Toptal developer provided the technical expertise to integrate the new look into Ginni Media’s digital presence, completing the transformation in just six weeks.
Outcome: The result was a cohesive, vibrant brand that mirrored Ginni Media’s commitment to diversity. The new design allows end users to fully experience the thoughtful, global principles Ginni Media embodies.
I feel [the Toptal designer] brought the colors to life. He showed us the possibilities of what our vision would be.
Ginni Saraswati
Founder and CEO, Ginni Media
OUR THOUGHT LEADERSHIP
Explore Insights From the Brand Strategy Field
Read the latest articles and resources to keep you current on emerging trends in brand development strategy, competitive analysis, brand communication strategy, and more.
Brand Strategy Related Offerings
Explore Related Services and Roles
Pair Toptal’s Brand Strategy Consulting with related competencies to effectively tackle your business challenges.
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